J. Andrews AS DT

This battery point of sale is very
large so it attracts attention and
yet it is very thin so it can easily fit
onto the end of an isle. It is a very
easy design to remember and
distinguish because of the iconic
battery pillars either side of the
point of sale.
This Simoniz point of sale has a
very bright and distinctive orange
colour which is good as it means
customers are more likely to notice
it but this is bad as there is too
much visual noise which could put
the customer off.
The pictures on the side of this Loctite
point of sale give added information to
the text by giving a visual example.
Also, the words on the side of the point
of sale such as “ Ultra” feel powerful to
the customer which could persuade
them to buy the product. The sloping
gradient make it more stable and safer.
The glass box covering the product on
this make up point of sale makes the
product seem important as it cannot be
touched. But this does mean that you
cannot test the product. The shelves are
too enclosed and low down, which makes
it hard for the customer to access the
product.
This Hunger Games point of sale
takes up a large area so it more
noticeable and attracts customer
attention more easily along with the
picture/design tells a visual story
about the product. It is very different
compared with the other point of
sales because it promotes the product
on more than one side.
This Tatty Teddy point of sale has
images of a teddy bear which is
part of the brand that helps you to
remember the brand as it is partly
because it looks lovable to charm
customers, and has simple/fancy
patterns that seem more
sophisticated to the average
customer.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Mr. Natty & L’Oreal’
L’Oreal Men Expert
Situation & Brief
Research Plan
Task Analysis & Links FX
Initial Specification
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Collection Of Images
Research Summary
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Further Specification
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J.Andrews
Evaluation 2 43 5
ManufacturePlan

This Coca Cola point of sale stands out
as it is a bright red colour and there is
not too much visual noise. The product
is visible yet kept cool in the lower
compartment with an example of the
products on the top shelf. This point of
sale also has wheels so it can be moved.
A bad thing however is that you cannot
see the branding on the roof.
This Iphone 4s point of sale is very
simple yet effective because of the
image and product name in the
background. As it is an expensive
product it is available for a trial which is
good for customers interacting with
the product. However, this is not very
sustainable as once the next version is
released it is redundant.
The colours of blue and white on this
PG Tips point of sale seem very calm
and relaxed to the customer , which
might help them to buy it as they feel
more comfortable . Plus the monkey is
seen as friendly to encourage you to
buy the product.
This child’s toy point of sale has a
catchphrase on it that helps the
customer to engage with the
product and it is spread over the
whole point of sale which means
that once the customer reads it they
have already sub-consciously looked
at the whole unit which could help
them to buy a product.
This Ipad point of sale has a
quirky, curvy shape which could
catch customers attention better
as most point of sales are square or
flat on. Also the white is a calm
colour, along with the different
colours of the cases and the yellow
good for catching a customers eye.
This Bic point of sale found from
the internet is a good because it is
not just a random shape but a
scaled up version of the product
itself. The bright blue catches your
attention but it is not too strong in
terms of visual noise.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

This Krispy Kreme point of sale is very
large so it attracts customer attention
easily but I find the size compared to
product volume is not worth effective.
The green and white colours are not too
much and the product is well lit. To get a
doughnut from the top shelf can be
difficult for a customer so it is not the
most ergonomic point of sale.
The TV screens on this JML point of
sale are really good as they attract the
customers attention with the sound
while giving a visual demonstration of
the product without being over
interactive or using up the product as it
is virtual. The blue and white colours
are also very calming for the customer.
This Garnier point of sale has a very iconic
double helix shape. The bright green is
good for catching a customers eye but all
being one colour is too much visual noise.
Also the design of the point of sale means
that the product is not easily accessible in
places such as the middle.
This Milka point of sale has a clear theme
relating to the product. The iconic Milka
cow helps it appeal to younger children
and the cow print helps the point of sale
look more like a cow. The iconic purple
colour helps the customer to identify the
product with the buckets adding to the
cow theme.
This doughnut point of sale’s bright
pink colouring is eye-catching but I find
it is too much visual noise. The glass-
sided design means that you can see
the products even at the back of the
point of sale. I like the slide mechanism
as it means you don’t have to reach to
the back as the next product will slide
down once a doughnut is taken.
This National Lottery point of sale is very
iconic because of the bubble-like shape and
blue & grey colours. This has to be a design
that is easy to recognise as so many people
do the national lottery. This is deliberately
placed by the front of the store so be
people will see it once they enter the shop
plus when they have done all of their
shopping.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

 Lynx products are aimed at young men from the ages of 11-25. Lynx
packaging is very bright and bold with a range of interesting patterns and
swirls in colours such as blue, green, yellow and orange usually with a black lid
or edging. Lynx have a range of fresh smelling deodorants and shower gels
that are made to appeal to the younger man.
 Fish are a specialist hair styling brand with a traditional Soho salon
theme. However, the Fish packaging and product design is very
bright and extravagant with packaging colours including bright
blues, bold red and luminous greens. Fish aim their products at the
young adult through to the middle aged man.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

 Old Spice have a very masculine range of products for the middle aged
man.The product is usually packaged in a tall, thin capsule with the Old
Spice logo of a sailing ship.The main branding colours are red and white
with some turquoise blue as a secondary colour.
 Hackett are a very smart and stylish brand aiming at the younger aged
man. Hackett have a vision of fashion and style with the aspect of
social interaction and being with friends. Hackett packaging is very
simple with just the name and minimal information.Typical Hackett
colours are blue and white sometimes including silver or just
transparent.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

 Mr. Natty is a male grooming company that is presented as an old fashioned
concept with modern colours and ingredients. Most of the Mr. Natty products
come in a little tub and the Bay Rum type aftershave in a bottle.There is a
large emphasis on facial hair and moustaches, with other areas as well.
 L’Oreal Men Expert are aimed at the older and more mature man.Their product
line has a scientific emphasis with the fighting of wrinkles and greying hair the
main selling areas.The brands main colours are orange and grey nut hey also
have black, white and some opaque areas.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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Evaluation 2 43 5
ManufacturePlan

 The L’Oreal Men Expert brand is aimed at the 30yr-50yr old age category. L’Oreal
Men Expert are a more of a scientifically based brand, designing products more
for the effect of the product than the fragrance or the scent. The type of people
who would buy this brand of product are people who are conscious about their
visual appearance under the effects of aging and time. This product is also a
more mature man’s and gentlemen's type of product and not designed for the
younger generation of people who do not yet feel the effects of aging. Some of
the products are focussed on being used to improve a man’s skin e.g. to fight
against wrinkles and other products include remedies for a man’s hair e.g. to
remove grey hairs. Models and other brand promoting figures include the names
of Pierce Brosnan, Patrick Dempsey, Eric Cantona and Hugh Laurie. They
promote the products by showing the target market and engaging with people
who would use the L’Oreal Men Expert range of products.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

