4. NEW AOL FEMMES: A COMPREHENSIVE SITE FOR MODERN WOMEN
Phase I: launched May 25, 2009; Notre Famille & Cuisine launching end of July 2009
• Streamlined design affording easier use and uncluttered UI.
• Integrated partner content -- dating, diet, horoscopes, diet and
more.
• Enhanced photo gallery, and promotional tools allowing more
cross promotional recirculation opportunities.
• Original and partner women’s lifestyle original content and
products.
• Increased consistency with AOL brand and global web experience.
4
5. NEW AOL FEMMES: SFR AOL FEMMES VERSION
First phase of AOL Femmes for SFR launched on June 25, 2009
5
6. NEW AOL FEMMES: AMOURS
MAIN SUBCATEGORIES:
• Couple, Psycho & Sexo: mix of original expert articles and
photos galleries.
• Custom tests and quizzes in partnership with Anxa, the
market-leading quiz provider.
• AOL Rencontres: Dating powered by Meetic (new version to be
launched in July). Includes a broad range of original dating,
relationships and advice content.
• Expert blogger: Garance Doré, famous French blogger,
specializing in fashion and love.
6
7. NEW AOL FEMMES: ASTRO
• Produced in partnership
with Astrocenter.
• Daily personalized
horoscope content.
• Mixture of free and
premium content.
7
8. NEW AOL FEMMES: BEAUTY AND FASHION
MAIN SUBCATEGORIES:
• Includes make-up, hair, perfume and
beauty and fashion information.
• Mix of original expert articles and photo
galleries.
• Expert blogger: Hélène Legastelois,
make-up specialist.
8
9. NEW AOL FEMMES: DIETING
MAIN SUBCATEGORIES:
• Diet and slimming: original articles and photo
galleries.
• Dieting: personalized diet program in partnership
with Le Diet.
• Expert blogger: Mariem Fron, press journalist
specializing in fashion and parenting.
9
10. NEW AOL FEMMES: CUISINE
• New site launching mid-July in
partnership with Allrecipes.fr,
featuring one million recipe
database.
• Focus on recipes for quick daily meals
as well as more elaborate dishes for
special occasions.
• Allrecipes is a market-leader across
the EU and produces an excellent
blend of recipes and more in-depth
editorial.
10
12. TREND IN WOMEN’S AUDIENCE ONLINE
Worldwide Women’s audience is increasing 30% YoY. Female population across all age groups is
growing in France with the 55+ age group exhibiting the highest increase.
Age Breakdown of Females 15+ (Total UVs in millions)
WORLDWIDE Women Internet Audience
Worldwide showing tremendous
YoY Male Female YoY growth: Women online have
increased by 30% with the highest
+9% 67 55+ 52 +11% growth is observed in the under 35
age group.
+29% 214 35-54 184 +26% Significant growth in Women Online
in France: Female internet audience
in France is growing by 23%,
+41% 331 15-34 275 +37% compared to 8% and 18% in UK and
DE respectively.
+33% 612 Total 510 +30%
55+ females in France exhibiting
highest growth and engagement:
Increasing YoY by 35%, 55+ French
women have the highest minutes
per visitor and page views per visitor
compared to all other age groups in
France or Worldwide
+57% 4.5 55+ 3.5 +35%
64% of women in France use the
internet: Although most women are
+35% 7.1 35-54 6.8 +20% light or moderate users, the internet
reach is expanding among women
+11% 7.8 7.3 +20% in France.
15-34
+16% 19.3 Total 17.6 +23%
Source: ComScore, Key Measures Report, May ’08 vs. May ’09
Source: Europa TGI 2009 February; Percentages given are of respective countries’ women population, which is 25,962,000 UVs for France. Consumption is divided
into quintiles. Heavy usage is in quintile 1, moderate usage is classified for quintiles 2-4 and light usage is quintile 5. Non users are categorized separately 12
13. ONLINE ACTIVITIES
Majority of women online in France are using the internet for research and information
Online Activities Women in France (% UVs)
General Research 71% “When I need info
the first place I look 62%
is the Internet”
Banking/Personal Finance 31%
“To do my shopping
Instant Messaging 31% by Internet makes my 27%
life easier”
Academic Study 26%
“I tend to be influenced
by comments/reviews 10%
Listening to Radio 21%
online”
Email 20%
Downloading Music (paid for) 17%
Online Auctions 17%
French women predominantly using the internet
for General Research: Although online
Social Networking 16%
communications, social networking and shopping
are increasingly becoming popular in France, the
Uploading/Sharing Photos 15% internet is currently heavily used for research and
information purposes and other functional uses
Watching Video Clips 15% such as banking and academic study.
