John Barousse Design Profile and Portfolio web 041715

strategy & design
for print & web.Q
B A R O U S S E D E S I G N
www.barousse.com
3625 Canal St, Suite 300
New Orleans, LA 70119
John Barousse, Principle/Creative
john@barousse.com
mobile: 504-931-5646 | office: 504-208-9250

www.barousse.com | john@barousse.com | office: 504-208-9250 | mobile: 504-931-5646 | 3625 Canal St. Suite 300, New Orleans, LA 70119 2
I N T R O D U C T I O N
FIRM DESCRIPTION:
Established in 1993 as John Barousse Design, Inc., Barousse Design is a registered S-Corporation
in Louisiana. The Barousse Design team includes principles: John Barousse, creative director and
graphic designer and Aimee Carlson Barousse, account service coordinator and event planner.
Barousse Design’s roots in multimedia reach back to 1993 – before the advent of the Netscape
browser. While working for Tulane University John designed and produced the award-winning
interactive CD-ROM “Discover Tulane.” In 1996, John designed some of the first commercial
websites in the New Orleans area. In 2001, John began designing web-based applications for both
inter- and intranet use.
At the beginning of his career, John worked for both Louisiana State University and Tulane
University, as well as the New Orleans-based education design consultancy, Design Partners (now
Zehno.) These formative years laid the groundwork in what was to become a long career in design
for education.
John has designed admissions pieces, communications materials, campaign brochures and
websites for schools throughout New Orleans. Barousse Design’s education clients include: Cowen
Institute at Tulane University, Jesuit High School, Isidore Newman School, Metairie Park
Country Day School, St. Martin’s Episcopal School, St. George’s Episcopal School, and St.
Andrew’s Episcopal School.
In addition to the education market, Barousse Design has clients in insurance, healthcare,
hospitality and small business.
CONTACT INFORMATION:
Barousse Design, Inc.
John Barousse, Owner
john@barousse.com
www.barousse.com
tel: 504-208-9250
fax: 504-322-7618
Office:
Level 3 Digital Media Group
3625 Canal St., Ste 300
Please visit our website at
www.barousse.com
CLIENT LIST
Tulane University
Cowen Institute at Tulane University
Loyola University
St. Andrew’s Episcopal School
Isidore Newman School
St. George’s Episcopal School
Metairie Park Country Day School
East Jefferson General Hospital
St. Bernard Parish Hospital
Peoples Health
Louisiana Health Cooperative
Bent Media
Dyna-Play
Event Rental
Event Restroom
Food Therapy
GCR & Associates
Hospitality Enterprises
Kona Fitness Cafe
Molly Kimball – Nutrionist
New Orleans Cooking Experience
St. Francis Animal Sanctuary
nola.com
Tabasco

BAROUSSE DESIGN FACTS: John Barousse Design, Inc. is a Louisiana S-Corporation founded in 1993. “Barousse Design” is our DBA.
John Barousse is the principal creative director and designer. Aimee Carlson Barousse is the account
director and project manager.
John Barousse Design, Inc. is located in the shared offices of Level 3 Digital Media Group
3625 Canal St., Suite 300, New Orleans, LA 70119. Our office hours are Mon.–Fri., 9am–5pm
REFERENCES: Rick Redmann, Jr.
Director of Marketing – Peoples Health
504-681-8971
John Sartori
Director of Marketing Communications – East Jefferson General Hospital
504-889-7110
Brad Brewster
President – Bent Media, Inc.
318-235-9436
SAMPLE LIVE WEBSITES: http://www.ejgh.org
http://www.ejgh.org/capitalcampaign
http://saesnola.org
http://www.sbph.net
http://soupfactorydigital.com
http://jambanz.com

http://www.bigeasy.com
http://www.southerncandymakers.com
http://backyardlivingnola.com
http://www.yourrestroomdelivered.com
http://www.sfas.org
http://www.dynaplay.com
http://www.customizednutritionnewsletters.com
http://foodtherapyonline.com
Additional websites are cited
in this document which may
no longer be “live” online.

