Fitness Crisis in Portugal - Vat Increase. How to survive! Manz

1. José Teixeira
Education Center Director – Manz Produções
jose.teixeira@manz.pt

2. “Whether you prevail or fail
depends more on what you do to
yourself that on what the world
does to you”
JIM COLLINS

3. HISTÓRICO IVA
VAT in PORTUGAL – FITNESS

4. VAT in Europe

5. What to DO?

6. The companies that will thrive
going forward are surely those
who have learned from recent
global events and who have
adapted their business practices
accordingly. Joe Moore IHRSA

7. ACT NOW!

8. know the fitness market

9. MANZ

10. While you must watch expenses very closely,
you must also find new ways to generate
revenue since former revenue streams will
be negatively impacted by changes in
consumer spending. Stephen Tharrett
Market Size: 331,200,000 €
Clubs: 1400
Members: 600,000
Average Membership: 46€

11. fitness benchmarks

12. fitness benchmarks

13. Increase Revenue

14. retention
debt recovery
profit centers
web social media
programming

15. Retention
Investment required to retain a member is
only 10% of the cost of a new member!

16. Retention

17. Debt Recovery
10% EFT
CRM
Recovery
Administrative
EFT
Revenue forecast

18. Profit Centers
40% Revenue
personal training member kit
day spa events
group fitness supplements
clothing rent
bar utilities

19. web social media

23. Programming – Clubs

24. Reducing Costs

25. budgeting
negociation
GFMi
Preventive maintenance
no frills

26. proposals
Retention Program
Pricing annual ajustment – inflation
Operacional costs reduction
Web Social Media
No frills
Running / Btt / Swimming Clubs

27. Government Proposal
IVA 13%

28. References
IHRSA global report 2010
IHRSA european market report 2010
IHRSA profiles of success 2008
The future of fitness – a white paper. Les Mills
European health club industry web and social media report. Ray Algar
2010 UK low-cost gym sector report. Ray Algar
It’s time to transform your marketing. Hubspot
Facebook marketing update. Who’s blogging what
European economic statistics. Eurostat
European comission. Taxation and customs union