Making Internet Voice Calls 13%
Working From Home 10%
Source: Europa TGI 2009 February; Percentages given are of respective countries’ women internet users, which is 16,525,000 UVs for France. 13
14. UV CONCENTRATION OF WOMEN ON LIVING CATEGORIES
Female audience in France has grown significantly across all Living categories (except Health) with
audiences increasing by over 100% in Lifestyles, Parenting and Fashion
May ’08
Jan ’09
Living Content Categories by Audience Size of Females 15+ (UVs), in millions May ‘09
83.4 14.3 16.5
Total Internet -3% +23% +8%
80.9 17.6 17.8
44.4 5.0 11.2
Health -1% -13% -1%
44.0 4.3 11.1
44.1 2.7 6.8
Lifestyles -1% +189% +6%
43.6 7.7 7.2
31.2 1.6 4.6
Family & Parenting -9% +108% -16%
28.4 3.3 3.9
23.0 3.9 1.9
Food +1% +18% -13%
23.1 4.6 1.7
15.1 2.7 1.6
Home +2% +32% -2%
15.4 3.6 1.5
12.1 1.3 1.4
Beauty/Fashion +2% +108% +26%
12.3 2.7 1.8
11.0 2.5
2.4
Personals -17% +17% -20%
9.1 2.8 2.0
Source: Comscore Media Trend Report, 15+ Females; 2008 data not available for Lifestyles, Food, Home, Beauty/Fashion and Personals category 14
18. REAL ESTATE, SOCIAL NETWORKING, ENTERTAINMENT
15-24
18
Source: ComScore MediaMetrix, May 2009 – ComScore’s Top Line Categories were used. Index compares % of total minutes by Women 15 to 24 against total Internet audience 6
19. CONTENT CONSUMPTION: WOMEN 15-24 - FRANCE
15-24 year old women spend relatively more time on Real Estate, Social Networking and
Entertainment sites compared to general audience in France
Site categories where Women 15-24 index higher in Time Spent
(compared to all internet audience in France)
329
213 205 200
174
145 136
133 127 126 129
122
Real Estate Blogs Social IM Teens Photos Movies Radio News Multimedia Education Training
Networking
SOCIAL SITES ENTERTAINMENT EDUCATION
TAKE Real Estate, Teens, Department Stores, Social Networking, Entertainment and Education Sites have
AWAY the most engaged 15-24 year old French women
Source: ComScore MediaMetrix, May 2009 – Top Line Category Report. Index compares total minutes spent by Women in different age groups in each content category against time
spent by total Internet audience in France. Only Categories with 350K+ UVs in segment included 19
20. 25-34
RETAIL, LIFESTYLE, FASHION, EDUCATION, HEALTH
Source: ComScore MediaMetrix, May 2009 – ComScore’s Top Line Categories were used. Index compares % of total minutes by Women 25 to 34 against total Internet audience 20
21. CONTENT CONSUMPTION: WOMEN 25-34 - FRANCE
25-34 year old women spend relatively more time on Retail, Lifestyle, Fashion, Education
and Health sites as compared to general audience in France
Site categories where Women 25-34 index higher in Time Spent
(compared to all internet audience in France)
248
197 200
170 167 173 169 163
153 154 149
147
Tickets Cosmetics Toys Home Apparel Lifestyles Style/ Training Career Health - Classifieds Financial
Furnishings Fashion Resources Information Advice
RETAIL LIFESTYLE EDUCATION
TAKE Retail, Lifestyle, Fashion, Education and Health Sites have the most engaged 25-34 year old French
AWAY women
Source: ComScore MediaMetrix, May 2009 – Top Line Category Report. Index compares total minutes spent by Women in different age groups in each content category against time 21
spent by total Internet audience in France. Only Categories with 350K+ UVs in segment included
22. 35-54
AUTOMOTIVE, HEALTH, POLITICS, ONLINE GAMBLING, STYLE, RETAIL
22
