SlideShare ist ein Scribd-Unternehmen logo

Twitter Tactics & Tools

•Als PPTX, PDF herunterladen•
•
Joanna Lord
Joanna Lord

This presentation was given at SMX \'09 up in Seattle. I cover a number of tools/applications companies can use to begin, grow and manage their Twitter efforts when hoping to gain a competitive edge in the social media space.

1 von 12
Twitter Tactics & Search Marketing @joannalord CMO TheOnlineBeat.com @joannalord | SMX Advanced 2009
Why Should We Stop Tweeting & Listen to this Lady? • 14 Million UV a month • Reach all demo ranges • Reach international audiences • Information w/a UGC seal of approval So you tweet, but do you USE Twitter? @joannalord | SMX Advanced 2009
This is a Tweeter’s tweet: @joannalord | SMX Advanced 2009
brand This is a Marketer’s tweet: review search learn rant @joannalord | SMX Advanced 2009
Twitter Tactics & Tools (for those who like to sleep) • Automate • Monitor • Marketer-Friendly @joannalord | SMX Advanced 2009
Automate Grow, respond, streamline • Find people & connect - wefollow.com - mrtweet.com - chirpio.com - #followfriday • Auto-follow/unfollow/DM - tweetlater.com - futuretweets.com - tweetspinner.com @joannalord | SMX Advanced 2009
Monitor Research, track, quantify • Research the conversations - search.Twitter.com - hash tag trending - tweetbeep.com • Track & quantify - tweetmeme.com - backtweets.com - twitt(url)y.com @joannalord | SMX Advanced 2009
Marketer-Friendly (shhh don’t tell the other industries about these…) Twibs: business directory Twitterfeed: link it all up Grouptweet: tweet as a team CoTweet: group tweets as one user Twitterhawk: local marketing tool Hootsuite: full-service for marketers @joannalord | SMX Advanced 2009
[Deep Breathe] What to remember… Using tools, applications, dashboards is not the enemy. (cough) (cough) however… @joannalord | SMX Advanced 2009
Spammers are. @joannalord | SMX Advanced 2009
You love Twitter tools … but don’t be one. • Research an application before giving your password. - Google, Twitip.com, Twitdom.com, Take a poll. • Be aware that some content is outdated, invalid, spam, etc. Read.The.Link.You.Push. • Be authentic. Use tools to streamline not to scam. @joannalord | SMX Advanced 2009
Thank You!!! In case you missed something (a.k.a. tweeted through the presentation…) @joannalord joanna@theonlinebeat.com @joannalord | SMX Advanced 2009

Empfohlen

Bonjour VietNam
Bonjour VietNamBonjour VietNam
Bonjour VietNamphn8401
 
Tema 9 Materials No MetàL·Lics
Tema 9 Materials No MetàL·LicsTema 9 Materials No MetàL·Lics
Tema 9 Materials No MetàL·LicsYozic
 
00 Parvularia Cuadro Trimestral
00 Parvularia Cuadro Trimestral00 Parvularia Cuadro Trimestral
00 Parvularia Cuadro TrimestralAdalberto
 
Solutions For New Labours
Solutions For New LaboursSolutions For New Labours
Solutions For New LaboursIsabel Rodas Oliva
 
Libro Qué Ruta Tomamos
Libro Qué Ruta TomamosLibro Qué Ruta Tomamos
Libro Qué Ruta TomamosAdalberto
 
aetna Guidance Summary 2005 3rd
aetna Guidance Summary 2005 3rdaetna Guidance Summary 2005 3rd
aetna Guidance Summary 2005 3rdfinance9
 
Bi For It Professionals Part 3 Building And Querying Multidimensional Cubes
Bi For It Professionals Part 3 Building And Querying Multidimensional CubesBi For It Professionals Part 3 Building And Querying Multidimensional Cubes
Bi For It Professionals Part 3 Building And Querying Multidimensional CubesMicrosoft TechNet
 
news corp 3rd Qtr - FY06 - March 31, 2006
news corp 3rd Qtr - FY06 - March 31, 2006news corp 3rd Qtr - FY06 - March 31, 2006
news corp 3rd Qtr - FY06 - March 31, 2006finance9
 

