1. Joe Cartaya
South Miami, FL 33143
Phone: 786-201-9701| Email: Joecartaya@gmail.com
SUMMARY OF PROFESSIONAL QUALIFICATIONS
 Accomplished in Forecasting & Budget Development.
 Excelled in Product Development & Line Building.
 Conducted Market Activation & Segmentation.
 Performed Competitive Intelligence/Threat Analysis.
 Highly organized, versatile, constantly meets deadlines, excellent follow up and solves problems effectively.
 Channel Development Strategies.
 P&L Management/Accountability.
 Exposure to Event & Trade Show Marketing.
 Experienced in small lean environment as well as more complex role within large corporate structure.
 Manage, support and maintain relationships with team, accounts, and customer through personal investment,
integrity, and friendliness.
 Develop and implement annual marketing/advertising allocation plan.
EDUCATION
Shoreline Community college Washington
Business administration 2001-2002
Miami Dade College,Miami, FL
Architectural Engineering 1999- 2001
CAREER EXPERIENCE
ProdecoTech Oakland Park, Florida
Senior Regional Sales Manager 2015-Present
 Implement and train on key business solutions including the new CRM software Salesforce for Sales and
Customer Service.
 Resolve brand direct selling conflict with dealer centric distribution of online sales through multiple e-commerce
channels.
 Accountable for sales momentum and brand development of ProdecoTech and implementation of national brand
strategies to build brand equity and awareness.
 Recruited on to implement, train, and structure a newsales division within a progressive US manufacturerof electric
bicycles.
Pryde Group Americas Doral, Florida
Division Manager 2010- 2015
 Reports directly to the VP of Sales & Marketing, develop a strategic brand and business-line vision, partnered with
finance, logistics and global brand teams to harmonize efforts across an international organization.
 Secured over 60% of forecasted sales and pre-booking by developing strong relationships with over 45% of the
retail base serviced.
 Conceptualize, launch and successfully manage innovative programs to drive pre-booking increases in-line with
aggressive overall sales/profitability goals.
 Lead positioning and communications strategy, collateral/promotional design and end-to-end execution for highly
successful lead-generation and business development events including Surf Expo Outdoor Retailer and other key
trade shows.

2.  Accountable for sales momentum and brand development of NP Surf and implementation of national brand
strategies to build brand equity and awareness.
 Forecast monthly sales and purchases using a rolling forecast for inventory to maintain minimum amount of capital
employed.
 Responsible for the effectiveness of inside and outside sales representative’s performance and accountability
utilizing transparent and attainable goal setting management practices.
 Analyze industry market trends, research competitive analysis of products and established all products pricing and
positioning in various markets.
T-Mobile USA Plantation, Florida
Sales Trainer 2006- 2009
 Trained store managers in their development of monthly detailed business plans for each assigned location.
 Managed and tracked progress against plan, communicating progress and opportunities with store managers and T-
Mobile leadership.
 Created tools and/or training solutions to address and bridge gaps in knowledge competency and skills, as well as
implementing formal T-Mobile training programs.
 Coached for content and skill improvement at the manager and representative level.
 Developed and managed positive business relationships with assigned retail locations within my market.
 Performed trainings for the Launch of the HTC G1 first Android device ever on T-Mobile’s network.
ACTIVITIES
 Kiteboarding, Paddle Boarding, Inventing
SKILLS
Computer: Proficient in Microsoft Excel, Power Point, Outlook and Sales Force CRM
Languages: Bi-lingual English/Spanish
Accounting Software: Navision a Microsoft software, and QuickBooks