SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Downloaden Sie, um offline zu lesen
Storage &
Controller
Trends
Outlook
Jon Carvinzer – May 2013 1
SSD
PCIe
Agenda
2
1. Review of Major Players
2. Trends Impacting Them
3. How to Consider Big Data
4. Workloads / Use Case
5. Fusion IO – What to Expect
6. Potential Partnerships
7. Outlook for Enterprise adoption going forward
8. Summary
9. Q&A
Presenter’s Background
3
A specialist within the Semiconductor, Software and Internet technologies industries
Have designed some of the world’s best Tablets, Smartphones and PCs for companies such as
Apple, Samsung, Google Amazon, Dell, hp and LG.
I specializes in the following areas:
· Networking (WiFi, LTE, 4G) – Broadcom, Qualcomm, Atheros, ZTE, MediaTek
· Communications (baseband, small cells, 3G/4G overlay) – Mellanox, Cavium
· I/O (touch, gestures, oncell/incell, ITO) – Samsung, LG, Synaptics, Cypress, Atmel, TI
· Displays – (IGZO, AMOLED, LCD/LED, Flexible) – Sharp, LG, Samsung, Sony, Corning
· Server/Data Center – cloud computing, storage, big data
· Speech/Voice navigation – Google, Microsoft, Nuance, Siri
· CPUs (ARM, MIPs, x86) - Qualcomm, Intel, AMD, MediaTek, Imagination Technologies, nVidia, Apple, Marvell
· Operating Systems (Android/Windows/iOS/Mac) – Google, Microsoft, Tizen
· Storage (HDDs/SSDs, Flash/RAM) – Fusion I/O, Virident, OCZ, EMC, Seagate, WD, LSI, Micron, Sandisk, TDK, NAND
· NFC/RFID – NXP Semiconductor, TI, ST Micro, Infineon
· MEMS Controllers (Gyro, Accelerometer, GPS) – Invensense, ST Micro, Phillips, AMS
· PC – Dell, hp, Intel, Microsoft, Best Buy, Acer, Asus, Lenovo
· Battery Technologies – Inductive charging, fuel-cells, solar, alternative energy supply, Li-Ion/Li-Polymer
· Accessories – tablet keyboards, cases, audio enhancers, disposable
· Wearable devices – Google, Fitbit, Jawbone – *HOT* and emerging
· Audio/Video controller – Cirrus, Wolfson, ATI, Imagination technologies, nVidia
· Advertising – Zynga, Facebook, Yahoo, Google, Microsoft, Comcast and Yoku
· Business processes – development, procurement, logistics, Bill of Materials (BOM)
· Commerce – retailers, e-tailers, hybrid delivery model – Amazon, Best Buy, Walmart, Apple
Major Players | SSDs (Client and PCIe)
4
Fusion I/O Considered the gold standard or benchmark by which others are judged – key
differentiator is CPU cycles are used on the server/host side
Violin Memory Rack mount player (not PCIe), recently acquired GridIron systems for S/W
STEC Pioneer in Enterprise w/ CellCare S/W but declining player now
Skyera
(StorCloud)
Rack mount player like Violin and TMS but more S/W IP and integration. Run by
founder and CTO of Sandforce
OCZ Technology OEM and SMB player for SSD & PCIe for Enterprise – reducing SAMs
Virident Has controller IP like OCZ and competes w/ TMS & VMS more than FIO due to
legacy S/W Support
WhipTail Appliance style SSD RAID type vendor – competes w/ white box OEMs
TMS/IBM Rack mount and PCIe player – most like VMS and Virident
Nimbus Data They use Open array of SAS SSDs, vs proprietary:- TMS, Violin or
open array of PCIe SSDs like Fusion-io
Pure Storage Makes SAN compatible SSD storage w/ removable MLC drives – poor man’s FIO.
Notables: Micron, LSI, Intel, EMC, Samsung, Seagate, Western Digital, Marvell
Trends Impacting Major Players
-The number of enterprise PCIe SSD players looking for acquisition or partnership
will increase by 50% over the next 2 years.
-Companies that don’t have flash memory deals will be under a cost disadvantage as
the availability of SSDs will be constraint in 2014-16.
-All PCIe companies will experience a noteable ASP decline as competition has 3x
since 2010.
-Companies that have software/virtualization IP as well as access to flash memory
manufacturing will be best positioned to slow the pace of ASP/Margin decline.
5
How to Consider “Big Data”
6
The key is to keep the
“hot data” closest to
the server processing
– which is best done
w/ flash memory on
an PCIe card in the
rack itself (Fusion IO)
and the cold data
stored away, which is
best done by the tons
of HDD arrays that
make up NASs and
SANs (EMC, Dell, hp,
IBM, Seagate, WDC,
etc.)
SOLVES: Performance gap between server
processing and the storage technology.