Situation:
 L'Oreal Men Expert need a new point of sale display unit that helps to introduce younger customers than the
normal target market to the brand so that they will know about and want to purchase the product in the
future when they become a customer in the target market age range.The point of sale display unit also needs
to raise the awareness of the brand to past and existing customers.
DesignBrief:
 I will design and make a point of sale display unit for the male grooming company L’Oreal Men Expert.The
point of sale will appeal to a slightly younger band of customers than the usual target market in order to get
them involved with the brand for the future.The point of sale display unit will also include the typical brand
colours of orange and grey whilst clearly displaying the brand name and any important regarding the
product.The point of sale should also attract the attention of existing customers to the brand to encourage
them to spend more money on L’Oreal Men Expert products.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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Logical = L
 Stand out and advertises brand
 Ergonomicconsiderations
 Reflects the brand
 Draw in customers-sound, video, lights
 You can see the product
 Use of testers
 USP – Unique Selling Point
 Position in relation to foot fall
Need = N
 To clearly display the product
 Allow customer interaction with the product
 Attract customer attention
 Must clearly display the branding
 Hold the potential customers attention
 Display any important informationclearly
 Give the customer ability to access and purchase the product
 Consider ergonomics, safety and theft
Keep = K and Scrap = S (From initial investigation)
 Pillars on battery POS Height of JML Screens
 SimpleIphone 4 POS Luminousorange on car wax
 National Lottery shape Coca Cola roof branding
 Cow theme for Milka Doughnut height for Krispy Kreme
 PG Tips monkey & colours Shelf height for Loctite
 Coca Cola rainbow design Red pattern on make up
 Scaled up product-BIC Colour of other doughnut POS
 Information on Hunger Games Black colour on Teddy POS
 Concept of JML Screens Luminous green on Garnier
 Tagline on child’s toy POS Shelves for make up POS
 Garnier POS DNA shape Sustainabilityof Iphone POS
 Information on Loctite POS Design of Ipad case POS
Form vs Function = F
 A product/POS has to have a good form, meaning a good appearance and visual
features to interest the customer and make them want to buy it. However a good
product/POS needs to have a good function, meaning it has good features and be of a
good quality/reliabilityetc. A company who do this well are Apple. They have a range of
good looking products, so have a good form. They also have great
features, applicationsand they last a long time, so they have a good function as well.
Another company who do this well are Aston Martin with good looking and performing
cars.
X Factor = X
Some POS displays stand out from the rest, this is because they have an X Factor. I have
chosen what I believe to be the best features that are the most effective.
 A POS that is the scaled up version of the product/does what the product does
 A POS with an odd shape that is iconic/easy to remember like the national lottery POS
 A POS that either moves, floats in the air or is suspended somehow
 A POS that impacts on customers senses e.g. smells, sound, taste, texture, video (JML)
 A POS that speaks to the customer when a movement sensor is activated
 A POS that glows in the dark and has an enticing lighting system.
LINKS FX: Establishing a need:
Illogical = I
 Too much writing
 Not enough information
 No branding
 Visual Noise
 Too interactive , no intent of purchase
 Removing product from the POS
 Too many options
 Below eye level
 Be Sustainable
 Functionality & Features:
Colours, pictures, shapes, design, materials, video, smells, sounds
, tasting, textures.
 Visibility & Position: In it’s own space, no other choice or products
in the way/around it, eye-level hanging, moving.
 Target Markets: Young, teenaged, middle aged, older
generation, male or female, unisex.
 Aesthetics/Branding: Shape & colour scheme, name & price of
product, lighting, from a distance/up close, distinctive, eyefall.
 Materials: Plastics, glass, metal, wood, finishes:
reflective, matte, smooth, textured, recyclable, sources.
 Safety: No spiky edges, any parts that stick out, brightness, sound
level, fire resistant, not combustible/explosive
 Sustainability: Materials used, uses for other
products/designs, recyclable, adaptable, component
replacements
 Environment: What type of shop, which
isle/area, positioning, direction of display, consideration of
footfall and eyefall.
 Interactivity: Samples, testers, sensors, theme, method of
purchase, use of 5 senses (video, smells, sounds, tasting, textures)
 Social Networking/Web: Use of QR and barcodes, Facebook/
twitter pages, website (layout and branding).
 Construction: Where will it be made, processes, assembly, source
of materials, types of glue/joints.
 Ergonomics: Ease of view/reach, distance from customer to
product, level, position/angle.
 Price: Value of the product, reputation of the brand, time it will be
used for, type of shop it is in.
 Future: Future products/releases of the
brand, trends/fashions, other companies , direction of the
TaskAnalysis
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

 Aesthetics: The point of sale must display the iconic L’Oreal Men Expert branding colours of grey, orange and black. The point of sale must clearly
display the brand name and show the colours of blue for L’Oreal and then the white for the Men Expert. It must also display the relevant information
for the product.
 Cost: The point of sale must have good quantity to value ratio meaning that the amount of money that is spent on each point of sale is in proportion to
how point of sales will be made. This will affect whether the point of sale will be made of high or low cost materials. Depending on big the point of sale
is depends on how much it will cost in floor space in a shop. The cost can vary depending if the point of sales are delivered whole or that they are
collected in a flat pack form and are assembled separately to the manufacturer.
 Customer: The point of sale must be aimed for the target market that the actual product is aimed for. The shops that this point of sale will appear in
must be the type of shops that the target customer will be going into and shopping in. Also the type of area or place that the customer will shop, work
or live.
 Environment: The point of sale must be positioned in a place that has consideration of customer foot fall, whether outside or inside and the type of
products or themes that the point of sale will be with. For example if all the other products have an Olympic theme it could have something that ties in
with that theme. The product must have some consideration about sustainability and where the materials and components come from.
 Size: The point of sale should have considerations for ergonomics/anthropometrics and how the customer will see or touch the point of sale. The size
of the point of sale must reflect the size of the actual product. It must also be stable for it’s height or shape so that it will not fall over. Depending on
how big the point of sale is and how much floor space it takes up will determine the cost to the shop of putting up the point of sale.
 Safety: The point of sale must have safety in respective of the customer. For example not be a choking hazard for children or have sharp edges. It must
also be stable so it doesn’t fall on anyone. The point of sale must also be safe for the staff in the shop as if a thief tries to steal the point of sale or the
product the staff will be the people who have to try stop the thief which could be dangerous to the staff unless the shop has a specific security team to
protect these types of products.
 Function: The point of sale must market the product and attract the desired target market. It could have a tester or some way of showing what the
product does. The point of sale could display some history of the brand or some sort of scientific element to make the point of sale/product seem more
advanced. Along with the tester it could have some sort of interactive element to it to attract and keep customer attention.
 Materials: The point of sale could be made of materials like steel, orange plastics, glass and possibly some black high impact polystyrene as these
materials fit the colour scheme and typical design of the brand.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

