MusicSynk - Sync Rights, Organized. Slides from Belmont University User Group

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MusicSynk Synchronize sync licensing! Better, Faster, WAY Smarter Say goodbye to smoke signals and a previously unconnected process that was created when player pianos and sheet music were the only options. MusicSynk removes discovery and licensing barriers while ensuring complete copyright integrity and clarity. Sync Rights, Organized. Licensing in hours, not weeks. Developed by experts with years of licensing experience, MusicSynk is designed to address the inefficiencies and complexities of securing synchronization licensing rights for the use of music in television, advertising, gaming, internet, trailers and film.

Technologie Unterhaltung & Humor Business

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Thursday, September 22, 2011

• John@musicsynk.com
• #musicsynk
• https://www.facebook.com/MusicSynk
Thursday, September 22, 2011

We started with the question,
What would a ‘BMI/ASCAP’
look like if it were created
today?

...only in the Sync space.

Thursday, September 22, 2011

With today’s technology,
tools & transparency, actually
empowering users with
smarter tools, to work better,
faster and way smarter.

Thursday, September 22, 2011

Licensing is broken.

There hasn't been a
solution that respects
both users.

Thursday, September 22, 2011

MusicSynk-Sync Rights Organization,
is developing a suite of tools to help
premium copyright owners and music
supervisors, who process sync license
requests.

Thursday, September 22, 2011

$We do this by: removing the noise from a fractured process and by adding in: transparency, copyright integrity and control at every point in the process. Thursday, September 22, 2011$

Current process was built
for an unconnected world.

When you had 2 options:
Player Pianos & Sheet Music

Thursday, September 22, 2011

That’s right...

Player Pianos & Sheet Music
Thursday, September 22, 2011

Sync Licensing Today
“Buyers”
Film & TV Trailer TV/Cable/Film Video Advertisers/ New
Supervisor Supervisors Production Gaming Brands Media
Companies Company

Production Songwriter
Music Library Publisher Artist Label
Company Composer

“Copyright Owners”
Thursday, September 22, 2011

Copyright Overview

Thursday, September 22, 2011

Copyright Overview
Performance Mechanical Sync

Collects from Collects from
Collects from
-Radio Performance -Physical CDs

%
-Film & TV

B
Royalties

0 .5
-Advertising
Major Players

M 5 p $2
Major Players -Video Gaming
-Harry Fox Agency

0 o
-ASCAP -New Media - Hulu

9
-BMI
-SESAC
4
-SoundExchange
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Thursday, September 22, 2011

Analog/Terrestrial Radio
Thursday, September 22, 2011

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Analog/Terrestrial Radio
Thursday, September 22, 2011

Non-Terrestrial
Streaming Radio
Thursday, September 22, 2011

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Non-Terrestrial
Streaming Radio
Thursday, September 22, 2011

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Thursday, September 22, 2011

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Thursday, September 22, 2011

current statutory
mechanical rate
Thursday, September 22, 2011

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current statutory
mechanical rate
Thursday, September 22, 2011

Sync Licensing
Thursday, September 22, 2011

Sync Rates

Thursday, September 22, 2011

Sync Rates

ﬁlm gaming
$500-$50, 000 $5, 000
National ad, $125K-370K+
tv/cable advertising

$ 1000 -$15, 000 Super Bowl, $250k +
Thursday, September 22, 2011

Now, because of the
holes in the
entertainment
economy, this stream is
indispensable.

Thursday, September 22, 2011

Sync License Participants
Buyers

Thursday, September 22, 2011

Sync License Participants
Buyers Copyright Owners
Songwriters
Scoring Composers
Advertisers/Brands Music Libraries
Broadcast News
TV/Cable

Record Labels Publishers

Gaming YouTube
Trailer Campaigns Artists
Feature Films Films
Indie Producers

Thursday, September 22, 2011

How We Think

Thursday, September 22, 2011

MusicSynk is
built on a
"digital ﬁrst"
model

Thursday, September 22, 2011

The web is no longer
cannibalizing our
future, it's enabling it.

Thursday, September 22, 2011

Organize the web as
a place of order,
rather than chaos.

Thursday, September 22, 2011

Empowers premium
copyright owners to
accelerate the sync process
with transparency &100%
copyright integrity.

Thursday, September 22, 2011

We believe Nashville is
becoming the epicenter of
the next wave of music
technology innovation.

Thursday, September 22, 2011

Your Copyrights..
Your Terms...
Your Income.

Thursday, September 22, 2011

MusicSynk
New User Group

Thursday, September 22, 2011

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