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Chapter 20
1.
Place Managing marketing
channels Chapter 20
2.
3.
4.
5.
6.
Figure 20.1 How
a marketing intermediary reduces the number of channel transactions and raises economy of effort Channel interactions
7.
8.
Figure 20.2 Consumer
and business marketing channels
9.
10.
11.
Figure 20.3 A
conventional marketing channel versus a vertical marketing system
12.
13.
Figure 20.4 Main
types of vertical marketing system
14.
15.
16.
17.
18.
19.
20.
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