Source: ComScore MediaMetrix, May 2009 – ComScoreʼs Top Line Categories were used. Index compares % of total minutes by Women 35 to 54 against total Internet audience 10
23. CONTENT CONSUMPTION: WOMEN 35-54 - FRANCE
35-54 year old women spend relatively more time on Automotive, Politics, Gambling, Style
and Retail sites as compared to general audience in France
Site categories where Women 35-54 index higher in Time Spent
(compared to all internet audience in France)
240
190
156 151 150 148 146 143 149 143 143
137 136
Auto Politics Online Style/ Apparel Mall Cosmetics Luxury Tickets Healthcare Kids Incentives Directories
Manufacturer Gambling Fashion
RETAIL
TAKE Automotive, Politics, Online Gambling, Style and Retail sites have the most engaged 35-54 year old
AWAY French women
Source: ComScore MediaMetrix, May 2009 – Top Line Category Report. Index compares total minutes spent by Women in different age groups in each content category
23
against time spent by total Internet audience in France. Only Categories with 350K+ UVs in segment included
24. 55+
E-CARDS, LOTTO, LOCAL, NEWS
Source: ComScore MediaMetrix, May 2009 – ComScoreʼs Top Line Categories were used. Index compares % of total minutes by Women 55+ against total Internet audience 24
25. CONTENT CONSUMPTION: WOMEN 55+ - FRANCE
55+ year old women spend significantly more time on e-cards, Lotto, Local and News sites
compared to general audience in France
Site categories where Women 55+ index higher in Time Spent
(compared to all internet audience in France)
372
275
228
211
194 188
151 150 143 142 142
139
e-cards Lotto/ Travel Regional/ News CPG Food Cosmetics Toys Food Directories Incentives
Sweepstakes Local
LEISURE RETAIL
TAKE e-Cards, Lotto, Travel, Local, News, Specialty Retail and Food sites have the most engaged 55+ old
AWAY French women
Source: ComScore MediaMetrix, May 2009 – Top Line Category Report. Index compares total minutes spent by Women in different age groups in each content category
25
against time spent by total Internet audience in France. Only Categories with 350K+ UVs in segment included
27. OUR MISSION
AB
Become the #1 experience for women through a world-class suite of
sites and products that measurably makes their lives easier and more
enjoyable. Be the first company to specifically translate the power of the
Internet into tools, applications, relevant content and experiences that
simplify a busy woman’s daily life.
27
28. OUR STRATEGY
1. BEST-IN-CLASS CONSUMER EXPERIENCES
• Develop vertical women’s/lifestyle sites in key categories
• Launch a 21st-century portal “just for women”
2. CONTENT, TOOLS & COMMERCE
• #1 producer of daily content for women
• Create and own world-class content (text, video, photo, mobile)
• Build and distribute new data-rich applications and tools
• Develop a shopping experience with coupons/circulars and product reviews
3. LOCAL & COMMUNITY
• Surface relevant and actionable local information in key categories
• Tap into online and offline communities and charitable initiatives
4. RECOGNIZED THOUGHT LEADERSHIP THROUGH RESEARCH & INNOVATION
28
29. WOMEN’S & LIFESTYLE BRANDS
Women’s Portal
HEALTH STYLE FOOD HOME PARENTING
KitchenDaily
W18-34 LIFESTYLE PETS HOROSCOPES HOLIDAYS GREEN
horoscopes
WEDDINGS FRANCE
29
**
30. STYLELIST
#1 FASHION & BEAUTY SITE FOR REAL WOMEN OF ALL SHAPES, SIZES, AGES & BUDGETS
BEAUTY
Hair and beauty basics, step-by-step guides,
make-overs, videos and consumer reviews.
