1. Volume 6
Rental Special
The periodical magazine of The ADI Group
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GOOD
TIMES AT
GOODWOOD
ALLEZ ALLEZ
ADI ADI’s iCONICs across UK for
Tour de France 2014
ADI supply
glorious events at
historic estate

2. 2
CONTENTS
10-11
14-15
17 18
16
12-13
6-7
3 54
98
fanzones and beambacks
goodwood
ireland equestrian
european and winter sports
sport
cycling
new products and services motorsportoutdoor broadcast
glasgow gamesoffice and the rentals team
19
24
20-21
28
the open
movies music
seasonal events sportsVMT
brand and experiential
22-23
27
29
25
30-31
26
32
0800 592 346
info@adi.tv | www.adi.tv
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DIRECTOR’S STATEMENT
I’m incredibly proud to say that ADI’s rentals department are experiencing
their best year ever. We’ve managed to surpass the significant successes
of 2012, a year which saw us supply historic national occasions like the
Queen’s Diamond Jubilee celebrations, the entire Torch Relay and multiple
events at the London Olympics. We anticipated the inevitable contraction
of the market in 2013 but did not expect the same level of sales as the
Olympic year until 2015 at the earliest. However, this historic target was
exceeded within the first seven months of 2014; thanks to our ongoing
fleet expansion, development of the sales and operational teams, and ever
expanding markets, with events such as the Tour De France Grand Départ,
Glasgow’s Commonwealth Festival and Coca Cola’s summer tour of France
– with a combined 319 screen rental days across these alone.
With continued investment in research and development, the launch of
stunning new products, re-screening existing models and recruitment, we
have won an amazing selection of work with both new and existing clients
and secured prestigious contracts like the Goodwood Estate’s diverse
events calendar. The strength of operations and expansion of the sales
team has also allowed the brand to obtain contracts right across Europe,
with an ever-greater presence in France, Spain, Belgium and Ireland.
The LED screen rental market has, in my opinion, recently been too focused
on screen resolution, rather than finding the correct solution for the venue,
audience, application and budget or the ability of the provider to deliver
and support the service. However, this is shifting as customer service,
operational efficiency and safety become the predominant factors. There’s
no doubting the strength of our award-winning iCONIC fleet, but what
really underpins our success are the high levels of service and technical
expertise we provide – no matter how many jobs we deliver, how big or
small the client, customer satisfaction is paramount.
Beyond the Rentals department, my colleagues in Production and
Installations are building enviable portfolios of work, with custom projects
across retail, outdoor media, leisure and stadia, showcasing our vast pool
of skills and services. Some of Europe’s busiest shopping centres, largest
leisure venues and modern sports stadia feature our solutions, which are
helping to deliver engaging and immersive experiences while bringing
wide-reaching commercial value to our clients.
It’s an exciting time for the company as we grow from strength to strength,
with the consistent ability to innovative and offer market-leading products
and services to our ever more knowledgeable and exacting clientele.
Nick Robinson
Director of Screen Rentals
sports installs retail and leisure installs awards and achievements
armed forces trafalgar square
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3. 3
IN WITH THE NEW
e ve ade a i ni ant inve t ent in our iC C fa ily and upportin ervi e over t e pa t ont it
ex itin ne produ t laun ed to t e ar et and t e en an e ent of exi tin favourite it no onder t e fleet
now totals over 30 iCONICs and we can boast the largest number of high resolution mobile LED screens around!
NEW ICONIC60 STAGE
When ADI used their engineering know-
how to produce unique vehicles that
combine both stage and large screen,
the iCONIC 60 Stage was born!
These all-in-one solutions are based on our
ever-popular iCONIC 60, but with the added
benefit of a 25m² stage that un-folds from the
trailer. They are easily the largest of their kind
in the UK, and since organisers don’t need to
procure a stage and screen separately they offer
cost savings and reduce man-power.
NEW iFLY25+
The iFLY25 soars above the competition in
the market, often imitated never bettered!
ADI’s unique iFLY25 raised the bar when it
was launched back in 2011, providing an
incredibly versatile 25m² LED screen built on a
hydraulic arm for incredible reach and bespoke
positioning. To further improve this product we
have re-screened the iFLY25, which now features
10mm SMD, delivering incredible picture and
clarity. With its new display it joins our other high
resolution iCONIC+ screens, and accordingly will
now be known as the iFLY25+.
SOCIAL SCREENS
What better way to boost interactivity and
engagement with your event audience than
creating a giant tweet wall. The iCONIC+ screens
provide the best digital platform to display live
Twitter feeds thanks to their magazine-like image
quality, with options for full screen solution or a
ticker strap over-laid on live footage.
At mass participation events people are eager
to interact, whether it’s entering a competition,
offering messages of support for participants or
just to say what an amazing time they are having!
On a deeper level, social media platforms are
an effective way for brands and businesses to
gain data capture and useful insights into their
audience.
25m2
STAGE AREA
25,000kg
WEIGHT EXCLUDING
TRACTOR
ONESCREEN TECH
TO OPERATE
16mm
RESOLUTION
8mm
VIRTUAL
54mph
TUV CERTIFIED
WIND SPEED
60m2
LED SCREEN
16:9ASPECT
RATIO
The iCONIC60 Stage in Trafalgar
Square during the Tour de France
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4. 4
OUTSIDE BROADCAST
AND PRODUCTION
ADI’s newest OB vehicle made its debut
at Chinese New Year in Trafalgar Square
One of our editors at work
ADI’s diverse client base have equally
varied requirements for what is to
be displayed on the iCONIC screens.
We can take a feed from an on-site
source, whether it be an international
broadcasterorsimplytheclient’slaptop,
however an ever increasing number of
events require full production facilities
to engage and entertain their audiences
– there is no point having the biggest
and best LED screens without great
content to display!
ADI operate three outside broadcast vehicles
and several portable production units (PPU’s),
we own full broadcast system cameras with
remote engineering, tally and comms as well as
stand-alone ENG camera kits. We can display
and record in HD and have a range of graphics
and playback facilities to ensure all modern file
types can be shown with additional sources
such as social media feeds, RF links and media
servers. In addition ADI are regularly required to
provide signal distribution around sites and own
a significant stock of broadcast and fibre optic
cable as well as multiple licensed RF links.
Our history of being appointed the OB and
production facilities provider to the entire 2012
OlympicTorchRelay,TheGlasgowCommonwealth
Festival and many more national events proves
our ability to operate at the highest level, but we
are equally comfortable delivering smaller events
such as experiential marketing campaigns.
ADI also have full pre and post production
facilities in-house with eight full-time editors
giving us the ability to create content to display
at an event or to help generate sponsorship for
future years.
Offering the technical and staffing solutions from
6x full broadcast cameras to a single stand-alone
camera or graphics operator, our experienced
engineers and project managers work alongside
clients to tailor bespoke facilities that maximise
production values within their budget.
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5. 5
iCONIC 100+ at Portstewart
NORTHWEST 200
The largest outdoor sporting event in Ireland stretches across beautiful
coastline, with bikers braving the elements in search of victory. An iCONIC 100+
and a pair of dual-sided iCONIC 15s offer BBC NI’s live coverage to crowds.
e a reen are a u t ave for otor port event eepin pe tator in tune it t e a tion on t e tra
et erit four eel ort o ro or ula to uper arrallie iC C deliverun at ed overa eto ro d
MOTORING AHEAD
iCONIC100+ at the Belgian GP iCONIC 100+ at Gumball Rally
iCONIC 100+ at Brands Hatch
BELGIAN GRAND PRIX
The ADI team hold the long term contract for the Spa Francorchamps circuit
for one of F1’s most exhilarating Grand Prixs. A trio of mammoth iCONIC
100+ screens are strategically positioned around the track to ensure
spectators don’t miss a minute of the crashes, rivalry and triumphs.
BLANCPAIN GT SERIES
Top class international GT racing returned to Brands Hatch for the first time
since 1996, with an expensive and glamorous grid.
iCONIC 100 at Oulton Park
BRITISH TOURING CAR CHAMPIONSHIP
A selection of iCONICs featured at the Cheshire-based Oulton Park circuit
for a premier fixture in UK motorsport’s calendar.
BRITISH SUPERBIKES
With a large and loyal following who travel to circuits across the UK to
watch riders push themselves to the limit, giant video screens are a must.
Silverstone, Snetterton, Knockhill and Doninghton Park are amongst the
host venues that feature our iCONICs.
GUMBALL RALLY 3000
Superstars, supercars and super-sized screens came to London’s Regent
Street as the Gumball 3000 arrived in town. An iCONIC 100+, iCONIC 25+
and iCONIC 15+ were integral to building atmosphere and anticipation
before the cars arrived on Regent Street – and kept crowds entertained
when the convoy was delayed on their way from the north. Live DJ sets and
Capital TV programming was broadcast across the famous-street, with ADI
also delivering a 3 camera OB team and production facilities.
iCONIC 100+ at Silverstone
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6. 6
SUMMER OF CYCLING
a been a bu per year for y lin in t e it orld la event u a t e iro d talia and our de
France beginning from our shores. ADI’s large mobile LED screens have helped entertain hundreds of thousands
of spectators that turned-out during the incredible summer of cycling.
GIRO D’ITALIA
The Northern Irish capital Belfast hosted the Big Start – the
official launch of one of elite cycling’s most famous races.
The opening ceremony outside Belfast’s City Hall drew huge crowds who
could watch on an iCONIC 25+, while the ultra-modern Titanic Belfast hosted
the start line – where a giant iCONIC 100 provided the central feature of a
Fan Zone
PRUDENTIAL RIDE LONDON-SURREY 100
Over 20,000 cyclists took part in the race, with a pair of
iCONIC 25+ screens on The Mall and an iCONIC 15+ in Green
Park.
Most spectators were concentrated on The Mall, with screens keeping them
entertained with live Twitter feeds and BBC footage.
RED BULL HILL CHASERS
ADI travelled to Edinburgh for the Red Bull Hill Chasers, an
uphill battle between the best riders in the UK.
A double-sided iCONIC 15+ was positioned half-way up The Mound, with
supporting ADI services including a 4 camera Outside Broadcast team and
ADI’s new OB truck. Live footage was complimented by a scrolling Twitter
feed across the screen.
TOUR DE POLOGNE
Since 2009, every leg of the Tour de Pologne has featured one
of the world’s largest mobile LED screens – the iCONIC 100.
Thanks to its innovative mobile design it offers a dynamic way for the
organiser to build atmosphere before the arrival of the peloton in every
town and city along the route, and also provides an incredible promotional
platform for tour sponsors and partner brands.
THE TOUR DE FRANCE 2014 IN NUMBERS
• ADI delivered 64 screen rental days during the Grand Départ
• ADI supplied official Fan Parks in Trafalgar Square, the Queen
Elizabeth Olympic Park and Parker’s Piece, Cambridge
• The TDF 2014 attracted around 12million spectators along
the route
• Spectators spent an average of 6.5 hours at the roadside
• Broadcast to a global TV audience of 3.5 billion every year
iC C in e eld
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7. 7
THE GRAND
DÉPARTIt’s safe to say Tour de Fever fever swept the country this year,
with Yorkshire, God’s county, at the epicentre of activities.
ADI delivered a huge 64 screen rental days for the Grand Départ and were
the only screen supplier to work across all three stages. Harewood House in
Leeds hosted the ceremonial start of the 2014 tour, with VIP guests the Duke
and Duchess of Cambridge and Prince Harry waving the cyclists off.
From Yorkshire the tour passed through the counties of Cambridgeshire and
Essex, with a host of specially created spectators hubs, community events
and official Fan Parks along the way – many featuring our iCONICs! Stage
3 culminated in London on The Mall, before the transfer to France for the
remaining journey.
iCONIC 100+ at Harewood House
iCONIC 60S at Trafalgar Square
iCONIC 100+ at Green Park iCONIC 25+ in Harrogate
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8. 8
Director - Screen Rental
Sales Manager - Rental Operations Manager Transport Manager Rental Coordinator
Screen Technicians Project Managers
Driver Technicians
Rental Administrator
Business Development
Managers - Regional
CHANGING SPACES
BEHIND THE SCENES
IN ADI’S RENTALS
DEPARTMENT
in e ead e a been rapidly expandin in line it t e o pany ever evolvin o erin of
ervi e and produ t it no boa t in redible ne allerie auditoriu o e tudio pa e open plan o e
and re eption area ut e aren t toppin t ere ne t ree tory rodu tion in i urrently under ay
which will boost our total number of galleries to over 30.
You might wonder how we manage the complex
logisticsofdeliveringover3,000screenrentaldays
across Europe every year – whilst also maintaining
the impressive fleet and an extensive team of
Screen Technicians and freelancers.
HOW WE WORK
Once the screen rental has
been sold by the Business
Development Manager
it will be passed to a
dedicatedProjectManager
who will complete all the
necessary paperwork,
create an event pack,
assign Screen Technicians
and provide a point of
support for the client.
EVENT PLANNER
Across sales, operations and logistics, every
member of the department works from our
internal event management software – a
bespoke solution built in-house.
SUPPORT NETWORK
Contingency and efficiency is built
intoourlogistics,withtechnicaland
engineering support at multiple
sites across the UK and Europe.
RENTALS TEAM
STRUCTURE
RENTALS TEAM STATS
208TOTAL YEARS OF
EXPERIENCE ACROSS
THE DEPARTMENT
7SALES TEAM
MEMBERS 28OPERATIONAL
TEAM MEMBERS
376HOURS OF TRAINING
COMPLETED BY
THE DEPARTMENT
DURING 2014
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9. 9
FESTIVAL 2014 KEY FACTS
IN THE ZONE DURING
GLASGOW GAMES
The eyes of the world were on
Glasgow this summer as they hosted
the 20th Commonwealth Games.
Unprecedented crowds flocked to
the Scottish city to enjoy thrilling
atmosphere and sporting action, with
specially created Live Zones a key part
of the Games. The Live Zones hosted
Festival 2014 – a programme of culture
and live entertainment that featured
across central venues like Glasgow
Green, Merchant City and the recently
refurbished Kelvingrove Bandstand.
An essential part of any live zone are large viewing
screens to allow for mass communication, so ADI
worked with Glasgow City Council to deliver a
wide variety of LED displays and OB services
across each location. The team were awarded the
tender back in 2013 and applied a considerable
amount of their time, technical expertise and
logistical know-how to plan a truly bespoke
solution for Festival 2014.
Glasgow Green Live Zone was at the heart of the
Games, hosting Opening and Closing ceremony
celebrations, but also the marathon, cycling
time trial and road race start line. In addition
to live sport, the public were also treated to a
selection of music, comedy, dance and hospitality
in the beautiful park, which had been specially
transformed.
For the main stage, ADI installed three 36sqm
flown LED screens and nearby one of the
innovative iCONIC 60 Stage mobiles was
