My presentation during Search Marketing Day 15th June 2011 in Poznan, Poland. This presenation is about Link Bait, Social Bait and how it works together with SEO

1. We love
Link Bait!
- But how does it work?

2. Who’s that Simon?
Worked with HTML for 11 years.
Worked with Internet Marketing for 6 years
facebook.com/joinsimon
twitter.com/joinsimon
http://www.joinsimon.se
http://latenightmarketing.com
linkedin.com/in/simonsunden

3. What do I do?
- Lissly!
- Consulting
- I love shoes.

4. Content is king
”Content is
King!”

5. Links
”Links are
GOD!”

6. A quick story about
Google

7. Google back in the days!

8. Google Story...
 Have you ever seen this bar?

9. Do you know your math?

10. Do you remember how it was?
 How relevant is this actually?

11. Along came Matt
 Matt Cutts = The almighty
Head of Spam on Google
 Relevance became more
important than actual
PageRank
 “We like to play with PR
sometimes”

12. So... how do we get
these links?

13. Remember... this is a green bar.

14. One way to get links
= Link Bait

15. Link Bait – what we think about it

16. The Three Pillars of Bait!
Link Bait Social Bait
Viral

17. Different focus
Viral = Branding
Social = Better social profile
Link = More links

18. In a world where Google becomes
social? Social or Link Bait?

19. What works?

20. Baits - some classics!
 Look at Mashable.com
 “How To”
 “Top 12”
 “5 ways to... ”
 “25 XXX you have to follow on YYY”
 Mashable creates 1-3 link baits...
PER DAY!

21. Cracked.com!

23. 7150 social and link baits

24. 10 rules about
Link Bait

25. 1. What is the Link Bait for?
It’s about the natural
link profile…
Not conversion

26. Google wants it to look good...
I think of ”linkbait” as
something interesting
enough to catch people’s
attention, and that doesn’t
have to be a bad thing.
- Matt Cutts

27. All type of links
You will get ”crappy”
links from a link bait -
and that is GOOD!

28. 2. Creation of the bait

29. 2. Creation of the bait
Some things always
work…

30. 2. Creation of the bait

31. 3. Social Bait or Link Bait?

32. 4. Design

33. 4. Design & Pictures

34. 5. Structure

35. 5. Structure

36. 6. Basic SEO – don’t forget it!
 Remember basic SEO!
 Page Speed
 META Description is soooo important
 Rel=“canonical”
 Picture for Facebook

37. 7. Snowball must start rolling…

38. 8. 1-3-second rule!
It should only take
1-3 seconds for
people to decide to
share it!

39. 9. 5-second rule!
It should only take 5
seconds for people to
decide to link it!

40. 10. Make it easy to share!

41. 7150 Link Baits
 I checked 7150 Link Baits to see if you can
see something in common.
 ReTweets
 StumbleUpon
 Shares on Facebook
 Reddit
 Digg
 Links
 What type of bait? Top X, How To etc.

42. 7000 Link Baits
Strong correlation with
StumpleUpon, Digg, Reddit
and # of links
... but not as much with
Twitter & Facebook.

43. Top lists are the best
 Top lists are so much better, up to 100%
more links than the others.
 Top lists are very good social baits
(example: 50 directors to follow on Twitter)
 “Hate-baits” are also great.
 How to can be great but it must be really,
really, really good.

44. Top lists
Top 3 is better than Top 4
Top 5 is better than Top 6
Top 7 is better than top 8 & 9
but...

45. Top 10, Top 10, Top 10
… Top 10 is the best!

46. Why top 10?

47. “Hate-bait”

48. A majority of your
link baits will not
work!

49. Try!
Don’t worry.
If it doesn’t work…
No one will notice it.