Big Data Sustainability, An Environmental Systems Analogy
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Big Data Sustainability Paper Presentation: ssrn.com/abstract=2716785 I am a visiting scholar at Washington University School of Law researching how we as a society can gain the benefits of the Information Revolution without losing human values. This is a presentation I gave at Strata Hadoop World 2016 in San Jose on a paper I wrote with Prof Dennis Hirsch titled Big Data Sustainability. Our paper uses the power of analogy to help inform what management approach businesses should employ to sustainably achieve the tremendous benefits of big data analytics while minimizing potential negative externalities. I first demonstrates that, along with its many benefits, big data can create negative externalities that are structurally similar to environmental pollution. I conclude that just as the Industrial Revolution gave rise to Environmental Protection, the Digital Revolution is giving rise to Data Protection (aka Privacy). Given the similarities, I then argue that we can learn from the evolution of environmental management to manage the negative externalities of the big data revolution as they emerge. I chronicle environmental management’s historical progression from a backend, siloed approach to a more collaborative and proactive environmental management system approach. Finally I show how a big data management system approach aligns with agile software development and DevOps practices that companies use to develop and maintain big data applications, best practices in Privacy by Design and engineering, and emerging trends in organizational management theory. At this critical, formative moment when organizations begin to leverage personal data toward revolutionary ends, we can readily learn from environmental management systems to embrace sustainable big data management from the outset.
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Big Data Sustainability, An Environmental Systems Analogy
- 2. My 12 year old daughter: “Daddy I am 16 in 2020…” Google Says Self-Driving Cars Ready by 2020.
- 3. Initially thought there was something wrong with their equipment. Volkswagon stock plunges 50% & CEO Resigns “Daddy I don’t want a Volkswagon”
- 4. Environmental Analogy Environmental Mgmt Systems Big Data Mgmt Systems
- 5. Data is just like crude CMO News, Michael Palmer, Reinventing Marketing,
- 9. Extraction / Distribution Use
- 10. So if data is the new oil… what negative externalities come w/ big data?
- 11. But we will know soon. We don’t know yet.
- 12. Data collection, refinement, distribution & use are exponentially growing, now.
- 13. Moore’s law states that the number of transistors on a chip will double about every two years.
- 15. "the book is an extension of the eye… clothing, an extension of the skin… electric circuitry, an extension of the central nervous system” The Medium is the Massage: An Inventory of Effects (1967) Understanding Media: The Extensions of Man (1964) "the medium is the message…” “McLuhan’s maxim that “the medium is the message” conveys broadly how technologies and media not only change the message but the very structure of human thought and expression. We think and act differently when we use different technologies to express ourselves or live our lives… ~ Richards & King in Big Data Ethics
- 16. #1 Robo-writers create content By 2018, 20 percent of business content will be authored by machines. #2 Things will need help By 2020, autonomous software agents outside of human control will participate in 5 percent of all economic transactions. #3 Agents get independence By 2020, autonomous software agents outside of human control will participate in 5 percent of all economic transactions. #4 You work for a robo-boss By 2018, more than 3 million workers globally will be supervised by a “robo-boss.” http://www.gartner.com/smarterwithgartner/gartner-predicts-our-digital-future/
- 17. 1. Transparency 2. Identity 3. Power http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2325537
- 18. “Big data promises to use this data to make the world more transparent, but its collection is invisible, and its tools and techniques are opaque, shrouded by layers of physical, legal, and technical privacy by design.” “If big data spells the end of privacy, then why is the big data revolution occurring mostly in secret?” ~ Three Paradoxes of Big Data
- 19. “interesting morning hearing from people I typically don’t talk to.” “I don’t think about privacy.” “Privacy is a constraint.” “I don’t want to know what you know about me. I want to know what you predict about me. You can infer a lot more or less about data, what is important is what they predict about.” Data Scientist on Privacy? Data Scientist on Identity How will our right to identity, our right to say “I am,” fare in the big data era? … “I am” and “I like” risk becoming “you are” and “you will like.” ~ Three Paradoxes of Big Data
- 20. “We need a healthier balance of power between those who generate the data and those who make inferences and decisions based on it, so that one doesn’t come to unduly revolt or control the other.” ~ Three Paradoxes of Big Data
- 22. How To Manage In This Environment?
