1. Ancillary Task
Fran Matthews & Jordan Cruickshank

2. Film Poster
Main image is going to be the 3 main characters stood against
a brick wall, the image is going to be edited with quite a low
saturation with the main titles in brighter colouring such as red
and white. These colours are our main feature throughout the
film because they ‘re colours which are representative of the
mod culture. The first three letters are going to be in capitals
and in red, so that the word “Ska” stands out most on the
title.
The image in the top
right hand corner is
going to be used as
our institutional
reference, the
company is a British
film institution. We
chose this particular
company because it is
owned by Guy Ritchie
and has produced
many of the films
which we researched
and analysed
therefore we thought
it would be more
appropriate to use
this as our institution.
We have chosen to make our short film a certificate 15, this is due
to the fact there are numerous references to sex and violence,
with frequent swearing.
The main image will be very
reflective of the film, the fact that
the main characters are going to
be stood against a wall will make
the image look quite urban and
gritty. The surroundings and
editing techniques which we
would like to use are going to be
very reflective upon the film. We
would like the image to look
quite grainy and generally quite
raw.
Our target audience for our
short film is going to be people
around our age group, who
possibly have a bit of interest in
80’s fashion and other Guy
Ritchie films. It will appeal to
people of an older age group
also who were teenagers in the
80;s and therefore can relate to
the clothing and calm lifestyle.

3. Our Film Poster

4. Magazine Review
In the 2 film reviews shown images take
up a majority of the page, in the top
review there are images directly from the
film meanwhile in the review below the
image taking up the majority of the
screen is a behind the scenes shot which
has been taken whilst they are filming.
Many film reviews use this technique of
having a large main image, other ways in
which a film review can be set out is by
having a majority being text with smaller
pictures placed around the text to break
it up slightly. Mainly the ration between
image and text is about ¾ of the page
being image meanwhile the other quarter
is just text.
Magazine reviews are generally used to tell the
audience about the film, the reviewers are all very
honest. Usually the give and overview and introduce
the characters but make sure that they do not give
away any endings, sometimes they even have
interviews with the actors who starred in the film.
Frequently they will give the film a rating, mostly this
is done with small star symbols at the end of the
review. The highest amount of stars given is 5 and
obviously the lowest is 1.
I have found that the film reviews change according
to which ever magazine they are featuring in, for
example I found that when looking at film reviews in
woman’s magazines the way in which it is written is
in a way in which it relates to women. In Glamour
magazine they would relate to the actors looks and
whether they thought they were good looking or not.
Meanwhile in magazines such as Empire they take a
much more formal approach, they do not relate to
the actors looks instead they focus on the film itself
and whether or not it is genuinely worth seeing,
along with some background information about the
filming and cast.
The magazines which we think we
should review our film in are Glamour
& GQ, they are from the same
institution and are basically the
equivalent to each other but Glamour
is the woman's magazine meanwhile
GQ is a typical mans magazine.
The reason why we decided to choose
these magazines to review our film is
because they have quite a similar
target audience, both audiences are
quite broad therefore our film could
be appreciated by some of their
audience.
The film would work well in a GQ film
review because it is quite typical
young males, meanwhile it would be
appreciated by Glamour readers
because they might find the
characters featured attractive.
I think that another film which would
produce a review of our magazine is
Empire, this is because it is quite a
legit film review magazine meaning
that its opinions are taken quite
seriously. It’s quite a formal magazine
so they wouldn’t be commenting on
the characters looks, just on their
acting performance and it’s content.

5. Our Magazine Review

6. Extension Task: Marketing Campaign
We got the idea for our marketing
campaign through looking at other
fashion label campaigns, this
particular Fred Perry campaign stood
out to me because it was simple yet
looked really effective. I also liked the
fact that the models name is featured
on the campaign, the make itself
name isn't featured.
For example in this particular range, it
has the name of the designer who has
worked with Fred Perry to create this
specific line of clothing.
We also looked at a couple of
clothing campaigns for specific
designer labels which were featured
within the film.
Our main character wears a very
distinctive Sergio Tacchini piece of
clothing, therefore I had a look at a
few of their advertising campaigns.
This particular poster stood out to
me because it is very simple but
looks good, much like the Fred Perry
poster I have also analysed.
These advertising campaigns are quite similar,
they both only feature one model and the
brand logo with a very small amount of text.
The Sergio Tacchini advert shows where you
can actually get the clothing from, this shows
that the brand is more reachable to the public
meanwhile the Fred Perry campaign doesn’t
tell us where that clothing line is stocked which
gives it quite an exclusive feel.
The exclusive feel for the Fred Perry campaign
is also shown by the dark editing and quirky
looking model that is featured. The picture has
been captured in a studio and the white
background makes the advert look a bit more
sophisticated.
Meanwhile the Tacchini advert seems more
down to earth, the model is captured against
quite an urban background. The model himself
also looks like a normal guy, this down to earth
theme is running throughout the entire advert.
We are mixing quite a down to earth and
normal brand into the exclusive style of the
Fred Perry advert.
I think that a photograph of our main character
wearing his outfit from the short film but
edited in a way in which looks like the Fred
Perry campaign would be quite effective, we
will take a photograph of his against a plain
white background and edit the image in a way
that hopefully will look quite professional.

7. Our Marketing Campaign