Empfohlen

Bonjour VietNam
Bonjour VietNamBonjour VietNam
Bonjour VietNamphn8401
 
Tema 9 Materials No MetàL·Lics
Tema 9 Materials No MetàL·LicsTema 9 Materials No MetàL·Lics
Tema 9 Materials No MetàL·LicsYozic
 
00 Parvularia Cuadro Trimestral
00 Parvularia Cuadro Trimestral00 Parvularia Cuadro Trimestral
00 Parvularia Cuadro TrimestralAdalberto
 
Solutions For New Labours
Solutions For New LaboursSolutions For New Labours
Solutions For New LaboursIsabel Rodas Oliva
 
Libro Qué Ruta Tomamos
Libro Qué Ruta TomamosLibro Qué Ruta Tomamos
Libro Qué Ruta TomamosAdalberto
 
aetna Guidance Summary 2005 3rd
aetna Guidance Summary 2005 3rdaetna Guidance Summary 2005 3rd
aetna Guidance Summary 2005 3rdfinance9
 
Bi For It Professionals Part 3 Building And Querying Multidimensional Cubes
Bi For It Professionals Part 3 Building And Querying Multidimensional CubesBi For It Professionals Part 3 Building And Querying Multidimensional Cubes
Bi For It Professionals Part 3 Building And Querying Multidimensional CubesMicrosoft TechNet
 
news corp 3rd Qtr - FY06 - March 31, 2006
news corp 3rd Qtr - FY06 - March 31, 2006news corp 3rd Qtr - FY06 - March 31, 2006
news corp 3rd Qtr - FY06 - March 31, 2006finance9
 
aetna Financial Supplement 2006 3rd
aetna Financial Supplement 2006 3rdaetna Financial Supplement 2006 3rd
aetna Financial Supplement 2006 3rdfinance9
 
consoliddated edison 2004_annual
consoliddated edison 2004_annual consoliddated edison 2004_annual
consoliddated edison 2004_annual finance20
 
du pont 2005 Annual Meeting Proxy Statement
du pont 2005 Annual Meeting Proxy Statementdu pont 2005 Annual Meeting Proxy Statement
du pont 2005 Annual Meeting Proxy Statementfinance9
 
Evaluation q2
Evaluation q2Evaluation q2
Evaluation q2elliereedx
 
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfoliosfinance9
 
oneok 2006 Q2 10-Q
oneok 2006 Q2 10-Qoneok 2006 Q2 10-Q
oneok 2006 Q2 10-Qfinance20
 
consoliddated edison 2004 fin stat report
consoliddated edison 2004 fin stat reportconsoliddated edison 2004 fin stat report
consoliddated edison 2004 fin stat reportfinance20
 
Why Choose Palmetto
Why Choose PalmettoWhy Choose Palmetto
Why Choose PalmettoWill Welborn
 
aetna 2002 Financial Annual Report
aetna 2002 Financial Annual Reportaetna 2002 Financial Annual Report
aetna 2002 Financial Annual Reportfinance9
 
hca annual reports2004
hca annual reports2004hca annual reports2004
hca annual reports2004finance9
 
Первые шаги в программировании
Первые шаги в программированииПервые шаги в программировании
Первые шаги в программированииЕкатерина Осадчая
 
Check up presentation 1
Check up presentation 1Check up presentation 1
Check up presentation 1Della Noviani
 
Interacting Galaxies
Interacting GalaxiesInteracting Galaxies
Interacting Galaxiesninabean47
 
du pont Earnings Release2008 2nd
du pont Earnings Release2008 2nddu pont Earnings Release2008 2nd
du pont Earnings Release2008 2ndfinance9
 
Persamaan ellips
Persamaan ellipsPersamaan ellips
Persamaan ellipskrista2015
 
Tech Tips & Tools for Career Practitioners
Tech Tips & Tools for Career PractitionersTech Tips & Tools for Career Practitioners
Tech Tips & Tools for Career PractitionersDeb Osborn
 
Digital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgardenDigital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgardenPaul Kortman
 
