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2. How to Construct
An Effective
Coupon Advertisement

3. The Purpose of a Coupon Ad is...
NEW Customers
2) To Bring Back OLD Customers
3) To Reward EXISTING Customers
1) To Attract

4. Components of an Effective Ad
1)
2)
3)
4)
5)
Offer
Logo
Statement of Business (Tagline)
3 Bullets of Information
Enhanced Address
LOGO
Statement of Business
• Benefit 1
• Benefit 2
• Benefit 3
Enhanced Address
VNE
V: Valid only with this coupon
OFFER
N: Not valid with any other offers
VNE
E: Expiration

5. Examples

10. HOW TO GET MAXIMUM RESPONSE
Here’s What Works (and doesn’t work)
FREE
1/2
OFF
$$
OFF
PKG
DEAL
%
OFF

11. Five Ways to Destroy a Coupon
1) Time Restriction (i.e. not valid on weekends)
2) New Clients Only
3) Must Present Coupon Before Estimate
4) Having No Expiration Date
5) No Area Code

12. Five Ways to Make a
Super-Effective Offer
Well, I can’t give all of the secrets today...

13. Call me to schedule a one-on-one
OR
Grab a magazine to share
with your referral

14. A great referral for Live. Save. Share.
• An independent, local business owner
• A restaurant owner
• A professional service business
i.e. Hair Salon, Dentist, Grocery Store

15. Joe@LiveSaveShare
704-726-9618
facebook.com/LiveSaveShare

16. Merry Christm
as!