FASHION
Simple budget solutions, celebrity style, trends,
how-to guides and more.
EXPERT VOICES
Seasoned staff, industry pros and category
partners.
TOOLS
Make-up and hair styling tools coming soon.
SHOPPING
Editor’s picks, look for less and integrated
shopping powered by ShopStyle
COMMUNITY
Blogs, polls and street style
MOBILE (2010)
Fashion Forecast
30
31. AOL HEALTH
HEALTH & WELLNESS INFORMATION FOR THE ENTIRE FAMILY
CONDITION CENTERS
Comprehensive guides to diseases and
health conditions
HEALTHY LIVING
Total body, mind and spirit wellness
DIET & FITNESS
Complete a-z guide to weight management
and getting in shape
TOOLS
Diet journal, symptom checker, BMI
calculators and real age tests
BLOG
That’s Fit, our daily guide to looking and
feeling your best
MOBILE (2010)
Diet Journal
31
32. THAT’S FIT
SITE OVERVIEW
Daily lifestyle blog featuring news,
reviews and advice that helps women
have healthier bodies, minds,
relationships and lives.
MOBILE
News updates
32
33. AOL FOOD & SLASHFOOD
OVERVIEW
AOL Food and its companion blog,
Slashfood, satisfy our audience’s hunger for
recipes, cooking advice, food culture and
provides tips and how-to’s for every
occasion and season
Source: Comscore April 2009 33
34. KITCHEN DAILY (US LAUNCH Q4 2009)
EVERYTHING MOMS NEED TO GET DELICIOUS & WHOLESOME MEALS ON THE TABLE
RECIPES
Curated and robust, everything from
family friendly to special occasion
FEATURES
Simple budget solutions, how-to guides and more
HEALTHY LIFE
A fully stocked pantry of smarter choices
TOOLS
Planning made easy with grocery lists, recipe
browse & cookbooks
FUN FARE
Celebrate food with quizzes and news
MOBILE (2010)
Grocery List, Recipe Search, Menu Planner, Blog News
34
35. AOL HOME
HAPPY HOMES MAKE HAPPY PEOPLE
OVERVIEW
AOL Home teaches people how to create a home
that reflects their personality and their style
Source: Comscore April 2009 35
36. NEW HOME SITE (US LAUNCH Q1 2010)
REAL HOME ADVICE, SOLUTIONS & INSPIRATION
DECORATE
Home decor trends and advices. How-to-videos and
celeb home galleries
ORGANIZE & CLEAN
Clutter-busting strategies, seasonal projects and
product reviews
DIY
How-to videos, step by step galleries and Q&A with
leading experts
GARDENING
Photo galleries, regional planting tips and user
uploaded photos
EXPERTS
Seasoned staff, industry experts including Eric Stromer,
Rib Hillis and Kelly Edwards plus category partners
SHOPPING
Coming soon: editor’s picks, get the look and integrated
shopping powered by ShopStyle
MOBILE
Blog News
36
37. PARENTDISH
CELEBRATING THE JOYS OF BEING A PARENT
ADVICE
How to handle the everyday dilemmas of being
a parent, from leading experts and regular
moms
INFORMATION
News, views, product reviews and recalls
SHOPPING
Coming soon: editor’s picks & integrated
shopping powered by Shopstyle or AOL
Shopping
COMMUNITY
Blog, polls & enthusiastic commenting
MOBILE (2010)
News Updates, MiniFashion Forecast, SPF
Planner
Source: Comscore April 2009 37
38. LEMONDROP
SITE FOR 20-SOMETHING WOMEN THAT TALKS WITH THEM, NOT TO THEM
FEATURES
Humor, health, sex, love, work, play, prom dresses &
puppies
NEWS
Daily coverage of the stories that impact young
women’s lives
ADVICE
From seasoned staff (and their moms!), category
experts and regular folks too
SHOPPING
Editor’s picks, gift guides and integrated shopping
powered by ShopStyle and Pricegrabber
COMMUNITY
Blog, polls & an enthusiastic group of regular
commenters. part of a cross-promotional network of
like-minded sites
MOBILE
Blog news
38
39. PAWNATION
#1 PET SITE FOR PET OWNERS & ANIMAL LOVERS
NEWS
Updates on everything from pet food recalls & profiles of
hero pets to details about Obama’s new leash
SERVICE
How to care for your pet: food and nutrition, training,