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...Mergen Chuluun
 
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014MangoTango
 
Nett / LunchnLearn webinar "Twitter for Business" Director's Cut
Nett / LunchnLearn webinar "Twitter for Business" Director's CutNett / LunchnLearn webinar "Twitter for Business" Director's Cut
Nett / LunchnLearn webinar "Twitter for Business" Director's CutJonathan Crossfield
 
Roctopus Social Media Workshop
Roctopus Social Media WorkshopRoctopus Social Media Workshop
Roctopus Social Media WorkshopLucy Sheref
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
 

Weitere ähnliche Inhalte

Andere mochten auch

aetna Financial Supplement 2006 3rd
aetna Financial Supplement 2006 3rdaetna Financial Supplement 2006 3rd
aetna Financial Supplement 2006 3rdfinance9
 
consoliddated edison 2004_annual
consoliddated edison 2004_annual consoliddated edison 2004_annual
consoliddated edison 2004_annual finance20
 
du pont 2005 Annual Meeting Proxy Statement
du pont 2005 Annual Meeting Proxy Statementdu pont 2005 Annual Meeting Proxy Statement
du pont 2005 Annual Meeting Proxy Statementfinance9
 
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfoliosfinance9
 
oneok 2006 Q2 10-Q
oneok 2006 Q2 10-Qoneok 2006 Q2 10-Q
oneok 2006 Q2 10-Qfinance20
 
consoliddated edison 2004 fin stat report
consoliddated edison 2004 fin stat reportconsoliddated edison 2004 fin stat report
consoliddated edison 2004 fin stat reportfinance20
 
Why Choose Palmetto
Why Choose PalmettoWhy Choose Palmetto
Why Choose PalmettoWill Welborn
 
aetna 2002 Financial Annual Report
aetna 2002 Financial Annual Reportaetna 2002 Financial Annual Report
aetna 2002 Financial Annual Reportfinance9
 
hca annual reports2004
hca annual reports2004hca annual reports2004
hca annual reports2004finance9
 
Check up presentation 1
Check up presentation 1Check up presentation 1
Check up presentation 1Della Noviani
 
Interacting Galaxies
Interacting GalaxiesInteracting Galaxies
Interacting Galaxiesninabean47
 
du pont Earnings Release2008 2nd
du pont Earnings Release2008 2nddu pont Earnings Release2008 2nd
du pont Earnings Release2008 2ndfinance9
 
Persamaan ellips
Persamaan ellipsPersamaan ellips
Persamaan ellipskrista2015
 

Andere mochten auch (15)

aetna Financial Supplement 2006 3rd
aetna Financial Supplement 2006 3rdaetna Financial Supplement 2006 3rd
aetna Financial Supplement 2006 3rd
 
consoliddated edison 2004_annual
consoliddated edison 2004_annual consoliddated edison 2004_annual
consoliddated edison 2004_annual
 
du pont 2005 Annual Meeting Proxy Statement
du pont 2005 Annual Meeting Proxy Statementdu pont 2005 Annual Meeting Proxy Statement
du pont 2005 Annual Meeting Proxy Statement
 
Evaluation q2
Evaluation q2Evaluation q2
Evaluation q2
 
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios
TIAA Traditional Annuity: Adding Safety and Stability to Retirement Portfolios
 
oneok 2006 Q2 10-Q
oneok 2006 Q2 10-Qoneok 2006 Q2 10-Q
oneok 2006 Q2 10-Q
 
consoliddated edison 2004 fin stat report
consoliddated edison 2004 fin stat reportconsoliddated edison 2004 fin stat report
consoliddated edison 2004 fin stat report
 
Why Choose Palmetto
Why Choose PalmettoWhy Choose Palmetto
Why Choose Palmetto
 
aetna 2002 Financial Annual Report
aetna 2002 Financial Annual Reportaetna 2002 Financial Annual Report
aetna 2002 Financial Annual Report
 
hca annual reports2004
hca annual reports2004hca annual reports2004
hca annual reports2004
 
Первые шаги в программировании
Первые шаги в программированииПервые шаги в программировании
Первые шаги в программировании
 
