Cradle The Future - Joel Svedlund - JCI ECM 2010
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An introduction to Cradle thinking by Joel Svedlund, member of Cradlenet.se.
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Cradle The Future - Joel Svedlund - JCI ECM 2010
- 3. Cradle thinking Joel Svedlund What is the problem – really? photographers: David Liittschwager & Susan Middleton joel@svedlund.info
- 4. Cradle thinking Joel Svedlund What is the problem – really? photographers: David Liittschwager & Susan Middleton
- 5. Cradle thinking Joel Svedlund Cradle-to-Grave legacy - We are designing and marketing waste! joel@svedlund.info
- 6. Cradle thinking Joel Svedlund For more on this topic... joel@svedlund.info
- 7. Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD! joel@svedlund.info
- 8. Remaking the waywe make things William McDonough Michael Braungart Cradle thinking joel@svedlund.info Joel Svedlund
- 9. Cradle thinking Joel Svedlund Oh what a waste! joel@svedlund.info
- 10. Cradle thinking Joel Svedlund Rethinkgreen! Efficient vs Effective joel@svedlund.info
- 11. Cradle thinking Joel Svedlund Rethinkgreen! Eco-efficient joel@svedlund.info
- 12. Cradle thinking Joel Svedlund Rethinkgreen! Eco-effective joel@svedlund.info
- 13. Basic principles Waste = Food Solar Energy EmbraceDiversity Cradle thinking joel@svedlund.info Joel Svedlund
- 14. Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD!
- 15. Two material cycles Biological Nutrient Waste in each step is nutrition to the next Cradle thinking joel@svedlund.info Joel Svedlund
- 16. Two material cycles Technical Nutrient Waste in each step is nutrition to the next Cradle thinking joel@svedlund.info Joel Svedlund
- 17. Two material cycles Technical Nutrient Biological Nutrient All wastesupplies nutrition in bothcycles Cradle thinking joel@svedlund.info Joel Svedlund
- 18. Cradle thinking Joel Svedlund Cradle to Cradle LESS BAD IS NOT GOOD!
- 19. Cradle thinking Joel Svedlund Business opportunities New businesmodels New materials New products Closed loop systems Rental/leasemodels Material tradeexchanges Recycling chain services New ”green” customerdemands New design services New systems knowledge Materials chemistry joel@svedlund.info
- 20. Cradle thinking Joel Svedlund Business opportunities GessnerClimatexLifecycle 100% biodegradable, non toxic textile joel@svedlund.info
- 21. Cradle thinking Joel Svedlund Business opportunities CabotNanogel 95% air, fullyrecyclablesilicates joel@svedlund.info
- 22. Cradle thinking Joel Svedlund Business opportunities Herman Miller Mirra Severaltechnical material flows joel@svedlund.info
- 24. Cradle thinking Joel Svedlund Business opportunities WetWomen’s Surf Wax A biodegradable, non toxicwax joel@svedlund.info
- 25. Cradle thinking Joel Svedlund Who is needed? Architects Sales managers Business developers Designers Entrepreneurs Productionengineers Biologists Customers and users Innovators Mechanicalengineers Chemists Material scientists joel@svedlund.info
- 26. Cradle thinking Joel Svedlund The tools joel@svedlund.info
- 27. Cradle thinking Joel Svedlund The Power of Networking Cross-competencegroups With customers and users With suppliers Inspired by arts and culture Room for visionaryideas joel@svedlund.info
- 28. Cradle thinking Joel Svedlund Demand drives business Who pays your salary? Customerknowledge Customerco-development Long-term relationships joel@svedlund.info
- 29. Furtherresources Swedish C2C network: www.cradlenet.se Official C2C certifying agency: www.mbdc.com C2C Development agency: www.epea.com C2C Certification: www.c2ccertified.com Book: Cradle to Cradle – remaking the waywe make things Film: Waste = Food (available at Google videos) Cradle thinking joel@svedlund.info Joel Svedlund
- 30. Let’s Cradle! Thank’s for your attention! Joel Svedlund joel@svedlund.info
- 31. Let’s Cradle! Thank’s for your attention! Joel Svedlund, CradleNet.se joel@svedlund.info Cradle thinking joel@svedlund.info Joel Svedlund