Google 360° virtual business tour Dentistry

1. Google 360° Tours
Healthcare/Dental
•Leverage Google 360° virtual
dental office tours to enhance the
prospective patient experience.
•Promote better ‘branding’ of your
dental practice

2. Who we are?
•Dew360° is a locally owned photography and
video enterprise operating in the KC metro
area for over 20 years.
•A local leader in producing 360° virtual tours
for businesses (retail, industrial, health, finance)

3. The importance of
‘branding’ your dental
practice..
•Approximately 90% of consumer purchases
is based on emotional fulfillment…or in the
case of choosing a dentist..’anxiety mitigation’
•It takes only a few seconds to draw a sub-
conscious conclusion…either positive or negative
•.Whilst previously most perspective dental
patients made decisions on ‘word-of-mouth’
recommendations from friends/relatives, more
and more, consumers will validate input from
practice websites or Google searches.
•360° virtual tours allow clients to ‘experience’
your dental practice.
Emotions
Brand ‘Experience’
First Impressions

4. An example of a lackluster
experience v. a positive
experience
Scenario: Bob an IT engineer with Sprint
has been recently re-located to the KC
Metro area. In addition to finding a new
home, his
wife, Karen is now looking for a reputable
dental practice for the family (2 children).
The eldest child Ronnie, now requires
orthodontia work.
Karen is enjoying her morning coffee while
conducting a ‘Google’ search for a local
practice.
Search
1
Search
2

5. Which search grabs the
potential new customer’s
attention?
The experience of many retail, healthcare and
other businesses would likely confirm your
own findings…
Additionally, market research has shown that
business websites are viewed on average 3
times longer than websites without 360 virtual
tours.

6. How does it work?
• Our trained local 360° photographer
specialist arranges a meeting with the
practice stakeholders to discuss which
parts of the office require ‘highlighting’,
Based on our experience healthcare
premises should emphasize, ‘people’,
‘places’ (within the office) and ‘things’, e.g.
the dental chairs, instruments, apparatus.
• Once approved, the photographer will
normally require approximately 2 hours on
site.
• Care is taken to coordinate with the
practice to minimize disruption.
• Within 1-2 weeks a finished file may be
reviewed, approved and uploaded
immediately to the practice website.

7. How to arrange an
informational discussion?
We may be reached on:
dewey@deweychapmanphoto.com
+1 816 842 3111