Intel provides exceptional server processing
power but storage technology traditionally
(think EMC) has lagged behind and database
performance bottleneck is increasingly shifting
towards the storage.
Interfaces (FC, iSCSI, SAS and SATA) for the
backend disk rotational speed has topped at
15K due to physical and mechanical limitations.
SSS can either be made available to the servers
via the traditional FC, SAS, iSCSI interfaces or
placed directly into the server PCIe slot without
requiring traditional storage network
interfaces.
SOLVES: Boot time and application load
performance, power management and
thinness.
Interfaces (SATA) for the development onto
traditional PC clients.
Interfaces (PCB) for super thin tablets and
smart phones.
SSDs provide a minimum of 2X performance
improvements:
- Reduced boot time from 45 to 16 seconds
- Increase battery life by 20-40%
- Enable 30-40% Z-height reduction
7
Workloads and Use Cases
Workloads and Use Cases
8
Most often discussed use cases involve:
• cloud-based interaction, serving, storage and processing (Facebook, Apple,
Salesforce, YouTube, etc).
However, the most common traditional IT use cases all involve
some type of high performance workload(s):
• server virtualization
• desktop virtualization (VDI),
• database (OLTP, real-time analytics) and
• cloud computing
These are the types of customers environments that are the other
99%! This is where Fusion IO has to grow and others (Top 10) are
aiming for.
9
Fusion IO | What to Expect in 2013
• New CEO in place using hp-style customer expansion and geo reach priorities
• Expect Opex to come down a bit – the hp way.
• 2nd Gen ioScale and 3rd Gen ioDrive in back half of 2013 on 20 nm NAND
• Expect COGs to not be impacted in 2013, but a slight downtick in 2014
• Software developers access via kits to broader IT participants
• This will help make it easier to deploy with less hand holding
• Moving away from glam-usage models to broader SMB type applications
• Single most critical event to their growth and sustainability as spending
from Top 3 (65% of revenue) will decrease in the back half
• Accelerated deployment of NexGen appliance product
• Moves away from Web-scale concentration of in-server deployment to the
more broadly used in Enterprise applications.
10
Fusion IO | What to Expect in 2014-16
• Virident is closest to Fusion IO than any other PCIe card
• With Seagate OEMing FlashMax it will allow for STX (who has access to
Samsung NAND flash) to under cut FIO.
• EMC also OEMs Virident for XtremSF product line.
• FIO moving to tick-tock cadence – ala Intel
• Major developments in roadmap every 12 months
• Mid life kickers (or refreshes) every 6 months
• Will enable 15nm to 10nm by 2014/2015
• TLC in ioDrive by 2016
Fusion IO| Potential Partnership
11
Enterprise Storage Market Going Forward
12
~$4.5 billion market for server-side flash storage in 2012 – based on revenue of top
players.
If you broaden the addressable market to include the “performance tier of spinning disk
storage” then you have a market opportunity between $14 billion and $20 billion
Flash storage market is obviously soaring — up 70% a year in 2012, but expected to be in
mid 40s% in 2013
Courtesy Storagegaga
Summary | Enterprise Storage Marketplace
13
1. Expect FIO Opex to remain level as SGA is cut but R&D increases
for ‘tick-tock’ roadmap.
2. Expect eSSD gross margins to continue to decline as SMB and
appliance markets are addressed and ‘real’ competition has
increased.
3. Look for consolidation by end of CY 2013 – as enterprise
qualifications take ~6 months.
4. Expect 1-2 more stealth-mode start ups emerge to serve non-
PCIe enterprise implementations.
5. Lastly – expect the large HDD/SAN/NAS players to become more
significant market participants.
Rather than replacing HDDs, SSDs and flash memory are enabling new devices and new
applications, and increasing the demand for storage of digital data on more cost-effective HDDs.
The result is the overall demand for HDD storage capacity continues to grow at over 40 percent
a year compounded. Driven by:
One more thing … | HDD will thrive with SSDs
Content from mobile devices
Synchronizing data across multiple devices
Thin and light notebooks
14
15

