1. OCR G324
Joe Garnett
3304
Aquinas College:
33435

2. Evaluation question 3:
What have you learnt from audience
feedback?

3. Examples of real audience feedback
Twitter has become an international phenomenon, even the soaps themselves have
twitter accounts. People can comment on anything they wish and start trending
topics.

4. Examples of real audience feedback
Many people comment on soaps, some of the favourites are Eastenders and
Coronation Street. If ITV see that people are talking about certain characters
they may give them more screen time, this could also happen about characters
that are not being talked about, to give them a higher profile.
Also, if certain storylines are given high praise, it gives the institutions ideas of
what people want to see.

5. My audience feedback
We did our audience feedback as a class, each
group or individual would show their product
(most of them were still in the editing stage)
and the rest of the class would comment on
them.
This was appropriate as these people are a key
part of my target audience (16-30, students, use
Twitter and Facebook)

6. My audience feedback
CU low angle shot of Archie (played by
Max) –
Many people said once Max had read
the text, the shot lingered for too long.
From this we edited down the shot from
about 7 seconds to 5 seconds, this
allowed max to pick up the phone and
read it, but still allowed audience to see
his emotion.

7. My audience feedback
The sequence of shots/storylines –
As we knew the storylines, it did not
matter which order they were in or
how they intertwined as we would
know what was happening, but
people in the class said that they
didn’t really have an idea of what
was going on.
To change this we put each storyline
one by one, with the main storyline
(cheating) first so that it could build
itself up. As the lighting was pretty
much the same throughout, it still
looked like the narratives were
happening at the same time.

8. My audience feedback
LS of Max and Emma walking –
Audience feedback also pointed out that this
shot also lasted for too long. It was not a
shot that needed to last for too long as their
was no dialogue or interaction.
We shortened the shot by taking away the
part when we first saw them walking.
Once Max and Emma had walked away from
each other, the class did not know if max had
walked straight to another character played
by tiff straight away or whether there was a
gap. We added a shot of max walking away
straight to the other character.

9. My audience feedback
BCU shot of murderer –
When people gave feedback they said that this
shot was too shaky and unstable.
To combat this we had to look if we had any
other footage of this shot, but they were also
shaky. Instead we had to shorten the clip and
then make what was left of it slow- motion, this
also gave the effect of the murderer thinking
carefully about what he might do.

10. My audience feedback
When Tiff and Emma collided –
In this part of the trailer, when Tiff was barged
into she made a noise, to show pain. Some of
the class said that the noise was not needed.
We tried it with both the noise and without,
we saw that without the noise it seemed more
realistic.

11. My audience feedback
Over the shoulder shot with the slap –
Unlike the previous shot, there was no sound
in this shot as the original sound of the slap
was no loud enough to here.
But, people in the class said the felt it would
have been better if there was a sound.
After watching it back a few times, we
decided to edit in the sound of a slap with
sound FX.

12. My audience feedback
The non-diegetic soundtrack –
The first soundtrack that we had chosen was a remix of many songs and lyrics, which
featured The XX, when my teacher had watched the trailer she pointed out that the
song had an offensive word which for some people can be seen as racist.
Because of this we immediately took out this song. We had many other ideas for
songs, such as Westlife – what about now. Instead we chose the song Higher love
originally sung by Steve Winwood, but a slower piano version of the song by James
Vincent McMorrow.

13. My audience feedback
The start of the trailer –
When editing our footage we did
no have any title cards at the
beginning to introduce the soap.
From the audience feedback we
saw that many people said we
should have title cards at the
beginning.
We then inserted title cards at the
beginning, we had created them on
Keynote. We used the E4 style of
American typewriter font and a
purple background. This informs
the people of what institution the
show would be on and the relevant
target audience.

14. My audience feedback
Title cards –
When the audience feedback indicated I should have title
cards at the beginning of the trailer, It gave us the idea to add
title cards within the trailer itself.

15. My audience feedback
Good range of
shot types
Storylines are
realistic
Other audience feedback
Title card at
end is clear link
to institution

16. Giving other people feedback
I did not just learn from others giving feedback on my trailer and
getting their perspective on the ideas and work, but I also learnt
from giving feedback to others. When looking at other peoples
trailers it is easier to see how adding transitions, slow-motion, or
how shots that are too long or short can change how each shot it
seen which then impacts on the soap as a whole
This helped me when further editing my soap trailer, I started to
look at my trailer from an audiences perspective, rather than my
view – I new the storylines, so when they were all slightly mixed
together it did not mater to me, but for the audience who do not
know the storylines, it did.
From watching other peoples work I also gained ideas and thoughts
on what I should include and not include.