COMPANY PRINCIPLES:
JOHN BAROUSSE: Creative Director, Graphic Designer
John Barousse has been a creative director and graphic designer for print and websites for over 20
years. He has been a frequent consultant, collaborator and designer for schools, hospitals, insurance
companies, non-profits and entrepreneurs.
John’s areas of strength include project organization, creative strategy, branding design, web design,
print collateral design and publication design. He has done work for Tabasco, Peoples Health,
East Jefferson General Hospital, and Tulane University, along with many private elementary and
secondary schools.
John’s abilities include: Graphic Design, Copywriting, Website Construction, CMS Installation and
Maintenance, Photography, Illustration and User Training.
John is a creative problem solver, information architect, technology enthusiast, and team builder. He
has the ability to work with senior business minds to help to articulate a brand to their customers
through design that is both original and compelling. He is an effective “energizer,” not only in his
work product, but in his work ethic and style, and he has the ability to draw teams together to share
in ideas and ownership.
AIMEE CARLSON BAROUSSE: Account Director and Corporate Event Planner
Aimee Carlson Barousse is the account director and client contact for Barousse Design. She is also
a world-class corporate event planner. Aimee’s work experience in all aspects of the communications
industry has given her the ability and experience to exceed client expectations. Aimee started her
professional career as a graphic designer and was one of the founding partners of Design III New
Orleans. Aimee then moved into the account service realm at Bent Media as the account director for
Blanchard Gold, Turner Broadcasting, Zatarain’s and Luzianne.
Aimee has worked as a corporate event planner since 2006. She has led, planned and produced
events for the NFL, TEREX, Volvo, TD Ameritrade among others.
Aimee’s background as a graphic designer and production manager serves as an important link
between the client and the design and production teams. Aimee is client-first, returns all phone calls,
always online, and detail oriented. Her excel spreadsheets and project schedules are legendary in
some circles. The oldest of four children, her nickname is “management” for a reason. It’s in her
DNA.

Barousse Design, Inc. – Principal / Creative Director
September 1994 – Present
http://www.barousse.com
Own and operate, Barousse Design, Inc., a full-service graphic design and marketing firm
specializing in new media development, information architecture, print, corporate branding
and communications. Clients Include: Peoples Health, East Jefferson General Hospital,
Tulane’s Cowen Institute, Watch Systems, McIlhenny Co./Tabasco, Loyola University, Tulane
University, Louisiana Contemporary Arts Center
Responsibilities:Operational/studio management, design and creative direction.
Specifics in each area are as follows:
n Client development, creative work plans, internet strategy consulting, project budgeting,
account services, developing and enforcing job standards, scheduling and job-tracking.
n Creative direction: Concept development, art direction, design & production.
GCR & Associates, Inc. - Creative Director / Marketing Department Manager
April 2002 – July 2007
http://www.gcr1.com
GCR & Associates, Inc. (GCR) has built an international reputation in the design and hosting
of web-based management and reporting systems to support critical decision making in a
variety of industries.
Challenge:
n Work across all areas of the business, with central role being primarily with the GCR
Executive Team and Product Managers to create strategies to raise the profile of all GCR
Product Brands (Airport IQ, Property Pro, Web Brims, etc).
n Planning, strategy and design for web sites, print collateral and exhibit graphics for
business and consumer products.
Results/Highlights:
n Created a new brand and positioning campaign for GCR & Associates, including
corporate identity system and tagline, positioning statements, proposal techniques,
marketing initiatives, advertising, and corporate web strategy.
n Led the marketing initiative for GCR’s Airport IQ™ line of aviation software products,
including: product naming, positioning, messaging, human interface development, an all
print and web marketing materials
Corporate Marketing
n Conceptual development, design and produce complete branding and marketing
campaigns for B-to-B, and B-to-Gov business.
n Oversee and execute all corporate marketing communications, including press releases,
proposals, advertisements, collateral, trade show materials, multimedia, and web sites.
n Management, design and creative direction of all marketing materials, including all print,
web and email campaigns
Exhibit Marketing
n Identify key audiences and core messages
n Create strong promotional and advertising copy
n Conceptual development, design & production of exhibits, conference related graphics,
print collateral and corporate giveaways
Management
n Manage and motivate a team of 5 internal team members. Responsible for setting
strategy, incorporating team in collaborative creative solutions, establishing clear goals,
in line with company’s initiatives, delegating creative and production segments to team
members.
n Responsible for performance management of team members, including annual
performance review and improvement development plans. Developed plan to identify
employee strengths and facilitate building their role around those strengths.
n Manage vendors, budgets and production schedules
Q
Abilities and Skills
n Creative thinker / Seasoned Designer
n Able to work effectively under pressure and meet/exceed deadlines
n Strong management and motivational skills
n Proven leader and mentor
n Creative copywriter / Good photographer, too
n Over 15 years of web development experience
John Barousse Snapshot
Strategist, Creative Thinker, Designer, Branding Specialist,
Manager, Mentor, Computer Expert, Photographer, Creative
Writer and Problem Solver..
Career History
R E S U M É

