1. A World with Mobile Apps! Presentation by Jordan Waddy

2. Objective/Pitch Mobile apps are an important component of social media. Mobile apps are becoming more prevalent 80% of Americans have mobile phones and two-thirds of Americans sleep with their phones by their pillow.

3. Rationale “Why should we be using this new media?” Instead of simply talking with one another, people consider their devices a true companion. Mobile applications represent a fundamental shift in the way that people use their mobile phones. Blackberry- 10,000 downloadable apps Android- 83,000 downloadable apps iPhone- 100,000 downloadable apps

4. Argument Support Out of the 80% of U.S. adults who are now active cell phone users, 43% have apps on their phones, and more than two-thirds of them use those apps regularly. 24% of the U.S. adult population actively uses apps. 2010- 10.9 billion downloads 2014- 76.9 billion downloads Revenue 2010-$4.9 billion 2014- $35 billion

6. Chart Analysis One can infer from this chart that games are the most popular genre (60%) followed by news and weather (52%). Even though many individuals are unaware of their mobile apps, this chart shows that the ones that are use their mobile apps frequently. This gives this new media high hope of rapidly becoming something that people cannot live without.

7. Pros A mobile app can be used to promote a business or it can increase revenue by being sold to a consumer. Because mobile apps are still in its early stages and growing rapidly, both business owners and consumers are becoming more attracted to them. Many individuals also use their mobile apps in situations where they should be focused on another activity.

8. Cons Mobile apps need to be developed separately for each type of device. Mobile apps have a low percent usage. Mobile apps that are dependent on the internet may not prove to be advantageous for the user. Web-based Local The development of a mobile app is generally expensive and requires a lot of effort as well.

9. Alternatives/Recommendations One can seek games, maps, news, weather, etc. from a computer search, phone book, twitter facebook, or any other source. Recommendations One should determine if the application is dependent on the internet. Can the app be used in all environments such as driving, meetings, workouts, etc.

10. Next Steps/ Execution/Trends A developer should know his/her audience When developing an app, one should understand that every user is different there are varying behaviors between genders. When designing an app, a developer not only wants the app to be original, but he/she should also want the app to be consistent and relatable to the company. Trends Apps are here to stay Apps aren’t a one trick pony

11. Sources Brown, Cathy. (2010). Mobile Porting and Its Importance in Application Development. Retrieved February 13, 2011, from http://mashable.com/2010/09/14/mobile-apps-pew-survey//ezinearticles.com/?Mobile-Porting-and-Its-Importance-in-Application-Development&id=2164867 Ekris, Jaap. (2006). What is a good Mobile Application Anyway? Retrieved February 13, 2011, from http://modernnomads.info/articles/read.php?article_id=5 Perez, Sarah. (2010).Report: Top 10 App Trends of 2011. Retrieved February 12, 2011, from http://www.readwriteweb.com/mobile/2010/12/report-top-10-app-trends-of-2011.php Robinson, Bruin. (2010). Mobile Web vs. Mobile Apps: Taking Your Content on the Road. Retrieved February 13, 2011, from http://www.netwitsthinktank.com/mobile/mobile-web-vs-mobile-apps-taking-your-content-on-the-road.htm Zafar, Naveed. (2010). The Importance of Mobile Applications in Today’s World. Retrieved February 14, 2011, from http://iphoneappstoday.com/2010/08/importance-of-mobile-applications-in-today%E2%80%99s-world/