positioned, broadcasting live programming across
Glasgow Green. Inside the stunning People’s
Palace and Winter Gardens, ADI also created a
semi-permanent screen featuring 6mm SMD.
Across town is Kelvingrove Bandstand, one
of Glasgow’s well-loved cultural venues and
a natural location for a Commonwealth Live
Zone. iCONIC 12s either side the re-developed
bandstand enhanced the enjoyment of live music,
performing arts and story-telling.
ADI solutions could also be seen at the Merchant
City Festival – Glasgow’s annual cultural
extravaganza that was extended over 11 days
and nights. A celebration of art, fashion and
dance from across the Commonwealth attracted
thousands, and the team built a flown LED display
for the main stage area.
The screen element across all 3 locations was
complimented by a full ADI outside broadcast
solution, incorporating cameras, production and
mixing facilities, with the team creating over 12
hours of live content every day of the games.
8
LED SCREENS
ACROSS 3
VENUES
BOTH MODULAR
AND MOBILE
2WIRELESS
LINKS
PEOPLE AT GLASGOW GREEN LIVE ZONE
DURING THE OPENING CEREMONY
4CAMERAS
47
THOUSAND
PEOPLE VISITED
THE MERCHANT CITY
FESTIVAL
20
SIZE OF ADI
FOR 3 WEEKS
20
SIZE OF ADI
FOR 3 WEEKS
DURING THE
REHEARSALS
AND GAMES
Modular solutions at
Glasgow Green’s live zone
ADI’S WORKING
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10. 10
ALL EYES ON
ICONICS AT
EMIRATES
BEAM-BACK
Gunners fans were able to enjoy watching their team clinch victory in the
2014 FA Cup Final from the comfort of their home ground. The Emirates
hosted20,000ArsenalsupportersandatrioofiCONICs,whichcateredforall
their match viewing requirements and helped create an electric atmosphere
at the north London stadium. A giant branded iCONIC 100+ was flanked by
pair of iCONIC 25s, which broadcast a live beam-back of the match, along
with pre-match commentary and interviews from inside the ground.
The world’s largest LED screen on a non-HGV chassis is perfect for positioning
pitchside. iCONIC 25+ screens are high resolution and manouverable, ideal for
placing in close proximity to fans and displaying scores, stats and live match
coverage.
PITCHSIDE SCREENS
A great addition to the live experience, we have an iCONIC
for every size of stadium.
A trio of iCONICs
iCONIC60 at
Scotstoun Stadium
iCONIC25+ at
Twickenham Stoop
iCONIC100+ at RDS
Stadium for Leinster
iC C at Cardi r
Park for the Amlin Cup Final
Arsenal fans were thrilled with the big screen experience
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11. 11
The following day the iCONICs were moved to the exterior of the
Emirates stadium for a celebration of the historic win for the club.
Big screens are an integral element to live sports events and
matchdays, offering incredible coverage pitchside or offering
the focal point of fan zones.
They build atmosphere, excitement and offer a channel for live
communication – and are also effective for activating sponsorship and
brand partnerships. Unforgettable and immersive experiences for sports
fans are guaranteed!
FAN ZONES SCREENS
Mobile screens help venues create infotainment hubs for
their supporters and visitors, encouraging them to the ground
earlier and ensuring they stay longer!
MEMORABLE
MATCHDAYS
iCONIC60 at Twickenham
for RBS 6 Nations
iCONIC15+ at Blackburn
Rovers Ewood Park
iCONIC15+ at Leicester City
iCONIC15+ at SWALEC Stadium
for an England test match
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12. 12
RED BULL AIR RACE
Ascot racecourse hosted the 5th round of the Red Bull Air race 2014, where
a number of iCONIC+ screens helped deliver immersive live experiences
during this aviation extravaganza. ADI delivered over 300m² of high
resolution LED for the occasion, with two iCONIC 60s and two iCONIC 100+
screens located along the final furlong, facing onto the grandstands. As
the pilots took on the challenging course, the large mobile LED screens
provided live footage and an exclusive insight from inside the cockpits.
Since spectators were located in the safety zone – a distance from the
course with its inflatable gates – the iCONIC screens provided an important
visual element of the air race.
TOUGH MUDDER SCOTLAND
On-screen motivational messages and interactive
content kept spirits high for competitors and
spectators during this hardcore obstacle race in
Dalkeith County Park.
IRONMAN UK
Bolton was the chosen location for Ironman UK,
which saw participating athlete’s cycle, swim and run
across beautiful Lancashire countryside. A dual-sided
iCONIC 15+ and huge iCONIC 100+ (right) were sited
in the city centre, where finishers could have their
moment of glory broadcast on the big screen.
RED BULL HARBOUR
REACH
The world’s best wakeboarders
descended on Liverpool’s Albert
Dock for Red Bull Harbour Reach.
Over 8,000 spectators watched
fearless competitors test their
skills, with the iFLY25 delivering a
full tweet-to-screen solution, live
coverage and scoreboard.
ELECTRIC RUN
ADI were on-site at the UK’s first Electric Run with a matching pair of iCONIC
25+ screens. All things LED featured at this premier night time running event,
with 15,000 participants enjoying a 5k route that incorporated incredible
audio, light and video to create an immersive experience. The screens helped
build atmosphere as day turned to night, displaying HD music videos and
colourful graphics to ensure a nightclub feel flowed throughout the event.
SPORTING SUCCESSES
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13. 13
BUPA GREAT NORTH RUN
The world’s favourite half marathon celebrated its millionth finisher in
2014, a tremendous achievement! In addition to a variety of larger iCONICs
across the start and finish lines, 6mm SMD was seamlessly integrated into
the finish line arch to countdown to the millionth runner passing through,
with special on-screen graphics to mark the moment.
SAINSBURY’S ANNIVERSARY GAMES
To mark the anniversary of London 2012, a temporary stadium was created at one of London’s famous landmarks. A range of track and field events at Horse
Guards Parade attracted top-class athletes, with an iCONIC 60 showing live coverage to audiences seated in the grandstands.
BRIGHTON MARATHON
The iCONIC 60 Stage made its debut at the Brighton Marathon
(below), along with an iCONIC 15+ and iCONIC 25+ (above).
BT SPORT GREAT CITY GAMES
Manchester’s Deansgate was transformed into an athletics running track
for a weekend of elite sport in the NorthWest with a number of iCONIC
screens sited.
NIKE WE OWN THE NIGHT 10K
A matching pair of iCONIC 100+ screens got runners ready for the evening
ahead at London’s Victoria Park. Positioned either side the of main stage,
the screens broadcast crowd participation shots, warm-ups and live DJ sets
from the likes of Radio 1’s Nick Grimshaw.
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14. 14
GOOD TIMES AT GOODWOOD
ADI have secured the long term contract to deliver screen
solutions for Goodwood’s thrilling calendar of events and
horse racing fixtures.
With the vast size of the Goodwood site, networks of screens are a must-
have to provide venue-wide coverage and communications during their
live events. The sheer breadth of ADI’s fleet means we can fulfil the mobile
element of the contract exclusively with our iCONIC screens; delivering
multiple, matching screens that share the same sleek design and 16:9 format.
The contract has seen ADI deliver cost-savings to Goodwood while
nearly doubling screen sizes – and it’s all higher resolution product than
previously supplied. With our fleet of unique models we’ve also been
able to supply mobile screens for areas of the venue that have historically
proved problematic.
FESTIVAL OF SPEED
The famous Hillclimb, latest concept cars and F1 stars combined to deliver the
ultimate event for motor-enthusiasts at the Festival of Speed. A large screen
network provided continuous live coverage for the huge number of ticket-
holders, with mighty iCONIC 100+ screens in the areas of highest footfall and
spectator dwell-time - including the front lawn of Goodwood House where a
striking Mercedes sculpture and hospitality attracted large crowds.
72ND MEMBER’S CLUB
Back in March 2014, ADI were privileged to support Goodwood at the 72nd
Members’ Meeting, an event which has been rejuvenated and revitalized for
the 21st Century, some 48 years after the last meet was held. A weekend of
dramatic motor racing for members of the Goodwood Road & Racing Club,
culminating in a firework and live music spectacular outside Goodwood
House.
ADI provided an additional screen for the site
at less than 24 hours notice – it was ready and
working as members arrived!
uni ue double ided iC C o ered near de ree vie in at t e ore t alley ta e ere any en oyed pi ni lun e
8
An iCONIC60 sits beside the famous
Hillclimb track facing the grandstands.
350m2
LED
575m2
LED
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15. 15
The front lawn of Goodwood House: The giant 100m² screens were also
lo ated in t e or ula ne addo tion port arena and er ede tand
GLORIOUS GOODWOOD
An iconic 5 day festival with the very best jockeys and horses is a highlight of
the British flat racing calendar. Panamas and Pimms are the order of the day
for visitors of Glorious, who can watch the racing within the beautiful West
Sussex surroundings.
GOODWOOD REVIVAL
An action-packed weekend of vintage motor racing, style and theatre takes
over the Goodwood Estate once a year, where visitors step back in time to
the golden age of motoring - and are encouraged to look the part by donning
fashions and props from the past.
NUMBER OF
VISITORS OVER
5 DAYS
35ACRES OF
RACING
SURFACE
260m2
LED
AVERAGE VISITORS
PER YEAR
512m2
LED
9iCONIC
SCREENS
A nice addition to the parade ring
iC C at t e ni po t
Vintage motor racing at its best
iC C o er live overa e of t e ir uit
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16. 16
ICONIC EVENTS ACROSS EUROPE
ADI TAKE TO THE SLOPES!
The demand for our screens across mainland Europe continues, with the team working on a diverse
mix of events and for a range of well-known brands.
Is there anywhere the iCONICs can’t go?! Snowy terrain and European ski resorts are no challenge for the hardy, all-weather
iCONICs, with an increasing number of winter sport events under our belts.
MOBILE WORLD CONGRESS
Over 70,000 industry insiders gathered at Barcelona’s Fira Gran Via for the
annual conference-come-exhibition, where the latest developments in mobile
are launched to the world. The iCONIC 100+ screens broadcast Mobile World
Live TV programming, with the trailers branded specially for HTC.
FROST GUN INVITATIONAL, VAL D’ ISERE
Top names in freeskiing and snowboarding battled it out at one of France’s
most famous winter resorts, with a three day extravaganza of extreme snow
sports and world-famous DJ’s making it an event to remember. One of our
iCONIC 25+ screens kept spectators up to date with all the action on the
slopes, including coverage of live heats and leader-boards.
FIS SKI JUMPING WORLD CUP, ZAKOPANE
The mighty slopes were adorned by one of the world’s largest, highest
resolution mobile LED screens, offering live footage of the fearless
competitors and results, in addition to adverts for event sponsors.
FOIRE AUX FROMAGE
The cheese festival in the beautiful town of Laruns in the Pyrenees used an
iCONIC 25+ to show live sheep-shearing, traditional dancing and cheese
production.
HEAVENT PARIS
An attention grabbing iCONIC 100+ delivered visual impact outside the
Porte de Versailles exhibition centre during Heavent Paris – a trade show
for the French events industry. Advertisements for exhibitors and our own
promotional videos were broadcast to visitors entering the show.
JEUX DE LA FRANCOPHONIE
Athletes from over 70 French speaking nations made their way to the coastal
resort of Nice for the televised games. One of the iCONIC 100+ screens
featured at the famous Promenade des Anglais for the opening ceremony
before it was located inside the Charles Erhmann Stadium – and with its
quick set-up and de-rig times it was easily moved between the two locations.
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17. 17
NATIONAL PLOUGHING CHAMPIONSHIPS
County Laois was the setting for Europe’s largest outdoor exhibition and
agricultural trade show, with a record-breaking 279,000 visitors through
the gates. Farm machinery specialists McHale used a dual-sided iCONIC
15+ to display brand videos and vehicle demonstrations on their stand,
while across the site, an iCONIC 100 broadcast Farm TV.
BELFAST MARITIME FESTIVAL
This popular maritime event returned for 2014 with a jam-packed
programme of nautical activities and entertainment. A double-sided iCONIC
15 was positioned close to the Belfast Odyssey Arena, where it promoted
council events and initiatives.
DOWN ROYAL RACECOURSE
This historic Irish racecourse in Lisburn uses iCONIC screens for over 10
racing fixtures throughout the year, particularly the iCONIC 100s.
SUCCESS IN THE EMERALD ISLE
Our brand is rapidly growing in Ireland, with a number of
long-term contracts secured. Famous stadia, race courses,
cultural venues and outdoor events love utilising our iCONICs
to engage and entertain their audiences.
ULSTER GRAND PRIX
Supposedly the world’s fastest road race, the Ulster GP at Dundrod circuit
hosts daredevil competitors over a weekend of racing. For the crowds, iCONIC
60s offer extensive viewing opportunities and a platform for sponsors.
MTV CRASHES
MTV’s spectacular event ‘crashed’ Derry-Londonderry, with the main stage
featuring a pair of iCONIC25+ screens.
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18. 18
ROYAL ASCOT
Since 2009, ADI have been contracted by Ascot
for their calendar of racing fixtures, including
the world-famous Royal Ascot meet. The 2014
edition featured 11 LED screens – including
a 6mm SMD leaderboard in the Parade Ring,
offering live odds, runners and riders.
GALLOPING AHEAD
PUNCHESTOWN FESTIVAL
Often considered the grand finale of the jump-
racing season, Punchestown Festival welcomes
top jockeys and race-horses from both sides of
the Irish Sea. Beside the Parade Ring an iCONIC
100+ displayed live odds, advertising and
coverage from the host broadcaster on its giant
screen.
ROYAL WINDSOR HORSE SHOW
This internationally renowned horse show in the
grounds of Windsor Castle used the iFLY 25 as a
digital platform to advertise event partners and
display live footage from around the show.
VEUVE CLIQUOT GOLD CUP,
COWDRAY PARK POLO CLUB
A unique combination of style, elegance and
sport can be enjoyed at Cowdray Park Polo
Club in West Sussex, featuring the season’s
highest scoring teams from around the world.
A mammoth iCONIC100+ ensured not a single
chukka was missed.
GRAND STEEPLE CHASE DE PARIS
ADI supplied one their giant screens for the most anticipated event in the French horse racing
calendar. The challenging jump course at the Hippodrome de Auteuil is 6 kilometres long and
features 23 obstacles, creating plenty of tension and excitement for spectators. To further enhance
the atmosphere an iCONIC 100+ was located by the finish post where it broadcast live footage of
the horse racing. Thanks to its 100m² high resolution display, the screen offered a great viewing
experience in a completely mobile solution.
DAILY MIRROR ST PATRICK’S
DAY RACE MEETING, DOWN
ROYAL RACECOURSE
Since the 17th Century Down Royal Racecourse
has been welcoming horseracing fans, and St
Patrick’s Day was no exception with crowds
turning out in force. A mighty iCONIC 100+, the
world’s largest, highest resolution mobile LED
screen, provided race-goers with incredible
coverage of every fixture.
THE GRAND NATIONAL
ADI celebrated 8 successful years at the legendry
Grand National in 2014. Both the number and
resolution of screens delivered has risen two fold
since 2006! An incredible 8 iCONICs, in an array of
sizes, were strategically positioned across Aintree
during the three day festival of racing.
en it o e to e ue trian event are t e bi reen upplier of oi e e not only do inate and
ri or era in deliverin reen to a ta erin plu eet every year but al o upply a o t of polo
equestrian trials and shows.
images

