Twitter Basics for Business: Learn to Use Twitter to Help Your Content Marketing

TWITTER BASICS FOR BUSINESS
The ABC’s of Twitter for the Reluctant, Novice, or Simply Stubborn
Joan Muschamp
LemonZest Marketing
@jmuschamp
December 2012

WELCOME
 Basic class to get you started
 Takes time & a “maturity” process
 It’s about relationships & understanding your strategy
 Requires time & ongoing commitment
 You “don’t have to” but it provides a lot of value in the web
economy
 Social media isn’t free-your time is valuable, so being strategic is
key
 Takes some trial & error
@jmuschamp
© 2012 LemonZest Marketing LLC

WHAT IS TWITTER?
 Social network that is a micro-
blogging platform
 Share ideas, questions, articles,
pictures, videos, promotions,
contest—whatever you can think of
that’s legal and not spam
 Each post is called a “Tweet”
 Every subscriber gets a “Twitter
Handle”
 Very “in the moment”
@jmuschamp

WHY SHOULD I CARE?
 Study shows small business gets over
50% of traffic from social media
 Twitter drives about 5%
 You can be worldwide or hyper-local
 Great mobile capabilities
 Effective for trending topics &
conversations
@jmuschamp

GETTING STARTED
@jmuschamp

CREATE ACCOUNT
@jmuschamp

GETTING STARTED
 Set up your Profile
 160 character limit
 Include link to your website (or use
company FB page or LI)
 Short, easy to remember username
 Use a real picture for your Avatar- use
www.gravatar.com or upload your
own
 Customize background for business
@jmuschamp

LEARN & DO
@jmuschamp

TWITTER RECOMMENDED
FOLLOWERS
@jmuschamp

CREATE PERSONA
@jmuschamp
Character count
Who are you?
Real picture

CUSTOM BACKGROUND
@jmuschamp

BACKGROUND RESOURCES
 Resources to easily and
inexpensively customize
backgrounds:
 twitbacks.com
 mytweetspace.com
 fiverr.com
 freetwitterdesigner.com
@jmuschamp

HEADER PHOTO
 Allows you to use a more personal image
 Find a photo image you can use royalty free & resize
 Resize at PicMonkey
@jmuschamp

CHANGE HEADER BACKGROUND
 Settings > Profile
 Upload the new image
 Twitter populates with your description & profile pic
@jmuschamp

UPDATE INFO & MAKE CHANGES
@jmuschamp

TWEET PRIVACY SETTING
@jmuschamp

HASHTAGS
 Hashtags are keywords preceded by the # sign
 Hashtags enable conversations among multiple users to feed into a single
search stream
 Twitter automatically highlights and links hashtags to their respective feeds
 Make sure your hashtag provides context for your topic of conversation
 Should also be unique if you’re trying to limit the stream to your
conversation
@jmuschamp

ESSENCE OF THE FOLLOW
 Need quality & quantity
 200 is a good number to start
having fun
 Usually the more followers you
get, the more active you are &
social reach increases
@jmuschamp

GOOD FOLLOW KARMA
 Find followers who are interested in the
same topics
 Follow those you know already on Twitter
 Follow Back – Twitter etiquette is that you
should follow back almost everyone. Note:
block those who follow you who seem very
sketchy or are pornographic, etc.
 Don’t buy Twitter followers
@jmuschamp

KEYS TO GOOD TWEETING CONTENT
 Provide meaningful content
 Retweet others, especially those you
want to know
 Tweet your blog articles &
encourage comments
 Thank your new followers – if you
get a few at once, do a group thank
you-mix in with other tweets
@jmuschamp

MORE TWEETING TIPS
 Tweet at peak times for content you want seen
 Tweet in the moment- check trending topics, RT relevant tweets, Tweet
news items
 Remember Twitter is a social media channel—you are not just interested in
one person, but those in their sphere of influence
 Ask for help or be helpful
 Consider what you are sharing as a helpful to others
 Tweet your thanks to all responders, and if
someone did a great job – tweet a kudo to
them specifically, & start a DM conversation
@jmuschamp

RETWEETING
 RT is a compliment, to you or those you RT
 It can drive engagement from who are really looking for great relationships (hint:
not the mega stars)
 Standard RTs start with “RT @name” but you can switch the “meat” of the
content to the front and put “via @name” after the content
@jmuschamp

FIND OTHER TWITTER ITEMS
@jmuschamp

LISTS
 Create lists to categorize people
 You don’t need to be following to add to a list
 Can give a quick view by topic, so you quickly locate relevant content
 Can be public or private
@jmuschamp

LISTS YOU’RE ON
 View of how others
perceive you
 Gives you ideas how to
classify
 Others see where you put
them, unless you make list
private
@jmuschamp

LIST MINING
 Find followers who are interested in the
same topics as you
 Look at lists of Key stakeholders – check out
their members and follow their followers.
 Good competitive tactic
 Read others’ lists – you can see any public
ones, & may find those you missed
 Use Twellow.com to find targeted
categories of Twitter users.
@jmuschamp

DIRECT MESSAGES
 Twitter equivalent of email
 Use for specific personal messages
 Better for long Twitter conversations
 Conversations for info you might not
want to share
 Can only DM folks you follow & who
follow you
@jmuschamp

OTHER TWITTER THINGS
@jmuschamp
 Trending Topics
 Favorites
 Blocking
 Promoted Tweets
 Images & Videos
 Search
 Tweet-Ups
 Fail Whale

TOOLS TO CHECK OUT
Hashtags in use:
 Twubs.com
 Hashtags.org
Find targeted categories of Twitter users:
 Twellow.com
Manage tweets, lists, hashtags, etc:
 TweetDeck
 HootSuite (has a link shortener)
 Sprout Social
Link Shorteners:
 bit.ly
 tiny url
Background Resources
 twitbacks.com
 mytweetspace.com
 fiverr.com
 freetwitterdesigner.com
@jmuschamp

SEARCH TWITTER TOOLS
@jmuschamp
Bing
Google

BIBLIOGRAPHY
 The Tao of Twitter by Mark W. Schaefer (McGraw Hill © 2012)
 Marketing Profs “How To Be a Twitter Superfly in
12 Simple Steps” (© Marketing Profs 2011)
 Social Media Examiner – I read articles constantly & learn
 Hubspot.com has a lot of free resources
 Twitter – loads of info in their Help center
 Tweets – GREAT source of articles on all sorts of topics
 Watch, listen & learn – read your Tweet timeline and review articles
(from links) that seem interesting
 Try, try, and try again
@jmuschamp

THANKS FOR YOUR TIME!
Joan Muschamp
joan@lemonzestmarketing.com
www.linkedin.com/in/jmuschamp
@jmuschamp
Facebook.com/lemonzestmarketing
@jmuscham
p
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Twitter Basics for Business: Learn to Use Twitter to Help Your Content Marketing

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Twitter Basics for Business: Learn to Use Twitter to Help Your Content Marketing