Responsory developed this Social Media Training presentation for The Intersect Group.

2. Welcome to Social Media

4. Social media creates a transparent boundary between TIG and
the marketplace. Participating in the social conversation allows
us to be RELEVANT.

5. Platforms like Facebook, Twitter and especially LinkedIn are great
ways to interact with our 4C’s: Clients, Colleagues, Consultants and
the Community.
So, What’s In It For Me?

6. Stay on top of industry news and trends
Find potential clients/candidates
– Boost networking efforts
– More leads/referrals
Create more opportunities to engage with current/potential clients and candidates
– Start conversations
– Strengthen relationships
Build awareness of TIG and your Personal Brand
So, What’s In It For Me?

7. What Social Media is NOT
About marketing/promotion only
An overnight solution/quick fix
Something you set and forget
A form of one-way communication
About immediate ROI
A fad
Rocket science

8. Making The Most of Social Media
Social Media is less about technology and more
about building relationships
Social Media is a means of
listening/storytelling/inspiring
Social Media enables you to get ahead of the
competition
Social Media is ultimately about PEOPLE

9. Social Selling
Today, 92% of B2B marketers use social media –
and it’s no surprise
–78% of salespeople using social media perform
better than their peers who don’t
Source: The Global LinkedIn
Audience 2012; Forbes; The
Sales Benchmark Index, Dell

10. Social Selling
Today, 92% of B2B marketers use social media –
and it’s no surprise
– 78% of salespeople using social media perform
better than their peers who don’t
–98 out of 100 sales reps who have at least 5,000
LinkedIn contacts reach or surpass their sales
quotas
Source: The Global LinkedIn
Audience 2012; Forbes; The
Sales Benchmark Index, Dell

11. Social Selling
Today, 92% of B2B marketers use social media –
and it’s no surprise
– 78% of salespeople using social media perform
better than their peers who don’t
– 98 out of 100 sales reps who have at least 5,000
LinkedIn contacts reach or surpass their sales
quotas
–Over 70% of B2B purchase decision makers
use social media to help them decide
Source: The Global LinkedIn
Audience 2012; Forbes; The
Sales Benchmark Index, Dell

12. Social Recruiting
Source: Glassdoor, Jobvite
Successful recruiters use social media to
find talent and engage with brand advocates
–79% of all job seekers are likely to use
social media in their job search

13. Social Recruiting
Source: Glassdoor, Jobvite
– 79% of all job seekers are likely to use social
media in their job search
–94% of recruiters use, or plan to use social
media for recruiting
Successful recruiters use social media to
find talent and engage with brand advocates

14. Social Recruiting
Source: Glassdoor, Jobvite
Successful recruiters use social media to
find talent and engage with brand advocates
– 79% of all job seekers are likely to use social
media in their job search
– 94% of recruiters use, or plan to use social
media for recruiting
–59% of recruiters rate candidates sourced
from social networks as the “highest quality”

15. Social Listening – What Is It And How Do I Do It?
Pay attention to what potential clients/candidates are sharing and use this
as trigger points to start a conversation outside of social media
– Are they buying new companies?
– Expanding into a new market?
– Interested in a particular industry/field?
Use to find opportunities
Use to find the names of potential candidates and the true buyers
inside organizations

17. Engaging in social media is a Great Opportunity
AND a Great Responsibility.

18. The Do’s and Don’ts of Social Media
As you build your own Social Voice, remember these Four Golden Rules:

20. Say Who You Are
– In responding to any work-related social media activities,
always identify yourself and when necessary, your role at TIG
Stay on the Record
– Always assume you’re “on the record”
– Everything you say can be used in the court of public opinion
At the same time, remember:
– You not only represent yourself on social media, but you also
represent TIG and your colleagues across the company
– Protect confidential information

22. Respect Our Core Values and 13 Behaviors
– Our core values are as important in social conversations as they are in the way we
do business
– Talk Straight, Demonstrate Respect, Create Transparency, Listen First
Know Your Facts and Cite Your Sources
– Share factual, non-proprietary info that won’t potentially damage you or the
company
– Always refer to your sources, using hyperlinks when possible. Always give proper
attribution (via link-backs, public mentions, retweets, etc.)
Play by the Rules
– Each social media platform has a unique terms-of-service that dictate how
individuals can use the channel