The Olson Group – Senior Art Director
November 1999 – November 2000, Austin, Texas
Lead client contact for creative department; manager of the creative team and the
production team. Concept, design & branding of many local and national internet
technology start-ups. Clients Include: Psionic Software, Lombardi Software, Momentum
Software, Dobson Cellular Communications, Aspyr, NetLever.com, Convio.com
Responsibilities included: Creative and production team management, new content and
brand development, developing and enforcing corporate identity and site standards, art
direction, design and production.
Specifics in each area are as follows:
n Operational/Studio management: Client development, creative work plans/branding
strategy, account services, developing and enforcing job standards, scheduling and job-
tracking.
n Art/Creative direction: Naming, branding, design and start-up strategy for technology
firms; web site concept, architecture, design and execution.
Design Partners Inc. – Art Director
1993 - 1994
Concept and design of print materials, including several national publications; interactive
multimedia creative direction and interface design.
Tulane University - Graphic Designer
1992 - 1993
Design of print and electronic recruiting materials for both graduate and undergraduate
study; design of fundraising and development publications. Creative Director and Designer
of Discover Tulane.
The Graham Group Ad Agency - Art Director
1991 - 1992
Concept and design of print materials for business-to-business and business-to-consumer
clients.
LSU Public Relations - Graphic Designer
1990 - 1991
Design of print materials for both graduate and undergraduate study; design of fundraising
and development publications.
Education
Cum Laude 1990, B.F.A. in Graphic Design, Louisiana State University
Dean’s Medalist - LSU College of Design
Specific Technical Skills
Digital Fifteen years of interactive multimedia development including concept,
planning, architecture, management, art direction and interface design for
web sites, banner advertisements, kiosks, and CD-ROMs.
Print Twenty years of print design experience for sheetfed and web press.
Photography Fifteen years of fine art and commercial photography for personal and
project use. Five years of digital SLR experience. Expert command of Adobe
Photoshop for photo editing and web design.
Software Proficient in: Adobe CS4 Studio (Flash, Dreamweaver, Fireworks, InDesign,
Photoshop, Illustrator); Apple iMovie; Quicktime Pro; Omnigraffle Pro;
Microsoft Office.
Technology In-depth knowledge of computer hardware, consumer operating systems,
web browsers, html, and web technology as it applies to interface design.
Awards & Achievements
AMA – American Marketing Association Member • Addys – Austin Ad Fed • Best of Show -
PIAS - Printing Industry Assoc. • Past President - AIGA New Orleans • National ADDY
Strathmore Paper Company “Best of 1995” • Publish! magazine design annual Best
Interactive Publication • Ad Federation of New Orleans Addys • CASE Grand Competition
Silver Awards • ADDA of New Orleans, Best of Show • Ad Federation of Baton Rouge
Web Site
http://www.barousse.com
R E S U M É

B R A N D C A S E S T U D Y
Louisiana Health Cooperative | Creative Direction and Design | Advertising | Collateral | Direct Mail PROJECT DESCRIPTION
How do you launch a new health insur-
ance cooperative in the first year of
“Obamacare?” Very carefully and with
fresh creative! Barousse Design led
the charge for this insurance startup.
Supplied only with a generic logo,
John Barousse created a multimedia
campaign based on the positioning
statement “Real Insurance for Real
People.” The campaign included direct
mail, newspaper, radio and TV. LAHC
was not allowed to “advertise” but they
were only allowed to “inform.” The
creative direction was applauded by
industry insiders as being just the right
message to break the ice with a public
inundated with negative messenging
around this sensitive issue.
Newspaper Ad
:30 TV Commercial
:30 TV Commercial
Direct Mail
Scan for Video
Scan for Video
Why choose a health insurance
option from LAHC?
» You’ll be able to access the health care you need,
when you need it.
» You’ll get preventative care, like vaccines,
screenings and check-ups at no additional cost.
» You’ll get coverage for prescription drugs,
emergency care, doctor visits, and many other
health care services.
» You’ll get coverage for pre-existing conditions that
may have kept you from getting coverage in the past.
Louisiana Health Cooperative
offers accessible health
insurance plans for individuals,
families and small business.
Want to know more?
Ask your insurance agent,
visit myLAHC.org, or call
us at 1-800-510-2074.
LouisianaH e a l t h c o o p e r a t i v e
Real insurance for real people.
Enroll now to be covered in 2014.
Visit myLAHC.org or call toll-free:
1-800-510-2074
For additional information about the Affordable Care Act,
the federal Health Insurance Marketplace (“Exchange”)
and CO-OPs like LAHC visit: www.healthcare.gov
or consult your insurance agent.
Exchange POS/HMO
Commercial POS/HMO
It’s time for
real insurance
for real people.
A N N U A L E N R O L L M E N T H A S B E G U N - V I S I T M Y L A H C . O R G
Michael S. and Fred P.
Entrepreneurs, N.O. Brew
New Orleans, LA
IntroducingLouisianaHealthCooperative
Accessiblehealthinsuranceoptionsforindividuals,familiesandsmallbusiness.
LAHC introductory postcard COMP 091713.indd 1 9/19/13 10:40 AM