19. 19
Giant viewing screens are an essential element of the
spectator experience at The Open Championship, with ADI
now in their 5th year supplying one of golf’s oldest majors.
Golf enthusiasts can immerse themselves in the action and
will never miss a shot thanks to the carefully positioned
iCONICs. They also play an important role in event hospitality
by allowing spectators to take a rest from following the action
on foot, and instead take a seat in front of the big screens
and enjoy the food and drink on offer.
PAR FOR
THE COURSE
THE OPEN CHAMPIONSHIP 2013, MUIRFIELD
One of the oldest golf clubs in the world hosted the 2013 Open, its
sixteenth time. Crowds were glued to the action on the big screens as Phil
Mickelson swept to victory. Every moment was covered by a selection of
iCONICs on the site.
THEOPENCHAMPIONSHIP2014,ROYALLIVERPOOL
The prestigious championship returned to the North West of England for
2014. iCONIC 100+, iCONIC 60 and iCONIC 25+ screens - and modular
solutions - kept golf fans well informed on the leaders and scores, while
delivering live coverage across the extensive outdoor hospitality village.
ADI also created high resolution modular screens for the
event in ludin a di play for t e C e
The winning putt broadcast on an iCONIC25+ Incredible coverage on an iCONIC 60
an relaxin in t e o tpitality villa e
watching the golf on an i100+
images