grooming
FUN/VIRAL/COMMUNITY
Adorable photos, hysterical videos, polls, pet
horoscopes, our favorite pet websites, connecting users
on topics such as loss and healing
TOOLS
Coming soon: newsletter, alerts, dancing pets, photo
upload, weather forecast for walkers
EXPERTS
Ask a vet, American Kennel Club vet experts and more
MOBILE (2010)
News Updates, Weather Walk Forecast
Source: Comscore March 2009 39
40. AOL HOROSCOPES
A PREMIER ONLINE DESTINATION FOR ASTROLOGY
ASTROLOGY
Daily, weekly and monthly forecasts
FENG SHUI
Tips for living in harmony in the home, office
and garden
FINANCE
Career horoscopes and market watch
LOVE
Weekly and weekend love horoscopes plus
compatibility reports
CELEBRITY
Our favorite stars by sign, hot couples and
outlooks pegged to all the latest film releases
MOBILE
Daily Horoscopes
Source: Comscore March 2009 40
41. HOLIDAYS
RECIPES, HOW-TOS & TIPS FOR PLANNING & CELEBRATING HOLIDAYS & SPECIAL OCCASIONS
FOOD & ENTERTAINING
Recipes, menus, cocktails, step-by-
step galleries, invitations and games
DECORATING
Crafts, themes, how-tos, favors and
more
GUIDES
Gifts, costumes, products, tipping and
shopping
TOOLS
User uploaded photos, favorites list.
coming soon: shopping list, party
planner, elf me!
TRADITIONS
Community-driven content, features,
quizzes and more
41
42. ROADMAP TO FURTHER EVOLVE KEY VERTICALS FOR SPECIFIC PASSION POINTS
Leverage best-in-class experiences and hire local staff to provide market relevance
Q3 2009 Q4 2009
• New Meetic co-branded Amours site
• Offer advice, entertainment, news and
• New names and genealogy site in partnership
reviews for parents
with Notre Famille
• New AOL Cuisine in partnership with
Allrecipes.fr
•Featuring diet, fitness, alternative and
cosmetic health content
• Complements the AOL Sante channel
• Featuring local, original content around which includes a conditions and
fashion, style, beauty, celebrity style, hair, symptoms database, expert opinion and
make-up, shopping and trends guidance
Q1 2010 Q2 2010
• Young women's (18–34) lifestyle site that gets
the conversation started about pop culture, AOL SANTE KitchenDaily New Home Site
relationships, topical issues, politics and more
• Development and deepening of content in AOL Sante, Cuisine and
a new category, Home.
• Will give us a broad range of content using local experts, writers
and bloggers, specific to the French market.
• Mixture of features, articles, comment, posts, debate, votes, polls,
quizzes and galleries.
42
44. WOMEN’S OPPORTUNITY
Women are busier than ever: 71% of moms are working full time. A site that offers
tools and access to information that will TRULY simplify a woman’s daily life and
decision-making process can become an essential service and daily habit.
Sites focused on lifestyle and women’s interests lag behind other categories (finance,
entertainment) in using data and the power of the internet to create tools and
applications that speak to the need for women to easily organize themselves and their
family’s lives and schedules.
There is an opportunity for AOL to present a new, highly-engaging destination where
W25-54 can obtain and customize information/ news and tools they need to get
things done easier (“Women’s Personal Assistant”).
44
45. ACCESS To multiple email services and social networking sites
NEWS Curated from a women’s perspective including a
good news feed
TOOLS Calendar, shopping list, fashion forecast, diet tracker and
many more
CONTENT From AOL’s award-winning suite of sites including
lifestyle, entertainment, finance, autos and more
COMMUNITY Blogs, boards, user reviews, polls and local
MOBILE 2 Min Memo
45
47. WOMEN’S PORTAL
a closer look.