Check up presentation 1
Check up presentation 1Check up presentation 1
Check up presentation 1
 
Interacting Galaxies
Interacting GalaxiesInteracting Galaxies
Interacting Galaxies
 
du pont Earnings Release2008 2nd
du pont Earnings Release2008 2nddu pont Earnings Release2008 2nd
du pont Earnings Release2008 2nd
 
Persamaan ellips
Persamaan ellipsPersamaan ellips
Persamaan ellips
 

Ähnlich wie Twitter Tactics & Tools

Tech Tips & Tools for Career Practitioners
Tech Tips & Tools for Career PractitionersTech Tips & Tools for Career Practitioners
Tech Tips & Tools for Career PractitionersDeb Osborn
 
Digital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgardenDigital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgardenPaul Kortman
 
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...Mergen Chuluun
 
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014MangoTango
 
Nett / LunchnLearn webinar "Twitter for Business" Director's Cut
Nett / LunchnLearn webinar "Twitter for Business" Director's CutNett / LunchnLearn webinar "Twitter for Business" Director's Cut
Nett / LunchnLearn webinar "Twitter for Business" Director's CutJonathan Crossfield
 
Roctopus Social Media Workshop
Roctopus Social Media WorkshopRoctopus Social Media Workshop
Roctopus Social Media WorkshopLucy Sheref
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...TFM&A
 
Building Donor Engagement through Social Media
Building Donor Engagement through Social MediaBuilding Donor Engagement through Social Media
Building Donor Engagement through Social MediaKyle Lacy
 
The Truth About Social Media Tools
The Truth About Social Media ToolsThe Truth About Social Media Tools
The Truth About Social Media ToolsSocialmatica
 
Web Analytics Wednesday - Session Replay Tools are Vital
Web Analytics Wednesday - Session Replay Tools are VitalWeb Analytics Wednesday - Session Replay Tools are Vital
Web Analytics Wednesday - Session Replay Tools are VitalCraig Sullivan
 
Twitter 101 5 23-2012
Twitter 101 5 23-2012Twitter 101 5 23-2012
Twitter 101 5 23-2012Patty Swisher
 
PRSA Travel and Tourism Keynote
PRSA Travel and Tourism KeynotePRSA Travel and Tourism Keynote
PRSA Travel and Tourism KeynoteSevans Strategy
 
Web 2.0 Apps To Expand Your Market Base (Tom Higley)
Web 2.0 Apps To Expand Your Market Base (Tom Higley)Web 2.0 Apps To Expand Your Market Base (Tom Higley)
Web 2.0 Apps To Expand Your Market Base (Tom Higley)Tracy Collier
 
Building buzz on twitter
Building buzz on twitterBuilding buzz on twitter
Building buzz on twitterAaron Friedman
 
Dell twitter guide and case studies
Dell twitter guide and case studiesDell twitter guide and case studies
Dell twitter guide and case studiesStephen Jio
 
EE Social Media Advanced Presentation
EE Social Media Advanced PresentationEE Social Media Advanced Presentation
EE Social Media Advanced PresentationSandy Ratliff
 
Social Media London Conference November 2014
Social Media London Conference November 2014Social Media London Conference November 2014
Social Media London Conference November 2014Audiense
 
Using Measurement Tools to Gain Insights into your Social Media Audience
Using Measurement Tools to Gain Insights into your Social Media AudienceUsing Measurement Tools to Gain Insights into your Social Media Audience
Using Measurement Tools to Gain Insights into your Social Media AudienceDr Matt McDougall
 
SES Presentation - Using Measurement Tools to Gain Insights into your Social ...
SES Presentation - Using Measurement Tools to Gain Insights into your Social ...SES Presentation - Using Measurement Tools to Gain Insights into your Social ...
SES Presentation - Using Measurement Tools to Gain Insights into your Social ...Reach China Holdings Limited
 

Ähnlich wie Twitter Tactics & Tools (20)

Tech Tips & Tools for Career Practitioners
Tech Tips & Tools for Career PractitionersTech Tips & Tools for Career Practitioners
Tech Tips & Tools for Career Practitioners
 
Digital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgardenDigital marketing for startups part 1 #startgarden
Digital marketing for startups part 1 #startgarden
 
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...
Twitter & Mongolia - What is it, How do I get started with Twitter, How to us...
 