- 24. Defect noun: de·fect an imperfection that impairs worth or utility
- 25. Silo Systemversus “We should work on our process, not the outcome of our processes.” W. Edwards Deming
- 26. Silo Systemversus • US Auto Companies • Toyota Production System
- 27. Silo Systemversus • US Auto Companies • Environmental Compliance • Toyota Production System • Environmental Mgmt System
- 28. Silo Systemversus • US Auto Companies • Environmental Compliance • Waterfall • Toyota Production System • Environmental Mgmt System • Agile / DevOps
- 29. Silo Systemversus • US Auto Companies • Environmental Compliance • Waterfall • IRB / CSRB • Toyota Production System • Environmental Mgmt System • Agile / DevOps • Big Data Mgmt System
- 30. Big Data Management Systems
- 31. Jim Newkirk
- 33. Trust “Your job … is to ensure the fast, predictable, and uninterupted flow of planned work that delivers value to the business while minimizing impact and disruption of unplanned work, so you can provide stable, predictable, and secure IT Service.”
- 35. i.e. “Stable Velocity. Sustainable Pace” Mike Cottmeyer
- 37. “Too often the necessary controls and measures to protect personal information required by a process, application, or system are either ignored or bolted on at the 11th hour of development.”
- 40. http://www.fastcompany.com/3045477/work-smart/goodbye-org-chart COMMAND COMMAND OF TEAMS TEAM OF TEAMS
- 41. “The hope is that, in not too many years, human brains and computing machines will be coupled together very tightly, and that the resulting partnership will think as no human brain has ever thought and process data in a way not approached by the information-handling machines we know today.” Man-Computer Symbiosis (1960) J.C.R. Licklider Washington University Undergrad "Men will set the goals, formulate the hypotheses, determine the criteria..."
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- Jamnagar refinery is the world's largest oil refinery with an aggregate capacity of 1.24 million barrels per day (bpd). The refinery complex is located at Jamnagar in Gujarat, India. It is owned and operated by Reliance Industries. The refinery complex is spread across 7,500 acres and has more than 50 process units which refine the basic feedstock, crude oil to obtain various finished products. The world's largest refinery took three years to complete and involved about $6bn of investment. The refinery consists of hydrodesulphurisation, catalytic reforming, fluid catalytic cracking and delayed coking units. It also includes sulphur recovery, hydrogen generation, merox treating and TAME (Tertiary Amyl Methyl Ether) units.
- The CSX train, with 109 tanker cars and two locomotives, derailed about 1:20 p.m. here in the southern part of the state, sending fireballs ripping through the air. The governor’s office released a statement Tuesday saying that 26 tankers had derailed and that “19 of those tankers were involved in the fire.”
- But that is not all that has been growing. Electronic circuitry aka transistors on a chip, has been doubling about every year for over 40 years and is now so powerful as to be approaching cost in pennys and transistors in atoms. In fact there are several measures of digital technology are improving at exponential rates related to Moore's law, including the size, cost, density and speed of components.
- In order to answer this question we have to take a step back to the 60s. Marshall McLuhan was a Canadian educator, philosopher, and scholar—a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries. Many here will know Marshall McLuhan’s favorite quote “the medium is the message” first raised in his 1964 book Understanding Media: The Extensions of Man.. McLuhan later revised this quote to say the medium is the Massage to emphasize his point. McLuhan was ahead of his time in seeing a rapidly growing and global convergence between humanity and media or in his words, "the book is an extension of the eye… clothing, an extension of the skin… electric circuitry, an extension of the central nervous system”
- Transition from a discussion of values to practices This describes the two paths – you can adopt practices and hope for the best – this reminds of the process movement of the 80’s – just following these policies and procedures and all willl be well or you can adopt values and figure out the best practices for the job.
- Sit together Whole team Informative workspace Collective ownership
- This describes the two paths – you can adopt practices and hope for the best – this reminds of the process movement of the 80’s – just following these policies and procedures and all willl be well or you can adopt values and figure out the best practices for the job.