More Related Content Similar to Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides Similar to Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides (20) More from Jocelyn Harmon (17) Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns Slides1. Bridging Your Direct Marketing and Social Media Activities for Fundraising Success Jocelyn Harmon, Roz Lemieux & Evan Parker 7. So who should you pay attention to and how ? Editor's Notes You knew who your major donors were… Pyramid is getting mushy Can’t really assume that social media engaged donors are at the bottom People who are only are not likely to be the middle donors Great equalizer