1. Win at wine auctions
Do your research
To buy at wine auctions, the first rule for success is to be well prepared. All the time
leading up to the live auction can be used to gather as much information as possible.
Examine the catalogue to decide which lots you wish to bid on and then do some
research on them.
Many auction houses have websites that allow you to closely examine the condition
of the bottles, their fill levels to see whether there has been any seepage and their
labels. If it’s not possible to adequately inspect the bottles online, visit the auction
house at an official viewing time and inspect the bottles in person.
Research the value of the wine you want to bid for and compare this with the
estimate placed on it by the auctioneer. It may be overpriced or you may have a real
bargain looming. Such research can often be done effectively online.
Set your limits and stick to them
When it comes to money, decide on a strict limit for what you’re prepared to bid and
stick to it. Don’t be tempted to enter a bidding war during the wine auctions you
attend.
Acquaint yourself with the rules of the auction house and establish exactly what
premiums or additional costs you may have to pay on top of the sale price, such as
any taxes. In this regard, don’t be afraid to call or visit the auction house and ask
about the lots you’re interested in should you have any questions. The auction house
specialists are full of information they will be happy to share. After all, they want you
to buy wine from them.
On the day of the auction, arrive with plenty of time for any form-filling required and
in order to get a good seat. Then sit back and enjoy the bidding.
Online wine auctions
If you like the idea of wine auctions but would prefer to buy wine online, you’re in
luck. Online wine auctions are available all over the world, and Australia’s
GraysOnline hosts regular wine auctions ranging from bargain lots to premium
labels.
Online auctions are fantastic for casual collectors who want to buy wine that is
typically less rarefied and pricey than those sold at live auctions. However, they are
also perfect for finding that unique vintage you’ve been searching for.
The rule for success is, once again, do your research. Research wine values, labels
and producers. In this way you will learn to recognise a good investment and a
bargain. If you have any questions about an auction item, email the seller before
placing a bid.
Just as in the case of a live auction, set yourself a bidding limit and don’t buy wine at
a price beyond your decided limit. Lastly, make sure you check out the fine print on

2. the online auction site to see what the required payment time is and what extra
charges will apply, such as delivery costs.
Buying wine at online auction sites can be highly gratifying without the pressure of a
crowd. To buy wine successfully either at live auctions or online at wine auctions, the
key is to research, prepare and stick to your bid limits. Do this and you could emerge
with a real bargain.