I’m very people-oriented and I’m very active in
different things. And we have to have good health
to be able to do the things that you enjoy doing
most, and to be independent in doing these things.
My health is everything…Thanks to Peoples Health
I have confidence that my health is in good hands.
– Sue Miller, member since 2007
I love Peoples Health!
Sue Miller and son
Isn’t it time you switched to Peoples Health?
“
”
"Marvelous"
John Wenger
Member since 2005
Peoples Health is the administrator for Tenet Choices, Inc.
How would I describe Peoples Health?
Peoples Health | Creative Direction and Design | Advertising | Collateral | Direct Mail PROJECT DESCRIPTION
Peoples Health is a Medicare Ad-
vantage insurance company serving
Southeast Louisiana. John Barousse
has been the primary design firm of
record for the Peoples Health market-
ing department since June, 2007.
For the past two years, we have deter-
mined the visual creative direction for
each years’ materials, including the
corporate product brochure, website,
direct mail, advertisements, and pro-
motional items.
John is currently reviewing the Peoples
Health corporate identity in an effort
to help the Company create a corpo-
rate identity standards manual and a
system of standardized documents for
employee use.
Corporate Brochure
Newspaper AdvertisementDirect Mail
Billboard
®
The Peoples Health Champions
program demonstrates the
excellence that comes through
life experience by recognizing
exceptional achievement
after age 65.
www.peopleshealth.com/champions
Joe Cook, Fox 8WVUE-TV
David Francis,TheTimes-Picayune
Ben Hales, New Orleans Saints
Angela Hill,WWL-TV Channel 4
Donna Klein, McGlinchey Stafford
David Manship,The Advocate
Karen Carter Peterson, Louisiana House of Representatives
Mark Singletary, New Orleans CityBusiness
Carol Solomon, Peoples Health
JimTucker, Louisiana House of Representatives
2009 Peoples Health Champions Selection Committee
“At 81, I now
appreciate the
joys in life – and
New Orleans –
like never before.”
– Bruce Hirstius
Bruce Hirstius
Peoples Health Champion
www.peopleshealth.com/champions
Bruce Hirstius
Peoples Health Champion
O
n November 8, 2003, at the age of 75, musician Bruce
Hirstius launched a new line of business for his Storyville
Jazz Band. Bruce’s second line parade from St. Louis
Cathedral to a reception hall down Royal Street was intended as a
unique wedding gift for his niece. But the exuberant, distinctively
New Orleans wedding procession was an instant hit, and through
word of mouth a Storyville Jazz Band second line soon became
the new wedding day “must have.” One booking request came
from as far away as New Jersey.
Bruce Hirstius exemplifies the concept that success
comes from doing what you truly love. And when you see
Bruce perform with his band at a music festival… a Saints
game… a parade… or just about anywhere – it’s obvious
that Bruce loves music. More specifically, Bruce loves playing
music while dancing and sharing the joyous spirit of New
Orleans with others.
Bruce took a big risk by introducing what is typically a
funeral tradition to what is, for many, one of their most joyous
days. With experience however, comes learning to trust your gut
and it turned out that Bruce’s instincts were right on. From his very
first second line at a funeral at the tender age of 13, Bruce could
not have known that 62 years later he would bring the celebratory
processional to an entirely new audience. Since that first wedding
in 2003, Bruce has led a growing procession of second line
parades sharing New Orleans-style music, dance and joy with
countless celebrants.
Thankfully, Bruce keeps thinking of new ways to share
his music with the world. “My wife keeps asking me when I’m
going to give all of this up,” says Bruce. “I say, when I get old.”
Bruce Hirstius… Peoples Health Champion.
Join us as we honor Bruce Hirstius at today’s Saints game!
6
P
eoples Health is your gateway to better health.
We’ll do everything we can to help you optimize
your health.
We want to make it easy for you to take care of yourself.
We work to make it convenient for you to access healthcare
services. We’ll be your connection to the resources you need
to be as healthy as you can be.
The key is access to quality healthcare.
You want to take good care of yourself. And we want to
help you. Our goal is to open doors and remove obstacles to
optimal health. We offer you the health services you need to
reach your goal.
Be as Healthy as You Can Be
65 is the new 40.
People are living longer and healthier than ever before.
■■ Doctor visits with low copays and
no referrals to see a specialist
■■ Prescription drug coverage with no deductible
■■ Hospital coverage with low copays and no deductible
■■ Some diagnostic tests with $0 copays
■■ Free fitness club membership
■■ Health and wellness events to learn
more about healthy living
■■ Social services for home and lifestyle issues
■■ Mental health coverage
■■ Care management for serious and
chronic health conditions
■■ Routine transportation, such as trips to
and from your doctor’s office
We offer...
People on Medicare
are living more active,
productive lives
than ever before—
often accomplishing
things once thought
impossible after a
certain age.
FREE fitness center
membership
All Peoples Health
plans come with
a complimentary
membership to your
choice of participating
fitness centers
throughout the area.
7
Eddie Conrad
Orleans Parish
Eddie embraces life to the fullest. His hobbies range from snorkeling to
stand-up comedy, from playing guitar and flute to speaking 12 languages.
He’ll tell you:“My health is my wealth.”He says he feels wealthy because he
knows Peoples Health is always there.