20. 20
BRAND BUILDING
O2 AND BMW
Twickenham Stadium is the home of English rugby and offers a great venue for
brands to engage with fans during big tournaments. The versatility of the iCONIC
fleet means there’s a mobile screen for every kind of activity on matchdays,
offering a powerful channel to communicate with mass audiences via digital
content and social media
REEBOK
ADI made their way to London’s Covent Garden for sportswear giant Reebok.
The launch of a new ‘FitHub’ store saw a fully branded iCONIC 15+ provide the
dynamic digital backdrop to live CrossFit demos and Body Combat classes. A
digital count-down clock was incorporated into the top corner of the screen, with
content including brand videos and graphics.
at better ay to dra attention to experiential a tivity provide an intera tive ele ent to live event or reate a
branded digital platform that delivers stand out.
OASIS SPIN THE BOTTLE
A first for ADI and perhaps the world of LED! To launch Oasis Mango Medley one
of the mammoth iCONIC 100+ screens took a trip down the Thames on a barge,
before it was located beside the EDF London Eye for a game of spin the bottle
like no other. Fully branded and providing a beacon of brightness across the
iconic river, the screen played a pivotal role during the evening’s proceedings,
with participating members of the public and celebrities inside pods on the
London Eye. Live communications and coverage were displayed digitally on the
screen, with 100m² of high resolution LED ensuring a great view for everyone.
The event was a huge success and by playing close-attention to the tides, the
iCONIC 100+ made it safely back onto dry land.
an flo ed to a tivity durin
Nations using an iCONIC60
An iCONIC15+ on BMW’s stand
images

