1. COSPL Y
A
Presented By:
Joey
Kokilan
Vencent

2. W tis Cospl y?
ha a
• Cosplay (kosupure in Japanese )  Costume Play”
• Origin  Japan
• It is a type of performance art that the participants
dress up with costumes and accessories to represent
a specific character.
• Cosplay is one of the subculture

3. Chaa er ic
r ct ist
• Cosplayers imitate their favorite characters.
• Cosplay also include crossplay which
participants imitate the characters of
opposite sex.
• The styles of cosplay are highly depending
on the geographical factor.
• In Japan  Anime or Video
• Western Countries  Sci-Fi Characters or
Renaissance Characters

4. Infl
uence
What influence Cosplay?
• Video game, comic book, anime, fantasy
movie, manga, graphic novel and etc.
• Cosplay Community
What Cosplay influences the society?
•Cosplay could influence next generation
fashion trends around the world.
•Cosplay may influence the interest of the
society in the coming future.

5. Cosplayer
E ion
mot Audience
• Happiness and Joyful • Happiness and Enjoy
• Satisfied and Excited. • Annoyed and Uncomfortable
• Sadness • Embarrassment
• Cool
expression
• Cosplayers make real expressions for their
personalities.
• They experiencing the character that they
admire such as the personalities.
• They are expressing the passion onward
cosplay.

6. Socia issues
l
• In Malaysia, there are so control compare to other countries like
Japan and United States.
• Cosplayers are also not allowed to wear sexy costume due to the
culture of Islamic.
• Crossplaying is not usual to be seen in Malaysia because
Malaysian may not accept the cosplayers imitating the characters
of opposite sex.

7. Tr a
aget udiences
Demographic
• Age: 14-24 years old
• Generation: Generation Y and Z
• Gender: Both
• Income: Normally from parents/ some part time jobs
• Occupation: Students

8. Tr a
aget udiences
Psychographic
Attitude
• They wanted to bring the character of animate to
reality.
• They want to improve their imitation skills through
their experiences.
• They wanted to get indulge in fantasy world.
• They believe that the characters from the comic
books, anime, games, and movies have spirit and they
just follow the spirit and play roles of the characters.

9. Tr a
aget udiences
Lifestyle
• They see anime and video game as their lifestyle centre.
• The lifestyle of cosplayers is actually quite similar to the
peoples who didn’t involve in cosplay.
Interest
• They like to play video game, watch animate and fantasy
movie for more understanding about the characters.
• They will also like to research on the characters that they
wish to imitate in order to reach the level of professional.

10. communicaion messa
t ge
• Cosplayers are delivering non-verbal communication process
through their costume.
• Cosplayers communicate the specific message of the characters
they represented by imitate the characters and acting the
characters through attitude, mannerism and body language.
• They wanted to communicate the messages of how they love and
respect the characters.
• They are actually promoting the cosplay culture.

11. Pr iona maer l
omot l t ias
• Cosplay Community
• Website
• Social Network
mer ndises
cha
•Costumes
•Accessories

12. Publ r ct
ic’s ea ion
Followers and People who Like Cosplay
• They enjoy watching other people cosplay.
• They may like to take photo with the cosplayers.
• They will observe the cosplayers’ costumes, accessories,
attitude, body language and etc and discuss with their friends.
• They start guessing what the characters that the cosplayers
representing.

13. Publ r ct
ic’s ea ion
People who Hate Cosplay
• They will feel embarrassing when seeing people cosplay.
• They will point at the cosplayers and laugh at them.
• They start criticize the cosplayers with bad words.
• They start asking questions like “What’s is their costumes
for?”, “What happening in this place?” or “Why are they
wasting money and time on this?”.
• Cosplay is horrible and they feel like killing the cosplayers.

14. THANK
YOU

15. • http://www.youtube.com/watch?
v=AONFkBhWiv4