14. Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
16. OASIS
The first step is deciding
what you are trying to do:
Raise money? Gain more members? Raise
awareness?
Create a S.M.A.R.T*. Objective (or two)
Make sure your Social Media objective
contributes to at least one organizational
objective
*Specific, Measureable, Attainable, Relevant, Timed
18. The internet is populated by individuals who each
have their own capability, behaviours, and desires.
Know who they are.
Know where they are.
flickr.com/photos/tonypeters
72. Nonprofit Tech 2.0
nonprofitorgs.wordpress.com
NTEN: Nonprofit Technology Network
nten.org
Beth's Blog: Nonprofits and Social Media
beth.typepad.com/beths_blog
bethkanter.org
Nonprofit Social Media Case Studies
ventureneer.com/big-ideas/social-media/case_studies