21. 21
BEATS BY DRE
One of the world’s coolest brands chose Covent Garden as the venue for
experiential activity that would make a member of the public a star of their ad
campaign. Participants could have their photos taken and add their own slogan,
before they were displayed instantly on a dual-sided iCONIC 15+ for all to
see. Thanks to the innovative design of the iCONIC 15+ it could be seamlessly
integrated in the Beats by Dre pop-up.
NFL INTERNATIONAL SERIES
The biggest sports league in the USA makes tri-annual visits to London for the
hugely popular NFL International Series, and believe us they know how to put
on a party for their fans! iCONIC London landmarks are transformed into dazzling
open-air parties, with cheerleaders, music, American football themed activities
and star players.
COCA COLA TOUR ACROSS FRANCE
Le Lavandou, a seaside resort town on the French Riviera, was
the final destination for the Coca Cola tour, which began in May 2014 and lasted
87days.AbrandediCONIC15travelledacrosseverylegofthesummerroadshow
– stopping at cities including Paris, Bordeaux and Marseille - where it helped the
famous drinks company engage kids and grown-ups in sporty activities.
Social experience - Cap brand New Era used an iCONIC
25+ to enhance the rivalry between Raiders and Vikings
fans while boosting interactivity with NFL fans via Twitter
A fully branded iCONIC15+ at Wembley Stadium packs a promotional
punch for the NFL and their sponsors while entertaining fans
images

