2. URBANETIC
… to discriminate between what the notion of
the Built Environment can offer and what it
has been offering us for millennia
3. URBANETIC
Who we Are
A web-based interactive 3D technology platform
for Planning, Analysis, Simulation and Monitoring
of urban environments that reduces time to
design and costs to an order of magnitude.
THE PRODUCT
THE COMPANY
THE PEOPLE
THE MISSION
An independent software solutions company for the
Built Environment, born and incubated for three
years inside the University of Melbourne labs.
To significantly improve development cost, value,
operating performance and sustainability of RE
assets in cities over its lifecycle, through cutting
edge planning and design technology solutions.
Oliver
Chief
Technologist
Aram
User Interface
Development
SaibalJose Brendan
Geospatial
Development
Geoff
3D Rendering
Sam
Data Science
Shady
Visualisation
Systems
Product
Planning
Urban
Planning
4. URBANETIC
What we Do
We build innovative and
highly intuitive web
based software tools
that aim to cut ‘time-to
market’ and cost of RE
developments by an
order of magnitude
PLAN
DESIGN
ENGINEER
CONSTRUCT
OPERATE
MEASURE
7to11months
1to3months
PLAN
DESIGN
ENGINEER
CONSTRUCT
OPERATE
MEASURE
Transforming the Built Environment – The way it is designed, built and managed
5. URBANETIC
Why it is Important
• An industry that is bigger than all others,
contributing 19% of world GDP
• An industry that is facing the first direct
impact of the pace of urbanization
• An industry that suffers from the greatest
waste in time and cost
• An industry that is on the brink of
unprecedented transformation
• An industry that technology has largely
left behind
• An industry that will have to build more
buildings in the next 30 years than it has
in the past 7,000 years
• And, it takes an average of 5 years to
build a building from plan through
completion
6. URBANETIC
Our Solution
By integrating the
logic of design and
configuration with
data from the built
and the living
environments, we can
reduce time and cost
and improve livability
and sustainability of
the built environment
U r b a n
In d ic a t o r s
O p e r a t io n a l
D a t a
U r b a n
M o r p h o l o g y
D e s ig n
L o g ic
C o n f ig u r a t io n
L o g ic
7. URBANETIC
Company Information
February 2015 in Melbourne, AustraliaIncorporation
Company Address
Customer History
Revenue History
41 Exhibition St, Level 18
Melbourne, Australia
Expected to make revenue within first six months of operation
Collaborations with the city councils of Melbourne and
Putrajaya, Malaysia in modeling and analysis of buildings
Products
Current: Fabric, a 3D visualization and analysis tool
In development: simulation and PIM* tool
*Precinct Information Management
8. URBANETIC
Our Core Product: Fabric
Our first and core product, Fabric, is a
powerful 3D visualization (geometry
rendering) and simulation tool that allows
high-performance interactive visualization of
city or precinct data in 3D.
Fabric allows real estate developers, planners
and city councils to make better decisions by
simulating scenarios and testing the impact of
choices in the present and future.
Current applications for Sustainability
Analysis supports Energy and Land Use
Planning
9. URBANETIC
Fabric Elements
Element 1.
Given a parcel of land and location, the software can suggest,
with visualization, what can be built on that land within
minutes, having analyzed the urban profile, codes,
opportunities and constraints, along with gross development
value and cost. The evaluation is akin to feasibility study and is
valid for any size of land parcel.
Element 2.
The software tool can import a master plan, convert it to a 3D
parametric model and analyze and report sustainability
performance within minutes, based on the spatial design and
allow simulation for optimization and export the master plan
back. For buildings under operation it can analyze performance
with all equipment and people and suggest retrofit options for
energy and resource savings.
Element 3.
Given a parcel of land and and the built strategy, the software
can generate a preliminary plan in 3D GIS parametric model,
with meshes and textures. Scenario simulations can then be
run to optimize the plan for viability and sustainability.
11. URBANETIC
City Performance
City
DNA
Land Use
Energy
Water
Waste
Transportation
Master Plan
Components
Design Data
Demographics
Financial
Integrated
Resource
Modeling
Tool
Emission Level
Energy Demand
Water Demand
Waste Recycle %
Traffic
Economics
Compare
design performance
against targets
Compare Performance
of design iterations
City Concept
Spatial Model
Design For Performance
12. URBANETIC
The Iterative Use of Urbanetic Software
EARLY
CATLYST
MODEL
REFINED
MODEL
Develop
Strategies
Refine
Strategies
Optimize
Strategies
OPTIMUM
MODEL
City/Precinct
Design Data
Sustainability
Performance
13. URBANETIC
User
registers
in the
Portal
User uploads
city data*
Data
extraction,
conversion,
loading
Data
assimilation,
modeling,
3D rendering
* Master plan, zoning,
parcels, terrain and
photogrammetry
images, water and
vegetation data,
building data, energy
and water consumption
Automatic generation of 3D models is
possible through updating of master
plan data in the project
From Raw Data to 3D Geospatial Models
15. URBANETIC
• Resilience and sustainability performance
analysis of buildings and precincts
• Generative planning and design of precincts
• Performance analysis of developments
• Compliance analysis of urban design
• Asset Life Cycle Management
• Real-time asset monitoring
Build / Acquire
Operate
Refurbish
Decommission
Plan / Design
Application Areas
16. URBANETIC
RE Developers
AEC Planning firms
① Reduce Time to Plan
② Reduce cost of infrastructure
City Councils
① Improve design performance (sustainability)
② Reduce design time
① Reduce time for compliance assessment
② Improve asset management
③ Reduce cost of operations
Target Customers
17. URBANETIC
User interface for
search and editable
building details
Authorized users
are able to
search for a
building or any
city furniture or
asset, alter
parameters,
visualize impact
and simulate
scenarios
Screenshots from Projects
18. URBANETIC
The 20,000
buildings, 65,000
trees, transport
network corridors
and waterways of
Melbourne City,
merged with
LoD3 models of
some landmark
buildings
City-scale
rendering
Screenshots from Projects
20. URBANETIC
3D Cities
Visualization
PIM* Unified Data
Model and DWH
SERVICE DELIVERY
& MANAGEMENT
Central Web Portal
Process
Repository
Cities DBs
Subscriber
Master Data
3D Cities Simulation
and Analytics
Data conversion
and Assimilation
External Cloud
- Data Services
- Visualization
- Analytics
- Sensor Data
* Precinct Information Modeling
Design and
Configuration Logic
Technical Architecture Overview
