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Datos estadisticos historicos respuestas a philipp meier
Naranjo
Historical Review
Coopronaranjo R.L. was founded on March 10th, 1968, with a group of 98 small coffee growers that
then had a production of about 10,000 bushels of coffee. (1,014,126 pounds)
Hierarchical structure of
the Coopronaranjo R.L.
Anual Coffee Production
(Fanegas - bushels)
180,000.00

161,105.13

164,789.57

160,000.00

140,000.00
120,000.00
100,000.00

124,730.67
120,807.64
102,403.60
98,764.20 97,750.79

107,688.84
87,063.75

81,301.30
80,000.00
60,000.00
40,000.00
20,000.00
0.00

96,116.65

94,227.70

84,378.30
75,397.68
66,854.68

103,896.00
Coffee received by type
7,006.44
29,661.02
20,709.88

100,458.78
72,734.32

74,224.46

2011

2012
Productores

2013
Dif. Arabiga
Datos estadisticos historicos respuestas a philipp meier
Coffee sales last 6 years
(Dolars)

$25,000,000.00

$22,447,905.95
$20,816,718.16
$20,000,000.00
$18,040,873.94

$15,000,000.00
$12,347,586.84
$10,777,529.76

$10,529,604.88

$10,000,000.00

$5,000,000.00

$0.00
2008

2009

2010

2011

2012

2013
Total net Surplus or loss
Coffee process
¢50,000,000.00
¢19,145,269.72
¢0.00
2008

2009

2010

2011

2012

2013

(¢50,000,000.00)

(¢100,000,000.00)
(¢105,759,739.40)
(¢150,000,000.00)

(¢142,822,043.63)
(¢160,179,797.11)

(¢200,000,000.00)

(¢179,761,434.32)

(¢250,000,000.00)
(¢269,988,698.87)
(¢300,000,000.00)
Economic losses last 11 years
Coffee process
$100,000.00
$32,867.98
$0.00
2003

2004
2005
2006
2007
2008
-$35,427.74
-$59,062.69
-$100,000.00 -$53,675.28
-$87,586.42
-$60,283.60

2009

2010

2011

2012

2013

-$200,000.00
-$210,446.20
-$300,000.00

-$280,946.66
-$323,595.55

-$400,000.00

-$365,057.13

-$500,000.00
-$600,000.00

-$545,431.71
Consolidated budget surplus
Excedentes Consolidados
$757,960.43

$800,000.00
$626,240.06
$600,000.00
$476,440.66

$400,000.00

$348,760.28

$271,885.94
$239,017.96

$434,364.88

$269,849.39

$200,000.00

$59,403.18

$80,808.35

$111,383.52

$67,813.62

$32,867.98
$0.00

2008
-$200,000.00

2009

2010

2011

2012

2013

-$210,446.20
-$280,946.66

-$323,595.55

-$365,057.13

-$400,000.00

-$545,431.71

-$600,000.00
Activ. Cafetalera

Activ. Comercial

Excedente Consolidado
Historical Data
Business areas
Agricultural and Construction supplies
Department of Agricultural and Construction supplies
$8,000,000.00

$7,428,484.35

$7,000,000.00

$6,380,636.92

$5,927,825.45

$6,000,000.00
$5,000,000.00

$4,858,157.78

$4,000,000.00
$3,000,000.00
$2,000,000.00
$1,000,000.00
$2010

2011

2012

2013
ECONOMIC SURPLUS Department of Agricultural and Construction supplies
$120,000.00

$112,880.05

$100,000.00
$88,788.32
$80,000.00

$59,021.74

$60,000.00
$42,127.43
$40,000.00

$20,000.00

$2010

2011

2012

2013
Datos estadisticos historicos respuestas a philipp meier
Sales of Supermarkets last 4 years
$12,000,000.00
$9,383,623.13