Weitere ähnliche Inhalte

Was ist angesagt?

North American Interconnect Case Study
North American Interconnect Case StudyNorth American Interconnect Case Study
North American Interconnect Case StudyHGST Storage
 
2017 Enterprise HDD Brand Leader Report
2017 Enterprise HDD Brand Leader Report2017 Enterprise HDD Brand Leader Report
2017 Enterprise HDD Brand Leader ReportIT Brand Pulse
 
Software Defined Storage Accelerates Storage Cost Reduction
Software Defined Storage Accelerates Storage Cost ReductionSoftware Defined Storage Accelerates Storage Cost Reduction
Software Defined Storage Accelerates Storage Cost ReductionDataCore Software
 
2017 Networking & Scale-out Storage Brand Leader Mini-Report
2017 Networking & Scale-out Storage Brand Leader Mini-Report2017 Networking & Scale-out Storage Brand Leader Mini-Report
2017 Networking & Scale-out Storage Brand Leader Mini-ReportIT Brand Pulse
 
DDN and Intel: Partnered for Exascale
DDN and Intel: Partnered for ExascaleDDN and Intel: Partnered for Exascale
DDN and Intel: Partnered for ExascaleIntel IT Center
 
Toshiba Cloud Storage Products 2014
Toshiba Cloud Storage Products 2014Toshiba Cloud Storage Products 2014
Toshiba Cloud Storage Products 2014Mustafa Kuğu
 
Our Hero Flash eBook
Our Hero Flash eBookOur Hero Flash eBook
Our Hero Flash eBookthinkASG
 
EMC ViPR Services Storage Engine Architecture
EMC ViPR Services Storage Engine ArchitectureEMC ViPR Services Storage Engine Architecture
EMC ViPR Services Storage Engine ArchitectureEMC
 
Backing Up Mountains of Data to Disk
Backing Up Mountains of Data to DiskBacking Up Mountains of Data to Disk
Backing Up Mountains of Data to DiskIT Brand Pulse
 
INDUSTRY-LEADING TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUD
INDUSTRY-LEADING  TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUDINDUSTRY-LEADING  TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUD
INDUSTRY-LEADING TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUDEMC
 
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...Hitachi Vantara
 
Citrix ready-webinar-xtremio
Citrix ready-webinar-xtremioCitrix ready-webinar-xtremio
Citrix ready-webinar-xtremioEMC
 
IBM Power Systems Outlook and Roadmap
IBM Power Systems Outlook and RoadmapIBM Power Systems Outlook and Roadmap
IBM Power Systems Outlook and RoadmapDavid Spurway
 
X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...
X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...
X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...X-IO Technologies
 
Hu Yoshida's Point of View: Competing In An Always On World
Hu Yoshida's Point of View: Competing In An Always On WorldHu Yoshida's Point of View: Competing In An Always On World
Hu Yoshida's Point of View: Competing In An Always On WorldHitachi Vantara
 
Comparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCAS
Comparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCASComparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCAS
Comparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCASIT Brand Pulse
 
"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008
"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008
"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008eLiberatica
 
2016 Flash Storage-NVMe Brand Leader Mini-Report
2016 Flash Storage-NVMe Brand Leader Mini-Report2016 Flash Storage-NVMe Brand Leader Mini-Report
2016 Flash Storage-NVMe Brand Leader Mini-ReportIT Brand Pulse
 

Was ist angesagt? (20)

North American Interconnect Case Study
North American Interconnect Case StudyNorth American Interconnect Case Study
North American Interconnect Case Study
 
2017 Enterprise HDD Brand Leader Report
2017 Enterprise HDD Brand Leader Report2017 Enterprise HDD Brand Leader Report
2017 Enterprise HDD Brand Leader Report
 
Software Defined Storage Accelerates Storage Cost Reduction
Software Defined Storage Accelerates Storage Cost ReductionSoftware Defined Storage Accelerates Storage Cost Reduction
Software Defined Storage Accelerates Storage Cost Reduction
 
2017 Networking & Scale-out Storage Brand Leader Mini-Report
2017 Networking & Scale-out Storage Brand Leader Mini-Report2017 Networking & Scale-out Storage Brand Leader Mini-Report
2017 Networking & Scale-out Storage Brand Leader Mini-Report
 
DDN and Intel: Partnered for Exascale
DDN and Intel: Partnered for ExascaleDDN and Intel: Partnered for Exascale
DDN and Intel: Partnered for Exascale
 
Toshiba Cloud Storage Products 2014
Toshiba Cloud Storage Products 2014Toshiba Cloud Storage Products 2014
Toshiba Cloud Storage Products 2014
 