Cowen Institute at Tulane University | Creative Direction and Design | Education | Information Design PROJECT DESCRIPTION
As the graphic designer of record for
Tulane University’s Cowen Institute,
Barousse Design has designed and
produced numerous reports and stud-
ies concerning public eduction in New
Orleans and Louisiana.
Pioneering a New Role for Research Universities
In Transforming Public Education
Special Annual Report
2012
Scott S. Cowen Institute for
Public Education Initiatives
The Impact
In the United States in 2011,
Opportunity Youth cost taxpayers
approximately $93 billion in lost tax
revenues and increased costs for social
services. The total lifetime economic
cost of all Opportunity Youth is
estimated to be $1.6 trillion
(or $258,240 per youth from
the age of 16 years and older.)
In the New Orleans metro
area in 2011, Opportunity Youth
cost taxpayers between $170 and
$220 million in lost tax revenues
and increased costs for social services.
The total lifetime economic cost of
all Opportunity Youth in the New
Orleans area is estimated to be
between $3.1 and $4.1 billion.
The low educational attainment of Opportunity Youth
impacts their rate of employment and economic earnings.
The average annual earning of a
The Impact of Disconnection
Source: The Economic Value of Opportunity Youth
2 3
Scott S. Cowen Institute
for Public Education Initiatives
200 Broadway Street, Suite 108
504.274.3690
http://education.tulane.edu
For more information about Opportunity Youth in the
New Orleans area and ways the community can be involved
to address the issue, visit the Cowen Institute’s website at:
http://www.coweninstitute.com/reconnecting-opportunity-youth/
Reconnecting
Opportunity Youth
The Issue | The Impact | The Opportunity for New Orleans
Data Reference Guide
May 2012