$10,000,000.00

$9,972,467.42

$7,883,155.44

$8,000,000.00
$6,299,478.09
$6,000,000.00
$4,000,000.00
$2,000,000.00
$2010

2011

2012

2013
ECONOMIC SURPLUS SUPERMARKETS LAST 4 YEARS
$400,000.00
$340,241.92

$350,000.00
$308,395.61
$300,000.00
$241,864.74

$250,000.00
$200,000.00

$189,715.60

$150,000.00
$100,000.00
$50,000.00
$2010

2011

2012

2013
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
SALES OF MANUFACTURED COFFEE ROASTER
$3,000,000.00
$2,451,618.44

$2,500,000.00

$2,055,857.77
$2,000,000.00

$1,500,000.00

$1,280,742.05
$805,523.51

$1,000,000.00

$109,813.72

$500,000.00

$278,161.09

$215,777.18

$86,822.48

$595,595.27
$400,709.23

$427,716.51

$2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013
NET SURPLUS MANUFACTURED COFFEE ROASTER LAST 11 YEARS
$400,000.00
$352,987.39
$350,000.00
$300,000.00
$250,000.00

$225,080.35

$200,000.00
$137,127.05
$111,568.34

$150,000.00
$100,000.00

$3,787.97

$50,000.00

$75,386.56
$26,172.51
$35,563.60
$3,877.97 $8,490.00

$2,325.43
$2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013
Datos estadisticos historicos respuestas a philipp meier
COFFEE TOUR NET SALES
$300,000.00
$259,838.27
$250,000.00

$248,382.05
$224,502.33

$221,971.45

$200,000.00

$150,000.00

$126,369.85

$100,000.00
$39,703.57

$50,000.00
$-

$2007

2008

2009

2010

2011

2012

2013
COFFEE TOUR NET SURPLUS LAST 7 YEARS
$15,000.00
$8,660.54

$10,000.00

$5,709.38

$5,348.91

$5,000.00
$$-5,000.00

2007
$-3,758.18

2008

2009

2010

2011

2012

$-10,000.00
$-15,000.00
$-20,000.00
$-20,115.95

$-25,000.00
$-30,000.00
$-35,000.00
$-40,000.00

$-28,698.10
$-34,561.56

2013
Datos estadisticos historicos respuestas a philipp meier
Espiritu Santo farm coffee production last 7 years
9,000.00
7,765.00

8,000.00
7,000.00
6,000.00

7,053.00

7,006.44

6,806.00
5,697.00

6,110.66
5,509.44

5,000.00
4,000.00
3,000.00
2,000.00
1,000.00
Cosecha
Cosecha
Cosecha
Cosecha
Cosecha
Cosecha
Cosecha
2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
Datos estadisticos historicos respuestas a philipp meier
Comparative production KW
250,000
194,018

200,000

175,970

182,785

185,418

173,757
146,640142,670

150,000
105,345

116,177

100,000
50,000

150,733

141,437
120,747

110,873

100,124

107,918

139,818
111,213

120,021

86,177
49,762

15,910

0

Producción

Producción

19,948
3,116

2,771
COFFEE NURSERY
In five years:
1,000,000 Trees
5,000 tree/hect.
200 Hectars
Recreaction Center
Datos estadisticos historicos respuestas a philipp meier
Traceability Wet Mill
Traceability dry mill
Naranjo coffee production mapp
We have all the
integrated system:
wet mill-dry millWarehouse and
Shipping place
Traceability guaranteed from see to cup
We have a quality and
environment
control
procedure under ISO
9001: 14001. With this
system the quality and
product traceability are
insured.
Are there single lots
register?
We start with the micro lot program from
2007 to 2013; this has been a successful
program for the growers who are inside
the program, but it is a small quantity of
coffee, represent 1.39% of the total crop.
(1500 qq or 69,000 kg green coffee)
Coffee plantation
• Numbers of Farms 2300
• Sizes farms average:
1.67/ha
• Average age of trees: 1520 years,
Other stadistics
•
•
•
•
•
•

Yield per hectar 23 quintales (Fanega or 46 kg)
Average height 1100 msnm (start at 950 msnm
to 1650 msnm)
Average Rainfall the last 5 years 2117 m.m.
Type of soil - Volcanic (Andisoles y Ultisoles)
Number of trees planted 5000 by ha and the
average age 15 to 20 years.
Varieties planted:
–
–
–
–