Ddn Vision
Ddn VisionDdn Vision
Ddn Vision
 
Our Hero Flash eBook
Our Hero Flash eBookOur Hero Flash eBook
Our Hero Flash eBook
 
EMC ViPR Services Storage Engine Architecture
EMC ViPR Services Storage Engine ArchitectureEMC ViPR Services Storage Engine Architecture
EMC ViPR Services Storage Engine Architecture
 
Backing Up Mountains of Data to Disk
Backing Up Mountains of Data to DiskBacking Up Mountains of Data to Disk
Backing Up Mountains of Data to Disk
 
INDUSTRY-LEADING TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUD
INDUSTRY-LEADING  TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUDINDUSTRY-LEADING  TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUD
INDUSTRY-LEADING TECHNOLOGY FOR LONG TERM RETENTION OF BACKUPS IN THE CLOUD
 
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...
 
Telindus
TelindusTelindus
Telindus
 
Citrix ready-webinar-xtremio
Citrix ready-webinar-xtremioCitrix ready-webinar-xtremio
Citrix ready-webinar-xtremio
 
IBM Power Systems Outlook and Roadmap
IBM Power Systems Outlook and RoadmapIBM Power Systems Outlook and Roadmap
IBM Power Systems Outlook and Roadmap
 
X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...
X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...
X-Pod for VDI Reference Architecture Enabled by Cisco UCS, VMware Horizon Vie...
 
Hu Yoshida's Point of View: Competing In An Always On World
Hu Yoshida's Point of View: Competing In An Always On WorldHu Yoshida's Point of View: Competing In An Always On World
Hu Yoshida's Point of View: Competing In An Always On World
 
Comparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCAS
Comparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCASComparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCAS
Comparing Cost of Dell EMC Centera and HPE/SUSE/iTernity iCAS
 
"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008
"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008
"SocrateOpen after two years" by Remus Cazacu @ eLiberatica 2008
 
2016 Flash Storage-NVMe Brand Leader Mini-Report
2016 Flash Storage-NVMe Brand Leader Mini-Report2016 Flash Storage-NVMe Brand Leader Mini-Report
2016 Flash Storage-NVMe Brand Leader Mini-Report
 

Andere mochten auch

Nand flasheco swb
Nand flasheco swbNand flasheco swb
Nand flasheco swbSam Beal
 
Mastering OpenStack - Episode 03 - Simple Architectures
Mastering OpenStack - Episode 03 - Simple ArchitecturesMastering OpenStack - Episode 03 - Simple Architectures
Mastering OpenStack - Episode 03 - Simple ArchitecturesRoozbeh Shafiee
 
Laravel 5 Annotations: RESTful API routing
Laravel 5 Annotations: RESTful API routingLaravel 5 Annotations: RESTful API routing
Laravel 5 Annotations: RESTful API routingChristopher Pecoraro
 
Flash Memory Summit: IT Brand Pulse - SSD Buying Behavior
Flash Memory Summit: IT Brand Pulse - SSD Buying BehaviorFlash Memory Summit: IT Brand Pulse - SSD Buying Behavior
Flash Memory Summit: IT Brand Pulse - SSD Buying BehaviorIT Brand Pulse
 
SSD: Ready for Enterprise and Cloud?
SSD: Ready for Enterprise and Cloud?SSD: Ready for Enterprise and Cloud?
SSD: Ready for Enterprise and Cloud?IMEX Research
 
Storage Area Network
Storage Area NetworkStorage Area Network
Storage Area NetworkRaphael Ejike
 
Navigating Storage in a Cloudy Environment
Navigating Storage in a Cloudy EnvironmentNavigating Storage in a Cloudy Environment
Navigating Storage in a Cloudy EnvironmentHGST Storage
 
Storage area network
Storage area networkStorage area network
Storage area networkNeha Agarwal
 
Storage Area Network (San)
Storage Area Network (San)Storage Area Network (San)
Storage Area Network (San)sankcomp
 

Andere mochten auch (11)

Nand flasheco swb
Nand flasheco swbNand flasheco swb
Nand flasheco swb
 
Mastering OpenStack - Episode 03 - Simple Architectures
Mastering OpenStack - Episode 03 - Simple ArchitecturesMastering OpenStack - Episode 03 - Simple Architectures
Mastering OpenStack - Episode 03 - Simple Architectures
 
Laravel 5 Annotations: RESTful API routing
Laravel 5 Annotations: RESTful API routingLaravel 5 Annotations: RESTful API routing
Laravel 5 Annotations: RESTful API routing
 
Flash Memory Summit: IT Brand Pulse - SSD Buying Behavior
Flash Memory Summit: IT Brand Pulse - SSD Buying BehaviorFlash Memory Summit: IT Brand Pulse - SSD Buying Behavior
Flash Memory Summit: IT Brand Pulse - SSD Buying Behavior
 
SSD: Ready for Enterprise and Cloud?
SSD: Ready for Enterprise and Cloud?SSD: Ready for Enterprise and Cloud?
SSD: Ready for Enterprise and Cloud?
 
