1. RÉSUMÉ
JON RATCLIFFE
Contact details:
149 BANK STREET
SOUTH MELBOURNE VIC 3205
0438 054 372 (Mobile)
ratcliffejonathandavid@gmail.com
‘Experienced Sales / Account Manager with proven success’
2013 to 2015 – Business owner – Successfully ran a food business in a busy industrial area.
Improved the sales and profitability and maintained a loyal team of 5 staff –
INDEPENDENT
2009 to 2013 – New Business Development and Franchise Manager – (APCO Fuel) - Opened new
stores, ran Franchise audit programs, grew sales and improved business relationship between
Head office and the Franchisees. Also introduced budgets and sales targets and a measurement
culture. Ran numerous meetings for the Franchisees and Suppliers. Got the best deals from our
suppliers and continually grew the profitable parts of the business –
COMPETITIVE GROWTH
2005 to 2009 – National Fuels Manager – (Shell Fuels) - Ran the independent fuels segment supplying
7 Eleven, United and Matilda for 5 years. Negotiated contracts, cut costs, improved supply and
forecasting.
Very good communicator and negotiator across my organization and the customer’s –
NEGOTIATOR
2003 to 2005 – State Manager Packaging (Huhtamaki) – Packaging product sales to Distributors and
end users. Launched new products, ran successful promotions and improved the profitability and sales for
the Division. –
SALES MANAGEMENT
2002 to 2003 – National Sales and Marketing Manager. (ColdTrac Logistics) – Launched a new
Division of a food distribution business. Successfully merged the Division into the parent Company within
the start up year –
NEW COMPANY START UP
1990 to 2001 – Export Key Account Manager (Kraft Foods) – Sold fast food products to McDonalds,
Burger King and Subway throughout Asia and the Middle East –
TEAM LEADER
Business Manager to the Middle East – Sold dairy products to the Middle East Distributors for 5 years.
Did product testing, logistics improvements and new product launches –
HIGH QUALITY NEGOTIATOR
1989 – 1990 National Marketing Co-ordinator, Hungry Jacks, Australia
1988 – 1989 Promotions Manager and Media Assistant, General Foods*, U.K.
1986 – 1988 Sales Administration Manager, General Foods, U.K.
1984 – 1986 Foodservice Major Accounts Manager, General Foods, U.K.
1982 – 1984 Foodservice Sales Representative, General Foods, U.K.
• General Foods was known as Cottees in Australia
Jon Ratcliffe Page 1