Caturra 60%
Catuaí 30%
Hybrid, Catimores, Geisha y Villa Sarchi 10%
Quality hard been and Strictly Hard Been
Total yield during the last five harvets
(Yield/ha 46/kg)
The last five harvests
25

20

Yield

15

10

5

0
2012-2013

2011-2012

2010-2011

2009-2010

2008-2009
Roya affection at Coopronaranjo R.L.
•

Plans to Control Coffee Rust in Naranjo County Farms
–

–
–
–
–
–
–
–

Agri-technical personnel will attend the National Coffee Rust Congress in
Turrialba, as well as other training sessions related to controlling coffee
rust.
Products for preventing and controlling coffee rust are delivered to coffee
growers through the MAG-ICAFE National Plan.
Field days for coffee producers are held in every community in Naranjo
County.
CooproNaranjo’s Agro-Supply Store gives special offers and discounts on
coffee rust control products.
Educational materials regarding coffee rust management are published
and widely distributed.
Field trials of coffee rust control products are carried out at
CooproNaranjo’s plantation.
Growers can buy coffee rust control products now and pay later with
future-harvest credits.
Technical assistance offered to growers at the Agro-Supply Store and
through on-site field visits.
Quality assessment
•

Where will coffee be evaluated? On farm/off-site?

•
•

The coffee is evaluated at our processing mill by
our Q-Grader certified tasters.

Are single lots to be evaluated?
•

All coffee is evaluated as applicable:

–
–
–

Quality control during processing.
Quality control during storage in silos and warehouses.
Preparation of lots for coffee shipments.

– We also have a Micro-Lot Program, which
consists of special coffee grown on small parcels
that our Coop Members set aside on their farms.
Said parcels are given very special attention and
care, and the resulting harvest is then very
carefully processed. This coffee can be either
washed
or
left
with
its
natural
mucilage, depending on the preferences of the
clientele that exists for these special production
lots.
Quality assessment
•

If yes, is there a chance to purchase single lots?
•

•

•

Yes, the opportunity exists to roast a gourmet coffee with
very special characteristics. You will be able to see this
process during your visit.
In terms of grading: percentage of commodity/speciality coffee?
•
The quality yields are 75% premium grade, 15% second
grade, and 10% inferior grades.
A few outstanding farms obtaining higher prices for good quality?
•
Naranjo has ideal conditions for coffee production. The
soils, elevation, micro-climates, and Pacific Basin influence
combine to make the coffee produced in this region sought
after by the world’s finest roasters (Starbucks, Illy, Caribou
Coffee, Peet´s Coffee, Micro-Roasters of Japan, etc.) for use in
their special blends or alone as an exclusive specialty coffee.
High prices are obtained only when small quantities of coffee
are sold, such as with the micro-lots. As you know, coffee
prices generally are dependent on the New York Exchange.
This is why we have searched for a different way to market
our coffee, which must be roasted for that value-added
component.
Quality assessment
• Cup of Excellence participation? If
yes, experience?
•

Yes, we have participated in the Cup of
Excellence. There is always strong participation
from the Naranjo region, with our growers’
coffees consistently placing among the most
highly rated.
It is a very small
market, though, and thus favors only a select few.
Sales last 4 coffee harvest
90,000.00

80,534.28

78,822.00

74,005.00

80,000.00
70,000.00
60,000.00

53,488.00

Fanegas

50,000.00

Exportación
Consumo

40,000.00
28,866.00
23,361.72

30,000.00

20,222.00

20,000.00

13,366.00

10,000.00

Cos 12-13

Cos 11-12

Cos 10-11

Cos 09-10
Sales by type
70,000.00

60,000.00

50,000.00

C 07-08

40,000.00

C 08-09
C 09-10
C 10-11

30,000.00

C 11-12

C 12-13
20,000.00

10,000.00

Fair Trade

Organico

Rainforest
Alliance

UTZ Certified

Especial

Convencional

Ventas Locales
SOCIAL INFORMATION
Clasification of the amount produced by the growers
0%
6%

