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Blow It Up
1.
Blow It Up
Communicating effectively in the face of changing rules, tools and noise Jon Ford, SLHI June 10, 2008
2.
Who Knew?
3.
^ c.1999
4.
Technology Habits Expectations
5.
6.
7.
8.
9.
10.
Take what you
have… Take what you know… … and mercifully (but forcefully) get it out of your way.
11.
12.
13.
I = P
x A x T The formula for noise, competition
14.
I = P
x A S The formula for connection, engagement
15.
What Goals? What
Resources? What Sustainability?
16.
17.
18.
Every Point of
Contact Is a Point of Brand Contact Image by Gabriel Cain © 2007
19.
Know what you
want to say. Know what you NEED to say. Time to figure out what your constituents want to hear…
20.
Send a signal,
Get the feedback
21.
22.
Listen
23.
Learn what you
need to say – again and again Say it well (content, tools, presentation) Create feedback loops (actions, reactions, attractions, engagement)
24.
25.
26.
27.
Tom Roach, 1968
28.
29.
30.
The power of
being heard is the power of feedback. Its power is human. Don’t outsource it.
31.
32.
Create the clearing,
step into the middle. Invite others to join.
33.
34.
The Birth of
a Scale-Free Network (Albert-Laszlo Barabasi) “ It’s a boy … and a girl … and a boy … and a boy … and a girl …”
35.
36.
To Prosper --
37.
38.
39.
40.
41.
42.
43.
44.
45.
Our Goal
46.
Once we’re all
there we can harness collaborative energy and…
47.
Blow It Up
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