TASK BAR
The most useful tools and third-
party utilities are always one
click away wherever our users
go within Living properties. Items
can be easily added or deleted.
47
49. SHOUTcast Radio
The #1* online radio directory featuring over 30,000 stations from around the globe!
• Mission: To be largest index of online
global radio stations with the most
engaged listeners, most active
broadcasters and broadest
distribution across 3rd party
developers
• Easy to use product allows
consumers to explore vast genres
from music to talk and sports
• Current Audience: 6,9 mm global
monthly UVs** 94% non-US
• FREE tools for broadcasters to create
compelling radio experiences
• Accessible on multiple platforms
(web, iPhone, Sony PSP and more)
• Planned features will fuel additional
growth (e.g. localization,
personalization/social broadcasting.)
*According to Accustream, SHOUTcast remains the most listened (highest TTSL) to internet radio destination with 52% market share (April, 2009)
**MMX April 09 49
50. AOL VIDEO
• Powered by Truveo video search
(2nd largest video search +350M
videos indexed)
• Partner content can be embedded OR
ingested
does this need a• Ability to rapidly rollout dynamic
tag line at top? all
others have one micro-channels e.g. http://
video.aol.fr/show/michael-jackson
• Support for ‘Sponsored by’ channel
hubs
• Display, in-player and sponsored ads
support
• Growth since late March 09 launch:
Q2 2009 UV PV
April 128,913 +89% 264,486 +89%
May 372,266 +65% 746,544 +65%
June 530,838 +30% 1,210,980 +38%
Total 1,032,017 2,222,010
% is MoM growth. 50
51. WINAMP MEDIA PLAYER
One of the most customizable and full featured media players in the world with over 80MM monthly UVs
Features include:
• Audio and video management & playback
• CD ripping and burning
• Music and video discovery tools
• Highly customizable interface via skins and plug-in
components
• iTunes library import
• Device synchronization including iPod
• Support for AAC, MP3, WMA and more
• Contextual ecommerce links (e.g., MP3 sales,
concert tickets)
• Powerful visualizer
• Value added services with free access to bios/
news, fan sites, discographies, related videos,
radio stations, podcasts, and photos
• 16 Language packs available (French, German,
Korean etc.)
And the newly launched Online Services … a
program that is based on an open set of APIs
allowing a 3rd party to build or leverage an existing
web-based product that renders inside the Winamp
Client and integrates with client controls and
features
*(MMX June 09) 51
52. PIXCETERA.COM
Out-performs the Competition with 3.1M UVs & 59M Monthly PVs!
• Presents a rich opportunity to
expand revenue opportunities with
major advertisers
• Pixcetera aggregates photographic
content and highlights the best
photography across AOL
• Aggregates more than 20,000 photo
galleries on a variety of subject matter
• Average engagement is 22 PVs per
unique
• Pixcetera outperforms competitive
areas on Life.com, New York Times
Multimedia, Time.com Photo Essays,
and Washingtonpost.com Photo
52
53. MONEY & FINANCE WILL BE REBRANDED TO
DAILYFINANCE IN Q3
• DailyFinance is a comprehensive
source of business/financial news and
information and data-rich applications
targeted to individual investors
• Quotes, Portfolios, Charts, Research
and Real-time News
• The goal of the property is to be a
leading brand for high-quality original
editorial with the most useful and
innovative applications on the market
More to come:
A comprehensive source of news,
commentary and information about
consumer and personal finance
The blog for luxury goods and
aspirational living, adding lifestyle,
celebrity, advice and trends coverage
One of the most popular and cited
financial blogs in the US. It is the stock-
picking and investment-analysis
complement to DailyFinance
53
55. WOMEN’S & LIFESTYLE SITES
WW UVs
Brand Value Proposition
May 09
The busy woman's destination for must-reads on food, health, style, family and
18.5MM
home.
Your family health manager, providing resources for living a healthy lifestyle.
