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Social Media and Your Organization Jocelyn Harmon Director of Nonprofit Services, Care2
Today’s agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are social media?
What Are Social Media? ,[object Object],[object Object],[object Object],[object Object]
Different from mass media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s online anyway? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are they doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget about email  and search… ,[object Object],[object Object],[object Object],[object Object]
So what? Who cares?
Social media is mainstream! ,[object Object]
So what ? Who cares? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you do it?
[object Object],[object Object]
Before diving in, do your homework.
Profile your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile your organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile your organization ,[object Object],[object Object],[object Object],[object Object]
Tools you can use
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Websites ,[object Object],[object Object],[object Object],[object Object]
Example
Example
Example
Email ,[object Object],[object Object],[object Object],[object Object]
Example
Example
Blogs – Use them to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example
Video – Use it to: ,[object Object],[object Object]
Twitter – Use it to: ,[object Object],[object Object],[object Object],[object Object]
Example
Example
Example
Social Networking Sites –  Use them to: ,[object Object],[object Object],[object Object],[object Object]
Example
If you build it.  They won’t come!
Don’t forget to syndicate your content.  ,[object Object],[object Object]
Getting started
Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting started ,[object Object],[object Object]
Learn from the best
Resources for You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with me! ,[object Object],[object Object],[object Object]

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The arc workshop 8.20.21

Hinweis der Redaktion

  1. Great! Can you expand on how to use Search and email (eblasts, etc) to recruit new advocates or promote support for an advocacy issue? Can you show an example, maybe from one of the VHAs ( if you don’t have one I think I can find one of NAMI’s eblasts). What about your webpage? One of the key points that the presentors made in VT is that if you can do nothing else, keep your webpage current and changing to keep visitors coming back to find what is new. For some small agencies, that may be all that they have staff or volunteers to do.