Problem? Solved.
John Johnson
jjohnson@gcr1.com
www.gcr1.com
TEL 504 304 2500 / 800 259 6192
FAX 504 304 2525
2021 Lakeshore Drive, Suite 500
UNO Research & Technology Park
Advanced Technology Center
Information Management Systems
for Urban Planning,Project Management,
and Disaster Recovery
GS-35F-0670M
FSC Group 70, Part 1, Section B & C
General ServicesAdministration
GCR & Associates, inc.
GCR & Associates, Inc. | Corporate Identity | Website | Print PROJECT DESCRIPTION
From 2002 - 2007, John Barousse
was the in-house creative director at
consulting firm GCR & Associates,
Inc. In that time, John rebranded GCR,
designing a new trademark symbol,
positioning statement, corporate
identity standards system, website
and brochures. John also designed a
design template system for in-house
project managers to create their own
proposals and business documents.
Since GCR provides consulting
services in aviation, law enforcement,
transportation and urban planning,
John devised the positioning state-
ment, “Problem? Solved.” as part of
an overall strategy to create corporate
brand cohesion and to answer the cli-
ent question: “What does GCR do?”
The “glass-look” of the trademark
symbol represents GCR’s status as a
leading edge technology firm.
Trademark / Business Card
Business Document Cover
Website Designs

AirPortal
Rates & Charges
Airport IQ Marketing Campaign | Corporate Identity | Website | Print | Environmental
2021 LAKESHORE DR.
NEW ORLEANS, LA 70122
800-259-6192
WWW.GCR1.COM
See Airport Run.
Run Airport, Run.
Check the pulse of your entire operation,
in real time, all from one screen.
Run reports. Check operations.
Get aviation news. View air traffic.
Airport IQ. Run, Airport, Run.
Data
Center
GCR Customer
Customer Company
000 Mulberry Lane
Dunesbury, MA 00000
PROJECT DESCRIPTION
GCR’s leading aviation software project
was named AIMS - Airport Informa-
tion Management System. As part of a
re-launch of the software, John renamed
the product “Airport IQ” and created the
concept of a suite of technology products
under the Airport IQ brand umbrella.
The new brand created a market sensa-
tion in the aviation industry, and clients
loved the new look and feel of the market-
ing materials, documentation and trade
show displays.
Direct Mail
Document Cover Trade Show Display

Event Rental, Inc | Corporate Identity | Environmental
Even
t
RENTA
L
n
e
w o r l e a n s e v
ent.com
Ev
ent FEN
CE
www.y
ourfencedeliver
ed.com
Lesley Carter
Wedding Coordinator
lesley3341@bellsouth.net
youreventdelivered.com
505 Amelia St. | Gretna, LA 70053
TEL 504-362-8368 FAX 504-363-9191
TEL 888-720-8368 CEL 504-450-3984
Even
t
RENTA
L
y
oure v e n t d eliv
ered.com
your EVENT: Delivered.
Even
t
RENTA
L
n
e
w o r l e a n s e v
ent.com
Even
t
RENTA
L
y
oure v e n t d eliv
ered.com
Your event:
Delivered.
Your Event:
Delivered.
Even
t
RENTA
L
n
e
w o r l e a n s e v
ent.com
504-362-8368 • 888-720-8368 YOUREVENTDELIVERED.COM
504-362-8368 • 888-720-8368
PROJECT DESCRIPTION
John Barousse Design was hired to
update the identity of an aging family
business, which already had a martini
glass as their long-serving logo. The glass
was a “must-keep” for the client, so we
came up with a hip, fun way to integrate
the glass with the Company’s name and
web address.
In the process of designing new identity,
John developed the positioning state-
ment, “Your Event Delivered,” which then
became the Company’s web URL and
lead marketing slogan.
Following the launch of the new Event
Rental identity, we were hired to design
trademarks for new affiliate companies
under the same “event” brand umbrella:
Event Fence and Event Restroom.
Trademark / Business Card
Additional Brand Logos
Restroom Trailer
Delivery Truck Design
Delivery Truck Implementation

Nationwide Restoration, LLC | Corporate Identity | Advertising | Direct Mail | Website | Environmental
NATIONWIDE
RESTORATION
866-417-1769
866-417-1769
NWRSLLC.COM
Nationwide
RESTORATION, LLC
JIM PITTMAN
Business Development
jfpitt3@yahoo.com
Cell: 504-583-5862
866-417-1769 | www.nwrllc.com
NEW ORLEANS ■ CHICAGO ■ ATLANTA ■ FT. LAUDERDALE
Is your disaster preparation
headed in the right
direction?
PROJECT DESCRIPTION
John Barousse was hired to create an
original identity for Nationwide Restora-
tion, a new company created to aid busi-
nesses in recovery after a disaster.
The Company’s account team and first
responders all travel in Hummer H2 SUVs,
so it was of primary importance that
the corporate identity impart a feeling
of “toughness” and urgency and look at
home on the SUVs.
The trademark symbol, using the four
arrows, is meant to imply a compass while
imparting a feeling of movement, action
and travel. The primarily yellow and black
color scheme implies “caution” with a spar-
ing use of bright red expressing urgency.
In addition to design, John Barousse cre-
ated the positioning statement “Disaster
Recovery at Work” and wrote the collateral
materials.
Original Trademark
Alternate Trademark
Business Card front and back
Vehicle Graphics
Website Design
Direct MailTrade Advertisement