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014
MangoTango - Twitter for Business with BritChamCam - 28-Oct_2014
 
Nett / LunchnLearn webinar "Twitter for Business" Director's Cut
Nett / LunchnLearn webinar "Twitter for Business" Director's CutNett / LunchnLearn webinar "Twitter for Business" Director's Cut
Nett / LunchnLearn webinar "Twitter for Business" Director's Cut
 
Roctopus Social Media Workshop
Roctopus Social Media WorkshopRoctopus Social Media Workshop
Roctopus Social Media Workshop
 
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
Social Media Theatre: Social analytics suck. Why businesses struggle with soc...
 
Building Donor Engagement through Social Media
Building Donor Engagement through Social MediaBuilding Donor Engagement through Social Media
Building Donor Engagement through Social Media
 
The Truth About Social Media Tools
The Truth About Social Media ToolsThe Truth About Social Media Tools
The Truth About Social Media Tools
 
Web Analytics Wednesday - Session Replay Tools are Vital
Web Analytics Wednesday - Session Replay Tools are VitalWeb Analytics Wednesday - Session Replay Tools are Vital
Web Analytics Wednesday - Session Replay Tools are Vital
 
Twitter 101 5 23-2012
Twitter 101 5 23-2012Twitter 101 5 23-2012
Twitter 101 5 23-2012
 
PRSA Travel and Tourism Keynote
PRSA Travel and Tourism KeynotePRSA Travel and Tourism Keynote
PRSA Travel and Tourism Keynote
 
2.RPCP-Social-Media-Platforms
2.RPCP-Social-Media-Platforms2.RPCP-Social-Media-Platforms
2.RPCP-Social-Media-Platforms
 
Web 2.0 Apps To Expand Your Market Base (Tom Higley)
Web 2.0 Apps To Expand Your Market Base (Tom Higley)Web 2.0 Apps To Expand Your Market Base (Tom Higley)
Web 2.0 Apps To Expand Your Market Base (Tom Higley)
 
Building buzz on twitter
Building buzz on twitterBuilding buzz on twitter
Building buzz on twitter
 
Dell twitter guide and case studies
Dell twitter guide and case studiesDell twitter guide and case studies
Dell twitter guide and case studies
 
EE Social Media Advanced Presentation
EE Social Media Advanced PresentationEE Social Media Advanced Presentation
EE Social Media Advanced Presentation
 
Social Media London Conference November 2014
Social Media London Conference November 2014Social Media London Conference November 2014
Social Media London Conference November 2014
 
Using Measurement Tools to Gain Insights into your Social Media Audience
Using Measurement Tools to Gain Insights into your Social Media AudienceUsing Measurement Tools to Gain Insights into your Social Media Audience
Using Measurement Tools to Gain Insights into your Social Media Audience
 
SES Presentation - Using Measurement Tools to Gain Insights into your Social ...
SES Presentation - Using Measurement Tools to Gain Insights into your Social ...SES Presentation - Using Measurement Tools to Gain Insights into your Social ...
SES Presentation - Using Measurement Tools to Gain Insights into your Social ...
 

Mehr von Joanna Lord

The Business of Building a Brand
The Business of Building a BrandThe Business of Building a Brand
The Business of Building a BrandJoanna Lord
 
Future of a Brand
Future of a BrandFuture of a Brand
Future of a BrandJoanna Lord
 
Today's Consumer & The Paradigm Shift
Today's Consumer & The Paradigm ShiftToday's Consumer & The Paradigm Shift
Today's Consumer & The Paradigm ShiftJoanna Lord
 
7 Types of Content for Building Customer Loyalty
7 Types of Content for Building Customer Loyalty7 Types of Content for Building Customer Loyalty
7 Types of Content for Building Customer LoyaltyJoanna Lord
 
How to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesHow to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesJoanna Lord
 
How to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & Evangelists How to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & Evangelists Joanna Lord
 
