The basics of fundraising strategy

1. STRATEGY John Baguley CEO International Fundraising Consultancy

3. Strategy is about recognising the challenges and adapting to meet them.

5. CHALLENGES Government. Grant-making organisations. Companies. Individuals. Trading – fees. Events. Internet. Recruiting fundraisers…

6. AGE COHORTS

7. Many people have become very very rich indeed…

8. A strategy based on incremental improvement is not going to meet ambitious plans.

9. Research is far more important than we realise.

11. If no one has heard of you no one is going to give to you…

12. “BE DISTINCT OR EXTINCT”

13. Trust in Allah but tether your camel…

14. BEST PRACTICE

15. The Fundraising Pyramid Special events Marketing: Stories Video Relationships

16. Strategy is about planning where you will be in 3 or 5 or 10 years time – not next week or next year.

17. Strategic investment

18. “I saw the angel in the marble and carved until I set him free.” MICHELANGELO

19. QUESTIONS?

20. John Baguley www.ifc.tcTHANK YOU!