This is a presentation detailing the strategies of a new release from John Thompson

1. John Thompson
Road of Strings

2. Strengths in the
Marketplace
• Unique
• Strong background
• Appealing to several genres
• Established credibility

3. Weaknesses
• Multiple genres but still limited
• Minimal experience
• Established following is in an opposite
genre

4. Taking the reigns on
social media
• Increased coverage
• Fan incentives
• Album giveaway

5. Road of Strings
New-age album that will document the travels of John Thompson
across the United States
Album will be given away free of charge
Goal is to build awareness for an extensive tour
The album will be given away with the purchase of a concert ticket
For those who can’t attend a show, the album will be available for
download upon commencement of the tour

6. Additional Distribution
• Due to the demand of certain consumers,
the album will also be exclusively sold at
Wal-mart
• In a deal with Wal-mart, they will collect
35% of sales, Omni Distribution will keep
10% while John retains the remaining 55%

7. Distribution Supply
Chain
• John - Omni Music Distributors - Wal-mart
• Once received at Wal-mart, they will
distribute the song to major cities with the
possibility to increase coverage based on
sales performance
• John will receive payment from Omni on a
monthly basis

8. Strategic Partnerships
• Wal-mart
• Gibson
• Coca-Cola

9. Future plans...
• Continuing the use of the social media
tools at hand,
• Possible European tour, staying in touch
with the format of the first album,
• Continuing online distribution of tickets
and album downloads