 Ten Minute Observation:
I will go into a male grooming store and
stand for ten minutes watching certain
customers. I want to find out the main
areas of customer footfall, so I know
where to position my point of sale and
the main areas of eyefall, where the
customers look. Before I do this I roughly
need to know the layout of the shore and
where the specific men’s products are. I
also want to find out what colours and
designs might interest or attract a
customer.
 Market Research:
I will look at current brands in the male grooming market and
then create a diagram contrasting the target market age
ranges to cost. I should then see a correlation between
L’Oreal Men Expert and the other brands in the market. I will
then use this information to see how expensive the design of
my point of sale will have to be in order to fit into the quality
of the brand and those competing around it. I will look in
shops and on the internet to find out an approximate cost
from a brand and the age range the brand is aiming at.
 Competitive Products:
I will look at the current brands that I would consider to
compete with L’Oreal Men Expert in the male grooming
market. I will then analyse the aspects of the other brands and
what makes them a competitor and if there are any features or
design ideas that help them stand out in the market. I will then
see how I could apply these things to L’Oreal Men Expert to
create a point of sale that not only reflects the brand well but
fits in well to the rest of the market.
Secondary Research:
 Mood Board:
I will look for pictures that I believe are
relevant to the brand and target market that
I am aiming at. Using this, I hope to associate
other brands and products to L’Oreal Men
Expert to gain a view of what a potential
customer is into. I will look in shops and use
the internet for the pictures. Before I do this I
need to think the products and designs that
you would you would associate with the
brand L’Oreal Men Expert.
 Customer Profiling:
I will research the type of things that my
type of customer are into. I will study things
like: where they might live, their
holidays, cars, travel, habits, likes and other
social economics. I will then use this
information to understand my customer
better so I can create a point of sale display
that would appeal to them, to make them
buy the product.
 Product Profiling:
I will look at the L’Oreal Men Expert range
of products and assess their
colours, designs and shapes. Along with
this I will determine which products I like
and look good, to the products I do not
like so well. I will do this to learn more
about the brand, the type of products
that they design and the design of the
packaging. I can use this to create an
accurate point of sale in relation to the
brand of L’Oreal Men Expert.
 Person & Product Interaction:
I will go into a male grooming store and
watch how people touch and interact with
specific products. I want to find out how a
customer interacts with a product and what
they do with it, so I can find out ways to
keep a customer interested at my point of
sale and to interact with it so that they
might purchase the product on my point of
sale display.
Gantt Chart 1 2 3 4 5 6 7 8 9
1. Investigation and
Clarification of problems
2. Development of
Design proposal
3. Making/Modelling
4. Evaluation and Testing
10
Week
Primary Research:
 Questionnaire:
I will create a questionnaire containing
various questions regarding point of sale
displays, age and L’Oreal Men Expert, that I
will give to a number of middle aged men. I
will then collect in the results and adapt my
design ideas to the views and influences of
the target market. Before I do this I need to
decide who I will give the questionnaire to
and where I will conduct the research.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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ManufacturePlan

 As part of my research I went to Boots, John Lewis and House of Fraser. While I was in the male grooming section of
these shops I watched people how different customers were interacting with products on shelving units, to get an idea
of basic person and product interaction then how the customers interacted with the point of sale display units. I then
recorded exactly what the customer did and the common behaviour that I noticed with the customers was:
 For Shelves: The customer would walk up to the shelf/isle then they would briefly look over the whole shelf/isle before
being attracted by a particular product, design or colour scheme.
 The customer would then pick up that product and read the information on the front of the product. If the customer was
not impressed by this information or design at close inspection they would return the product to the shelf and look for
another product that had caught their eye.
 Once the customer has selected the product that they want, they would feel how much the product weighs, consider
how it fitted into their hand, shake it and consider other ergonomics.
 The customer would sometimes pretend how they might use the product and usually open the lid to smell the product.
If they liked the smell, ergonomics and thought that the product fulfilled their needs they would then briefly read the
information on the back of the product and want to know the price.
 If the price was not visible or there was a complicated deal/offer then it would put the customer off buying the product.
However, if the customer had clearly seen the price and there was no complex offer then the customer would put the
product into their basket.
 Finally, the customer would briefly check the whole isle as they walked towards the checkout/other department but
never picking up another product as they do not have enough time.
 For a point of sale: The customer would walk up to it and look straight at the design, pictures and features before
looking at the product or brand. If this looked appealing to the customer they would touch the product as it is usually
being touched in picture (If there is one), and to get a feel for the product.
 Once the point of sale has got the product into the customers hand they would spray it on to their hand or cardboard
test strip if there was one.
 If the customer liked the smell of the product then they would look for and take the packaged version from the side of
the point of sale but didn’t bother if they couldn’t see the product or if they had to ask to get it.
 What I have learnt:
 I have learnt that people initially look for a sophisticated visual design to catch their eye.
 The point of sale must then feel comfortable to the customer as they interact with it.
 The point of sale must display interesting and relevant information, especially the price and brand name.
 A picture helps the customer to interact with the product, along with some sort of sample.
 If I apply these things to my point of sale it should make it appealing to the customers.
 The product must easily be accessible for purchase and must not have too much choice as will put the
customer off.
Example: In this picture you can see a
picture of someone holding the product.
The product is also available for testing
and is easily accessible for the customer
to purchase the product. The name of the
product and the brand are also visible.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
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50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
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Dimension Drawing
Research Summary
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ManufacturePlan