Tips for Communicating Your Startup Idea Most Effectively
Tips for Communicating Your Startup Idea Most Effectively Tips for Communicating Your Startup Idea Most Effectively
Tips for Communicating Your Startup Idea Most Effectively Joanna Lord
 
Digital Evangelism - The Ins & Outs
Digital Evangelism - The Ins & OutsDigital Evangelism - The Ins & Outs
Digital Evangelism - The Ins & OutsJoanna Lord
 
Efficient PPC Bid Management
Efficient PPC Bid Management Efficient PPC Bid Management
Efficient PPC Bid Management Joanna Lord
 
Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?Joanna Lord
 
Advanced Landing Page Optimization - PubCon Las Vegas
Advanced Landing Page Optimization - PubCon Las VegasAdvanced Landing Page Optimization - PubCon Las Vegas
Advanced Landing Page Optimization - PubCon Las VegasJoanna Lord
 
Online Marketing from the Fringes - DreamForce
Online Marketing from the Fringes - DreamForceOnline Marketing from the Fringes - DreamForce
Online Marketing from the Fringes - DreamForceJoanna Lord
 
Social Media - Are You Keeping Up with the Joneses?
Social Media - Are You Keeping Up with the Joneses?Social Media - Are You Keeping Up with the Joneses?
Social Media - Are You Keeping Up with the Joneses?Joanna Lord
 
Moving the Needle on Your Marketing Efforts
Moving the Needle on Your Marketing EffortsMoving the Needle on Your Marketing Efforts
Moving the Needle on Your Marketing EffortsJoanna Lord
 
Leveraging the Power of Retargeting for SEO
Leveraging the Power of Retargeting for SEOLeveraging the Power of Retargeting for SEO
Leveraging the Power of Retargeting for SEOJoanna Lord
 
Unleashing the Power of Retargeting
Unleashing the Power of RetargetingUnleashing the Power of Retargeting
Unleashing the Power of RetargetingJoanna Lord
 
Howto Make Your Resume Social Media Friendly
Howto Make Your Resume Social Media FriendlyHowto Make Your Resume Social Media Friendly
Howto Make Your Resume Social Media FriendlyJoanna Lord
 
Advanced Landing Page Tactics
Advanced Landing Page TacticsAdvanced Landing Page Tactics
Advanced Landing Page TacticsJoanna Lord
 
PPC Career Landscape '09, PubCon Austin
PPC Career Landscape '09, PubCon AustinPPC Career Landscape '09, PubCon Austin
PPC Career Landscape '09, PubCon AustinJoanna Lord
 

Mehr von Joanna Lord (19)

The Business of Building a Brand
The Business of Building a BrandThe Business of Building a Brand
The Business of Building a Brand
 
Future of a Brand
Future of a BrandFuture of a Brand
Future of a Brand
 
Today's Consumer & The Paradigm Shift
Today's Consumer & The Paradigm ShiftToday's Consumer & The Paradigm Shift
Today's Consumer & The Paradigm Shift
 
7 Types of Content for Building Customer Loyalty
7 Types of Content for Building Customer Loyalty7 Types of Content for Building Customer Loyalty
7 Types of Content for Building Customer Loyalty
 
How to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand AdvocatesHow to Build Brand Loyalty & Brand Advocates
How to Build Brand Loyalty & Brand Advocates
 
How to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & Evangelists How to Use Social Media to Build Trust, Loyalty & Evangelists
How to Use Social Media to Build Trust, Loyalty & Evangelists
 
Tips for Communicating Your Startup Idea Most Effectively
Tips for Communicating Your Startup Idea Most Effectively Tips for Communicating Your Startup Idea Most Effectively
Tips for Communicating Your Startup Idea Most Effectively
 
Digital Evangelism - The Ins & Outs
Digital Evangelism - The Ins & OutsDigital Evangelism - The Ins & Outs
Digital Evangelism - The Ins & Outs
 
Efficient PPC Bid Management
Efficient PPC Bid Management Efficient PPC Bid Management
Efficient PPC Bid Management
 
Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?Google You So Silly - Whats New with Adwords?
Google You So Silly - Whats New with Adwords?
 
