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“We create next-generation global
flagship stores that engage and excite

customers; differentiate brands from
their competition; and ultimately deliver

real commercial results”
WHY CHOOSE POD1?
 E-COMMERCE SPECIALISTS SINCE 2001
 150 PEOPLE IN LONDON & NEW YORK
 BOUTIQUE AGENCY + FULL SERVICE
 12 YEARS COLLABORATING WITH
INTERNATIONAL PARTNERS & TEAMS

 EXPERTS AT BLENDING BRAND & COMMERCE
 UNDERSTAND THE PREMIUM CUSTOMER
 A GLOBAL PORTFOLIO OF LEADING BRANDS
STRATEGY

UX

CONTENT

Determining an integrated
solution based on your
business objectives

Evaluating your users and
implementing features they will
actually use

Incorporating your brand’s
most effective visual and
textual elements

CREATIVE

PHOTOGRAPHY

TECHNOLOGY

Designing engaging and
optimized shopping
experiences

Capturing your brand essence
with complete photographic
services

Building intuitive, useful and
accessible ecommerce
solutions

ADVERTISING

SOCIAL

SEM

Driving online consumers to
your brand

Helping you engage with your
audience online

Increasing your search engine
visibility and traffic
OUR APPROCH
USER-CENTERED

DESIGN
YOUR CUSTOMER
1

2

3

PUT THE USER FIRST
Structure, Plan, Research, Streamline, Test with Real Users, Improve

MAKE IT SIMPLE, KEEP IT OBVIOUS
Consistent, Logical, Clear, Concise, Straight-forward. Ask: So What?
Why Do I Care? What Do You Want Me To Do? How Do I Do it?

IMPROVE BUSINESS PERFORMANCE
Increase Conversion, Reduce Drop-off, More Effective Up-Selling,
Increased Return Visits ≈ More Profits
S O FA R I N 2 0 1 3
DELIVERING

WORLD-CLASS

WORK
D E M O N S T R AT I N G O U R
EXPERIENCE
DESIGN

&

BUILD

CASE

STUDIES
TA G H E U E R
FIRST

GENERATION

ECOMMERCE

&

SITE

DESIGN
ERNO LASZLO
MODERNIZING A LUXURY SKINCARE

BRAND.
B E A U T Y. C O M
RE-DESIGNING A MULTI -BRAND

USER

INTERFACE
S A LVAT O R E F E R R A G A M O
A LUXURIOUS

ONLINE -ONLY

TRUNKSHOW
DVF
WEBSITE

REDESIGN

&

FALL CAMPAIGN
N E T- A - P O RT E R
GLOBAL ADVERTISING STRATEGIES AND
CREATIVE SOLUTIONS
THANK YOU
QUESTIONS AND

DISCUSSION

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Pod1 overview oct2013

  • 1.
  • 2. “We create next-generation global flagship stores that engage and excite customers; differentiate brands from their competition; and ultimately deliver real commercial results”
  • 3. WHY CHOOSE POD1?  E-COMMERCE SPECIALISTS SINCE 2001  150 PEOPLE IN LONDON & NEW YORK  BOUTIQUE AGENCY + FULL SERVICE  12 YEARS COLLABORATING WITH INTERNATIONAL PARTNERS & TEAMS  EXPERTS AT BLENDING BRAND & COMMERCE  UNDERSTAND THE PREMIUM CUSTOMER  A GLOBAL PORTFOLIO OF LEADING BRANDS
  • 4.
  • 5. STRATEGY UX CONTENT Determining an integrated solution based on your business objectives Evaluating your users and implementing features they will actually use Incorporating your brand’s most effective visual and textual elements CREATIVE PHOTOGRAPHY TECHNOLOGY Designing engaging and optimized shopping experiences Capturing your brand essence with complete photographic services Building intuitive, useful and accessible ecommerce solutions ADVERTISING SOCIAL SEM Driving online consumers to your brand Helping you engage with your audience online Increasing your search engine visibility and traffic
  • 8. 1 2 3 PUT THE USER FIRST Structure, Plan, Research, Streamline, Test with Real Users, Improve MAKE IT SIMPLE, KEEP IT OBVIOUS Consistent, Logical, Clear, Concise, Straight-forward. Ask: So What? Why Do I Care? What Do You Want Me To Do? How Do I Do it? IMPROVE BUSINESS PERFORMANCE Increase Conversion, Reduce Drop-off, More Effective Up-Selling, Increased Return Visits ≈ More Profits
  • 9. S O FA R I N 2 0 1 3 DELIVERING WORLD-CLASS WORK
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. D E M O N S T R AT I N G O U R EXPERIENCE DESIGN & BUILD CASE STUDIES
  • 18. TA G H E U E R FIRST GENERATION ECOMMERCE & SITE DESIGN
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. ERNO LASZLO MODERNIZING A LUXURY SKINCARE BRAND.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. B E A U T Y. C O M RE-DESIGNING A MULTI -BRAND USER INTERFACE
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. S A LVAT O R E F E R R A G A M O A LUXURIOUS ONLINE -ONLY TRUNKSHOW
  • 49.
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. N E T- A - P O RT E R GLOBAL ADVERTISING STRATEGIES AND CREATIVE SOLUTIONS
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.