From this diagram that I have created I can see the
correlation between the age of target markets to the cost
of products from a range of brands. I can see that L’Oreal
Men Expert is in the upper right quadrant alongside brands
like Lab Series, Regaine and Dove Men + Care and Nivea for
men in the male grooming market. These are the
competing products with L’Oreal Men expert as they have
the same target market are of a similar cost.
Lynx has the lowest cost in comparison
to the rest of the market and it has the
lowest aged target market.
Lab Series is aimed one of the oldest
target markets and it has a high
cost. It is also a very scientific brand.
Hear are some pictures of Dove
Men + Care and Nivea for Men
that I took when I was carrying
out my research.
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
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 While I was in Boots, John Lewis and House of Fraser I stood in the male grooming section for ten
minutes in each store and watched how customers went around the store, where they looked and
what else they did. The common patterns and other things that I noticed were:
 In the ten minutes:
 Once people had entered the store they were attracted by areas in the shop that did not fit the
pattern of the store layout. For example a isle that is perpendicular to the rest.
 I also noticed that one of the best places to place a point of sale is in at the top or bottom of an
escalator. This is because the customer is fixed in line to the point of sale until they get off the
escalator and is kept there for an extended time as the escalator moves rather slowly.
 The male grooming area is usually at the side or back of the store near the checkouts.
 Staff are usually located by the more expensive products to provide security and to help shift the
more expensive items to the passing customers by giving information and advice.
 Once in the male grooming area the customers usually look just below eye level but when walking
around, eye level is the most effective height for attracting customer attention.
 Silver is the most common colour that appeals to middle aged customers,along with a intuitive
design that is simple otherwise the customer finds it too much.
 All ages of people go into the male grooming area and they all browse the entire set of age ranges
for products just because of the design of the some products.
 Point of sales that are just in open space get seen but are not always processed by the
customer, yet point of sales near the product they are promoting are much more effective.
 Middle aged men only like one or two brighter colours per product otherwise it is too bright.
 Too much choice or limited accessibilityto a product often put the customer off buying.
 Traditional and scientific based brands appeal to the middle aged customer.
 Customers usually pass through areas at the sides of the store to get to male grooming.
 What I have Learnt:
 From my observations I know that by putting my point of sale somewhere like at the top of an
escalator, it will attract more attention and more sales.
 Having a picture on the point of sale helps customers to visualise the product.
 Having a staff member by my point of sale can help the sales and security of the brands products.
 A good design and appropriate colour schemes can attract people from other target markets.
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 Brands that would compete:
From this analysis of the competing brands I know that my point of sale will have to be of a moderate cost so that it increases the visual value of
the products so that they will be able to compete with Lab series. I also know that the point of sale will have to show that the products are
gentle and effective to compete with Dove Men + Care. My point of sale must also be well designed if it is to compete with Nivea for Men.
Finally, the point of sale must show that the products are of a specialist quality to help them compete with Regaine.
 LAB Series:
This brand aims at the middle aged man
and older with simple packaging with a
main colour of white and secondary colour
of mainly blue or green. This brand would
compete with L’Oreal Men Expert because
they specialise in the scientific side of the
product and spend a lot of money on the
designing and testing of ingredients to
make their products do the job. This is
similar to L’Oreal Men Expert as they also
spend time perfecting their ingredients.
 Regaine:
This brand aims at a specific target market
that can vary in age. The customers that
they aim for are suffering from hair loss and
balding. Their main product is the foam
which would compete with L’Oreal Men
Expert as they are a specialist brand with all
of their knowledge in a single product which
could make it better that the L’Oreal Men
Expert range of hair treatments .
 Dove Men + Care:
This brand aims around the middle aged man
with a grey and white colour scheme with
secondary colours such as blue, green and
red. This brand would compete with L’Oreal
Men Expert because of the emphasis of being
caring and gentle on skin with soothing
creams and gentle moisturisers. L’Oreal Men
Expert have a similar range so would compete
with this brand.
 Nivea for Men:
This brand aims at the slightly younger
middle aged man and contains a blue
and white colour scheme often
containing silver as a secondary colour.
This brand would compete with L’Oreal
Men Expert because they have a range
of slightly more affordable products
which are well designed and have
appealing packaging. L’Oreal Men
Expert have well designed products too
but customers may go for a lower price.
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 I have found out that:
From my target age range, not that many people suffer from an age
related problem. However, they are concerned about the future effect and
most people in this target market are prepared to buy a product if it is
presented in the right way. People look for a well designed POS first then
one with good colouring, then interactivity and information. Also that they
don’t want too little or too much information, would usually prefer a
picture on the POS and would prefer an interactive POS.
 I created the questionnaire (right) that contains 10 questions about point
of sales, age and L’Oreal Men Expert. Then I gave this questionnaire to a
range of middle aged men around the L’Oreal Men Expert target market.
Once I had collected the answers in I created a table (below) containing
the results of my research.
Response:
Question:
Box 1 Box 2 Box 3 Box 4
Q1) Age O % 55 % 40 % 5 %
Q2) Issues 20 % 35 % 2 % 20 %
Q3) Concern 5 % 65 % 20 % 10 %
Q4) Product use 10 % 50 % 20 % 20 %
Q5) L’Oreal M.E 25 % 60 % 12 % 3 %
Q6) Feature 30 % 10 % 45 % 15 %
Q7) Colours 40 % 25 % 15 % 20 %
Q8) Information 30 % 15 %
Q9) Images on POS 10 % 60 % 25 % 5 %
Q10) Interactive 5 % 60 % 35 % O %
55 %
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With all of these images I can see which brands L’Oreal Men Expert is associated with and define what type of products my target customer is
into. This is shown through the type of person my target customer is: a middle aged man that shaves with Gillette and has hair just before or
during aging, open collar shirt, silver watch and brown shoes. Cars that this target customer would typically drive would be a silver Jaguar or
Mercedes. The orange and silver products relate to L’Oreal Men Expert, and the DNA structure shows how it is a scientific brand.
 These Images: Depict the watches they would wear, shaving products they would use, the cars they would drive and a few images relating them to the brand.
 The customer would drive a silver Jaguar or a silver Mercedes type car:
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 L’Oreal Men Expert have a range of products for the middle to older aged man with an emphasis on
treating and preventing the effects of aging like grey hair, wrinkles and dry skin, these objectives are
visible in the design and the packaging of the L’Oreal Men Expert products.
 The packaging and branding of the L’Oreal Men Expert range of products are mainly orange and silver
in colour. Orange, to catch the customers eye and attention. Then accompanies by a softened silver
type colour to present the product as good quality and to look more expensive.
 The secondary colours that accompany the orange and silver are black and white, these colours are
usually used for the information and text/text boxes and in contrast with each other.
 The L’Oreal Men Expert range of products often have a small section of information on the front of the
product which includes the brand name, the products name and some scientific information about
what the product is used for and what area it helps/treats. While giving some written detail about the
product they also enhance the design and layout.
 The layout of the packaging/design is not usually full on square, so they have an indented side, an
unsymmetricallayout or overlapping features.
 The products can come in a variety of cases and containers depending on the product itself. For
example, the face wash comes in a typical triangular casing, moisturising lotion in a small squirt-able
tub and the eye roller in a rod. They all have a circular base and can stand up on their own.
 I personally like the indented edge design on the moisturiser and other products, I also like the
“L’Oreal” text in white and then the “Men Expert” in black. I don’t think the brand name looks as good
or appealing in just a single colour.
 With the eye roller I think that the whole design in orange is a bit too much visual noise and the text
size is a bit too small compared to the product.
 The average size of a L’Oreal Men Expert product is 10cm tall and 5cm wide-(Excluding the eye roller
and moisturising stick). This will be useful determining the size of my point of sale display.
 The products don’t weigh very much so the point of sale does not have to support a large amount of
weight and the products don’t contain any easily breakable materials.
Now that I have looked into the designing and packaging of the L’Oreal Men Expert range of products, I
can now create a point of sale display that will not only portray the brand well but will also compliment and
blend in with the products that they design as well. I now know that I need to include all four colours in my
point of sale and have some sort of indented or overlapping edges. I now also have a good knowledge and
understanding about the type of products that L’Oreal Men Expert design and manufacture.
This moisturiser has the
indented edge and good
combination of the four
branding colours. The title
is good as it contains two
colours instead of just one.
The eye roller has too much visual
noise & the text is too small while
the all black title on the icy
cleansing gel would look better in
two colours. It is unsymmetrical.
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The type of customer that would use L’Oreal Men Expert would:
 Middle aged-Is at a mature, well established age and not be too young or too old
 Family man-He has a wife, possibly children and is very caring and approachable
 Job-He has a reasonably high and steady income from a respectable company
 Income-Earns a good living and has a disposable income that is regularly used
 Accommodation-Lives in a detached house with sizeable rooms and garden
 Location-Lives on the edge of a known town with modern and well kept facilities
 Casual Fashion-Often wears an open button type shirt with brown leather shoes
 Travel-Drives a well priced car such as a silver Jaguar or silver Mercedes
 Timekeeping-Wears a silver watch of a more expensive than average brand