24. Show your Personality
– Write in first-person and be conversational while remaining
professional
Be a Thought Leader
– You hold valuable knowledge, viewpoints and expertise in
your field – don’t be afraid to share it!
– Proactively share things that are interesting and ask thought-
provoking questions
Listen Before you Talk
– Take the time to listen and engage with your prospects. Read
what they are posting, and if you can add value – jump in!

26. Be Passionate
– Talk about things that you truly love and are excited about
– Provide potential candidates and clients with a glimpse into TIG culture to keep
them interested
Be Yourself
– Originality is the hallmark of a fantastic brand ambassador
– Stand out with your unique content and personality
Avoid Online Drama
– Always take the high road.
– If it’s an unhappy client or a candidate, take it off social media ASAP. Talk to
your manager if you’re not sure how to handle.

27. How YOU Can Participate
Create High-Quality Profiles
Engage Connections
with Valuable Content
Stay Informed and
Share TIG Content
Build a Relevant Network

29. Create High-Quality Profiles – LinkedIn
#1 Create your LinkedIn “Resume”
– Upload a fun but professional
headshot and optimize your
headline
– Include your relevant work history,
education & certifications
– Create a friendly LinkedIn URL for
your Public Profile link

30. Create High-Quality Profiles – LinkedIn
#2 Highlight your Connection to TIG
– Include your current position with TIG; role and responsibilities
– List the TIG website and blog URL under URLS
– List The Intersect Group LinkedIn group under URLs
#3 Spread the Word
– Include a link to your profile on your email signature, other social media
profiles and communications
– Allow enough of your profile to be public so search engines can find you

32. Create High-Quality Profiles – Twitter
Getting Started Select
Edit Profile
Name &
Username

33. Create High-Quality Profiles – Twitter
Add link to
theintersectgroup.
com
Getting Started

34. Create High-Quality Profiles – Twitter
#1: Choose Your Photo Wisely
– If you don’t upload a picture,
your avatar will be an egg by
default.
– Use a picture that represents
you genuinely and would be
well received by your
prospects/talent pool.

35. Create High-Quality Profiles – Twitter
#2: Make your Bio Count
– Consider your Twitter bio as a quick 30-second
intro about yourself
– Be specific
– Be SEO friendly: Use keywords and/or hashtags
– Add a Call to Action (CTA)
– Show your company relationship + website
– HAVE FUN!

36. Create High-Quality Profiles – Facebook
#1: Select a Profile Picture and Cover Photo
#2: Craft your public information with care
– Give details of your work history and educational background
– Control your timeline and tagging features under privacy
#3: Take a streamlined and professional approach
– Remember you are a professional and your name is your
brand.

38. Build a Relevant Network - LinkedIn
Send LinkedIn invites to all of your
business peers, including:
– Colleagues
– Top-tier prospects and candidates
– Current and past clients/candidates
– Past coworkers/employers
Reference the connections of your
TIG colleagues
Target a minimum of 1000
connections

39. 39
How Connected Are You?
How many connections do you have?

40. Build a Relevant Network - Twitter
Search for potential followers
Twitter Advanced Search:
– Search for people/conversations, filter
by location, keywords, date, etc.
Encourage people to follow you by
adding value to their network
– Retweet them, answer a question or
share something they say

42. Engage with Valuable Content – LinkedIn
Share interesting and timely news stories, blog posts,
videos, journal reports, white papers, etc.

