A campaign I put together with a group of two others during a public relations class at Middle Tennessee State University

1. “BUILDING A COMMUNITY”
Joey Dye
Edric Hammond Brensey
Thompson

2. THE PROBLEM
What is the problem?
• Complete College Tennessee Act 2010
• Funding formula has changed
• Based on retention/graduation rates

3. THE RESEARCH
 Primary
 Convenience Survey
 Secondary
 MTSU enrollment management strategic plan
 Exemplary school websites

4. CAMPAIGN THEME
 “Building a Community.”
 Mission Statement:
 The mission of the School of Journalism is to give
students a strong foundation in communications by
providing them with relevant learning experiences that
will enhance their ability to accomplish future goals and
aspirations.

5. GOALS
 Raise the retention and graduation rates within the
school of journalism.
 Enhance school of journalism’s reputation
 Build a culture of engagement between internal and
external publics

6. PUBLICS
 Current SOJ students
 SOJ faculty/staff
 MTSU student body as a whole

7. TACTICS
 Elite
 Open House
 Game Day
 Merge
 Dean Welcomes Finals

8. SOJ ELITE
o Modeled after the MTSU Ambassadors Program
o Three students from each concentration in the SOJ
o Students will serve as representatives and hosts for SOJ
o Students will be well informed about the history and
current standing of the SOJ
o Students will attend campus functions and events

9. OPEN HOUSE
 Ability to meet the dean
 Be introduced to faculty and staff
 Allow networking opportunities
 Refreshments provided
 Sign in to receive student information
 Provided information from School of Journalism and
local businesses
 Able to see what all is offered
 Encouragement to start the academic school year
 Mass Communications lobby

10. OPTIONAL GAME DAY
 Building student, faculty, and staff relationships
 Attract approximately 275 students
 Use student organization volunteers
 Refreshments provided
 Partner with Best buy to provide televisions and Wii
gaming system
 Reinforce sense of community
 Encouragement to finish the year on a high note

11. MERGE
o An organization for students from all School of
Journalism concentrations
o Based off Recording Industry Fraternity
o Purpose:
o Networking opportunities
o Experiential learning
o Mentor students
o Reinforce community among concentrations

13. WEBSITE REMODEL
o Survey reveals students are not receiving adequate
information
o Exemplar research used to come up with School of
Journalism website remodel
o Changes include:
o Drop-down menus
o Removing dense text
o Adding graphics (photos, videos, etc.)
o Adding events section
o Including links to social media sites
o Revamp organization websites
o Sign-ups on website

14. WEBSITE COMPARISON
 MTSU School of Journalism
 Model Website

15. DEAN WELCOMES FINALS
 Five minute talk to classes about college and final
exam experiences
 Pass out snacks and candy to classroom
 Will happen the week prior to finals

16. SUGGESTIONS
 Advising Suggestions

17. ADVISING SUGGESTIONS
 Open advising for freshmen and sophomores
 Assigned advisor upon candidacy
 Begin preparing for the semester earlier

18. LOW END BUDGET
Open house
Flyers 500x.21 105
Decorati
ons 20x.67 13.4
Food
Chips 11x5.78 63.58
Crackers 10x6.50 65
Drinks 300x.78 234
Bags 500x.23 115
Photo
Booth 595
SOJ Elite
12x50 600
Dean Welcomes
finals
Little
Debbie 250x0 0
Candy
33.72+4
4.90 78.62 78.62
Subtot
al
1507.0
2
Taxes 146.93
Total 1653.95

19. HIGH END BUDGET
Open house
Flyers 500x.21 105
Decorations 20x.67 13.4
Food
Chips 11x5.78 63.58
Crackers 10x6.50 65
Drinks 300x.78 234
Bags 500x.23 115
Photo Booth 595
SOJ Elite
12x50 600
Game Day
Flyers 250x.21 52.5
Decorations 35
Food
Chips 11x5.78 63.58
Crackers 10x6.50 65
Cookies 4x18.72 74.88
Candy
33.72+44.
90 78.62
Granola Bars 16x4.98 79.68
Drinks 300x.78 234 674.64
Games
Cards 21.39
Board Games 47.35
Printed Money 500x.13 65
Prizes
Winner Gift Cards 125
Gift Cards 250
Computer
Package 3x349 1047
Calculator 2x124.97 249.94
Adobe Creative
Suite 2x399 798
Refrigerator 139
Wii U Game
Package 329
Ipad 499
Misc 500 3936.94
Dean Welcomes finals
Little Debbie 250x0 0
Candy
33.72+44.
90 78.62 78.62
Subtota
l 6339.84
Taxes 618.13
Total 6957.97

20. EVALUATION
 Compare fall 2014 graduation and retention rates
with graduation and retention rates for fall 2013
 Survey students
 How many applicants received for SOJ Elite
Program
 How many attended the open house

21. “BUILDING A COMMUNITY”
Joey Dye
Edric Hammond Brensey
Thompson