Advanced Landing Page Optimization - PubCon Las Vegas
Advanced Landing Page Optimization - PubCon Las VegasAdvanced Landing Page Optimization - PubCon Las Vegas
Advanced Landing Page Optimization - PubCon Las Vegas
 
Online Marketing from the Fringes - DreamForce
Online Marketing from the Fringes - DreamForceOnline Marketing from the Fringes - DreamForce
Online Marketing from the Fringes - DreamForce
 
Social Media - Are You Keeping Up with the Joneses?
Social Media - Are You Keeping Up with the Joneses?Social Media - Are You Keeping Up with the Joneses?
Social Media - Are You Keeping Up with the Joneses?
 
Moving the Needle on Your Marketing Efforts
Moving the Needle on Your Marketing EffortsMoving the Needle on Your Marketing Efforts
Moving the Needle on Your Marketing Efforts
 
Leveraging the Power of Retargeting for SEO
Leveraging the Power of Retargeting for SEOLeveraging the Power of Retargeting for SEO
Leveraging the Power of Retargeting for SEO
 
Unleashing the Power of Retargeting
Unleashing the Power of RetargetingUnleashing the Power of Retargeting
Unleashing the Power of Retargeting
 
Howto Make Your Resume Social Media Friendly
Howto Make Your Resume Social Media FriendlyHowto Make Your Resume Social Media Friendly
Howto Make Your Resume Social Media Friendly
 
Advanced Landing Page Tactics
Advanced Landing Page TacticsAdvanced Landing Page Tactics
Advanced Landing Page Tactics
 
PPC Career Landscape '09, PubCon Austin
PPC Career Landscape '09, PubCon AustinPPC Career Landscape '09, PubCon Austin
PPC Career Landscape '09, PubCon Austin
 

Twitter Tactics & Tools

  • 1. Twitter Tactics & Search Marketing @joannalord CMO TheOnlineBeat.com @joannalord | SMX Advanced 2009
  • 2. Why Should We Stop Tweeting & Listen to this Lady? • 14 Million UV a month • Reach all demo ranges • Reach international audiences • Information w/a UGC seal of approval So you tweet, but do you USE Twitter? @joannalord | SMX Advanced 2009
  • 3. This is a Tweeter’s tweet: @joannalord | SMX Advanced 2009
  • 4. brand This is a Marketer’s tweet: review search learn rant @joannalord | SMX Advanced 2009
  • 5. Twitter Tactics & Tools (for those who like to sleep) • Automate • Monitor • Marketer-Friendly @joannalord | SMX Advanced 2009
  • 6. Automate Grow, respond, streamline • Find people & connect - wefollow.com - mrtweet.com - chirpio.com - #followfriday • Auto-follow/unfollow/DM - tweetlater.com - futuretweets.com - tweetspinner.com @joannalord | SMX Advanced 2009
  • 7. Monitor Research, track, quantify • Research the conversations - search.Twitter.com - hash tag trending - tweetbeep.com • Track & quantify - tweetmeme.com - backtweets.com - twitt(url)y.com @joannalord | SMX Advanced 2009
  • 8. Marketer-Friendly (shhh don’t tell the other industries about these…) Twibs: business directory Twitterfeed: link it all up Grouptweet: tweet as a team CoTweet: group tweets as one user Twitterhawk: local marketing tool Hootsuite: full-service for marketers @joannalord | SMX Advanced 2009
  • 9. [Deep Breathe] What to remember… Using tools, applications, dashboards is not the enemy. (cough) (cough) however… @joannalord | SMX Advanced 2009
  • 10. Spammers are. @joannalord | SMX Advanced 2009
  • 11. You love Twitter tools … but don’t be one. • Research an application before giving your password. - Google, Twitip.com, Twitdom.com, Take a poll. • Be aware that some content is outdated, invalid, spam, etc. Read.The.Link.You.Push. • Be authentic. Use tools to streamline not to scam. @joannalord | SMX Advanced 2009
  • 12. Thank You!!! In case you missed something (a.k.a. tweeted through the presentation…) @joannalord joanna@theonlinebeat.com @joannalord | SMX Advanced 2009