2%

13%

under 50
50-100

100-200
200-500
79%

More 10
Affiliates
Numbers of members:
Women:
Men:
Societies

2,127.00
803.00
1216.00
108.00

5%
38%
Women
57%

Men
Societies

37.75%
57.17%
5.08%
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
Datos estadisticos historicos respuestas a philipp meier
COOPRONARANJO R.L.
Next target, the certification of Carbon Neutral

Leave a green
footprint is the
responsibility of
every body!
Datos estadisticos historicos respuestas a philipp meier

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Datos estadisticos historicos respuestas a philipp meier

  • 3. Historical Review Coopronaranjo R.L. was founded on March 10th, 1968, with a group of 98 small coffee growers that then had a production of about 10,000 bushels of coffee. (1,014,126 pounds)
  • 4. Hierarchical structure of the Coopronaranjo R.L.
  • 5. Anual Coffee Production (Fanegas - bushels) 180,000.00 161,105.13 164,789.57 160,000.00 140,000.00 120,000.00 100,000.00 124,730.67 120,807.64 102,403.60 98,764.20 97,750.79 107,688.84 87,063.75 81,301.30 80,000.00 60,000.00 40,000.00 20,000.00 0.00 96,116.65 94,227.70 84,378.30 75,397.68 66,854.68 103,896.00
  • 6. Coffee received by type 7,006.44 29,661.02 20,709.88 100,458.78 72,734.32 74,224.46 2011 2012 Productores 2013 Dif. Arabiga
  • 8. Coffee sales last 6 years (Dolars) $25,000,000.00 $22,447,905.95 $20,816,718.16 $20,000,000.00 $18,040,873.94 $15,000,000.00 $12,347,586.84 $10,777,529.76 $10,529,604.88 $10,000,000.00 $5,000,000.00 $0.00 2008 2009 2010 2011 2012 2013
  • 9. Total net Surplus or loss Coffee process ¢50,000,000.00 ¢19,145,269.72 ¢0.00 2008 2009 2010 2011 2012 2013 (¢50,000,000.00) (¢100,000,000.00) (¢105,759,739.40) (¢150,000,000.00) (¢142,822,043.63) (¢160,179,797.11) (¢200,000,000.00) (¢179,761,434.32) (¢250,000,000.00) (¢269,988,698.87) (¢300,000,000.00)
  • 10. Economic losses last 11 years Coffee process $100,000.00 $32,867.98 $0.00 2003 2004 2005 2006 2007 2008 -$35,427.74 -$59,062.69 -$100,000.00 -$53,675.28 -$87,586.42 -$60,283.60 2009 2010 2011 2012 2013 -$200,000.00 -$210,446.20 -$300,000.00 -$280,946.66 -$323,595.55 -$400,000.00 -$365,057.13 -$500,000.00 -$600,000.00 -$545,431.71
  • 11. Consolidated budget surplus Excedentes Consolidados $757,960.43 $800,000.00 $626,240.06 $600,000.00 $476,440.66 $400,000.00 $348,760.28 $271,885.94 $239,017.96 $434,364.88 $269,849.39 $200,000.00 $59,403.18 $80,808.35 $111,383.52 $67,813.62 $32,867.98 $0.00 2008 -$200,000.00 2009 2010 2011 2012 2013 -$210,446.20 -$280,946.66 -$323,595.55 -$365,057.13 -$400,000.00 -$545,431.71 -$600,000.00 Activ. Cafetalera Activ. Comercial Excedente Consolidado
  • 14. Department of Agricultural and Construction supplies $8,000,000.00 $7,428,484.35 $7,000,000.00 $6,380,636.92 $5,927,825.45 $6,000,000.00 $5,000,000.00 $4,858,157.78 $4,000,000.00 $3,000,000.00 $2,000,000.00 $1,000,000.00 $2010 2011 2012 2013
  • 15. ECONOMIC SURPLUS Department of Agricultural and Construction supplies $120,000.00 $112,880.05 $100,000.00 $88,788.32 $80,000.00 $59,021.74 $60,000.00 $42,127.43 $40,000.00 $20,000.00 $2010 2011 2012 2013
  • 17. Sales of Supermarkets last 4 years $12,000,000.00 $9,383,623.13 $10,000,000.00 $9,972,467.42 $7,883,155.44 $8,000,000.00 $6,299,478.09 $6,000,000.00 $4,000,000.00 $2,000,000.00 $2010 2011 2012 2013
  • 18. ECONOMIC SURPLUS SUPERMARKETS LAST 4 YEARS $400,000.00 $340,241.92 $350,000.00 $308,395.61 $300,000.00 $241,864.74 $250,000.00 $200,000.00 $189,715.60 $150,000.00 $100,000.00 $50,000.00 $2010 2011 2012 2013
