1. Hearthstone
Heroes of Warcraft
Battle Plan for esMX
Welcome
to the Arena!
John Bertagni – ‘Test Lead, Latin America’
July 29th, 2016

2. Game Features & Schedule Priority
1. Localization of text content
• Cards – Names, powers, attached effects & popups
• Battlefield – Heroes, hero powers, emotes, turn history, buttons & popups
• Game modes – Play, Solo Adventures, The Arena & Tavern Brawl
• Game functions - Shop, Quest Log, Open Packs & My Collection
• Social - Battle.net, social media, PR & legal
• Misc. UI – Game Menu & friends/chat functions
2. Review of localized content/consensus building
3. Correction of non-conforming items
4. Sign offs & integration into current build(s)
 Pre-planning – Kickoff, style guides, hero bios, glossaries & gameplay

3. Game Features & Schedule Priority
1. Localization of audio content
• Cards - Summon, attack & death
• Heroes - Intros, profiles, emotes & death
• Innkeeper & advice
• Cinematics, release trailers & social media
• Misc. Battlefield - ‘Listo’
2. Audio casting & recording
3. Review of localized content/consensus building
4. Validation of non-conforming items
5. Sign offs & integration into current build(s)

4. Localization ProcessHearthstone
Development
enUS
Source
Strings
esMX String
Localization
(Local &
Regional)
String
Localization
Review
(HQ)
String
Correction
(reiterative)
String
Integration
into build
enUS
Source
Audio
esMX Script
Localization
esMX Audio
Localization
Casting &
Recording
Audio
Localization
Review
(HQ)
Audio
Validation
(reiterative)
Audio
Integration
into build
EPIC Release Party!
Final Testing

5. Bugs By Priority – Gremlin Hunting
1. Incorrect translation/localization
2. Cultural insensitivity
3. Bad spelling
4. Poor concatenation
5. Text out of element boundaries
6. Missing characters (such as ñ & ó) or English text
7. Character corruption
8. Improper font size
9. Inconsistent terminology
10. Hyphenation
 Text/String

6. Bugs By Priority – Gremlin Hunting
1. Incorrect recording
2. Translation inaccuracy
3. Missing audio
4. English audio
5. Timing discrepancy
6. Poor concatenation
7. Audio corruption
8. Unclear audio
9. Decibel level disparity
10. Mrglglglgl!
 Script/Audio

7. Roadblocks - Breaking thru the siege
1. Dev load & response times
2. Dev delays/QA crunch
3. Platform challenges on Windows, Mac, Apple & Android devices
4. Build re-specification, regressions/failed fixes
5. Regional vendor issues & linguist ramp up
6. Loss of data & connectivity issues
7. Import & export load times
8. Legal & ESRB type reviews
9. Ad hoc ‘ninja or pirate’ arguments

8. Weekly Report - Status of the war
0 10 20 30 40 50 60 70 80 90 100
Battle
Cinema
Inkeep
Hero
Card
Audio Total
Misc UI
Social
Func
Gmode
Battle
Card
Text Total
5/20/16 - Weekly Localization Progress Report

9. Weekly Report - Status of the war

10. Closure Report – Veni, vidi, vici
esMX Localization Patch Notes - 4.1.0
1. Total cards in Hearthstone at release: (92x8)-7 = 729*
• 14 cards with minor issues (font size, semi-correct translations or boundary issues)
2. Minor font display issues on some Android devices
3. Occasional iPhone 6 crash issue when hovering over a card in ‘Mi
Colección’ screen
4. ‘Asaltante Múrloc’ has ‘Taunt’ text but should not
5. Hero names are in English on the ‘Mi Colección’ screen (hard-coded)
6. Prepping for forward propagation into add-on card sets & adventures
7. Localization support commencing for patch 4.1.1
*Calculation of total cards done via Crafting Mode screen

11. Closure Report – Veni, vidi, vici
esMX Localization – Some Items TBD
#1 #5

12. Closure Report – Veni, vidi, vici
Lessons Learned
Good Gnomes…
1. Delivery date for final esMX localization build was on time
2. Localization test plan was accurate & provided the coverage needed
3. Including localization ambassadors with game Devs early on was key
4. Process improvements (bug tracking & reports in LocTool™ expanded)
Bad Goblins…
1. Better training of regional linguists on use of cheats & tools
2. More training on the LocTool™ to gain time efficiency
3. Include localization ambassadors with game Devs consistently (weekly)
4. Loss of some creativity as release date approached

13. ¿Preguntas?
Q & A

14. Final ThoughTs…
• Quality es número uno!
• Keep localization off the risk list
• The gamer is golden!
• Team collaboration wins the battle every time
• Plan ahead, plan ahead, plan ahead
• Expect the unexpected (and be ready to revise, revise, revise)
• Inform decision makers early & often
• Learn from your mistakes
*No Murlocs were harmed during the making of this presentation