Introduction to Instagram Training Class at Keefe At Night, Framingham, MA

1. INSTAGRAM 101
Jody Krasner Gladstein
JKG Social Media

2. Jody Krasner Gladstein
JKG Social Media
jodykgladstein@gmail.com
linkedin.com/in/jodykgladstein
instagram.com/jkgsociamedia

4. Instagram is a photo-sharing
social media app that allows
users to take and upload
photos from their smartphone
camera, add filters, captions
and location info and then
share them with "followers."
Walden Pond 2015

5. On its release in 2010, Instagram
was initially an outlet for creative
types and trendsetters wanting to
post pics. But it quickly exploded in
popularity to become one of the
leading social media apps for
iPhone and Android, and was
purchased by Facebook in 2012 for
$1 billion.

6. And, as of recently, users can share
up to 15 seconds of video with their
followers as well as photos.

7. Posts containing #selfie has grown to
212,608,868 posts!
Siam Paragon Mall in Bangkok, Thailand is the
most geotagged place on Instagram; Times
Square, NYC is a close 2nd.
Taylor Swift (@taylorswift) is the most followed
person on Instagram.
Top 10 Hashtags (as of October 2015): #fashon,
#friends, #smile, #like4like, #instamood, #family,
#nofilter, #amazing, #style and #sun

8. You have the option of taking a new photo
using Instagram’s in-app camera feature, or
can upload a shot you've prepared earlier
from your camera roll or photo gallery.
How Does It Work?

9. Then, choose from one of 19 filters to
enhance your photo – everything from
sepia and black and white tones, to
vintage-looking borders and frames.
Filters

10. Hit ‘Like’ (or double tap) to show
you approve of a photo, or
‘Comment’ if you've got something
to say. You can address comments
directly to other users by typing @
followed by their username.
Engagement

12. Finding People
You Know
Instagram can help you find and
follow your Facebook friends
and phone contacts who are
already on Instagram.

13. Finding Other Users
Find other users through the
Explore tab. “Discover New
People” to see accounts
that you might like, based
on your preferences.
“Explore Posts” to see
images that a large number
of Instagram users have
liked.

14. Finding Your Interests
You can find people
by their name or their
Instagram username.
To find certain subjects,
trends and interests, you
can also do hashtag searches.

16. My Fave Instagram-
Related Apps
Regram, Repost, Regram 7: Allow you to reshare your favorite
Instagram pictures.
Fused, Snapseed, Slow Shutter Cam: Enhance your photos with
cool tricks.
Overgram, Over, PhotoWonder: Add overlays and words to your
images
PicFrame, InstaCollage, Pic Collage: Let you combine multiple
photos into one image.

17. Is It Safe?
Although your Instagram account will be
public by default – meaning any other
user can see your photos and subscribe
to your posts – you have the option of
changing it to private.

18. Should I Use It For
My Business?
Instagram isn't only for
businesses with visually
appealing products or big
brands. ANY business,
small/big, unsexy/cool,
should consider using it.

19. Show Off Your Swag

20. Share Celebrations

21. Highlight Your
Awesome Staff

22. Run Contests