Up to date intro Deck from Ezoic. Explains how the system works and also introduces publishers to the concept of AdSense mediation and page layout testing. Ezoic is available for free for 30 days to all AdSense publishers. For more info - email support@ezoic.com or contact John Cole - CCO Ezoic

1. Testing & Optimization Platform
Ezoic is proud to be a Google Certified Publishing Partner & Google Certified Adsense Partner

2. Apps for websites: simplifying the technology landscape for all publishers
o New testing technology. Testing new technology
partners can be complicated; Ezoic makes it easy:
o Integrate your website
o Install the app you want to test
o Allocate traffic to it
o Automation / Evaluation. Experiments are set up for
you by the system and optimization is based on goal
setting, not management – saving you time.
o Auto-Pilot. Allocate a percentage of site traffic for
testing and gain insights and automated
performance benefits over time. No specialist
technology skills required.

3. • Display ads can sometimes be ineffective
because the users are ‘tuning them out’.
• Keeping the ads fresh by dynamically changing
size and location boosting ad effectiveness.
• Testing the effect of ad combinations is more
effective than a/b testing individual ad
placements.
• Optimize for:
o User session optimization
o Balancing usability metrics & ad income
o Better native & display ad placement
combinations
• Ezoic Ad Tester automates the whole process of
multivariate ad testing & solves for all these
considerations.
Ad Tester App - Cures Ad Blindness and Increases Earnings
On this page there
are 5 ads. 4 Display
ads (green) and 1
native ad unit
(yellow).
1
3
2
4
5
Testing different combinations of display and native
ads and measuring how they interact establishes
which combinations are the most successful.

4. Ad Tester App – automates the process of testing new ad combinations on any site
…. Better placed ads boost advertiser quality and help usability

5. Layout Tester App automates the process of testing new page
themes which improves usability (& ad income).
Experimental Layouts on MobileOriginal Layout

6. Example: Original Layout & Experimental Layouts on Desktop
Notice the different
menu styles, search
boxes and colors being
tested
Ezoic Experimental Layouts on DesktopOriginal Layout

7. Set goals for ad optimization and usability optimization.

8. 1. Create an Ezoic account & integrate
your site into the cloud platform via
name servers.
2. Paste in the Header script and create
Ezoic ‘placeholders’ for ad units
(potential ad spots). Wrap or convert
original ads.
3. Get approved for Google’s ad exchange
and turn Ezoic on (by device) & select
the percentage of traffic that will be
directed to Ezoic for testing.
Integration Process

9. Control all aspects of the ad testing process…
• Set the max number of ads / page
• Select the type of ads tested
(display, native, in-line, etc)
• Control where ads are placed
• Approve ads by category
• Disable ads on certain pages
• Block advertisers by URL
• Include your own Direct Ad
Orders into the testing process

10. • Mediation links all your existing ad
network accounts into one reporting and
optimization platform.
• Ad networks compete with Ezoic’s ad
partners.
• Income from mediation partners accrues
with the mediation partner and is
reported in Ezoic dashboard.
Mediation App – testing and evaluating ad partners

11. Advanced Reporting – the key to curating your content
• Advanced reporting shows which pages earn
the most by platform, country and traffic
source.
• Earnings per thousand visits is the ad income
success metric (EPMV).
• User experience and revenue results are
reported together.
• Original site performance is reported and acts
as the experimental ‘control’.

12. Summary
o Ezoic offers an ever-expanding selection of technology apps for website testing & optimization.
o Integration with Ezoic is simple, effective and instantly reversible.
o Ezoic’s own ‘Ad Tester’ and ‘Layout Tester’ apps allow testing to begin on a small portion of a site’s traffic (by
device) at first – which mitigates any downside revenue risk.
o Testing works: Ezoic tester apps yield average income improvement of 240% with UX metrics enhancements of
over 40%

13. Testing & Optimization Platform
Ezoic is proud to be a Google Certified Publishing Partner &
Google Certified Adsense Partner
John Cole
CCO
Ezoic Inc
john@ezoic.com
760 550 9689