22. 22
UP ON THE BIG SCREEN
SATURDAY NIGHT
AT THE MOVIES
Drive-in cinemas have become increasingly popular over
the past few years, bringing a slice of vintage Americana and
nostalgic entertainment to the public, who can enjoy the best
of film from the comfort of their own car. While roller-skating
waitresses and street food are nice extras, a big screen is a
must, which is why the iCONICs have featured at drive-in
cinemas across the UK.
LED screen technology means movies are visible day and night, and in all
weather conditions – offering the opportunity for multiple daily screenings!
The innovative mobile design of the iCONIC fleet and quick set-up times also
delivers a cost-effective big screen solution.
In addition to the screen element, the ADI team can also organise FM
transmitter packages – all the client has to do is apply for the Ofcom licence.
For any organiser hoping to provide a great screening experience for hundreds
of cars, the daddy of all mobile LED screens, the iCONIC 100+, is the ideal
choice. And with branded trailer, it looks incredible! Take a look at some of the
best cinema experiences we’ve worked on.
Over 200 Mazda’s gathered in Holland for a
re ord brea in ovie ni t u in an iC C
Roman Holiday on a branded iCONIC
100 for chocolate brand Galaxy
Family-friendy movies at
Tattersalls in Ireland
Edinburgh Airport was a suitable
backdrop for a Valentine’s screening
of Top Gun on an iCONIC 100+
images

23. 23
ROLL-OUT THE RED CARPET
Glitz, glamour and A-list stars mean that movie premieres not only capture
the media’s attention but are popular events for film fans and autograph
hunters. London’s Leicester Square hosts its fair share of launches, and our
iCONICs often provide a high impact video screen for the event staging. The
iCONICs broadcast live celebrity interviews, Twitter feeds and exclusive
footage to keep crowds entertained, and also ensure everyone gets a great
view of their favourite film star as they walk the red carpet!
THE GREAT OUTDOORS
People across the UK have made the most of the sultry summer weather
and flocked to outdoor movie screenings – pulling up a deck chair or
sitting on the grass for a picnic while enjoying classic films as part of a
shared viewing experience. Whatever the location, the iCONIC fleet offers
a suitable solution for every kind of outdoor screening.
An open-air screening of The
Great Gatsby in Ipswich
t e eld o e t up and o in l and do u entary
makers showcased their work on an iCONIC 15+
We’re The Millers UK premiere
e i i popular for pre iere and no re
screened it’s raring to go for upcoming launches
Guardians of the Galaxy UK premiere
One Direction’s One of Us world premiere
images

24. 24
MUSIC TO OUR EARS
e appeal of obile video reen ontinue to ro in t e live u i and fe tival e tor in e t ey o er u a
reat alternative to flo n and odular olution o ated eit er ide of a ta e or po itioned front of ou e iC C
can help ensure everyone has a great view of live music performances wherever they’re stood.
With such a huge fleet we can offer multiple matching iCONIC screens – incredibly important when they are located either
side of a stage, offering continuity of aesthetics and high production values.
MTV CRASHES
The second MTV Crashes event of 2014 took place in Derry – Londonderry’s
Ebrington Square, where an iCONIC 25+ flanked either side of the main stage.
Over 10,000 lucky spectators watched Professor Green, Afrojack and Neon
Jungle perform during the evening.
NEWHAM UNDER THE STARS
Newham Council’s four night musical extravaganza caters for all tastes and
ages, and local communities can fully immerse themselves in the atmosphere
thanks to a full broadcast and production solution, incorporating iCONIC 25s
and cameras.
CHESTER ROCKS
Chester Racecourse became the hottest ticket in town when it hosted a 3 day
mini-festival featuring an eclectic mix of UK artists from the past and present.
Performances from acts including Dizzee Rascal, 5ive and Razorlight were
complimented by an iCONIC 40 stage-side.
COVENTRY GODIVA FESTIVAL
The UK’s largest free family festival was enhanced by an iCONIC 60 and a 3
camera team, with supporting Portable Production Unit and OB vehicle.
NIGHT AT THE PROMS
GLASGOW
The popular BBC event returned to Glasgow Green,
with a line-up including famous faces like Melanie
C and Alfie Boe. An iCONIC 25 could be found either
side of the open-air concert’s main stage, with
crowds fully prepared for the Scottish weather!
LEEDS CASTLE PROMS
iCONIC 60s were the mobile screens of choice for
this classical occasion, where Leeds Castle offered
a stunning backdrop to the music.
CAERPHILLY
The Owain Clyndwr Fields hosted the Welsh leg
of the Proms, with an iCONIC 25 allowing classical
music fans to have a great view of West End
stars like Sophie Evans and John Owen Jones,
supported by the BBC National Orchestra and
Chorus of Wales.
images

25. 25
BELFAST HALLOWEEN
Titanic Belfast hosted a full day of festivities to celebrate Halloween, with
an iCONIC 12 (above) and iCONIC 25 offering a unique viewing experience.
CARNABY STREET CHRISTMAS COUNTDOWN
With its sleek design and self-contained solution it was easy to position
an iCONIC 15+ on London’s trendy Carnaby Street, where it broadcast to
shoppers approaching from both directions. A countdown to the switch-on,
promotion of local retailers and music videos kept shoppers entertained.
GLASGOW CHRISTMAS LIGHTS SWITCH-ON
A pair of iCONIC 25+ screens added to the atmosphere during the Christmas
lights switch-on in George Square.
EDINBURGH HOGMANAY
A record 9 iCONICs were dotted across central Edinburgh for their world-
famous Hogmanay celebrations – which saw around 70,000 revellers
descend on the Scottish capital for the biggest night of the year! The screens
were predominately from our smaller urban range, including the iFLY25,
iCONIC 25s and iCONIC 15s.
OXFORD STREET CHRISTMAS LIGHTS SWITCH-ON
Dual-sided iCONIC 15+ screens were positioned in the famous shopping
street, ensuring great coverage of Jessie J’s live performance.
SEASONAL SCREENS
t not u t durin t e ar u er ont t at our
iCONICsfeatureatoutdoorevents;thewealthofseasonal
occasions during autumn and winter mean they’re in
demand throughout the year.
Whether it’s Halloween, Christmas or Hogmanay, large LED screens are an
important part of the seasonal celebrations that take place in towns and
cities across the UK and Ireland. With such a vast selection of models on-
fleet, ADI can offer the ideal solution for every venue and audience size,
allowing mass enjoyment of live entertainment.
For busy urban areas the smaller iCONICs provide an easily manoeuvred
solution for positioning in streets and squares, or where space is no
restriction, the giant iCONIC 100s are a winner.
The iCONICs are often supported by an outside broadcast crew and cameras
to create incredible coverage for live broadcast.
ST. PAUL’S CATHEDRAL CAROL SERVICES
Live screenings of St.Paul’s Cathedral’s Christmas Eve Carol service were
broadcast across Paternoster Square on an iCONIC 25 – with the added
support of an ADI OB team.
images