 Holidays-Goes on moderately costing holidays to exotic locations multiple times
every year.Travels business, sometimes first class with BritishAirways
 Grooming-Shaves with Gillette, styles their hair and uses a mature aftershave
 Mentality-Keeps up with fashion and trends while having their unique style, also looks
for decent products that can help with their aging to keep up their public image
 Likes-Interested in some sport like golf, some culture and colours like silver
 Habits-Watches the news, is punctual, intellectual and always writes with a fountain pen
 Social Status-Well respected, goes on regular dinner outings to friends & restaurants
 Background-Middle to high class working family, with one or two brothers/sisters
 Food & Drink-A good taste in wine, steaks, expensive bread and some cheeses
I now know a lot more about the type of customer that I am aiming my point of sale at. This helps
me because it means that I know more about what my target customer likes, how they think and
what they look for in a product/ point of sale. Studying their habits and other information has given
me ideas on how I can make my point of sale appealing to this target market and this in turn will
make my point of sale successful and effective.
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 Questionnaire:
• Not that many people suffer from age related problems from the L’Oreal Men Expert target market
• People just buy the products because they worry about the future effects and their public image
• Prepared are prepared to buy anti-aging products if they are marketed in an appealing way
• An interesting design is the most important aspect in a point of sale then the colouring, then
interactivity and then lastly information, there should not be too little or too much
• A point of sale looks more appealing if it has a picture and they are more likely to buy it if it is interactive
 Person & Product Interaction:
• People look for a sophisticated visual design
• It must feel comfortable during interaction
• Display relevant information: Price/Names
• Product needs to be accessible for purchase
• There is not too much choice
• Include a picture and a sample/tester
 Mood Board:
• I can see that the customer who would buy L’Oreal Men Expert would also buy from
brands like Gillette, Jaguar, Mercedes, Omega and items such as brown shoes . The
other images show items and products relating or that I consider relevant when
designing my point of sale. This includes images of oranges , people of an
approximate target market and a DNA strand.
 Ten Minute Observation:
• A great place that attracts customers attention is
at the top of the bottom of an escalator
• A picture helps a customer visualise the product
• Having a staff member with my point of sale, it
will help to sell product and have more security
• A good design and an appropriate colour scheme
can attract customers from other target markets
 Competitive Products:
• L’Oreal Men Expert is in competition with brands such as Nivea for Men, Dove Men +
Care, Regaine and Lab Series
• My point of sale will have to be of a moderate cost and have a moderate visual value
• It should show that the products are sensitive on skin and effective at its’ purpose
• It must also be well layed out, look appealing and show specialist brand knowledge
 Customer Profiling:
• From this I now understand more about the type of customer that I am aiming at. My
customer lives in a fairly modern detached house with a good job, family, goes on
exotic yet moderately costing holidays, wears a silver watch, has a good taste in
wine, wears an open collar shirt with brown shoes and is a respectable figure with a
good social status.
 Market Research:
• L’Oreal Men Expert appears in the upper region of the market in terms of cost and age
range. It is next to brands like Lab Series. This shows that more money is spent on the
more scientific products which I should apply to my point of sale. At the opposite end
of the scale the low cost, low age option is clearly LYNX.
This page is the summary of all
of my research from the different
research methods that I have
used. I have put it all together to
show what I have learnt from my
research.
 Product Profiling:
• I need to create a point of sale that mainly
contains the colours of orange and silver but
also includes black and white
• My point of sale must include an indented
edge, overlapping features or an off centre
display
• The point of sale must blend in with the product
• The colour of the brand name on the point of
sale needs to made up of more than one colour
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 Size:
 It should be fairly ergonomic to interact with, so not
too high up or too low down
 It should be large enough to accompany the
product that it is promoting
 It should not be too tall and should have a
considerably stable base
 It should not be overly big in the respect it will cost
to much to display in floor space
 Safety:
 It should not have any overly pointy or overly sharp
features that could be a hazard to a customer
 It should have a stable base that doesn’t fall over
and can cope under a shop scenario
 It should not contain any harmful objects like a
biohazard, a radioactive element, fuel or chemicals
 It should be well built, in regards that it does not fall
apart after a short amount of time
 Aesthetics:
 It should look appealing to the middle aged man
 It should have the branding colours of orange,
silver, black and white
 It should be easy to recognise as part of the L’Oreal
Men Expert brand
 It should display the brand and product names plus
any other relevant information
 It should contain an image that relates to the brand
 It should have an appropriate lay out for a POS  Environment:
 It should be in the male grooming section of a store like Boots
 It should be placed by the L’Oreal Men Expert range of products
 It should be placed in an area of medium to high footfall
 Function:
 The point of sale should attract the target market it is aimed for
 It should promote the brand and it’s range of products
 It should have a tester/a way for the customer to trial the product
 It should have some sort of interactive feature that in some way allows
the customer to engage with the POS/product that holds their attention
 It must be comfortable and ergonomic to interact with
 Customer:
 It should aim at the same target market as the brand
 It should be appealing for the middle aged man
 It should have an interactive feature that engages with that target market
 Cost:
 The point of sale should be of a moderate cost and not overly expensive
 The materials must show quality to the brand but not be too expensive
 Page Summary:
 With all of these things under consideration I will be able to apply
them to the design of my point of sale display to make it successful
for my target market and that it works well under all of the categories.
 Materials:
 It should be made of suitable materials
 It would be preferred not to be all the same material
 The materials should look attractiveand appealing
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These is my first set of 12 initial ideas. These are quick and simple
sketches on sticky notes designed for L’Oreal Men Expert.
This idea was inspired by Eric Cantona
who supports L’Oreal Men Expert
I like the interactive
feature on this POS
This feature is a good way
to display the products
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These is my second set of 12 initial ideas. These are quick and
simple sketches on sticky notes designed for L’Oreal Men Expert.
This POS clearly
advertises the brand
The angled shapes
resemble the brand well
I like the range of
Shapes and angles
used in this POS
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I like this interactive
feature with the samples
This pattern looks very
structured like the brand
These is my third set of 12 initial ideas. These are quick and
simple sketches on sticky notes designed for L’Oreal Men Expert.
This POS is attractive to
customers through the
use of lights and sounds
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These are my final 14
of the 50 initial ideas
and sketches that I
designed for L’Oreal
Men Expert. I will now
choose 20 designs of
the 50 to consider
further.
This POS has a scientific
feel to it which resembles
the brand well
L’Oreal Men Expert originates from
Paris so this iconic design helps
people to remember the brand
I like this POS because of it’s
simple and yet effective design
that shows the brand off well
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These is my first set of 4 ideas in consideration. These are more
detailed drawings with information of initial ideas designed for
L’Oreal Men Expert.
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These is my second set of 4 ideas in consideration. These are
more detailed drawings with information of initial ideas designed
for L’Oreal Men Expert.
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show
These is my third set of 4 ideas in consideration. These are more
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These is my fourth set of 4 ideas in consideration. These are more
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These is my final set of 4 ideas in consideration out of 20. These
are more detailed drawings with information of initial ideas
designed for L’Oreal Men Expert. I will now choose 3 for the next
stage of consideration to manufacture.
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I have chosen on this idea to develop and manufacture this idea for my point of sale display.
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3 - Manufacture:
I have decided that the backboard will be manufactured using a laser cutter as it
will provide a straight and accurate cut. Once the initial backboard section has
been made I can then create the desired shape in one of two ways. Either to add
on an arc or an extra sheet of plastic. This will be cut in colour to save painting.
Arc: It is easier and more cost effective to produce as there is little wastage or
extra material, but may have a weaker connection.
Sheet: It has a larger surface area for joining and it increases the strength by
making it thicker, but uses far more material.
-I have chosen the arc as I feel that the arc is easier and less wastage.
2 - Materials:
The backboard could be made out of a number of materials and I
think the most suitable material that I would use could either be:
Acrylic: Can be precisely cut to size with processes like a laser
cutter, is light and has a range of colours for example, orange.
Aluminium: This provides the POS with a strong backplate . It
is naturally the colour silver but is heavier and more expensive.
Pine: This rather cheap wood can be crafted/shaped easily with
many processes and is used with a variety of paints and finishes.
-I have chosen acrylic out of these options as I feel that it meets
the criteria best for this component of my design.
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1 -Aesthetics:
I would like to start by choosing a colour scheme for the
backboard. This part of the point of sale is the main way of
advertising the product name to passing customers so will
need to be attractive . This can be done by selecting the
appropriate colour scheme out of:
(1) White/black arc/orange text (2) Silver/orange arc/white text
(3) Orange/silver arc/white text (4)White/silver arc/orange text
I have chosen (2) as it looks most attractive and best of the four.
This is my initial model out of
cardboard before development
changes.
J.Andrews
Evaluation 2 43 5
ManufacturePlan