  • 22. SALES OF MANUFACTURED COFFEE ROASTER $3,000,000.00 $2,451,618.44 $2,500,000.00 $2,055,857.77 $2,000,000.00 $1,500,000.00 $1,280,742.05 $805,523.51 $1,000,000.00 $109,813.72 $500,000.00 $278,161.09 $215,777.18 $86,822.48 $595,595.27 $400,709.23 $427,716.51 $2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 23. NET SURPLUS MANUFACTURED COFFEE ROASTER LAST 11 YEARS $400,000.00 $352,987.39 $350,000.00 $300,000.00 $250,000.00 $225,080.35 $200,000.00 $137,127.05 $111,568.34 $150,000.00 $100,000.00 $3,787.97 $50,000.00 $75,386.56 $26,172.51 $35,563.60 $3,877.97 $8,490.00 $2,325.43 $2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
  • 25. COFFEE TOUR NET SALES $300,000.00 $259,838.27 $250,000.00 $248,382.05 $224,502.33 $221,971.45 $200,000.00 $150,000.00 $126,369.85 $100,000.00 $39,703.57 $50,000.00 $- $2007 2008 2009 2010 2011 2012 2013
  • 26. COFFEE TOUR NET SURPLUS LAST 7 YEARS $15,000.00 $8,660.54 $10,000.00 $5,709.38 $5,348.91 $5,000.00 $$-5,000.00 2007 $-3,758.18 2008 2009 2010 2011 2012 $-10,000.00 $-15,000.00 $-20,000.00 $-20,115.95 $-25,000.00 $-30,000.00 $-35,000.00 $-40,000.00 $-28,698.10 $-34,561.56 2013
  • 28. Espiritu Santo farm coffee production last 7 years 9,000.00 7,765.00 8,000.00 7,000.00 6,000.00 7,053.00 7,006.44 6,806.00 5,697.00 6,110.66 5,509.44 5,000.00 4,000.00 3,000.00 2,000.00 1,000.00 Cosecha Cosecha Cosecha Cosecha Cosecha Cosecha Cosecha 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
  • 31. COFFEE NURSERY In five years: 1,000,000 Trees 5,000 tree/hect. 200 Hectars
  • 37. We have all the integrated system: wet mill-dry millWarehouse and Shipping place
  • 38. Traceability guaranteed from see to cup We have a quality and environment control procedure under ISO 9001: 14001. With this system the quality and product traceability are insured.
  • 39. Are there single lots register? We start with the micro lot program from 2007 to 2013; this has been a successful program for the growers who are inside the program, but it is a small quantity of coffee, represent 1.39% of the total crop. (1500 qq or 69,000 kg green coffee)
  • 40. Coffee plantation • Numbers of Farms 2300 • Sizes farms average: 1.67/ha • Average age of trees: 1520 years,
  • 41. Other stadistics • • • • • • Yield per hectar 23 quintales (Fanega or 46 kg) Average height 1100 msnm (start at 950 msnm to 1650 msnm) Average Rainfall the last 5 years 2117 m.m. Type of soil - Volcanic (Andisoles y Ultisoles) Number of trees planted 5000 by ha and the average age 15 to 20 years. Varieties planted: – – – – Caturra 60% Catuaí 30% Hybrid, Catimores, Geisha y Villa Sarchi 10% Quality hard been and Strictly Hard Been
  • 42. Total yield during the last five harvets (Yield/ha 46/kg) The last five harvests 25 20 Yield 15 10 5 0 2012-2013 2011-2012 2010-2011 2009-2010 2008-2009
  • 43. Roya affection at Coopronaranjo R.L. • Plans to Control Coffee Rust in Naranjo County Farms – – – – – – – – Agri-technical personnel will attend the National Coffee Rust Congress in Turrialba, as well as other training sessions related to controlling coffee rust. Products for preventing and controlling coffee rust are delivered to coffee growers through the MAG-ICAFE National Plan. Field days for coffee producers are held in every community in Naranjo County. CooproNaranjo’s Agro-Supply Store gives special offers and discounts on coffee rust control products. Educational materials regarding coffee rust management are published and widely distributed. Field trials of coffee rust control products are carried out at CooproNaranjo’s plantation. Growers can buy coffee rust control products now and pay later with future-harvest credits. Technical assistance offered to growers at the Agro-Supply Store and through on-site field visits.