10.6 MM News, reviews and advice that helps women achieve healthier bodies, minds and
lives (relaunching June 2009)
#1 destination online for fashion and beauty advice and information, providing
5.4MM professional beauty, fashion and celebrity style coverage with a focus on helping
real women enhance their personal style.
KitchenDaily
Satisfies our audience's hunger for recipes, cooking advice, food culture, how-to
4.8MM
videos and tips on food for every occasion and every season.
An inviting destination for people passionate about creating comfortable, efficient
3.5MM
and welcoming homes that reflect their personal taste and style.
Source: comScore May 09 55
56. WOMEN’S & LIFESTYLE SITES
WW UVs
Brand Value Proposition
May 09
Helps readers find advice, community, a laugh, news and food for thought in the
2.6MM
everyday experience of parenting.
Where pet owners and animal lovers come to share photos and stories, read the latest
1.2MM
animal news, find useful tips and information and leave with a smile.
horoscopes 1.7MM
Offers lively features and must-read daily horoscopes for the
serious stargazer, the curious newbie and everyone in between.
Takes an informed irreverent look at a range of lifestyle topics for women, including
1.5MM
news, relationships, fashion, pop culture, shopping and humor.
Live better, feel healthier and embrace the freedom of a simpler existence – this is your
60K day to get started going green. Money-saving tips, products you can trust, and daily
inspiration to help you make the right green choices.
Preparing for the rest of your life doesn't have to be the daunting task that it can seem
114K
to be. We're here to make sense of things and help you plan the wedding of a lifetime.
*source: comScore May 09 56
57. FRANCE - FASTEST GROWING CATEGORIES
Top 20 Categories in France with Highest Audience Growth - Females 15+ (UVs, MM)
Category May-08 May-09 YoY Growth
Total Internet 14,342 17,604 23%
Retail - Food 424 1,698 300%
Incentives 1,216 3,354 176%
Career Resources 1,017 2,608 156%
Retail - Toys 1,173 2,771 136%
Family & Parenting 1,599 3,324 108%
Coupons 800 1,610 101%
Home 1,801 3,591 99%
Photos 4,681 8,915 90%
Retail - Sports/Outdoor 1,245 2,212 78%
Retail - Home Furnishings 2,032 3,401 67%
Retail - Mall 827 1,367 65%
Online Gaming 4,822 7,972 65%
Online Travel Agents 3,669 6,032 64%
Newspapers 3,638 5,939 63%
Retail - Comparison Shopping 4,504 7,232 61%
Retail - Fragrances/Cosmetics 1,866 2,951 58%
Business to Business 2,662 4,074 53%
Personals 1,862 2,841 53%
Entertainment - Movies 4,095 6,242 52%
Social Networking 12,356 8,284 49%
Source: Comscore; Top Line Category Reports (2008 data not available for Style, Lifestyles, Parenting & Green sites) 57
58. FRANCE - TOP CATEGORIES
Top 20 Categories in France by Size of Audience - Females 15+ (Total UVs in millions)
Category May-08 May-09 YoY Growth
Total Internet 14,342 17,604 23%
Portals & Corporate sites 22,451 30,095 34%
Search/Navigation 10,992 14,652 33%
e-mail 9,671 13,040 35%
Social Networking 8,284 12,356 49%
Technology 7,823 11,392 46%
Multimedia 7,963 11,341 42%
Blogs 8,096 11,212 38%
Instant Messengers 8,151 11,018 35%
Directories 7,101 10,021 41%