Storage Area Network
Storage Area NetworkStorage Area Network
Storage Area Network
 
Storage Basics
Storage BasicsStorage Basics
Storage Basics
 
Navigating Storage in a Cloudy Environment
Navigating Storage in a Cloudy EnvironmentNavigating Storage in a Cloudy Environment
Navigating Storage in a Cloudy Environment
 
Storage area network
Storage area networkStorage area network
Storage area network
 
Storage Area Network (San)
Storage Area Network (San)Storage Area Network (San)
Storage Area Network (San)
 
NetApp & Storage fundamentals
NetApp & Storage fundamentalsNetApp & Storage fundamentals
NetApp & Storage fundamentals
 

Ähnlich wie Storage & Controller Trends and Outlook - August 2013

Gartner Cool Vendor Report 2014
Gartner Cool Vendor Report 2014Gartner Cool Vendor Report 2014
Gartner Cool Vendor Report 2014jenjermain
 
Fusion IO - Trends and Outlook (Sept 2013)
Fusion IO - Trends and Outlook (Sept 2013)Fusion IO - Trends and Outlook (Sept 2013)
Fusion IO - Trends and Outlook (Sept 2013)JonCarvinzer
 
Rob Callaghan_OOW14 IO Performance for Database
Rob Callaghan_OOW14 IO Performance for DatabaseRob Callaghan_OOW14 IO Performance for Database
Rob Callaghan_OOW14 IO Performance for DatabaseRob Callaghan
 
Ocz presentation needham_hdd_conference
Ocz presentation needham_hdd_conferenceOcz presentation needham_hdd_conference
Ocz presentation needham_hdd_conferenceAholdsworth
 
DCD Big Discussion Guide
DCD Big Discussion GuideDCD Big Discussion Guide
DCD Big Discussion GuideJames Laker
 
5 step for deploying cost effective cloud ecommerce
5 step for deploying cost effective cloud ecommerce5 step for deploying cost effective cloud ecommerce
5 step for deploying cost effective cloud ecommerceWiudo Laos
 
Webinar: The Bifurcation of the Flash Market
Webinar: The Bifurcation of the Flash MarketWebinar: The Bifurcation of the Flash Market
Webinar: The Bifurcation of the Flash MarketStorage Switzerland
 
HPE Solutions for Challenges in AI and Big Data
HPE Solutions for Challenges in AI and Big DataHPE Solutions for Challenges in AI and Big Data
HPE Solutions for Challenges in AI and Big DataLviv Startup Club
 
Saviak lviv ai-2019-e-mail (1)
Saviak lviv ai-2019-e-mail (1)Saviak lviv ai-2019-e-mail (1)
Saviak lviv ai-2019-e-mail (1)Lviv Startup Club
 
Deploying cost effective cloud data center
Deploying cost effective cloud data centerDeploying cost effective cloud data center
Deploying cost effective cloud data centerWiudo Laos
 
Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...
Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...
Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...StampedeCon
 
#IBMEdge: Flash Storage Session
#IBMEdge: Flash Storage Session#IBMEdge: Flash Storage Session
#IBMEdge: Flash Storage SessionBrocade
 
Scalar Decisions: Emerging Trends and Technologies in Storage
Scalar  Decisions: Emerging Trends and Technologies in StorageScalar  Decisions: Emerging Trends and Technologies in Storage
Scalar Decisions: Emerging Trends and Technologies in Storagepatmisasi
 
CSIT 534 Presentation Cherri_edmond
CSIT 534 Presentation Cherri_edmondCSIT 534 Presentation Cherri_edmond
CSIT 534 Presentation Cherri_edmondlowedmond
 
Nimbus Partner Solutions Brief
Nimbus Partner Solutions BriefNimbus Partner Solutions Brief
Nimbus Partner Solutions BriefIT Brand Pulse
 