W E B S I T E C A S E S T U D Y
East Jefferson General Hospital | Website | Corporate Intranet PROJECT DESCRIPTION
In 2008-2009, Barousse Design (BD)
was hired as the internet consultant
to East Jefferson General Hospital
(EJGH). BD led the in-house market-
ing team at EJGH in planning and
creative for their corporate intranet,
“Team Talk”, as well as the hospital’s
consumer-facing website. BD provided
all site organization, strategy, concept-
ing, design and implementation. oth
sites were built using the open-source
Joomla CMS.
www.ejgh.org
ejgh.org homepage
Team Talk Intranet homepage

East Jefferson General Hospital | Foundation Website PROJECT DESCRIPTION
In 2011, Barousse Design (BD) de-
signed and produced an HTML/CSS
website for the EJGH Foundation’s
campaign to fund a new Cancer Treat-
ment center.
http://www.ejgh.org/capitalcampaign
ejgh.org/capitalcampaign homepage
Inner page

East Jefferson General Hospital | Website | Corporate Intranet PROJECT DESCRIPTION
In 2010. Barousse Desgn (BD) was
retained by EJGH as an internet
consultant to strategize, design and
implement a website for communicati-
ing to physicians who practice at the
hospital. BD named the website “EJ
InforMD” and led the team in creat-
ing editorial content. BD designed
the website as a blog powered by the
Wordpress open source CMS.
After 2 years of running the program,
EJGH shut it down in November 2012.
ejghinformd.com homepage
ejghinformd.com feature

St. Bernard Parish Hospital | Website PROJECT DESCRIPTION
Based on experience with the EJGH
projects, Barousse Design was hired in
2012 to design and produce a Joomla-
based website for the brand new St.
Bernard Parish Hospital. Barousse
Design managed the content organiza-
tion and copywriting, and designed
and coded the site as well.
www.sbph.net
sbph.net homepage
Internal page

Stewart Enterprises, Inc. | Website PROJECT DESCRIPTION
In 2012, working as a contractor to
Bent Media, Barousse Design led the
creative team in the complete overhaul
of Stewart Enterprises’ corporate web-
site. As creative director, project lead,
and designer, John Barousse lead the
Stewart Enterprises in-house market-
ing department in the reorganization
and creative approach to their site.
Barousse Design produced all of the
strategy, architecture and design for
the new site, supervised the produc-
tion and trained the staff at Stewart
Enterprises in the Joomla CMS.
stei.com homepage
Internal page

St. Andrew’s Episcopal School | Website PROJECT DESCRIPTION
Barousse Design architected, designed
and built a new website for St. An-
drew’s Episcopal School.
The site features an upper-level
intranet navigation bar, a marketing
slider, a dynamic calendar driven by
Google calendars, document manage-
ment, and photo galleries.
As a parent of a St. Andrew’s student,
John Barousse donated this site to the
school, pro-bono.
John also photographed, wrote and
designed a new print viewbook.
www.saesnola.org
saesnola.org homepage
Internal page
Print Viewbook

Hospitality Enterprises | Website PROJECT DESCRIPTION
Barousse Design architected, designed
and built a new website for the brands
of Hospitality Enterprises. The Compa-
ny’s website, bigeasy.com, presented
a unique challenge, since the general
public is mostly familiar with the indi-
vidual companies owned by Hospitality
Enterprises. Barousse Design designed
a clever “portal” website via bigeasy.
com that brought all of the brands
under one website and gave them all a
The current version of the website at
www.bigeasy.com has been taken over
by another vendor and is no longer
representative of our work.
bigeasy.com homepage mockup
Internal brand page

Miscellaneous Website Projects | Websites Through the Years PROJECT DESCRIPTION
Since Barousse Design has been
designing websites since the advent
of the Netscape browser, many of our
sites are no longer online. This page
represents some of the many sites
we’ve designed throughout the years.
Columbia Business School Website Columbia Business School Website
Metairie Park Country Day School Website

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