26. 26
ADI IN ACTION FOR THE
ARMED FORCES
TA LIVE CAMPAIGN
TheTerritorialArmylaunchedanationalrecruitmentcampaign,whereground-
breaking TV adverts were supported by experiential activity at six UK cities.
As part of the campaign a range of iCONIC+ screens featured at Newcastle
upon Tyne, Liverpool, Cardiff, Portsmouth, Glasgow and Birmingham, with the
aim of boosting public awareness and increasing recruitment. The adverts
featured live footage of operations in Afghanistan, showing how the TA
Reservists work alongside their Regular counterparts.
BEATING RETREAT
2014 saw extra special instalments of Beating Retreat
and South West Proms to mark the 350th anniversary
of the Royal Marines.
The historic military pageant incorporated celebrations to mark the Royal
Marine’s historic anniversary, with Prince Philip – their Captain General -
and Her Majesty the Queen in attendance. ADI supplied two iCONIC 100+
screens for the occasion as part of a full event broadcast solution. The musical
extravaganza - which featured The Bands of the Royal Netherlands and US
Marine Corps - were captured on camera by an ADI team. Footage from five
cameras, including a steadicam, were mixed in our Portable Production Unit
and relayed to the giant HD screens.
REMEMBRANCE DAY AT THE CENOTAPH
2014 will be our 3rd year supplying the national commemorations at
Whitehall, which is televised on the BBC. Smaller iCONIC+ screens are integral
to spectators feeling part of this national occasion, broadcasting live footage
of the laying of tributes and march of war veterans past the Cenotaph.
HMS QUEEN ELIZABETH LAUNCH
The largest warship ever built for the Royal Navy was launched by its
manufacturers BAE Systems Maritime at the Rosyth Dockyard in Fife.
Weighing 72,000 tonnes and able to carry 40 aircraft, only the heavyweights
of the mobile screen world would suffice for the ceremony, with Queen
Elizabeth, a host of VIPs and the world’s media in attendance.
RM350 SOUTH WEST PROMS
The Massed Bands of Her Majesty’s Royal Marines hosted an evening of music,
outdoorhospitalityandfireworksonWhaleIsland,inPortsmouthHarbour. Apair
of iCONIC 25s enhance the entertainment for crowds who turned out in force.
Even the giant iCONIC 100+ screens
were dwarfed by the colossal warship!
iCONIC15+ in Liverpool
images

27. 27
ANYTHING BUT SQUARE
CHINESE NEW YEAR
Every January, Chinese New Year Celebrations take over Trafalgar Square
and the surrounding streets, regularly attracting over 300,000 spectators. In
addition to iCONIC 25 mobile screens for the main stage area by Nelson’s
Column, ADI deliver a full outside broadcast solution, including cameras and
mixing facilities.
CANADA DAY
Canadian culture was transported to London for a weekend of revelry. Food,
drink, sport and music brought crowds into the square, where one of the
world’s largest mobile LED screens took pride of place.
PRIDE IN LONDON
Over 30,000 participated in the Pride in London Parade, which culminated
in the famous square for a day of live music, celebrity appearances and
speeches – including a message from Prime Minister David Cameron,
broadcast live to a pair of iCONIC 25+ screens.
MASLENITSA
The Russian Sun Festival celebrates the end of winter and offers salutations
to springtime, with Trafalgar Square transformed into a bustling Russian
bazaar and open-air concert. Londoners and tourists were encouraged to do
as the Russians and enjoy a drink and a blini while watching traditional music
performances on an iCONIC 100+.
ne i tori ondon land ar ultiple live event t rou out t e year rafal ar uare o t a ix of annual and
one o o a ion it t e tea re ularlyon itetoo ert eir ervi e e obilede i nofouriC C a e
t e ideal for event in rafal ar uare ere et up and de ri ti e ave a uper ui turnaround
SILENCE IN THE SQUARE
Trafalgar Square hosts the two minutes silence to mark Armistice Day,
remembering service personnel and giving thanks for the sacrifice made.
Beside specially built staging and the Square’s famous features, an iCONIC
100+ offers a large viewing solution.
images

28. 28
Sky Sport’s presenter Claire Tomlinson
was the host of SportsVMT 2014
ADI HOST FIRST SPORTSVMT
a in ar o ted t e inau ural port enue and edia
e nolo y u it a ne indu try event t at brou t to et er lobal
na e in broad a t produ tion and innovation it venue and lub fro
across the UK and Ireland.
Held at our Preston Headquarters, the event was
focused around the themes of ‘Connect. Engage.
Commercialise.’
Delegates were treated to a packed agenda of that
included exclusive demonstrations of the Adobe
Anywhere platform, the latest insights from The
Cloud, behind the scenes with Sky Sports Soccer
Saturday, amongst many others – in addition to
keynote speeches from the likes of IMG Studios
and YouTube.
SportsVMT explored how venues can harness the
latest technologies to improve fan engagement,
generate additional revenue and add value to their
brands, with attendance from the Premier League,
Football League, Scottish Rugby Union, Manchester
United FC and Wembley Stadium.
It wasn’t all demos and seminars; an
evening of relaxed networking and
drinks at Preston Marriott Hotel
lobal na e o ered ex lu ive in i t into
ne te nolo ie and di ital or flo
orld r t a live de on tration of dobe
Anywhere. Footage is simultaneously edited in
the auditorium and at Everton’s Goodison Park.
ur o pitality do e o ered a brea
out area for refreshments and lunch
23SPEAKERS AND
PARTNERS
2ELLISONS
EXECUTIVE
COACHES
1SKY SPORTS
PRESENTER
140DELEGATES
SPORTSVMT 2014 IN NUMBERS
TESTIMONIALS
An incredibly slick event. All of ADI should be very proud
“
“
I would like to think we can aspire to some of the
things we saw and heard about
“
“
It’s been very entertaining and engaging
“
“
An amazing, impressive event full of very exciting ideas
“
“
images

29. 29
GOOD SPORTS
With installations
at 35 sports venues
across the country,
ADI are the UK’s
favourite supplier of
LED solutions
35STADIA AND
SPORTS VENUES
FEATURING ADI
HARDWARE
9STADIA SUPPLIED
WITH REMOTE
MATCHDAY
PRODUCTION VIA
LIVE VENUE
57%
OF DIGITAL PERIMETER SYSTEMS ACROSS
PREMIER LEAGUE AND FOOTBALL LEAGUE
STADIA ARE DIGIBOARD
10STADIA WITH REMOTE
DIGIBOARD DELIVERY
VIA LIVE VENUE
92
STADIA
CONNECTED BY
OUR LIVE VENUE
NETWORK
HORSING AROUND
ADI have taken the world of horseracing by
storm with their mobile screens, and now their
permanent solutions are making waves. Arena
Racing Company’s all-weather tracks at Lingfield,
Wolverhampton and Southwell are home to
sizable outdoor LED displays, which provide
racing coverage year-round.
EYE OF THE TIGERS
Hull City Tigers FC took ownership of a dynamic fan
engagement platform during Spring 2014, which
has transformed the matchday experience at the KC
Stadium. A market-leading Virtuality stadium screen
and custom matchday programming combine to
entertain supporters and visiting fans. A bespoke
Tigers TV channel is produced by our in-house team
and broadcast to the screen via ADI’s Live Venue
network. The widescreen format means live match
coverage, promotions and club messages can be
effectively combined on a single platform.
NEW SEASON, NEW SOLUTIONS
For the start of the 2014/15 season the ADI Systems team installed LED hardware at three Premier League grounds.
ADI continue to be market leaders in stadia and sports
venue olution reatin la tin at dayexperien e
for fans and value for sponsors
LEICESTER CITY FC
The King Power Stadium has been revolutionised
through a full arc of market leading digiBOARD
– a huge 245 linear metres in fact, which
incorporates a crowd-facing strip. At 1024mm in
height, the system is also one of the tallest in the
Premier League, delivering incredible stand out
for advertisers and commercial partners of the
club. The digital perimeter system also benefits
from live functionality via ADI’s digiSOFT
software.
SWANSEACITYFCANDOSPREYS
Football and rugby union fans frequent the
Liberty Stadium in Swansea, and the shared
ground has revamped its infrastructure over the
summer off-season. The venue now features a
dazzling array of ADI hardware, including a pair of
46m2 Virtuality stadium screens and 215 linear
metres of digiBOARD, with crowd-facing panels
to rouse supporters on a matchday. Content
to every display is delivered via Live Venue
connectivity, with ADI’s Production team creating
unique content for Swansea City matches.
BURNLEY FC
Back into the Premier League for the 2014/15
season, Burnley’s Turf Moor ground received a
digiBOARD system of 245 linear metres.
Multiple big brand advertisers can connect
with audiences in the venue and at home, with
digiBOARD offering exceptional reliability and
picture quality.
Southwell’s 60sqm. screen
images

