A Life for TM?
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Slides of keynote by Jochen Hummel, founder of TRADOS, about future of Translation Memories at GALA, March 28, 2011 (www.gala-global.org).
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A Life for TM?
- 1. A Life for TM?GALA 2011 Layout inspired by “History of the Button” by Bill DeRouchey
- 2. This slide deck was presented as the keynote on March 28, 2011 at GALA (www.gala-global.org). It has been slightly adopted. The font was changed to Times, since Slideshare did not support the original font TC Century NewStyle Light. Animations have been removed. I have also added some gray narration boxes to provide context where I felt necessary. I have listed links and copyrights in the lower right corner of each slides. I am sorry if I have missed some. If so, please let me know. I am also happy about comments, criticism, or praise. Have fun! Jochen Hummel jochen@esteam.se
- 3. work in “Joe” at live in Jochen Hummel CEO of
- 4. CEO & Founder of © Metaversum GmbH
- 5. SciFi can trigger innovation. Or putting you too far ahead of time. Energie! © Paramount Pictures
- 6. I believed my first computer could already do text-to-speech. “The computer learns to speak.” Sharp MZ80K — www.old-computers.com
- 7. My “Diarios de Motocicleta” Facebook Page: Transcontinental Tour 1982
- 8. VNET .dcf :gml. :BookMaster. © International Business Machines
- 9. TRAnslation DOcumentation Software © SDL plc.
- 10. 1990
- 11. 1992
- 12. How to doFuzzy Matching on a20-year-old PC?
- 13. Index parts of sentences
- 14. …and on a15-year-old PC? © SDL plc.
- 15. Sparse Matrix © C-DAC 2008
- 16. But what made TRADOS reallya household name?
- 17. Vision Facebook Page: Transcontinental Tour 1982
- 18. Technical Innovation paired with Biz Model Innovation
- 19. iPod combined with iTunes as a sample for disrupting an industry with tech and biz innovation. + © Apple Computers Inc.
- 23. Only1 out of 8 game translation agencies asked for CAT tools! www.loekalization.com/mistakes.html
- 24. “[TM is an] overly simplistic technology[from the] 80’s[that has]hardly advanced since then.” Jaap van der Meer, “Translation Leaks”
- 25. Leaders are not interested in disruption Picture www.businessethics.com
- 26. 3 areas for innovation Recycle words Retrieve larger chunks Simplify workflow Picture www.ccc-olsen.com
- 27. Placeables Terms Mr. Smith opened the conference at 230 pm. Herr Smith eröffnete die Tagung um 14:30. AutoSuggest Term Extract Subsegment Matching
- 28. (S)MT has crossed the chasm © Google
- 30. “…there isn't that much more data in the world that we can use.” Graphic © Asia Online Pte Ltd – kv-emptypages.blogspot.com/2011/01/end-of-road-for-more-data-better.html
- 31. At the EU we do not translatewe… Picture DER SPIEGEL 9/2011
- 32. …quote!
- 33. sentences n : 1 traditional TM data model www.iconarchive.com
- 34. Would you use a TM to translate these changes?
- 35. change TM data model 1 : 1 Retrieval in variable length and context Document changes reflected in TM Lower Total Cost of Ownership (TCO) www.icomarchive.com
- 36. Translation memories are theasset!
- 37. Translation and QA Costs Process Costs Translation and QA Costs deploy TM Process Costs Translation and QA Costs Gain
- 38. $1.000 projects executed over a global supply chain Picture www.lsi-net.au
- 39. Exceptions can make workflow complex. Workflow executed several times over the supply chain. Transparency not always desired. Chart removed by author’s request Waterfall. Very complex! Link removed by author’s request
- 40. Scrum
- 41. Self-organizing Teams Small Tasks Short Iterations Pullinstead of Push agile localization “Kanban and Scrum”, www.infoq.com
- 42. TM should play a similar role as a central repository in sw development. JIRA ©Atlassian Pty Ltd – Subversion ©Apache Software Foundation
- 43. Online central document-based TM, feeding into an RBMT/SMT hybrid, and Scrum/Kanban style workflow. Porsche 918 Hybrid © Porsche AG
- 44. …and the biz model innovation?
- 46. one more thing…
- 47. language technology business association
- 48. www.ltba.org
- 49. Thank you! m: jochen@esteam.se t: @JochenHummel l: Berlin-Mitte
Editor's Notes
- I