1. Customer Retention
Strategies
Jonathan Murray
Ling Liu

2. Micro-target customers with calls to
action

3. Special Deal Highlighted
Option to bargain the price with seller
Secure Payment option
Directly Contact with seller

5. Amazon
Comfortable Colour
Product Reviews
Help Themselves
360
o
Customer View

6. Competitor : webtogs
Large icons
Clear layout
User direct contact with product

7. Micro-target customers with calls to
action

8. Great to use

9. Cross-sell encouraging customer
spending

10. Micro-target customers with calls to
action

12. Personalised recommendations
Improve quality of recommendations

13. Customer Review
Customer Reputation advantages

14. Customer Satisfaction = Customer Retention
Customer Retention = Repeat Business/€€€

15. Pull not Push!

16. Full scope with whom we can advertise
Adventure
Sports
.com
Blogs
Clients’
Sites
Facebook
Twitter
Adwords
Newsletter
Customer
lists
Affiliate
Sites

17. Google Advertising Option 1 -
Search Content Display

18. Google Advertising Option 2 -
Display Network

19. Hiking shows this campaign is more successful
However Running and Camping have higher ROI
Campaign should probably focus on these areas

20. Three Campaigns focused on Customer retention
1. Ezine Subscription
2. Sale of Running Equipment
3. Sale of Camping equipment

21. Link your Site layout to Advertising Campaign
Micro-target customers with calls to action
Call to action generate leads and conversions

22. Pull not Push!

23. Social Media – Broadening your Customer Base
Each activity area can be granted one each
Measure the Value of a Facebook Fan?
eConsultancy
Your Blog sites should be using Google Adsense

24. Market Me Tweet
Several Accounts geared towards your Customer
interest type
Brand tweets as AdventureSports.com
Each Tweet lead to specific page
Use social media to spread these call to action

25. Tweets can now appear on sponsored links –
announced by hubspot 3rd Nov 2010

26. Example : Firebox.com
Pays customer €50 for a winning photo/video
Appears on twitter and facebook

28. eCommerce Tracking
Option 1: Google Analytics
Option 2 : Website optimiser in Adwords

29. Google Analytics
eCommerce Tracking

30. Creation of m.AdventureSports.com
Separate tracking process
Smart phone customers purchasing running equipment
perfect group map my run or health monitor

31. Product used with iPhone

32. http://www.outdooradventurestore.ie/
Excellent design – great link in to one of their customers
http://www.53degreesnorth.ie/
Good use of Customer base – ezine – loyalty card
http://www.gooutdoorireland.com/
Cost of a Cheap design – loss of customers
Also your Competitors’ sites!

33. A must have as your competition is
using it!

34. http://www.asics.co.uk/
Good online shop – running information
http://www.runtheline.com/
Writers happy to review and promote your product
Include them in your Display Content Search
Also your Clients’ and Customers’ sites!

35. Safe Transactions

36. SLL Certs

37. Payment options : Paypal or Gateway
Merchant Accounts
V’s