This document provides an overview of social media platforms and how organizations can utilize them. It discusses Twitter and how it can be used to share information, provide customer service, and monitor conversations. Blogging is covered next, emphasizing how organizations can put a human face on their brand and encourage reader engagement. Facebook is then outlined, noting how organizations can create fan pages or target ads. The document stresses that social media requires ongoing time and management support, and that platforms will continue to evolve over time.

1. Social Media 102
Joanna McLeod
So Content
26 May 2010

2. What we're going to talk about
1) Twitter
2) Blogging
3) Facebook
4) Questions
Please feel free to ask questions along the way as well

3. My assumptions:
● You are aware of what social media is
●You believe that social media may
have some value to your organisation
You may be dabbling your toes in the
●
water already

4. Twitter

5. Twitter's three main uses
1. Sharing information
2. Customer service
3. Monitoring what people are
saying about you.

6. Share information with your customers

7. Provide customer service via Twitter

9. Find out what people are saying about you

11. Blogging

12. What good blogs do:
● Put a human face on an organisation
● Tell the inside story or shares information that
might not have been available to the public
before
● Consistently provides fresh content
● Allow (and encourage!) debate issues through
comments.

13. Who's blogging well?

16. Who's blogging badly?

18. What's wrong with the SSC blog?
1. Dumping ground for text not written for the blog
2. No attempt at conversations with readers
3. Not often used for news
4. Very little personality any more.

19. Some ideas for blogging

20. Introduce yourself

21. Tell us about an event

22. Answer some questions

23. Ask a question

24. React to news

25. Invite a guest blogger

26. Interview someone

27. Give an office update

28. Share some links

29. Spotlight something

30. Tell us what's on your mind

31. Facebook

32. How you can use Facebook
1. Organisations may want to set up fan pages –
govt agencies probably don't!
2. Facebook's data-mining makes it an extremely
effective advertising tool for specific campaigns
3. Your employees are individuals who can use it
personally.

33. Not for profit on Facebook

34. Govt on Facebook

35. Target ads on Facebook

36. Remember: Facebook is just another
form of communication
Trust your employees to behave appropriately. It’s
what you hired them to do.
If you let them talk at conferences, meet with
clients or even chat with their friends in a pub, you
should trust them to use Facebook and other sites
appropriately.

37. Final points of extreme importance:
1. Social media is about two-way communication.
2. Social media requires a significant time
investment and management support to make it
work.
3. Twitter, Facebook and blogging are current
buzzwords. Next year it may be something new.
4. Social media is not enough to reach everyone.

38. Image credits - Creative Commons
Images on Flickr
introduction http://www.flickr.com/photos/snugglepup/3510955956/
thinking http://www.flickr.com/photos/klearchos/3824371065/
linking http://www.flickr.com/photos/furnari/99112636/
in the office: http://www.flickr.com/photos/wili/242264410/
ask a question http://www.flickr.com/photos/alanchan/2269833769/
spotlight http://farm4.static.flickr.com/3316/3204557434_c2bfdb6c77_b.jpg
guest post http://www.flickr.com/photos/59422307@N00/213496044/
faq http://www.flickr.com/photos/judo10/3226081307/
interview http://farm1.static.flickr.com/5/9484362_7242b76e15_o.jpg
reaction:F http://www.flickr.com/photos/pivic/2911929444/
events: http://www.flickr.com/photos/elston/9527255/

39. More questions?
Joanna McLeod
021 212 7920
www.socontent.co.nz
joanna@socontent.co.nz