4 - Construction:
The backboard will need to be attached to the main base using
a joint or connection. There are a range of joining methods that
I could use, but i will choose one of:
Butt: Easy, simple to join, and relatively strong
Finger: Stronger than a butt join, but much more difficult to
create and mainly difficult to assemble to the base.
Mortoise & Tenon: This will slot into a female mould that would
be connected to the base. More tricky but would hold it in place
well. However, would take more time and be less cost effective.
5 - Components/Software:
During my manufacture with certain components I have stated that I
will use a piece of machinery known as a laser cutter. In order to have
something to cut i will use a program called Techsoft 2D Design. This
is an example of simple 2D CAD software that allows the user to draw
and connect lines and shapes on a sized grid which is sent off as a
document to a laser cutter that then cuts out the design onto acrylic
or other thin material. The advantage of using this process is that
complex shapes like finger joins that would take a long time and skill
to make by hand can be done easily with this software.
6 - Usability: (Testing Analysis)
The point of sale will be placed at the end of an isle in the store near to
where the other products from the L’Oreal Men Expert range are. This will
encourage customers to pick up the product as they are passing between
isles. If they really like the product then being near to the rest of the range
would encourage them purchase more products as they would have
seen the point of sale and be near enough to go and take a look.
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7 - Component:
The text is a very important part of the point of sale. It will
show the brand name and the product name so it will need
to be well coloured/sized and in a good style/ font so that it
is aesthetically pleasing for the customer to look at and to
catch their attention. Also this needs to be good so that
the customer will remember the name of the product and
the brand to purchase the product in future store visits.
8 - Aesthetics: (TestingAnalysis)
The text will be white in colour and will be in Corbel from the
four fonts that I have looked at because from my research it
resembles the brand the most out of the available options.
Now that it is decided on which text font to use it will be the
font for all text on the POS as it is the most suitable and is
aesthetically pleasing to look at for the customers. Out of:
.
-Arial Black -Aharoni -Corbel -Euphemia
-A R I A L B L A C K
-A H A R O N I
-C O R B E L
-E U P H E M I A
9 - Materials:
The text will be on multiple areas of the point of sale. It will need
to made of a suitable material that is able to create the letters
easily and to a degree of accuracy. I will choose one of:
Acrylic: This would be good as it can easily be laser cut. It would
be joined to the same material. It comes in a range of colours so
would remove the need for painting.
Aluminium: It would look more professional and it can hold it’s
shape well but would have to be painted on top.
Pine: Because it can be produced thin it can be laser cut, but can
burn easily. It works well with a variety of glues. It can also be
shaped easily and be used with many tools.
-I have chosen acrylic as I feel it is the most suitable for the component.
Hydrating 24HR
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10 - Manufacture:
To create the text I could use the laser cutter with the program
Techsoft 2D Design. This will create the letters quickly, easily and
accurately, so I will only have to attach them to the backboard.
-I could also use the vacuum former to create the text. It would
take more time and work but it may look more attractive as it
would be in 3D which may help the customers to remember the
product and point of sale. - I have chosen to use laser cutting.
11 - Construction: (TestingAnalysis)
To attach my text to design I will need to decide on an appropriate
joining method. I will be using a butt joint/attaching the text flat
on and I will need to decide which adhesive to use out of:
Dichloromethane: This would be a good choice as it provides a
very strong bond between as both components are made of plastic.
Araldite: A very strong glue that provides a long lasting bond which
is good to hold the text in place. It is very viscous so could be squeezed
out from behind the letters if an incorrect amount is used due to text size.
Super glue: A simple to apply, one part glue that has a good bond but
area may need to be rubbed down first which could damage the
surface finish if it is done outside the gluing area.
13 - Component:
To create this QR code I will need to go onto a QR code
creating website such as Qurify and then print the code
off on either a photocard/paper or I could use the laser
cutter and etch the code into plastic or other solid
material and join in to my design ready to be used.
12 - Usability:
For interactivity and productivity purposes I will add a QR code
onto my point of sale. This feature will help to keep customer
attention and to give them more information before they purchase
as the QR code once scanned, will open the L’Oreal Men Expert
website and further inform them on the product. This would also
help the customer to view other products in the range which could
lead to more purchases. It could also contain news on promotions
and other events to engage with the customer.
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Evaluation 2 43 5
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14 - Materials:
The rack that will hold the packaged products will need to be
made of an appropriate material, it will either be made of:
Aluminium: It’s natural colour is silver which is the colour for this
component in my design, and it can hold it’s shape well and put
up with the strain of customers picking up products.
Acrylic: This would be an easier material to create this type of
component with but acrylic is not good at standing up to forces
that may apparent when a customer interacts with it.
Pine: A good, sturdy material that can be cut thicker for a higher
level of durability and strength . It can be easily worked and can
have a range of finishes applied to it.
15 - Manufacture: (TestingAnalysis)
To make this rack that will hold the packaged product I will
need to get a sheet of aluminium and use either a hacksaw or
metal guillotine to cut out a net of the rack. I could then use a
metal bending device to create the folds and faces or I could use
a heat source to bend the edges.
-I could do this another way by cutting the rack out in individual
pieces and then assembling them together.
16 - Construction:
There are a range of techniques that i could use to attach the
supporting sections to the base plate and to fix the rack to the
main base. I could either use something simple like araldite, to
glue the sections together, something a little stronger like pop
rivets to secure the components together or use welding/an oxy-
acetylene torch for a stronger connection.
-I have chosen to use pop riveting as I feel as it is most suitable.
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17 - Construction:
This is an exploded diagram of the rack. It is comprised of
two front faces, to hold in the products, four supporting
triangles to hold the faces upright, two side panels also to
hold in the products and then a main base plate that they
will be fixed onto. The packaged products will then be
placed in the rack for customers to pick up and purchase
after viewing the point of sale.
The rack is on the point of sale as it means that the products are
easy for the customers to get hold of. This is so that customers
will not need to search the shop to get the product if they liked
the point of sale which would put some people off purchasing
the product. The rack has been designed so that it is easy to
remove a product without the products falling out if they are
knocked by a passing customer due to side rails and end plates.
The customer can decide how they want to pick up a product,
but the methods that the rack was designed to accommodate are:
-To pinch the top and pull the product up.
-To tilt the product and remove from the side.
19 -Aesthetics:
The rack will need to be coloured in a way that will attract
customer attention, fit in with the colour scheme of the other
components of the point of sale and use the brand colours. It must
also look professional and it could either be one of the four
indicated colour schemes. To provide the colour I could use a
metallic based paint as it will be applied onto aluminium.
-I have chosen the top left as I feel that it meets the criteria best.
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Safety:
It shouldn’t have overly pointy or sharp features that could be a hazard to a customer
It should have a stable base that doesn’t fall over and can cope under a shop scenario
It shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicals
It should be well built, in regards that it does not fall apart after a short amount of time
 Function:
 It should have some sort of interactive feature that in some way allows the
customer to engage with the POS/product that holds their attention
 Customer:
 Environment:
 Materials:
 The materials should look attractive and appealing
 Size:
 It should be fairly ergonomic to interact with, so not too high up or low down
 It should be large enough to accompany the product that it is promoting
 It should not be too tall and should have a considerably stable base
 It shouldn’t be too big in the respect it will cost to much to display in floor space
 Cost:
 Aesthetics:
 It should have the branding colours of orange, silver, black and white
 It should be easy to recognise as part of the L’Oreal Men Expert brand
 It should display the brand & product names plus any other relevant information
 It should have an appropriate lay out for a point of sale
20 - Specification Check:
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 Aesthetics:
 Yes, during my aesthetic testing I found that this target market did
 Yes, I have include these branding colours in my design
 Yes, from user testing I know that is easily recognisable
 Almost-may need to show some more detailed information
 No-a picture or image needs to be incorporated
 Yes, I believe that is correctly designed for use as a point of sale
 Safety:
 Yes, with the expected caution of a customer it is not a health hazard
 Yes, It has been designed with a wider base than tall, so is very stable
 Yes, I am certain that my point of sale does not contain any of these
 Yes, with the joining techniques and adhesives, it should not fail too easily
 Size:
 Yes, I have considered this in my ergonomics testing and found that it is
 Yes, the product is clearly displayed on the point of sale
 Yes, it has a wider than tall base so is stable and won’t fall over
 Yes, I believe that my point of sale is not too large or big
 Cost:
 Yes, and it does not contain any un-necessary materials e.g. gold or silver
 Yes, along with the acrylic I have used aluminium that adds a quality
 Customer:
 Yes, I believe that it does as it has been closely designed to the brand
 Yes, I believe that it is from my aesthetic testing with users
 No-a feature needs to be incorporated into my point of sale
 Environment:
 Yes, this will be the environment that it will be placed in
 Yes, as I have said it could be on the end of an isle containing these
 Yes, it could go either at the end of an isle or rather central location
 Function:
 Yes, during my testing I found out that the target market are attracted
 Yes, it does promote the brand with the colours, design and information
 Yes, I have include a section for samples that customers can take
 No-something needs to be incorporated
 Testing is needed to understand how ergonomic the point of sale will be
 Materials:
 Yes, I believe that the materials that have chosen are suitable
 Yes, I have used more than one just material, aluminium, acrylic+
 Yes, I believe that the choice of materials present the point of sale well
J.Andrews
Evaluation 2 43 5
ManufacturePlan