Reference 6,738 9,706 44%
Downloads 8,237 9,506 15%
TV 6,534 9,267 42%
Photos 4,681 8,915 90%
Banking 6,450 8,702 35%
Entertainment - Music 5,807 8,140 40%
Retail - Apparel 6,476 8,011 24%
Online Gaming 4,822 7,972 65%
Maps 5,693 7,890 39%
General News 5,542 7,435 34%
Government 5,443 7,305 34%
Source: Comscore; Top Line Category Reports 58
59. AGE BREAKOUT OF WOMEN ONLINE IN US, FR & UK
Female population across all age groups is growing in France with the 55+ age group
exhibiting the highest increase. Reverse trend is observed in the US with senior women
online declining significantly
Age Breakdown of Females 15+ (Total UVs in millions)
83.4 17.6 17.8
80.9
16.5
55+ 18% -16% 16% 20% 18%
+16%
14.3 17%
+26%
18%
35-54 43% 43% 39% 41%
43%
40%
15-34 39% 41% 41% 40% 40%
42%
May-08 May-09 May-08 May-09 May-08 May-09
Source: Comscore Key Measures reports, 15+ Females 59
60. STYLE COMPETITIVE LANDSCAPE: TRAFFIC -
UNIQUE VISITORS TRENDS (000)
France
Property Apr-08 Apr-09 YoY Growth
Elle Group Int'l Editions 1,173 997 -15%
AOL France Women 578 652 13%
MARIECLAIRE.FR 313 554 77%
Le Journal des Femmes Fashion 140 346 147%
Le Journal des Femmes Beauty 171 318 85%
COSMOPOLITAN.FR 100 291 191%
GLAMOURPARIS.COM 219 246 13%
VOGUE.FR 116 178 53%
AOL Living 17 80 375%
Worldwide
Property Apr-08 Apr-09 YoY Growth
StyleList 2,976 6,303 112%
About.com Style 4,775 5,513 15%
Time Inc. Style Network - 3,977 -
Daily Makeover Sites - 3,402 -
Hearst Beauty/Fashion - 2,657 -
Elle.com 1,768 2,369 34%
Source: Comscore, MyMetrix, Media Trends Report, Apr ’08-Apr ‘09 60
61. COMPETITIVE LANDSCAPE: HEALTH CATEGORY
France
Property Apr-08 Apr-09 YoY Growth
E-santé 525 1,196 128%
MEDIADICO.COM 588 1,066 81%
VULGARIS-MEDICAL.COM 394 759 93%
ATOUTE.ORG 552 750 36%
PASSEPORTSANTE.NET 443 573 29%
Linternaute Health 170 356 110%
CHU-ROUEN.FR 222 334 50%
TASANTE.COM 356 295 -17%
AOL France Health 30 64 111%
Worldwide 30,000
Property Apr-08 Apr-09 YoY Growth 22,500
Everyday Health 18,110 27,928 54%
WebMD Health 25,954 27,065 4% 15,000
Yahoo! Health 12,236 18,247 49%
About.com Health 12,265 14,045 15%
MSN Health 11,001 11,312 3%
7,500
AOL Health 11,766 9,473 -19%
Revolution Health 6,706 1,115 -83%
0
08
8
8
8
08
08
8
08
8
8
8
8
09
09
9
9
Total WW Audience: 241MM (22% reach, +17 YoY)
0
-0
r-0
l-0
-0
-0
-0
-0
-0
r-0
n-
b-
-
n-
g-
n-
b-
ar
ay
pt
ct
ov
ec
ar
Ju
Ap
Ap
Ja
Fe
Ju
Au
Ja
Fe
O
Se
M
M
M
N
D
Source: comScore 61
62. COMPETITIVE LANDSCAPE: FOOD CATEGORY
France
Property Apr-08 Apr-09 YoY Growth
Marmiton Sites 3,230
Le Journal des Femmes Cooking 1,184 2,271 92%
750G.COM 732 2,215 203%
SUPERTOINETTE.COM 935 2,035 118%
CUISINEAZ.COM 604 1,546 156%
MEILLEURDUCHEF.COM 458 941 105%
PTITCHEF.COM 63 880 1292%
AOL France Women 578 652 13%
AOL Living 17 80 375%
Worldwide
Total WW Audience: xMM (x% reach, +x YoY)
Source: Comscore, MyMetrix, Media Trends Report, Apr ’08-Apr ‘09 62
63. NEW AOL FEMMES: FEATURES
Horoscopes module on
right column
Pregnancy module on right
column
Pop up Flash photo galleries
All galleries module
63
64. NEW AOL FEMMES: FEATURES
Editorial corners for recirculation and IM
deals or specials
Meetic search box
Right column on every page
Le Diet box
Right column on every page
64