Introduction to Cloud Storage
Introduction to Cloud StorageIntroduction to Cloud Storage
Introduction to Cloud StorageDell EMC
 
Ocz presentation october 2010 final
Ocz presentation october 2010 finalOcz presentation october 2010 final
Ocz presentation october 2010 finalAholdsworth
 
Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015
Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015
Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015VMUG IT
 
G11.2014 magic quadrant for general-purpose disk
G11.2014   magic quadrant for general-purpose diskG11.2014   magic quadrant for general-purpose disk
G11.2014 magic quadrant for general-purpose diskSatya Harish
 
Exadata z pohledu zákazníka a novinky generace X8M - 1. část
Exadata z pohledu zákazníka a novinky generace X8M - 1. částExadata z pohledu zákazníka a novinky generace X8M - 1. část
Exadata z pohledu zákazníka a novinky generace X8M - 1. částMarketingArrowECS_CZ
 

Ähnlich wie Storage & Controller Trends and Outlook - August 2013 (20)

Gartner Cool Vendor Report 2014
Gartner Cool Vendor Report 2014Gartner Cool Vendor Report 2014
Gartner Cool Vendor Report 2014
 
Fusion IO - Trends and Outlook (Sept 2013)
Fusion IO - Trends and Outlook (Sept 2013)Fusion IO - Trends and Outlook (Sept 2013)
Fusion IO - Trends and Outlook (Sept 2013)
 
Rob Callaghan_OOW14 IO Performance for Database
Rob Callaghan_OOW14 IO Performance for DatabaseRob Callaghan_OOW14 IO Performance for Database
Rob Callaghan_OOW14 IO Performance for Database
 
Ocz presentation needham_hdd_conference
Ocz presentation needham_hdd_conferenceOcz presentation needham_hdd_conference
Ocz presentation needham_hdd_conference
 
DCD Big Discussion Guide
DCD Big Discussion GuideDCD Big Discussion Guide
DCD Big Discussion Guide
 
5 step for deploying cost effective cloud ecommerce
5 step for deploying cost effective cloud ecommerce5 step for deploying cost effective cloud ecommerce
5 step for deploying cost effective cloud ecommerce
 
Webinar: The Bifurcation of the Flash Market
Webinar: The Bifurcation of the Flash MarketWebinar: The Bifurcation of the Flash Market
Webinar: The Bifurcation of the Flash Market
 
HPE Solutions for Challenges in AI and Big Data
HPE Solutions for Challenges in AI and Big DataHPE Solutions for Challenges in AI and Big Data
HPE Solutions for Challenges in AI and Big Data
 
Saviak lviv ai-2019-e-mail (1)
Saviak lviv ai-2019-e-mail (1)Saviak lviv ai-2019-e-mail (1)
Saviak lviv ai-2019-e-mail (1)
 
Deploying cost effective cloud data center
Deploying cost effective cloud data centerDeploying cost effective cloud data center
Deploying cost effective cloud data center
 
Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...
Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...
Analytics, Big Data and Nonvolatile Memory Architectures – Why you Should Car...
 
#IBMEdge: Flash Storage Session
#IBMEdge: Flash Storage Session#IBMEdge: Flash Storage Session
#IBMEdge: Flash Storage Session
 
Scalar Decisions: Emerging Trends and Technologies in Storage
Scalar  Decisions: Emerging Trends and Technologies in StorageScalar  Decisions: Emerging Trends and Technologies in Storage
Scalar Decisions: Emerging Trends and Technologies in Storage
 
CSIT 534 Presentation Cherri_edmond
CSIT 534 Presentation Cherri_edmondCSIT 534 Presentation Cherri_edmond
CSIT 534 Presentation Cherri_edmond
 
Nimbus Partner Solutions Brief
Nimbus Partner Solutions BriefNimbus Partner Solutions Brief
Nimbus Partner Solutions Brief
 
Introduction to Cloud Storage
Introduction to Cloud StorageIntroduction to Cloud Storage
Introduction to Cloud Storage
 
Ocz presentation october 2010 final
Ocz presentation october 2010 finalOcz presentation october 2010 final
Ocz presentation october 2010 final
 
Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015
Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015
Presentazione Tintri - Clouditalia @ VMUGIT UserCon 2015
 
G11.2014 magic quadrant for general-purpose disk
G11.2014   magic quadrant for general-purpose diskG11.2014   magic quadrant for general-purpose disk
G11.2014 magic quadrant for general-purpose disk
 
