Business Model Canvas Introduction

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business model
canvasan introduction

Good ideas need
good strategy to
realize their
potential.
REID HOFFMAN
FOUNDER, LINKEDIN

what’s a startup?

A startup is an
organization formed to
search for a repeatable
and scalable
business model.
STEVE BLANK
SERIAL ENTREPRENEUR & AUTHOR

what’s a business model?

get2growth.com | @WebbJS | © John Webb 2014get2growth.com | @WebbJS | © John Webb 2014
business model?

ends up here…

…or here

a business model
describes the rationale of
how an organization
creates, delivers and
captures value
Business Model Generation
Alexander Osterwalder & Yves Pigneur

sketch ideas lab test road test

CS Customer Segments
for whom are we creating value?
who are our most important customers?
different groups of
people or organizations
an enterprise aims to
reach and serve

VP Value Propositions
what value do we deliver to the customer?
which one of our customer’s problems are
we helping to solve?
which customer needs are we satisfying?
what bundles of products and services are
we offering to each customer segment?
bundles of products and
services that create value
for a specific customer
segment

CH Channels
through which channels do our customer
segments want to be reached?
how can we reach them?
which ones will work best?
which ones are most cost effective?
how are we integrating them with
customer routines?
how a company
communicates with and
reaches its customer
segments to deliver a
value proposition

CR Customer Relationships
what types of relationships does each of our
customer segments expect us to establish
and maintain with them?
which ones have we established?
how costly are they?
how can they integrate with our business
model?
the types of
relationships a
company establishes
with specific customer
segments

RS Revenue Streams
for what value are customers really
willing to pay?
for what do they currently pay?
how are they currently paying?
how would they prefer to pay?
the cash a company
generates from each
customer segment

KR Key Resources
what key resources do our value
propositions require?
our distribution channels?
customer relationships?
revenue streams?
the most important
assets required to make
the business model
work

KA Key Activities
what key activities do our value
propositions require?
our distribution channels?
customer relationships?
revenue streams?
the most important
things a company must
do to make its business
model work

KP Key Partnerships
who are our key partners?
who are our key suppliers?
which key resources are we
acquiring from partners?
which key activities do partners
perform?
the network of
suppliers and partners
that make the business
model work

C$ Cost Structure
what are the most important costs
inherent in your business model?
which key resources are most
expensive?
which key assets are most expensive?
all costs incurred
to operate a business
model

CS Customer Segments
An organization serves one or several Customer Segments
VP Value Propositions
It seeks to solve customer problems and satisfy customer needs with Value Propositions
CH Channels
Value Propositions are delivered to customers through communication, distribution and sales Channels
CR Customer Relationships
Customer Relationships are established and maintained with each Customer Segment
RS Revenue Streams
Revenue Streams result from Value Propositions successfully offered to Customer Segments
KR Key Resources
Key Resources are the assets required to offer and deliver the previous elements…
KA Key Activities
…by performing a number of Key Activities
KP Key Partnerships
Some activities are outsourced and some resources are acquired outside the enterprise
C$ Cost Structure
The business model elements result in the cost structure

Source: Business Model Foundry

creates a common language

plan

verify

iterate

plan
verify
iterate
build
measure
grow

get out of the building

use
the
info
you
have

identify gaps

keep ideas movable

tell a story

share

I’m as proud of
what we don’t
do as I am of
what we do.
STEVE JOBS
CO-FOUNDER, APPLE

Business Model Generation
Alexander Osterwalder & Yves Pigneur
www.businessmodelgeneration.com

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mail@get2growth.com
07791 299507

Business Model Canvas Introduction

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