43. Engage with Valuable Content – LinkedIn
Atlanta Dallas Charlotte National
Technology Association of
Georgia (TAG)
DFW IT Professionals Carolina IT Professionals
Group
FENG Online
IT Jobs in Atlanta Metro Area Dallas IT Professionals IMA Charlotte Information Technology
Professionals Worldwide
HDI Atlanta FEI Dallas Chapter Charlotte Information
Technology
Accounting and Finance
Professionals (AAFP)
Atlanta Accounting & Finance
Network
Dallas Accounting &
Finance Network
Charlotte Accounting &
Finance Network
Consultants Network
Atlanta Accounting & Finance
Professionals
IMA Dallas Forth Worth Charlotte UX Professionals Chief Information Officer
(CIO) Network
Join industry-relevant groups and engage in conversations with other
members. Examples:

44. Engage with Valuable Content – Twitter

45. Twitter Basics:
Master the
Vocabulary

46. 46
Making the Most of Hashtags – A Few Examples
When your tweet is job-related or specific to a location/industry:
#IntersectJobs #FinanceJobs #DallasJobs #Charlotte #TechJobsATL #UX
When you’re talking about something more general, related to TIG:
#TheIntersectGroup #Staffing #TopTalent #ITConsulting
When you are sharing a TIG blog post or other TIG-authored content:
#IntersectInsights
Don’t forget to mention
@IntersectGroup

47. Engage with Valuable Content – Twitter
Tweeting updates your followers on what you’re
doing, what types of candidates you’re looking for,
what types of services you offer, and what’s new at
TIG
Try to post at least 1x/day
Use keywords and hashtags when possible
You have a personality – use it!
– Be genuine and authentic
Find a balance between work and personal tweeting
– What would your followers find interesting?

49. LinkedIn

50. 50
Twitter - @IntersectGroup

51. 51
Facebook – The Intersect Group

53. Industry Best Practice: Showcase Your Employees

54. Industry Best Practice: Showcase Your Employees

55. Industry Best Practice: Appeal To Multiple Audiences

56. Industry Best Practice: Appeal To Multiple Audiences
We work…
We play…
We engage…

57. Industry Best Practice: Stand Out With Engaged Employees

58. Industry Best Practice: Stand Out With Engaged Employees

60. LinkedIn
Share TIG posts and mention The Intersect Group when appropriate
Share interesting and timely news stories, blog posts, videos, journal reports,
white papers, etc.

61. Twitter
Retweet TIG posts
and mention The
Intersect Group when
appropriate
Tweet and retweet job
postings

62. 3 Ways to Engage with a Tweet
REPLY RETWEET LIKE

63. What is a RETWEET and How Do I Do It?

64. Facebook
What makes TIG such a great place to work?

65. Intersect Insights
One of the ways we share our wealth of knowledge with our
colleagues, clients and prospects is via posts and original content
published on our Intersect Insights Blog

66. Intersect Insights
Sharing Options
– Comment
– LinkedIn
– Twitter
– Facebook

67. LinkedIn

68. Twitter

69. Facebook

70. Intersect Insights
WE WANT YOUR CONTENT!
Help us spread the word about TIG and all
of the things that make our culture unique.
Is your team…
– Working on an exciting new project?
– Hosting a lunch-n-learn for local job seekers?
– Volunteering together at a local charity
organization?
– Having fun at a team-building event?
Send your ideas to Lisa Simpson:
lsimpson@theintersectgroup.com

71. 71
Let’s Get Started!
Goals and Next Steps
 Create & Optimize your Social Media Profiles
– Follow the tips we discussed today to create and optimize your LinkedIn,
Twitter and Facebook profiles
 Connect with TIG
– Follow TIG on LinkedIn and Twitter
– Join our LinkedIn Group
– Like TIG on Facebook

72. 72
Let’s Get Started!
Goals and Next Steps
 Build your Network
– LinkedIn: Target at least 1,000 total connections & 500 new connections in 2016
– Twitter: Aim for 75-100 new quality followers in 2016
– Work with your leader to set specific targets for clients/candidates sourced from
social media

73. 73
Let’s Get Started!
Goals and Next Steps
 Engage with Valuable Content
– Post or share one piece of content on LinkedIn every weekday and
comment on at least 3 posts each week
– Engage with 3-5 tweets each week (original tweet, retweet, reply)
– Share all new TIG blog posts across LinkedIn, Twitter and Facebook
– Send at least 5 new social media/blog post ideas to Lisa S. in 2016