Exadata z pohledu zákazníka a novinky generace X8M - 1. část
Exadata z pohledu zákazníka a novinky generace X8M - 1. částExadata z pohledu zákazníka a novinky generace X8M - 1. část
Exadata z pohledu zákazníka a novinky generace X8M - 1. část
 

Kürzlich hochgeladen

Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 

Kürzlich hochgeladen (20)

Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 

Storage & Controller Trends and Outlook - August 2013

  • 2. Agenda 2 1. Review of Major Players 2. Trends Impacting Them 3. How to Consider Big Data 4. Workloads / Use Case 5. Fusion IO – What to Expect 6. Potential Partnerships 7. Outlook for Enterprise adoption going forward 8. Summary 9. Q&A
  • 3. Presenter’s Background 3 A specialist within the Semiconductor, Software and Internet technologies industries Have designed some of the world’s best Tablets, Smartphones and PCs for companies such as Apple, Samsung, Google Amazon, Dell, hp and LG. I specializes in the following areas: · Networking (WiFi, LTE, 4G) – Broadcom, Qualcomm, Atheros, ZTE, MediaTek · Communications (baseband, small cells, 3G/4G overlay) – Mellanox, Cavium · I/O (touch, gestures, oncell/incell, ITO) – Samsung, LG, Synaptics, Cypress, Atmel, TI · Displays – (IGZO, AMOLED, LCD/LED, Flexible) – Sharp, LG, Samsung, Sony, Corning · Server/Data Center – cloud computing, storage, big data · Speech/Voice navigation – Google, Microsoft, Nuance, Siri · CPUs (ARM, MIPs, x86) - Qualcomm, Intel, AMD, MediaTek, Imagination Technologies, nVidia, Apple, Marvell · Operating Systems (Android/Windows/iOS/Mac) – Google, Microsoft, Tizen · Storage (HDDs/SSDs, Flash/RAM) – Fusion I/O, Virident, OCZ, EMC, Seagate, WD, LSI, Micron, Sandisk, TDK, NAND · NFC/RFID – NXP Semiconductor, TI, ST Micro, Infineon · MEMS Controllers (Gyro, Accelerometer, GPS) – Invensense, ST Micro, Phillips, AMS · PC – Dell, hp, Intel, Microsoft, Best Buy, Acer, Asus, Lenovo · Battery Technologies – Inductive charging, fuel-cells, solar, alternative energy supply, Li-Ion/Li-Polymer · Accessories – tablet keyboards, cases, audio enhancers, disposable · Wearable devices – Google, Fitbit, Jawbone – *HOT* and emerging · Audio/Video controller – Cirrus, Wolfson, ATI, Imagination technologies, nVidia · Advertising – Zynga, Facebook, Yahoo, Google, Microsoft, Comcast and Yoku · Business processes – development, procurement, logistics, Bill of Materials (BOM) · Commerce – retailers, e-tailers, hybrid delivery model – Amazon, Best Buy, Walmart, Apple
  • 4. Major Players | SSDs (Client and PCIe) 4 Fusion I/O Considered the gold standard or benchmark by which others are judged – key differentiator is CPU cycles are used on the server/host side Violin Memory Rack mount player (not PCIe), recently acquired GridIron systems for S/W STEC Pioneer in Enterprise w/ CellCare S/W but declining player now Skyera (StorCloud) Rack mount player like Violin and TMS but more S/W IP and integration. Run by founder and CTO of Sandforce OCZ Technology OEM and SMB player for SSD & PCIe for Enterprise – reducing SAMs Virident Has controller IP like OCZ and competes w/ TMS & VMS more than FIO due to legacy S/W Support WhipTail Appliance style SSD RAID type vendor – competes w/ white box OEMs TMS/IBM Rack mount and PCIe player – most like VMS and Virident Nimbus Data They use Open array of SAS SSDs, vs proprietary:- TMS, Violin or open array of PCIe SSDs like Fusion-io Pure Storage Makes SAN compatible SSD storage w/ removable MLC drives – poor man’s FIO. Notables: Micron, LSI, Intel, EMC, Samsung, Seagate, Western Digital, Marvell
  • 5. Trends Impacting Major Players -The number of enterprise PCIe SSD players looking for acquisition or partnership will increase by 50% over the next 2 years. -Companies that don’t have flash memory deals will be under a cost disadvantage as the availability of SSDs will be constraint in 2014-16. -All PCIe companies will experience a noteable ASP decline as competition has 3x since 2010. -Companies that have software/virtualization IP as well as access to flash memory manufacturing will be best positioned to slow the pace of ASP/Margin decline. 5
  • 6. How to Consider “Big Data” 6 The key is to keep the “hot data” closest to the server processing – which is best done w/ flash memory on an PCIe card in the rack itself (Fusion IO) and the cold data stored away, which is best done by the tons of HDD arrays that make up NASs and SANs (EMC, Dell, hp, IBM, Seagate, WDC, etc.)
