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Jonathan Rogez                               jonathanrogez@gmail.com




                 works
                     what i’ve done,
                     how I’ve done it
                 & how could do it for you
what i do for a living                                                       i’m a digital product manager



        as a product manager, my job is to create
            and manage mobile applications
                         this I do on many projects                            + web

       build a product       define the user                 manage                  bring the product
          Strategy             experience                 implementation                 to market

      consumer studies     features                     project management          communication&marketing
      trials               storyboarding                product Roadmap             content management
      benchmarking         UI and branding                                          usage monitoring




                                              some or all of this I’ve
                                             done on select projects
how i work                                                                     who i work with




             these are the kind of people
                i work with every day        that would be me



  brand managers             customer support teams             web agencies   developers

  customer research institutes              marketing managers           graphic designers

  retail teams              ad agencies        ad networks             engineering teams
how i work                                                                                      defining the product roadmap



    from a rough idea or                    i organize features, content and help               … to build a relevant product
         briefing…                          prioritize things according to goals…                         roadmap




 this is an actual candidate feature list           app feature list and content map on Xmind                     sfr tv app roadmap
             for a to-be-released app (!)
how i work - references                                        story-boarding & design




                     2010 storyboard and UI for SFR Windows & Windows Phone apps


                                                                 yes, i like metro !
how i work - references                                            story-boarding & design




       2011 UX guidelines and storyboard for SFR TV, SFR WiFi Android Honeycomb apps


                                                          among the 1st available android
                                                             tablets apps in France
how i work - references                                                   story-boarding & design




                 2010-2012 adaptation of set top box IPTV interface to touch devices


                                        the challenge : make a built-for-TV interface feel at home
                                         on mobile devices while keeping a distinctive visual flair
how i work - references                                                   story-boarding & design




          UI and interaction design guide for SFR apps (apps to be released fall 2012)


                                          i strive to keep the brand’s DNA intact while integrating
                                              with each ecosystem’s distinctive characteristics
how i work - references                                          story-boarding & design




                    augmented reality Wi-Fi            UX revamp on Android apps to
                      Hotspot locator(UX)              integrate side bezel navigation

       constantly improving UX on core SFR apps through innovation and adaptation
how i work - references                                        story-boarding & design




                                                            website overhaul completed
                                                                 under 3 months

             2011-2012 storyboard, UI for AppliScope (app recommendation service )
                www.appliscope.fr
how i work - references                                                     driving the product beyond UI



                                 designing and publishing a mobile app is only the tip of the mobile
                                 digital iceberg

                                 beyong UI/UX, i’ve worked [a lot] on building effective marketing
                                 strategies that make the app relevant for brands & organisations

                                 i can help you
                                  build a launch strategy that guarantees maximum impact
                                  plan and curate engaging content that fosters user interest & loyalty
                                  leverage mobile tools (Cross-sell, notifications) and build a CRM strategy
                                      to keep crowds coming beyond launch
                                  define and track the right metrics to make sure you meet your business
                                      goals


              and it works ! i made AppliScope the #1 app recommendation app for android in France
                                                                                   (according to mediametrie in dec 2012)
how i work - references                                            driving the product beyond UI


                                                                   here’s an example of usage
    i did a public market study about android for SFR ad network
                                                                    monitoring through data
                  (e-mail me and I’ll send you a copy)
                                                                           visualization
Jonathan Rogez                                   jonathanrogez@gmail.com




                     i hope to hear from you !



                 thank you

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Jonathan Rogez - works 2013

  • 1. Jonathan Rogez jonathanrogez@gmail.com works what i’ve done, how I’ve done it & how could do it for you
  • 2. what i do for a living i’m a digital product manager as a product manager, my job is to create and manage mobile applications this I do on many projects + web build a product define the user manage bring the product Strategy experience implementation to market consumer studies features project management communication&marketing trials storyboarding product Roadmap content management benchmarking UI and branding usage monitoring some or all of this I’ve done on select projects
  • 3. how i work who i work with these are the kind of people i work with every day that would be me brand managers customer support teams web agencies developers customer research institutes marketing managers graphic designers retail teams ad agencies ad networks engineering teams
  • 4. how i work defining the product roadmap from a rough idea or i organize features, content and help … to build a relevant product briefing… prioritize things according to goals… roadmap this is an actual candidate feature list app feature list and content map on Xmind sfr tv app roadmap for a to-be-released app (!)
  • 5. how i work - references story-boarding & design 2010 storyboard and UI for SFR Windows & Windows Phone apps yes, i like metro !
  • 6. how i work - references story-boarding & design 2011 UX guidelines and storyboard for SFR TV, SFR WiFi Android Honeycomb apps among the 1st available android tablets apps in France
  • 7. how i work - references story-boarding & design 2010-2012 adaptation of set top box IPTV interface to touch devices the challenge : make a built-for-TV interface feel at home on mobile devices while keeping a distinctive visual flair
  • 8. how i work - references story-boarding & design UI and interaction design guide for SFR apps (apps to be released fall 2012) i strive to keep the brand’s DNA intact while integrating with each ecosystem’s distinctive characteristics
  • 9. how i work - references story-boarding & design augmented reality Wi-Fi UX revamp on Android apps to Hotspot locator(UX) integrate side bezel navigation constantly improving UX on core SFR apps through innovation and adaptation
  • 10. how i work - references story-boarding & design website overhaul completed under 3 months 2011-2012 storyboard, UI for AppliScope (app recommendation service ) www.appliscope.fr
  • 11. how i work - references driving the product beyond UI designing and publishing a mobile app is only the tip of the mobile digital iceberg beyong UI/UX, i’ve worked [a lot] on building effective marketing strategies that make the app relevant for brands & organisations i can help you  build a launch strategy that guarantees maximum impact  plan and curate engaging content that fosters user interest & loyalty  leverage mobile tools (Cross-sell, notifications) and build a CRM strategy to keep crowds coming beyond launch  define and track the right metrics to make sure you meet your business goals and it works ! i made AppliScope the #1 app recommendation app for android in France (according to mediametrie in dec 2012)
  • 12. how i work - references driving the product beyond UI here’s an example of usage i did a public market study about android for SFR ad network monitoring through data (e-mail me and I’ll send you a copy) visualization
  • 13. Jonathan Rogez jonathanrogez@gmail.com i hope to hear from you ! thank you