  • 44. Quality assessment • Where will coffee be evaluated? On farm/off-site? • • The coffee is evaluated at our processing mill by our Q-Grader certified tasters. Are single lots to be evaluated? • All coffee is evaluated as applicable: – – – Quality control during processing. Quality control during storage in silos and warehouses. Preparation of lots for coffee shipments. – We also have a Micro-Lot Program, which consists of special coffee grown on small parcels that our Coop Members set aside on their farms. Said parcels are given very special attention and care, and the resulting harvest is then very carefully processed. This coffee can be either washed or left with its natural mucilage, depending on the preferences of the clientele that exists for these special production lots.
  • 45. Quality assessment • If yes, is there a chance to purchase single lots? • • • Yes, the opportunity exists to roast a gourmet coffee with very special characteristics. You will be able to see this process during your visit. In terms of grading: percentage of commodity/speciality coffee? • The quality yields are 75% premium grade, 15% second grade, and 10% inferior grades. A few outstanding farms obtaining higher prices for good quality? • Naranjo has ideal conditions for coffee production. The soils, elevation, micro-climates, and Pacific Basin influence combine to make the coffee produced in this region sought after by the world’s finest roasters (Starbucks, Illy, Caribou Coffee, Peet´s Coffee, Micro-Roasters of Japan, etc.) for use in their special blends or alone as an exclusive specialty coffee. High prices are obtained only when small quantities of coffee are sold, such as with the micro-lots. As you know, coffee prices generally are dependent on the New York Exchange. This is why we have searched for a different way to market our coffee, which must be roasted for that value-added component.
  • 46. Quality assessment • Cup of Excellence participation? If yes, experience? • Yes, we have participated in the Cup of Excellence. There is always strong participation from the Naranjo region, with our growers’ coffees consistently placing among the most highly rated. It is a very small market, though, and thus favors only a select few.
  • 47. Sales last 4 coffee harvest 90,000.00 80,534.28 78,822.00 74,005.00 80,000.00 70,000.00 60,000.00 53,488.00 Fanegas 50,000.00 Exportación Consumo 40,000.00 28,866.00 23,361.72 30,000.00 20,222.00 20,000.00 13,366.00 10,000.00 Cos 12-13 Cos 11-12 Cos 10-11 Cos 09-10
  • 48. Sales by type 70,000.00 60,000.00 50,000.00 C 07-08 40,000.00 C 08-09 C 09-10 C 10-11 30,000.00 C 11-12 C 12-13 20,000.00 10,000.00 Fair Trade Organico Rainforest Alliance UTZ Certified Especial Convencional Ventas Locales
  • 50. Clasification of the amount produced by the growers 0% 6% 2% 13% under 50 50-100 100-200 200-500 79% More 10
  • 56. COOPRONARANJO R.L. Next target, the certification of Carbon Neutral Leave a green footprint is the responsibility of every body!