How to Build a Million Dollar Business - John Di Lemme

You will Discover the Secrets
to Build a Million Dollar
Business as I Break Down
the Word *BUSINESS* in the
Following Slides…

www.HowToCloseMoreSales.com
B:
Become a Small Business Expert.
Build Belief - People don’t know who they
can trust. Every day, you must build
trust. Testimonials build trust.
 1. Bond (a tie or connection) - You
must create a bond with your clients so
that they can depend on you.
 2. Bonus - Anticipate your client’s
problem and sow into that area.

U:
Unforgettable Relationship Builders What can you do to make your client’s
experience unforgettable?
Undertake – It’s a serious undertaking
when someone comes into your business,
and you offer your services. For example,
the way you treat them as a real estate
agent could change their views about real
estate agents negatively or positively.
This applies to every profession and
business.

Underlying Core of Your Business - To
solve your client’s problems
systematically.
 1. What problem does your business
solve?
 2. You must use word “SOLVE” in your
marketing pieces to speak directly to the
problem. Look for dissatisfied clients
with the problems you can solve.
 3. You are not in the business of
convincing anyone to do business with
you.

 Underestimate - Never underestimate
the power of consistency in marketing.
 Up-Closing - Open up long-term
relationships with your clients.
 Understand - What do your clients want?
 1. Follow through on what you say you
are going to do & try to WOW your
clients.
 2. Trust me - If you cannot trust
yourself to eliminate the nonsense,
nothing will change. Example: Is your
client worried about you running late?

 3. Add Value to their lives by building belief
and giving surprise bonuses. You must
create value that exceeds price.

S:
Systems - The systems in your business
build stability.
 1. Testimonials - This is the number one
system you must have in place.
 2. Develop an off-line mailing program.
Mail reports at least every 30 days.
Sanity - To run a sane business, you must
have systems in place. The average
business is struggling, because they lack
systems.

I:
 Instant Impression
 1. Dress for success including your car.
 2. Use your client’s name at least 4 to 7
times during your conversation.
 3. Have fresh breathe.
 4. Listen to what is coming out of your
mouth.
 5. Always go the extra mile.

 6. Put yourself in the client’s shoes.
 7. Wear a name tag. It removes the
stress of them trying to remember
your name.
 8. Study your clients and add value.

Integrity – Be trustworthy. How do you
build integrity?
 1. Shut up and actively listen to clients
or prospects. Example - Based on what
I heard you say, this is what I can do
for you.
 2. Use your client’s name. It’s more
personal and respectful.
 3. Tell your clients the truth.
Included - What would your clients say is
included in your business? Do they really
know?

N:
Non-negotiable - What is without debate
and not up for discussion in your
business?
 1. Apply the *17* marketing strategies.
 2. Wear a name tag.
 3. Dress for success.
 4. Always have fresh breath.
 5. Show up on time…early is better.
 6. Give Past Customer Bonus - Penny
pinching will put you out of business.

E:
Environment - You create your
environment with your words.
 1. What is the energy in your
environment?
 2. Create a friendly environment.
When clients believe in you and your
business, they will refer you.

Enjoy Your Clients – Have fun & change
lives!
Early
 1. Drive the speed limit and be early so
you can prepare.
 2. Don’t look at your watch or text
when speaking with your client.

Extra - What little bit of extra can you do
in your business today?
 1. Look client in the eye.
 2. Use words like extraordinary and
absolutely.
Experience - What type of experience do
clients have with your business?

 Emotional – You are in the emotional
business. When your clients are
connected to you, they will do business
with you.
 Equity Value - Your client’s experience is
your equity value in your business.
 1. Communication with your past
clients is your equity.

S:
 Simple - Don’t overcomplicate success.
 Seamless – Closing and marketing
teachings apply to any business.
 Skill Sets – Build trust and follow-up
long-term.

S:
Survival Mode to Supernatural Mode
 1. In survival mode, you speak your
problems out loud to people that have
no idea how to solve them. In
supernatural mode, you get realistic
about issues in your business, evaluate
the best solution, and move forward.
 In survival mode, you go for one time
sale because you are desperate. In
supernatural mode, you follow-up and
build long-term client relationships.

 Standard – What are the standards in
your business?
 1. What do you stand for?
 2. What does your business stand for?
 3. Your business will speak for you –
good or bad.

Special Millionaire Business Building
*BONUS* from John Di Lemme…
Call (561) 847-3467 or Email
Team@LifestyleFreedomClub.com to
Grab a Hold of a FREE Closing & Marketing
CD that has Exploded Businesses Worldwide

How to Build a Million Dollar Business - John Di Lemme

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