Knowing how to design a compelling business strategy is an essential skill for any creative leader. As businesses are ecological and evolve, adaptive business design means gaining the capacity to respond to change and an aptitude for identifying and seizing opportunities. This hands-on workshop was designed to help early-stage startups and young entrepreneurs to turn your ideas into action. Covering: Business Models, Problem-Solution Fit, Customer Profiling, Business Culture and Psychology, Customer Discovery, Case Studies, Design Strategy and more.

2. _______
CO-SOMETHING
_______
PURPOSE
_______
PEOPLE
_______
PRODUCT
_______
PROCESS
WRAP + Q&A
_______
CONTEXTUALIZE
BIGGIE SMALLS
_______
_______
AGENDA

3. LET”S
GET
MOVING

5. WWW.THESOCIALFABRIC.COM
@SFAGENCY

8. Chess Media Group

10. DESIGN IN A VACUUM

13. A premium
on ideas

15. What is your business idea?
What unmet need have you identified [problem]
What is the market opportunity [solution]
Why are you the right person for the job?
3 minutes GO

16. PURPOSE

20. A company born out of: Happy Accident
‘John Rowe […] tripped and fell backwards, smashing his jar.
Covered in honey, he feared he would not survive camping
overnight in bear country. Thankfully, he did. As a result of this
mishap, Rowe spent the next ten years researching a way to make
pure honey in a solid form.’

26. YOUR CUSTOMER
What do they believe?
Who do they trust?
What are they afraid of?
Who do they love?
What are they seeking?
Who are their friends?
What do they talk about?
FROM SETH GODIN’S BLOG
What pain do they have?
What are they willing to
payto rid of it?

27. Are you making people feel
Are you in the business of
Do you powerfully convey your
Are you prepared to be

30. PEOPLE

33. PRODUCT

38. What will you NOT do?

39. PROCESS

40. SCENARIOS
What makes your business tick?
From clicking on the ‘Buy Now’ button on
your website through to the delivery &
invoicing of your product to the customer.

43. DESIGNING
DEPLOYING &
MANAGING
BUSINESS MODELS
IS MORE RELEVANT TODAY
THAN AT ANY OTHER STAGE
IN BUSINESS HISTORY
- Rotman Management

46. BRAND EQUITY

47. CONTEXTUALIZE

48. • Is the business landscape in the country of your proposed
operation a positive or a negative factor?
• Is the technology your business will rely on readily available
at an affordable price, do you have the resources to develop it?
• Will your proposed product or service be well received in light
of existing societal norms or expectations?
5 minutes GO

50. CONSIDERATIONS
+ Not for everyone
+ Scrimping on marketing
+ Fetish for failure
+ New venture vs. new product
When Going Lean

51. Newly created organisation designed
to grow fast and often SEARCH
for a scalable business model.
Permanent organisation designed
to EXECUTE a repeatable and
scalable business model.
STARTUPS
BIGGIE SMALLS
what can startups and corporates learn from one other?
CORPORATES

52. 1 Innovate by design
not by exception
2 Champion flexibility in
process and with people
7 Be more transparent in
decision making
6 Balance efficiency with adaptivity
3 Take more risks and
embrace uncertainty
4
Focus on purpose & passion
5
Learn to harness network effects
2 Understand the benefits of
organisational design
5 Centralise only those functions
that best serve the whole business
3 Learn good management
practices for mitigating risk
4 Have a financial
strategy & long term plan
1 Deviate from market
niches & imitation
6
Don´t give up, pivot instead
7 Balance autocracy
with creative leadership

53. EATING
Prepped
Prepped Consumed

54. • Where are you now?
• Where would you like to be?
• Why is your product important to your customer?
• What would you like your business to be recognised as?
• What do you need to do to achieve this?
• What does success look like, and how will you measure it?
DESIGN STRATEGY

55. FOR A COMPREHENSIVE LIST OF RESOURCES
WE@THESOCIALFABRIC.COM
@SFAGENCY
RESOURCES
E-MYTH REVISITED
CHANGE BYDESIGN
GOOD TO GREAT
THE LEAN STARTUP
THE DESIGN OF BUSINESS
BUSINESS MODEL GENERATION
ROTMAN MAGAZINE
MAKING IDEAS HAPPEN
BOOKS
& MAGAZINES
WEBSITES
& COMPANIES
THE LITTLEBOOKLET ON BUSINESS DESIGN:
FROM CURIOSITY TO STRATEGY
IDEO
UNDERCURRENT
STEVE BLANK LEAN LAUNCHPAD
STANFORD D.SCHOOL
ROGERMARTIN.COM
LIVE | WORK
ANDREWCHEN.CO
BHOROWOTZ.COM
BOW&ARROW

58. YOU CONTROL THE NARRATIVE

59. WWW.THESOCIALFABRIC.COM
@SFAGENCY

60. THANK YOU.