30. 30
eyond port our per anent
installations are bringing wide-
ran in value to a o t of retail
leisure and entertainment
destinations.
SHOPPING
SPREE
Our domination of the shopping
centre Digital Out Of Home landscape
continues, with full-motion advertising
screens created for some of the UK’s
busiest premium malls.
Our custom LED screen solutions are providing
high-impact for brand advertisers and an
engaging shopping experiences for the public,
while importantly delivering commercial returns
for the centres through the ownership model,
which we fully advocate.
Through this model, a centre receives
considerably more revenue from media sales
by procuring screen hardware themselves
– which needn’t be the challenging process
people sometimes imagine, with ADI providing
centralised project management during
installation and full localised support over the
lifetime of the technology.
e t uay out a ptonlue ater ent
i toria uare elfa t
e ra le eadin ullrin ir in a
rent Cro ondon
lue ater ent
x
i ro ei e ter
Benefits of
Ownership
Increased
share of
advertising
revenues
Performance-
driven media
contracts
Length of
media
agreements
Greater
flexibility
over usage
Increase
value of
property and
portfolio
Greater
Control
images

31. 31
LIVERPOOL LANDMARK
Liverpool’s Church Street, one of the
busiest retail hubs in North West
England, features one of our standout
media installations. A large 26m² video
screen is seamlessly incorporated into
the façade of the Forever 21’s flagship
store, where it promotes a range of
global brands and draws the eye of
shoppers in a landmark location.
The giant display showcases ADI’s new 10mm
outdoor front-access SMD product – chosen
specifically to meet the stringent planning
requirements involved in the project, whilst
maximising in-store retail space and minimising
long-term service disruptions. In addition to
reinforcing the presence of the new store and
providing impact for advertisers, the screen also
brings a flavour of New York’s Times Square to
Liverpool; reminiscent of Forever 21’s famous
NYC flagship store which features a giant
interactive display on its exterior.
LIGHT ENTERTAINMENTThe use of digital signage and LED screen technology is steadily increasing across the leisure and entertainment sector as
venue reali e t e potential for drivin footfall reatin uni ue vi itor experien e and up ellin produ t and ervi e
SHOW-STOPPER
We’ve helped Birmingham Hippodrome digitize
their exterior by converting existing signage to
a high impact LED solution. A 20m² LED display,
back-lit lettering and light strips combine to
bring greater flexibility and promotional impact
to one of the UK’s largest touring venues. With
their ability to show high quality video clips and
exclusive previews, Birmingham Hippodrome are
attracting increased interest from the passing
public, which ultimately drives footfall and ticket
sales for the range of world-class productions,
shows and performances they host throughout
the year.
By incorporating a digital screen the Hippodrome
can communicate their extensive programme in a
single signage solution, taking external marketing
to a whole new level and achieving greater
standout for the venue itself. Our specialism in
LED and ability to oversee the entire project were
key reasons we were chosen for the installation.
PARK LIFE
ADIworkedcloselywithThorpeParkmanagement
to design and install a venue-wide solution
that features over 30 LED displays of varying
size. Digital touch-points are visible from the
moment visitors enter the park, with a sizeable
17m² display offering a unique welcome with
incredible content and footage of the rides.
Inside the park and across the different rides, a
selection of LED totems and scrollers offer up to
the minute queuing times and visitor information,
all centrally managed via a dedicated network.
Thanks to a wireless control system linking each
screen, park staff can instantly and easily update
content to every display via iPad.
ADI’s 10mm outdoor SMD product was
pe i ed for t e portrait reen
The venue’s name has been created
in ba lit letterin it ad u table
olour ile an eable
lights strips run from the top to
bottom edge of the signage.
The Forever 21 store is in a prime
po ition a in it t e ideal
location for digital media screen
Three 3.5m² LED totems provide visitor
information and queuing times at prominent
par lo ation elpin vi itor plan t eir day
and ourney around t e venue
Thorpe Park’s entrance welcomes visitors and
o er a tantali in previe of t e t rillin
rides and things to see inside the venue.
images

32. 32
0800 592 346 | info@adi.tv | www.adi.tv
images
AWARDS AND ACHIEVEMENTS
it allt ein redibleevent t e ental epart ent ave uppliedint epa tyear andt e i ualityof ervi edelivered
it’s no wonder we have yet again been short-listed for a range of UK and Irish industry awards – and have won one already!
ADI came home triumphant from The Scottish Event
Awards, held in association with EventScotland and
organised by The Drum. We picked up a gong in
the category of Best Technical Services/Production
Company. It was a great award to win following a
successful array of Scottish events like Edinburgh’s
Hogmanay Street Party, Glasgow Commonwealth
Festival 2014 and Red Bull Hill Chasers. ADI were
also one of four companies nominated in the Event
Services Grand Prix.
ICONIC FACTS AND FIGURES
NEW WEBSITE
We’ve given our website a re-vamp – it’s more user-friendly than ever, bursting with case
studies and photos of our iCONICs in action. Check it out here: www.adi.tv
44LARGEST AMOUNT OF
SCREEN RENTALS FOR
ONE EVENT
(ROYAL ASCOT)
17,578,800
NO. OF LEDS ACROSS
THE FLEET
16COUNTRIES
VISITED
IN 2014
59NO. OF RACECOURSES
SUPPLIED IN 2014
28OPERATIONAL
TEAM MEMBERS
91.9%
AVG. CUSTOMER
SATISFACTION
RATING 2014
000kg
COMBINED WEIGHT
OF FLEET
6th July
WEEKEND OF THE
YORKSHIRE GRAND
DEPART
BUSIEST RENTAL DAY 2014
30
RENTALS
ACROSS
28
LOCATIONS
815,940
NO. km TRAVELLED
IN 2014
3000
NO. SCREEN
RENTAL DAYS
DELIVERED IN
2014
87days
2014’S LONGEST
SCREEN RENTAL
C C C
OVER
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