Wondering how SEM works, and how to create a successful campaign? Feel free to get a few pointers in the slideshow.

1. Considering implementing paid search (SEM) in your online marketing mix?

2. What is PaidSearch (SEM)? PaidSearch (SEM)

3. But are you still wondering how to implement a successful campaign?

4. The next few slides will give a brief and general introduction to the development of a successful SEM campaign

6. Implementation of Google Analytics

8. Interpreting the Data When you have enough and representative data: Keywords and AdGroups which are generating undesirable expensive Leads or no Leads at all, are identified !

9. Optimizing the Campaign Keywords and AdGroups which are not generating Leads at the desired cost price, should be paused. The campaign is now delivering cheap and relevant Leads!

10. Hopefully these slides gave you a general idea of the concept behind SEM!

11. Otherwisefeelfree to give us a call

13. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2007, FLYBILLET.DK

14. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2008, WUPTI.COM

15. DANISH INTERNET AWARD (SØGEORD – EFFEKTPRIS): DIA 2009, BRUUN-RASMUSSEN.DKFDIM

16. OurOtherCompetences Facebookadvertising & Facebookapplications Email-marketing Google Adwords & SearchEngineOptimisation Design and programming of corporate blogs Banner Production & Banner Marketing Tracking, etc. Google Analytics & Omniture