2. HARRODS IS DESIGN 2014
ZAHA HADID TAKEOVER
Areas for
improvement
Installations
Pop up shops
/ cafes
Promotion
throughout
store
Interactive
areas
MAP CONCEPT
RED LINE FLOOR GRAPHIC
COLLABORATIONS
HANGING SIGNAGE
FRAMED PRODUCT STORIES

3. 2014 WHAT EVERYONE ELSE WAS DOING
WINDOW PROJECTS
COLLECTIONS
WORKSHOPS
PRODUCT LAUNCH
COLLABORATIONS
EXHIBITIONS
DESIGN CAFES - DESIGN JUNCTION LONDON UNDERGROUND THEME
POP UP SHOPS - HAY MINI MARKET @ SELFRIDGES
TOPSHOP, TOM DIXON, DONNA WILSON
CUSTOMISING CHAIRS @ DESIGN JUNCTION

5. CONCEPT

6. HOTSPOTS 2ND FLOOR / 3RD FLOOR

7. HOTSPOTS 2ND FLOOR / 3RD FLOOR
LIGHT BULBS TO HANG OFF GRID OR PANEL ON
THE TOP OF FRAME

8. FLOOR GRAPHIC / SIGNAGE

9. SIGNAGE / GRAPHICS - JO
POLAROID STYLE LIGHT
BOXES, MECHANO
THEME SIGNAGE

10. STORE WIDE DESIGN TRAIL
WALL LIGHTS AND SIGNAGE AROUND THE
STORE TO CREATE MORE INTEREST IN
DESIGN FESTIVAL

11. WALK THROUGH INSTALLATIONS – LIFT LANDINGS

12. DESIGN A SPACE – EYGPTIAN ESCALATOR
PROPOSE A SPACE/ SHELL TO A
DESIGNER – FAKE SHOP
WINDOW ON THE EGYPTIAN
ESCALATOR
BRANDING

13. TECHNOLOGY
INTERACTIVE 3D PRINTING WORKSHOP COULD THIS RUN
THROUGH TECHNOLOGY ONTO EGYPTIAN OR LIFT LANDING.

14. ESC 5 GROUND FLOOR
OCCUPYING A HIGH PROFILE AREA ON GROUND FLOOR WOULD HELP DRIVE TRADE
UPSTAIRS AND RAISE THE PROFILE OF LDF

15. ESC 5 - POP UP SHOP
POP UP SHOP , ESC 5 SPACE SELLING TAKE AWAY ICONIC DESIGN ITEMS.

16. POP UP SHOP
SHOWCASE TO BE BORDERED UP AND CREATE A NEW SHELL FOR SELLING
TRANSFORM THE SPACE COMPLETELY

17. INTERACTIVE AREA
Use the # and
your photo will
be printed and
added to the wall

18. EXTERIOR POP UP / FEATURE

19. EXTERNAL INSTALLATIONS

20. EXTERIOR POP UP / FEATURE
Prices for converting a shipping container vary widely according to the
specifications required. These include…
Buying or renting?
 Hiring a food and drink company or utilising in store facilities?
Level of finish?