1. How to Know if You Need a Dedicated
IPAddress for Your Website?

2. When it comes to web hosting, most website owners go for
shared hosting, as it serves most of their needs in hosting their
site within their budgets. However, a dedicated hosting account
offers certain advantages over shared hosting. However, it is
costlier. Most importantly, your website will be having
dedicated resources like server space, an IP address, etc. In this
article, we will discuss if you need to opt for a dedicated IP
address for your website.

3. Dedicated IPaddress and shared IPaddress
Dedicated IPaddress
With a dedicated IP address for your website, you can access
your site either with the IP address or the domain name. A
dedicated IP address is necessary during the installation of SSL
certificate.
Shared IPaddress
Ashared IP address happens when you are hosting your site
along with several other sites on the same server. These websites
will have a common IP address.

4. Advantages of a dedicated IPaddress
Chances of downtime
Adedicated IP address is used best only with a Virtual Private
Server (VPS) or a dedicated server. In turn, the dedicated IP
address ensures the website owner with flexibility to handle
high volume of traffic. However, unlike the dedicated servers,
shared servers may break down when subjected to handle
unexpected volumes of load. Thus, your chances of downtime,
lag in performance or lagging of your site is less when
compared to a shared IP address.

5. Direct access to your website
When redesigning you website, you may need a test location for
developing your site. However, using a subfolder of your
existing site (for example: abc.com/new-test-site is a test
location for abc.com) may result in additional load for your live
site. If search engine bots get to index it, you may have to face
duplicate content issues, which may hurt your search rankings.

6. If you have a dedicated IP address, you can access your test site
through the IP address and run your live site simultaneously in
another server. Once you are ready with your website, you can
simply direct the DNS settings of your domain name to the fully
developed test site hosted at dedicated IP address. This also
reduces your downtime and performance issues that occur while
redesigning your site.

7. You can access your website via FTPwhen domain or DNS
is inaccessible
With respect to the same example discussed earlier, you can
access your site through FTP using the IP address, during the
development phase, without disturbing the live site.
Accessing your site with the IP address will also be helpful
when the domain or DNS is inaccessible.

8. Protect your site from being blacklisted
Assume one of the websites on the shared server along with
yours is found malicious at a moment. Or, assume the shared
server is blacklisted because of spamming done by one of their
users. It is likely that your site suffers the penalty. However, a
dedicated IP address will help you protect the reputation of your
site and your site is not going to be affected by the malicious
activities of others.

9. You may need a dedicated IPaddress to run third party
applications or scripts
Though you can install and run a few third party apps and
scripts on a shared server, there will be certain limitations with
respect to their compatibility. Adedicated IP address frees you
from those limitations and you will have the freedom to
incorporate images, apps, etc.
In addition, scripts/programs won’t break, if your hosting
account is moved to a different server.

10. Helps in getting indexed faster in search results with high
rankings
At any given point, sites hosted on a dedicated IP perform much
better than the sites hosted on shared IP. Since site performance
is one of the major ranking factors among search engines,
especially Google, it helps in gaining good rankings among
SERPs.

11. Necessary if you are looking for a private SSL
If you own an e-commerce website, a dedicated IP address is
essential to keep your customers' data secure. As we said earlier,
you must have a dedicated IP address as a condition to acquire
an SSLcertificate.
Adedicated IP address is advantageous for your business
website. It keeps the data of your business and customers
secure, builds trust and boosts your online image. However, it's
costlier. Decide whether you need a dedicated IP address based
on the points discussed in this article.

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