20 common mistakes you should avoid while handling an e-marketing campaign
â˘
0 gefällt mirâ˘511 views
Presented at JoomlaDay Sydney 2013 by Adrien Baborier, AcyMailing.
Empfohlen
Weitere ähnliche Inhalte
Ăhnlich wie 20 common mistakes you should avoid while handling an e-marketing campaign
Ăhnlich wie 20 common mistakes you should avoid while handling an e-marketing campaign (20)
Mehr von JoomlaDay Australia
Mehr von JoomlaDay Australia (12)
KĂźrzlich hochgeladen
KĂźrzlich hochgeladen (20)
20 common mistakes you should avoid while handling an e-marketing campaign
- 1. 10 20 questions about e-mail marketing Adrien Baborier AcyMailing â Project Manager
- 2. 10 questions about e-mail marketing Who am I?
- 3. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter⌠3/ ⌠and send it 4/ Analyze your statistics 3
- 4. 10 questions about e-mail marketing How can I extend my list of contacts?
- 5. 10 questions about e-mail marketing ⢠⢠⢠⢠Subscription form Integration with your contact form Integration with your registration form Add a checkbox to your checkout process ⢠Facebook page ⢠Squeeze page 5
- 6. 10 questions about e-mail marketing I just bought a list of 2 millions contacts⌠Can I import them in AcyMailing?
- 7. 10 questions about e-mail marketing ⢠Yes, you can! ⢠But⌠7
- 8. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter⌠3/ ⌠and send it 4/ Analyze your statistics 8
- 9. 10 questions about e-mail marketing Should I include an unsubscribe link?
- 10. 10 questions about e-mail marketing
- 11. 10 questions about e-mail marketing ⢠For your users ⢠For you! ⢠Avoid users marking you as spam ⢠Get feedback about your users 11
- 12. 10 questions about e-mail marketing Can I create responsive emails?
- 13. 10 questions about e-mail marketing ⢠Sure! ⢠Keep in mind it wonât always work⌠13
- 14. 10 questions about e-mail marketing What Newsletter should I send?
- 15. 10 questions about e-mail marketing ⢠Send information your customer needs⌠⢠âŚwhen he needs it. 15
- 16. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter⌠3/ ⌠and send it 4/ Analyze your statistics 16
- 17. 10 questions about e-mail marketing When should I send my Newsletter?
- 18. 10 questions about e-mail marketing ⢠Donât send it in a rush ⢠Test it ⢠Test it ⢠Test it 18
- 19. 10 questions about e-mail marketing My host does not allow me to send more than 400 emails per hour, but I have a database of 2000 contacts... What should I do?
- 20. 10 questions about e-mail marketing ⢠Spread your send process ⢠Upgrade your host plan ⢠Use an external delivery service 20
- 21. 10 questions about e-mail marketing 1/ Build your list of contacts 2/ Write your Newsletter⌠3/ ⌠and send it 4/ Analyze your statistics 21
- 22. 10 questions about e-mail marketing I have a 35% open rate⌠How come 65% of my users donât receive my news?
- 23. 10 questions about e-mail marketing ⢠Statistics are not 100% accurate ⢠30% < Great ⢠15% < Good < 30% ⢠Poor < 15% 23
- 24. 10 questions about e-mail marketing I have a 10% open rate... How can I improve it?
- 25. 10 questions about e-mail marketing ⢠People receive my News but donât open it⌠⢠Subject ⢠Sender information ⢠Few first words ⢠People donât receive my News⌠25
- 26. 10 questions about e-mail marketing How can I improve my deliverability?
- 27. 10 questions about e-mail marketing ⢠SPF ⢠Sender-ID ⢠DKIM ⢠Blacklists ⢠Use an external delivery service ⢠Test on mail-tester.com 27
- 28. 10 questions about e-mail marketing mail-tester.com 28
- 29. 10 questions about e-mail marketing mail-tester.com 29
- 30. 10 questions about e-mail marketing ⢠Go EAT! 30