  • 7. SOLVES: Performance gap between server processing and the storage technology. Intel provides exceptional server processing power but storage technology traditionally (think EMC) has lagged behind and database performance bottleneck is increasingly shifting towards the storage. Interfaces (FC, iSCSI, SAS and SATA) for the backend disk rotational speed has topped at 15K due to physical and mechanical limitations. SSS can either be made available to the servers via the traditional FC, SAS, iSCSI interfaces or placed directly into the server PCIe slot without requiring traditional storage network interfaces. SOLVES: Boot time and application load performance, power management and thinness. Interfaces (SATA) for the development onto traditional PC clients. Interfaces (PCB) for super thin tablets and smart phones. SSDs provide a minimum of 2X performance improvements: - Reduced boot time from 45 to 16 seconds - Increase battery life by 20-40% - Enable 30-40% Z-height reduction 7 Workloads and Use Cases
  • 8. Workloads and Use Cases 8 Most often discussed use cases involve: • cloud-based interaction, serving, storage and processing (Facebook, Apple, Salesforce, YouTube, etc). However, the most common traditional IT use cases all involve some type of high performance workload(s): • server virtualization • desktop virtualization (VDI), • database (OLTP, real-time analytics) and • cloud computing These are the types of customers environments that are the other 99%! This is where Fusion IO has to grow and others (Top 10) are aiming for.
  • 9. 9 Fusion IO | What to Expect in 2013 • New CEO in place using hp-style customer expansion and geo reach priorities • Expect Opex to come down a bit – the hp way. • 2nd Gen ioScale and 3rd Gen ioDrive in back half of 2013 on 20 nm NAND • Expect COGs to not be impacted in 2013, but a slight downtick in 2014 • Software developers access via kits to broader IT participants • This will help make it easier to deploy with less hand holding • Moving away from glam-usage models to broader SMB type applications • Single most critical event to their growth and sustainability as spending from Top 3 (65% of revenue) will decrease in the back half • Accelerated deployment of NexGen appliance product • Moves away from Web-scale concentration of in-server deployment to the more broadly used in Enterprise applications.
  • 10. 10 Fusion IO | What to Expect in 2014-16 • Virident is closest to Fusion IO than any other PCIe card • With Seagate OEMing FlashMax it will allow for STX (who has access to Samsung NAND flash) to under cut FIO. • EMC also OEMs Virident for XtremSF product line. • FIO moving to tick-tock cadence – ala Intel • Major developments in roadmap every 12 months • Mid life kickers (or refreshes) every 6 months • Will enable 15nm to 10nm by 2014/2015 • TLC in ioDrive by 2016
  • 11. Fusion IO| Potential Partnership 11
  • 12. Enterprise Storage Market Going Forward 12 ~$4.5 billion market for server-side flash storage in 2012 – based on revenue of top players. If you broaden the addressable market to include the “performance tier of spinning disk storage” then you have a market opportunity between $14 billion and $20 billion Flash storage market is obviously soaring — up 70% a year in 2012, but expected to be in mid 40s% in 2013 Courtesy Storagegaga
  • 13. Summary | Enterprise Storage Marketplace 13 1. Expect FIO Opex to remain level as SGA is cut but R&D increases for ‘tick-tock’ roadmap. 2. Expect eSSD gross margins to continue to decline as SMB and appliance markets are addressed and ‘real’ competition has increased. 3. Look for consolidation by end of CY 2013 – as enterprise qualifications take ~6 months. 4. Expect 1-2 more stealth-mode start ups emerge to serve non- PCIe enterprise implementations. 5. Lastly – expect the large HDD/SAN/NAS players to become more significant market participants.
  • 14. Rather than replacing HDDs, SSDs and flash memory are enabling new devices and new applications, and increasing the demand for storage of digital data on more cost-effective HDDs. The result is the overall demand for HDD storage capacity continues to grow at over 40 percent a year compounded. Driven by: One more thing … | HDD will thrive with SSDs Content from mobile devices Synchronizing data across multiple devices Thin and light notebooks 14
  • 15. 15