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SWCDO 101: The Business Model Canvas
- 1. Nov 8th 2011 Created by: Emad Saif www.emadsaif.com Canvas Based on THE
- 2. Agenda 6:30 7:30 Business Model Canvas & Examples 8:00 8:30 Group Workshop Presentations & Discussion 7:00 9:00 2 7:20 8:10 8:20
- 3. Lease $25/month + 4¢/copy (min of $49/month) 3 First Plain Paper Photocopier - 1950
- 4. business model “A business model describes the rationale of how an organization creates, delivers, and captures value” 4
- 7. tool to create & analyze business models... 7
- 8. YOU CAN • Create new business models easily • Analyze & update your existing business model 8
- 10. Customer Segments which customers and users are you serving? which jobs do they really want to get done? 10
- 11. Value Proposition what are you offering them? what is that getting done for them? do they care? 11
- 12. Channels how does each customer segment want to be reached? through which interaction points? 12
- 13. Customer Relationships what relationships are you establishing with each segment? personal? automated? acquisitive? retentive? 13
- 14. Revenue Streams what are customers really willing to pay for? how? are you generating transactional or recurring revenues? 14
- 15. Key Resources which resources underpin your business model? which assets are essential? 15
- 16. Key Activities which activities do you need to perform well in your business model? what is crucial? 16
- 17. Key Partners which partners and suppliers leverage your model? who do you need to rely on? 17
- 18. Cost Structure what is the resulting cost structure? which key elements drive your costs? 18
- 20. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Your Business Model Canvas 20
- 22. Example 2 Affordable VOIP calls Example 1 Refreshing lemonade to joggers at public parks 22
- 23. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Kelly’s Lemonade Stand: Refreshing Lemonade 23
- 24. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Skype 24
- 25. Example 3 Example 4 Photo sharing online Smooth shave for men & women 25
- 26. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Flickr: Photo Sharing 26
- 27. VALUE PROPOSITION CHANNELS RELATIONSHIPS CUSTOMER SEGMENT REVENUE STREAMSCOST STRUCTURE KEY PARTNERS KEY RESOURCES KEY ACTIVITIES Gillette: Razors & Blades 27
- 28. Break... 28
- 29. WORKSHOP 29
- 30. WORKSHOP 1. Assemble in teams 2. Create canvas 3. Write key words on sticky notes 4. Place sticky notes on the canvas 5. Present your canvas 30
- 31. Create a CANVAS of your enterprise project 31
- 32. Break... 32
- 34. Discussion 34
- 35. so what’s beyond the CANVAS? 35
- 36. you need to validate your model assumptions with the customers until you get it right! 36
- 37. BUSINESS PLAN 37