Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts

1. Hardcore PPC Tactics
John W. Ellis
@johnWellis
Creating Custom AdWords Dashboard using App Script

2. @JohnWEllis
Current Reporting Options
Google Analytics Dashboard

3. @JohnWEllis
Current Reporting Options
Google Analytics Dashboard
• Limited amount of rows
• No white-labeling
• Automation is limited
• Not user-friendly (or executive-friendly)

4. @JohnWEllis
Current Reporting Options
• Bid management is not needed
• Paying for accessible data

5. • Allows GA data into Apps Scripts
supported products
• Docs, Sites, Spreadsheets

6. @JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script

7. @JohnWEllis
What does this mean for PPC Reporting?
Automate Reporting using Google Apps Script

8. @JohnWEllis
Google Analytics Report Automation (Magic).
• Script already created
• No coding required

9. @JohnWEllis
Using ‘Magic’
Google Analytics Report Automation (Magic).

10. @JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
• Metrics & Dimensions

11. @JohnWEllis
developers.google.com/analytics
Google Analytics Report Automation (Magic).

12. @JohnWEllis
Create Core Report
Google Analytics Report Automation (Magic).
1. GA Profile ID
2. Date Range
3. Metrics
4. Dimensions
5. Filters
6. Sheet name

13. @JohnWEllis
Replicate a Google Analytics Reporting
Automate Reporting using Google Apps Script

14. @JohnWEllis
Replicate a Google Analytics Reporting – Why?
Automate Reporting using Google Apps Script
• User Access Issues
• No Email or attachments

15. @JohnWEllis
Automate Reporting using Google Apps Script
• Custom Graphs / Charts
Replicate a Google Analytics Reporting – Why?

16. @JohnWEllis
Automate Reporting using Google Apps Script
• Triggers
Replicate a Google Analytics Reporting – Why?

17. @JohnWEllis
Where we are
Automate Reporting using Google Apps Script
• Install Google Analytics Report Automation (Magic)
• Get fields from developers.google.com/analytics
• Create schedule using Triggers
From Data to Dashboards

18. @JohnWEllis
Creating an AdWords Dashboard

19. @JohnWEllis
Creating an AdWords Dashboard

20. @JohnWEllis
Creating an AdWords Dashboard

21. @JohnWEllis
Advantages
Custom AdWords Dashboard
• Automated
• No Limitations
• Live Report
• Custom Design

22. Thank You!
John W. Ellis
@johnwellis
Thank You