1. THE NONPROFIT BUSINESS
PLAN: THE RATIONALE AND
ESSENTIAL ELEMENTS
Elizabeth B. Bolton, Ph.D.
Community Development and Nonprofit Leadership
Department of Family, Youth and Community
Sciences
University of Florida
2. BACKGROUND AND RATIONALE
A valuable part of the community
Leadership
Volunteers
Services
Financial Capital
Employment
Social Capital
3. NONPROFITS AND OTHER ORGANIZED GROUPS MAKE
ECONOMIC CONTRIBUTIONS TO COMMUNITIES BY
DEVELOPING LEADERS
12. Florida nonprofits generate an additional 250,000 jobs from
spending by the organizations and their employees.
Phil. And Nonprofit Leadership Center. (2002)
18. Nonprofit
sector in Florida
has grown
faster than the
state’s overall
economy.
Phil. And Nonprofit Leadership Center. (2002)
19. Full time 250,000
equivalent =
volunteer
workers
Phil. And Nonprofit Leadership Center. (2002)
20. “Florida’s nonprofit sector is an economic powerhouse, generating and
expending billions of dollars and employing a significant proportion of
Floridians. However, this sector remains relatively smaller in Florida than its
counterparts across the country.” (p. 4)
Salamon, L.M., Geller, S.L. and Sokolowski. S.W. (2008). Florida’s Nonprofit Sector: An Economic Force.
Nonprofit Economic Data Bulletin Number 29. Baltimore, Md: Center for Civil Studies, John Hopkins
University.
21. THE BUSINESS PLAN
• Leaders/Board/Governance
• Organizing Documents
• Strategic Plans
• Financial Management
• Marketing
• Public Relations
• Fund Raising Plan
• Volunteers
• Programs/Services/Products
• Lobbying Plan
• Ethics Plan
• Risk Management Plan
22. THE CONCEPT UNDERLYING THE
ORGANIZATION
Problem/Issue
Who is impacted
Dimensions of the problem
What will happen if problem is not addressed
Outcomes
What is missing/needs to be done differently
Why is this NPO needed
23. CONTROLLING DOCUMENTS
EIN
Bylaws
Articles of Incorporation
IRS Letter of Exemption
Consumer’s Certificate of Exemption
Uniform Business Report
Solicitations of Contributions Registration
24. GOVERNANCE/LEADERSHIP
Board of Directors
Size
Officers w/position descriptions
Org. Chart
Committees – Standing, Ad Hoc
Executive Director
Board Assessment Plan
25. THE STRATEGIC PLAN
• Environmental Analysis
• External Threats and Opportunities
• Internal Strengths and Weaknesses
• Mission
• Vision
• Goals
• Objectives
• Service to be provided
• Who will provide the service
27. MARKETING
Analysis
Target Audiences
Goals and Objectives
Analyze target audiences and competition
Develop market strategies
Price, Product, Place, Promotion
Evaluation and Monitoring
28. PUBLIC RELATIONS
Goals and Objectives
Vision and Mission
Values
Critical Elements
Research, message, materials, work plan
Media/endorsements/Internal com.
Crisis control
30. FUND RAISING
Financial Goals
Special Relationships
Case for Support
Fund Raising Model
Strategies
Stewardship
31. CODE OF ETHICS
Values
Statements of Ethical Conduct
Conflict of Interest Statement
32. LOBBYING
Legislative advocacy
Election H
Prepare Board of Directors
Know legislative process
Develop data
Develop policy agenda
33. RISK MANAGEMENT
Volunteer elements and mitigation strategies
Financial elements and mitigation strategies
Employer/employer elements – mitigation
Insurance
Who is responsible?
34. GETTING TO WHERE YOU WANT TO BE:
LOCAL RESOURCES
NCNCF
Workshops
Newsletters
Networking
Membership
Dept. Family, Youth and Community Sciences
Certificate in Executive Leadership in NPO (Distance Ed)
BS and MS
Interns
Alachua County Government
Alachua County Library – Foundation Directors
E civis