21 - Component:
From my further specification i mentioned that it would be
beneficial to include an image on the point of sale. The
image will be added onto my design to encourage the
customers to buy the product as it helps to sell and promote
the product. It will be placed on the middle section of the
base and could be any of the pictures that I have selected.
After consideration I have chosen to use 2 of these
images: Gerald Butler and the product bottle. (Ticked Items)
23 - Usability:
The testable product that will be placed on the top section of the
base and will need some way that holds it in place before and
after a customer has tested it. This will hep the point of sale to
look more organised as the product is not just placed on loose.
This could be achieved with one of three methods:
-A cut in section for the product to be placed down into
-A small magnet on the product and a magnet on the base
-An extruded edge that is raised around the product
-I have chosen to use the extruded method, as I feel it is best.
22 - Component:
For customers to test the product without using up the
samples I will place a testable product onto the point of
sale. This will be another method for customers to
interact with and to hold their attention. It will also be a
chance to test the bottle and the overall feel of using the
product before purchasing and not just forming an
opinion from testing a sample.
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24 - Components:
To stop the point of being disfigured by a customer deliberately or
accidentally removing the display product I will have a security tag.
This will be be attached to the testable product and to the
base of the point of sale. Therefore, ensuring that the product is
not permanently removed and in turn keeping the point of sale
looking attractive and available to be tested by other customers.
25 - Usability:
For the customers to view the effects of the testable
product on their skin whilst at the point of sale i have
decided to include a mirror. The customers will test the
product and value it not just from it’s smell and feeling but
also the way it looks on their skin. This also helps to hold
customer attention at the point of sale to encourage them
to purchase and to make the point of sale look more
sophisticated and prepared.
26 - Aesthetics:
The mirror will need to have an attractive shape/appearance
and be a good design feature as well as fulfilling it’s purpose
as a functioning mirror. I have researched a range of different
shapes and sizes of mirrors and I have come up with four
simple designs that I could use on my point of sale, out of:
-Sloped triangle - Angled slide
-3D Hexagon -Panel on a stand
-I have chosen the sloped design as I feel that it is best as it is
simple, yet effective for it’s function as a mirror.
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27 - Material:
The mirror will also need to be made out of an appropriate material.
I could include a traditional glass based mirror but this could break
under intense and constant customer interaction in a shop
environment which is not very safe.
-Alternatively,I could a reflective plastic or specifically, mirrored
acrylic and this would also give me more options in the processes
that i can use with to create my desired shape.
-I have chosen to use mirrored acrylic as it is safer and easier to use.
28 - Manufacture:
I will get a sheet of mirrored acrylic and mark out and a strip and
then I could use a hegner saw to cut this out by hand which would
give me more control over the shape. Instead I could use a laser
cutter which would provide a cleaner cut, a more accurate edge and
reduce the chance of scratches and fingerprints getting onto the
surface. With this shape I take it to a strip heater and heat two lines
while slowly bending them together to create the desired mirror
shape. I will then leave it to cool. I will then use a method to join it
to the point of sale with either pop rivets or dichloromethane.
-I have chosen to use a laser cutter line heater and dichloromethane.
29 - Aesthetics:
The base is the main part of the point of sale. To look appealing
and attractive to customers it will need an appropriate colour
scheme that also resemble the brand colours. Here i have created
different versions that one will be chosen from as the base colour.
I think that the most appropriate colour scheme is the top left
because it is bold and has a good mix of brand colours.
-I have chosen the top left scheme as I feel it is best for this section.
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30 - Materials:
The base will need to be made of an appropriate material, that fits
the requirements of the shape, size and colour of this main part:
Aluminium: This would be good as it would provide a strong, stable
base for the point of sale. It also is naturally silver, so part of it will
not need to be coloured as silver is in the chosen colour scheme.
Acrylic: This material would be a good choice for this component
because it can come in a range of colours which means that the
multiple colours in the colour scheme could easily be achieved and
you can use it easily with a range of batch processes.
Plywood: A very strong and sturdy material that would ensure a
high level of durability and strength for this component. It can also
have a range of paints and finishes applied to it.
31 - Construction:
The main base has a variety of different methods in which it can be
made. I need to find the most appropriate method that will help
the point of sale to fit together and be structurallysound. It will be
one method out of these four:
-Panels joined back to back -3 Separate blocks together
-2 Levels joined on top -Individual sections that join together
-I have chosen the sections as I feel it will be the most cost effective.
32 - Construction:
With the sections in my chosen constructionmethod, i will need a
way of fixing them together. I have in mind using either lots of
small finger joins covering the edges of each section to create a
strong, comprehensive and interlocking set of pieces rather than
just simple, weak butt joints. I can also use an alternative method
of using small knock down joints and fittings in each corner to
provide a strong join. I will then need to go over the edges with
either super glue or dichloromethane to securely bind the sides.
-I have chosen to use finger joints and dichloromethane.
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34 -Aesthetics:
I need to choose a sample shape that will suit the point of sale
that i have designed and that is also appropriate to the brand
and product. The customers will take these samples away from
the point of sale to test at home, to help them decide on
purchasing the product. I have researched the common shapes
and have come up with the selection of either:
-A triangular tube -Squirtable bottle
-Sachĕ -Regular bottle
-I have chosen to use the sachĕ shape as it is best for a short
life product and can be easily be disposed when finished with.
35 -Aesthetics:
The sample will need to have an appropriate and attractive
design to portray the product and the brand. It could also be
either large, medium or small and should include the branding
colours. It will include a QR code that once scanned takes the
customer to the L’Oreal website, a way of helping the
customer remember the brand from the sample and to
encourage them to purchase other products. On the right is
the design that I have made and that I will use and it will be a
medium-small sized square.
33 - Manufacture:
Because the base of the point of sale will be made out of
acrylic it means that i can use a laser cutter and Techsoft 2D
Design. I would prefer to use this method instead of by hand
or manually because there are rather a lot of panels that need
to fit together very precisely and one mistake in building
could cause large problems in how other parts fit together.
Also it would take a very long time to cut out each finger by
hand and would be much easier through a laser cutter.
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The samples will need a way to be displayed on the point of
sale. I have the idea of creating a holding system for samples
to be placed in so that they look organised. I could have small
shelves to layer samples, a grid to hold samples in or I could
just leave them loose for customers to take. It is also a good
idea to cut in a section below that would help these methods
contain samples and give a depth to the point of sale.
I have been considering changing the backboard angle. I noticed
that it may be safer and less sharp looking if it did not have such a
steep angle. I have compared the existing slope to two other
possible styles. I have since tested and reviewed the slope and
have deemed the existing design the best for the job as it was
not a significant hazard and is best suited the brand.
39 - Usability:
The slope in between the top and bottom parts of the base will need to
be made at the correct angle that allows the point of sale to be viewed
from walking past and that encourages customers to turn and view the
point of sale directly. There are three possible angles that i could use: 110˚, 130˚, 150˚ after consideration 130˚ is the best angle.
37 - Manufacture:
I have decide that the sample holder will be manufactured
using this simple method. The base plate and straight sides
of the cut in section will be simple panels but to achieve a
strong shelf structure i will implement angled holders into the
two side panels. Then another panel will slide into these and
be held in place between them to create an upright shelf.
Therefore removing the need for a support in the middle of
the holder that would restrict access to samples.
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Safety:
It shouldn’t have overly pointy or sharp features that could be a hazard to a customer
It should have a stable base that doesn’t fall over and can cope under a shop scenario
It shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicals
It should be well built, in regards that it does not fall apart after a short amount of time
 Function:
 It should have some sort of interactive feature that in some way allows the
customer to engage with the POS/product that holds their attention
 Customer:
 Environment:
 Materials:
 The materials should look attractive and appealing
 Size:
 It should be fairly ergonomic to interact with, so not too high up or low down
 It should be large enough to accompany the product that it is promoting
 It should not be too tall and should have a considerably stable base
 It shouldn’t be too big in the respect it will cost to much to display in floor space
 Cost:
 Aesthetics:
 It should have the branding colours of orange, silver, black and white
 It should be easy to recognise as part of the L’Oreal Men Expert brand
 It should display the brand & product names plus any other relevant information
 It should have an appropriate lay out for a point of sale
40 - Specification Check:
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 Aesthetics:
 Yes, during my aesthetic testing I found that this target market did
 Yes, I have include these branding colours in my design
 Yes, from user testing I know that is easily recognisable
 Almost-may need to show some more detailed information
 Yes, I have included an image on the centre plate and information card
 Yes, I believe that is correctly designed for use as a point of sale
 Safety:
 Yes, with the expected caution of a customer it is not a health hazard
 Yes, It has been designed with a wider base than tall, so is very stable
 Yes, I am certain that my point of sale does not contain any of these
 Yes, with the joining techniques and adhesives, it should not fail too easily
 Size:
 Yes, I have considered this in my ergonomics testing and found that it is
 Yes, the product is clearly displayed on the point of sale
 Yes, it has a wider than tall base so is stable and won’t fall over
 Yes, I believe that my point of sale is not too large or big
 Cost:
 Yes, and it does not contain any un-necessary materials e.g. gold or silver
 Yes, along with the acrylic I have used aluminium that adds a quality
 Customer:
 Yes, I believe that it does as it has been closely designed to the brand
 Yes, I believe that it is from my aesthetic testing with users
 No-a feature needs to be incorporated into my point of sale
 Environment:
 Yes, this will be the environment that it will be placed in
 Yes, as I have said it could be on the end of an isle containing these
 Yes, it could go either at the end of an isle or rather central location
 Function:
 Yes, during my testing I found out that the target market are attracted
 Yes, it does promote the brand with the colours, design and information
 Yes, I have include a section for samples that customers can take
 No-something needs to be incorporated
 Testing is needed to understand how ergonomic the point of sale will be
 Materials:
 Yes, I believe that the materials that have chosen are suitable
 Yes, I have used more than one just material, aluminium, acrylic+
 Yes, I believe that the choice of materials present the point of sale well
J.Andrews
Evaluation 2 43 5
ManufacturePlan

43 - Component:
I have researched the product and looked into the effects and
benefits it has to skin. I have then brought together the best
information and facts that i could find and structured it into
concise, easy to read bullet points for the customers to read. It
will then be printed onto the laser cut, acrylic card ready to be
assembled with the point of sale. The information shown to
the right is the way in which it will be presented on the display.
42 - Aesthetics/Usability:(TestingAnalysis)
This information card will need to have an appropriately
designed mechanism for the point of sale. This will need to
be a way in which the customer can interact with it. It could
just involve a pull or twist to activate the information. This
mechanism will be incorporated into the upper section of
the base so can be viewed whilst testing the product. I have
four ideas of mechanisms that i could use and they are a:
.
-Diagonally sliding card -Vertical sliding card
-Horizontallysliding card -Rotating hemispherical card
I made my decision based on ergonomics and aesthetics.
41 - Usability:
As mentioned in my specification i will need to include a
small interactive feature to hold customer attention while
at the point of sale. I have the idea of creating an information
card that allows the customer not only to read information
about the product and what qualities it contains but it will
also engage with intellectual customers and hold their
attention and hopefully encouraging them to buy the product.
-Apply to facial area after shaving or facial activity
-Dermatologically tested and developed specifically for men
-ADS: Active Defence System reinforces natural skin resistance
-Hydrates and revitalises dry skin for a lasting comfortable feeling
-Contains Ceramides, which reduce the effect of aging and fatigue
Navigation:
Lynx & Fish
Initial Research
Old Spice & Hackett
Situation & Brief
Research Plan
50 Initial Ideas
20 Considered Ideas
Final 3 Ideas
Development
Research:
Final Design
Product Placement
Cutting List
Dimension Drawing
Research Summary
32
3 4
3 42
1 32
5
2 3 4 51 6 7 8
2
4020
J.Andrews
Evaluation 2 43 5
ManufacturePlan

J. Andrews AS DT

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